Real Estate Brokerage
The Real Estate Brokerage is an independent South Carolina Midlands brokerage providing residential, commercial, and investment property services to buyers and sellers across Columbia, Lexington, Lake Murray, and surrounding communities, operating with ~100 agents post-2026 acquisition by CENTURY 21 803 Realty.
- Company typePrivate
- Founded2008
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Real Estate Brokerage does
The Real Estate Brokerage (formerly Resource Realty Group) is an independent, locally owned real estate brokerage founded by Dustin Johns in 2008, headquartered at 114 State Street, West Columbia, South Carolina. It provides residential, commercial, and investment property brokerage services to buyers, sellers, developers, and investors across the South Carolina Midlands — including Columbia, Lexington, Lake Murray, Chapin, Downtown Columbia, Forest Acres, Gilbert, Irmo, and West Columbia. The firm reports cumulative sales volume of over $1 billion since inception, 5,424 families helped, and 2,727 homes sold.
The underlying technology stack is intentionally lightweight: a WordPress-based marketing website integrated with the third-party Showcase IDX Plugin for MLS data, an interactive map-based property search, a free Property Tracker account system that triggers email alerts when new listings match saved criteria, community guides for neighborhood-level search, and an online mortgage calculator. There is no proprietary platform, no public API, and no mobile application. Notably, the Showcase IDX license on the website is currently flagged as inactive or expired, which materially degrades the digital property-search surface.
The business model is traditional real estate brokerage: agents (the firm operated with approximately 28 agents and 5 brokers pre-acquisition) represent buyers and sellers and earn commissions on closed transactions. Pricing is largely transaction-based with a notable $2,800 flat-fee listing option available regardless of property price. Lead generation relies on a combination of website-driven property search registration, email alerts, organic social media (Facebook, Instagram), and referrals/repeat business. Following the February 2026 acquisition by CENTURY 21 803 Realty, the firm now operates as part of a combined entity with five offices and close to 100 independent agents in the Midlands, with founder Dustin Johns leading the commercial division of the merged operations.
Real Estate Brokerage firmographics
Firmographics- Name
- Real Estate Brokerage
- Legal name
- The Real Estate Brokerage LLC
- Website
- https://therealestatebrokerage.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- The Real Estate Brokerage is an independent South Carolina Midlands brokerage providing residential, commercial, and investment property services to buyers and sellers across Columbia, Lexington, Lake Murray, and surrounding communities, operating with ~100 agents post-2026 acquisition by CENTURY 21 803 Realty.
- Ownership category
- akta.pro rank
Real Estate Brokerage industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Investment Sales Brokerage (BPAJABAI), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Real Estate Brokerage is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Real Estate Brokerage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage revenue through commission on property transactions. Agents represent buyers and sellers in residential, commercial, and investment property transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Flat fee listing: $2,800 regardless of property price |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Real Estate Brokerage product offering
Product offeringCore offering
The Real Estate Brokerage is an independent real estate brokerage providing buyer and seller representation for residential, commercial, and investment properties across the Columbia, Lexington, Lake Murray, and surrounding Midlands area of South Carolina. Services are supported by a property search platform with MLS integration, interactive map search, community guides, and email-based new-listing alerts, with an optional flat-fee listing program at $2,800.
Product overview
The Real Estate Brokerage (formerly Resource Realty Group) is a locally owned independent real estate brokerage providing residential, commercial, and investment property services in South Carolina. The core offering consists of residential and commercial real estate brokerage services, supported by a property search platform with MLS integration. Additional tools include community guides for neighborhood-specific searches and a mortgage calculator for buyer affordability assessment. The company has facilitated over $1 billion in sales since 2008, helping more than 5,400 families.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services Full-service residential real estate brokerage helping buyers find homes and sellers list properties across Columbia, Lexington, Lake Murray, and surrounding Midlands areas of South Carolina, supported by MLS-integrated property search and email alerts.
- Commercial Real Estate Brokerage Services Commercial real estate services led by founder Dustin Johns, covering commercial property transactions, development projects, and investment property sales in the Columbia, SC Midlands market.
Quantifiable outcome
- Over $1 billion in sales since 2008
- +3 more outcomes
Companies that use Real Estate Brokerage
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Real Estate Brokerage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Real Estate Brokerage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CENTURY 21 803 RealtycoreCENTURY 21 803 Realty acquired The Real Estate Brokerage to expand service coverage in the Midlands of South Carolina. The combined entity comprises 5 offices and close to 100 independent agents. Dustin Johns, founder of The Real Estate Brokerage, will lead the commercial division of the merged operations. CENTURY 21 803 Realty was founded in 2015 and joined the CENTURY 21 brand in 2023, more than doubling in size since affiliation.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Real Estate Brokerage competitors and assessment
Company assessmentBroad incumbents
- Compass: Large national tech-enabled brokerage with a presence in major Southeast metros. While less concentrated in Columbia than local competitors, it represents the broader category of well-capitalized, technology-forward brokerages pushing into the Midlands market.
- Redfin: National technology-driven brokerage offering residential services in mid-sized US metros, including parts of the Carolinas. Operates a fundamentally different model (salaried plus bonus agents, online-first) but competes for the same buyer and seller pool in the Midlands.
Emerging players
- eXp Realty: Cloud-based brokerage model with a growing agent base across South Carolina. Competes on cost structure and tech-enabled agent productivity rather than local office density, representing a newer brokerage model against traditional independent shops.
Direct peers
- Coldwell Banker Realty: Major national residential brokerage with agents serving the Columbia and Lake Murray submarkets, directly competing for listings and buyers with overlapping service offerings.
- Keller Williams Realty Columbia: National franchise brokerage with a Columbia/Lexington SC presence, competing directly for residential buyer and seller mandates in the same Midlands geography using a similar independent-agent model.
- Better Homes and Gardens Real Estate (Midlands): National franchise brokerage with Midlands presence offering residential real estate services in the same SC geography, using comparable technology-driven marketing and franchise-backed brand recognition.
- CENTURY 21 803 Realty: Acquirer of The Real Estate Brokerage and now its parent entity. Operates a multi-agent CENTURY 21-affiliated brokerage in the Midlands of South Carolina, providing residential and commercial services with a comparable agent-led model and overlapping Lexington/Columbia territory.
- RE/MAX Midlands: Global franchise brokerage with multiple offices in the SC Midlands, offering residential and commercial services with an independent-producer model highly comparable to The Real Estate Brokerage.
- Berkshire Hathaway HomeServices: National franchise network with Midlands-area agents providing residential brokerage services in Columbia, Lexington, and Lake Murray, competing head-to-head for seller mandates.
Regional players
- Howard Hanna Real Estate: Large regional brokerage primarily serving the Mid-Atlantic and Southeast US, including parts of the Carolinas. Comparable in offering full-service residential brokerage with a strong independent-agent culture, though operating from a different geographic base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Real Estate Brokerage social profiles
Digital presenceReal Estate Brokerage compliance and trust
Trust signalCompliance2 records
Real Estate Brokerage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Estate Brokerage leadership team
Management profileNumber of profiles
Profiles1 record
Real Estate Brokerage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Estate Brokerage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Estate Brokerage
What does Real Estate Brokerage do?
The Real Estate Brokerage is an independent real estate brokerage providing buyer and seller representation for residential, commercial, and investment properties across the Columbia, Lexington, Lake Murray, and surrounding Midlands area of South Carolina. Services are supported by a property search platform with MLS integration, interactive map search, community guides, and email-based new-listing alerts, with an optional flat-fee listing program at $2,800.
Is Real Estate Brokerage a public or private company?
Real Estate Brokerage is a private company. It is classified as corporate owned and is currently acquired.
When was Real Estate Brokerage founded?
Real Estate Brokerage was founded in 2008. It employs 11 to 50 people.
Where is Real Estate Brokerage based?
Real Estate Brokerage is headquartered in Lexington, United States, in the North America region.
How does Real Estate Brokerage make money?
One revenue line is on record: real Estate Commission.
Who are Real Estate Brokerage's main competitors?
Broad incumbents on record are Compass and Redfin. eXp Realty is listed as an emerging player. Direct peers are Coldwell Banker Realty, Keller Williams Realty Columbia, Better Homes and Gardens Real Estate (Midlands), CENTURY 21 803 Realty, RE/MAX Midlands and Berkshire Hathaway HomeServices. Howard Hanna Real Estate is listed as a regional player.
Does Real Estate Brokerage have an API?
No public API is recorded for Real Estate Brokerage.
What industry is Real Estate Brokerage in?
Real Estate Brokerage's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAI, Investment Sales Brokerage. Its NAICS code is 53121 and its SIC code is 6531.