RE/MAX MIDLANDS

What RE/MAX MIDLANDS does

RE/MAX Midlands is a regional real estate franchise operating under the RE/MAX brand in South Africa, independently owned and operated as part of the RE/MAX of Southern Africa network. The company maintains three physical offices — Pietermaritzburg, Hilton, and Howick — serving the KwaZulu-Natal Midlands region, while its property listings extend across KwaZulu-Natal, North West, and Eastern Cape provinces covering suburbs from Durban and Umhlanga to Butterworth and Rustenburg. Its primary offering is a residential property brokerage platform spanning sale, rental, and on-show listings across houses, apartments, townhouses, vacant land, farms, commercial, and industrial property types, with price points ranging from ZAR 870,000 to ZAR 16,000,000+.

The core product is an online property portal at remaxmidlands.co.za featuring search filters by suburb, property type, bedrooms, and price band, complemented by an agent network delivering in-person viewings, negotiations, and transaction management. The underlying technology stack is RE/MAX-provided rather than proprietary, comprising the RE/MAX Hub agent portal, MAX/Center training and resource platform, and Fusion Billing system for commission and financial operations. Listings are also distributed through the third-party Private Property marketplace, and mortgage financing referrals are routed via a BetterBond partnership.

The business model is commission-based real estate brokerage under a franchise structure. RE/MAX Midlands earns revenue through agent commissions on property transactions facilitated through its network, with the global RE/MAX brand providing customer acquisition and trust signaling that an independent brokerage would need to build organically. Customer segments include residential buyers and sellers (primary), renters, and licensed agents or franchise investors. No revenue figures, headcount, transaction volume, or founding date are publicly disclosed in the source material, limiting financial visibility.

Name

RE/MAX MIDLANDS

Legal name

RE/MAX of Southern Africa

Website

https://remaxmidlands.co.za

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

RE/MAX Midlands is a South African real estate franchise operating three offices in Pietermaritzburg, Hilton, and Howick under the global RE/MAX brand, serving residential property buyers, sellers, and renters across KwaZulu-Natal, North West, and Eastern Cape through a digital listing portal and licensed agent network.

Ownership category

akta.pro rank

Headquarters

HQ city

Pietermaritzburg

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

RE/MAX Midlands is a real estate brokerage that lists and markets residential, commercial, industrial, and land properties for sale and rent across KwaZulu-Natal, North West, and Eastern Cape provinces in South Africa. Services are delivered through a network of licensed RE/MAX agents operating from offices in Pietermaritzburg, Hilton, and Howick, with an online property search portal as the primary customer-facing entry point.

Product overview

RE/MAX Midlands operates as a regional real estate brokerage offering a property listing platform with search capabilities. The core offering consists of property listings for sale, rental, and on-show properties across multiple property types (houses, apartments, townhouses, vacant land, farms, commercial, and industrial) with filtering options by location, bedrooms, and price range. The platform serves buyers, sellers, and renters in KwaZulu-Natal, North West, and Eastern Cape provinces of South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings (For Sale, To Rent, On Show) Online real estate listing platform enabling users to search for residential, commercial, industrial, vacant land, and farm properties for sale, rent, and on-show across KwaZulu-Natal, North West, and Eastern Cape provinces in South Africa. Includes featured listings ranging from ZAR 870,000 to ZAR 16,000,000+.
• Property Search and Filtering Tool Web-based property search functionality allowing users to filter by city/suburb, property type (House, Apartment, Townhouse, Vacant Land, Farm, Commercial, Industrial), bedrooms (1+ to 9+), and price range (ZAR 1,000 to ZAR 10,000,000+), as well as search by web reference number.
• Property Selling and Valuation Service Agent-assisted property valuation, listing, marketing, and transaction management service for property owners seeking to sell residential or commercial property in the KwaZulu-Natal Midlands region.
• Property Rental Services Agent-assisted rental listing and tenant placement service covering apartments, houses, townhouses, and other residential properties across KwaZulu-Natal suburbs.
• The RE/MAX Collection Luxury Property Service Specialized luxury property marketing and sales service for high-value residential real estate within the RE/MAX network, accessed via the dedicated RE/MAX Collection platform.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• BetterBondminorGTM or Marketing PartnerMortgage financing partner providing home loan services to RE/MAX Midlands clients. Listed as a partner on the RE/MAX Midlands website under 'Our Partners' section.
• Private PropertyminorGTM or Marketing PartnerProperty listing platform partnership where RE/MAX Midlands listings are distributed through Private Property's online marketplace. URL: http://www.privateproperty.co.za/remax
• RE/MAX of Southern AfricacoreChannel Partner/ Reseller/ DistributorFranchise relationship with RE/MAX of Southern Africa. RE/MAX Midlands operates as an independently owned and operated office under the RE/MAX brand license. Provides access to RE/MAX brand tools, training, and network resources.
• RE/MAX HubcoreTechnology or IntegrationInternal agent portal platform provided by RE/MAX for agent operations, listings management, and client relationships. URL: https://hub.remax.co.za/
• The RE/MAX CollectionminorStrategic or Co-development PartnerLuxury property network within RE/MAX for high-value real estate transactions. URL: http://www.remaxcollection.co.za/
• RE/MAX FoundationminorOthersCharitable initiative under RE/MAX focused on community giving and social responsibility. URL: https://www.remax.co.za/foundation/
• Global Learning CentreminorOthersTraining and development resource provided by RE/MAX for agent education and professional development. URL: https://www.remax.co.za/glc/

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Seeff Property Group: Established South African real estate franchise with offices across multiple provinces including KZN. Competes on similar brokerage services for residential buyers and sellers, with comparable agent-network business model.
• Lew Geffen Sotheby's International Realty: South African luxury and residential real estate brand with KZN presence. Directly competes in upper-tier property segments similar to RE/MAX Midlands' inclusion of high-value listings.
• Pam Golding Properties: Leading South African real estate agency with national coverage including KwaZulu-Natal. Competes directly with RE/MAX Midlands across residential sales, rentals, and luxury segments, operating through a similar commission-based agent model.
• Engel & Völkers South Africa: International real estate franchise operating in South Africa including KZN. Directly comparable global-brand brokerage model competing for similar agent affiliations and listings.
• Century 21 South Africa: International real estate franchise with South African master franchise operation. Competes with RE/MAX Midlands as another global-brand brokerage model in the same residential market segments.
• Chas Everitt International Property Group: National South African real estate franchise operating through affiliated offices. Comparable agent-based brokerage model with multi-office regional structure similar to RE/MAX Midlands.

Emerging players

• Private Property: South African property listing platform and current RE/MAX Midlands distribution partner. Comparable portal-based property search experience with regional coverage overlapping the Midlands market.
• Property24: South Africa's largest online property portal. Partial overlap: RE/MAX Midlands listings are distributed through such portals; Property24 represents both a distribution channel and a potential disintermediation threat to traditional brokerages.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate network whose South African affiliate (Lew Geffen) competes at the high-end of RE/MAX Midlands' listing range (e.g., the ZAR 16M commercial property). Broader international reach with similar agent-affiliation model.
• Coldwell Banker South Africa: International real estate franchise with South African operations. Comparable global-brand brokerage competing for agent recruitment, listings, and buyer leads in similar South African residential markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-midlandss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX MIDLANDS