ClickMotive
ClickMotive, operating as Dealer.com, provides digital marketing software, managed services, advertising, and digital retailing platforms for US automotive dealerships, leveraging its position within the Cox Automotive ecosystem alongside Autotrader, Kelley Blue Book, and Dealertrack.
- Company typePrivate
- Founded2005
- HeadquartersPlano, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ClickMotive does
ClickMotive LP, operating as Dealer.com, is a US-based digital marketing software and services provider focused on the automotive retail vertical. The firm operates as a subsidiary within the Cox Automotive ecosystem — a portfolio that includes Autotrader, Kelley Blue Book, Manheim, Dealertrack, vAuto, VinSolutions, Xtime, NextGear Capital, Central Dispatch, Cox Fleet, and EV Battery Solutions — and serves franchised and independent car dealerships across the United States.
The core platform comprises four solution pillars: (1) Dealership Websites, including digital storefronts, OEM co-branded programs, and website analytics; (2) Managed Services covering website management, SEO and the newly added Generative Engine Optimization (GEO), content and creative production, and social/reputation management; (3) Advertising spanning display and retargeting, paid search, video, and social media; and (4) Digital Retailing, anchored by Dealer.com Digital Retailing and the cross-brand Accelerate My Deal / Kelley Blue Book My Wallet flow. The proprietary nVision Digital Analytics Platform tracks 180+ KPIs across these modules, while AI-ready website infrastructure supports personalization and GEO positioning.
The business model is enterprise B2B with three revenue streams: subscription website contracts (annual billing, custom pricing), managed digital marketing services, and advertising spend pass-through with management fees. Distribution is direct enterprise field sales supplemented by inside sales (1-855-Cox-Auto, demo requests), cross-sell through Cox Automotive sister brands, and industry event presence (notably the NADA Show). No public pricing exists; deals are quote-based. The firmographic record shows ClickMotive was founded in 2005 in Plano, TX with 51-100 employees, while Dealer.com is headquartered at the Cox Automotive campus in Atlanta, GA.
ClickMotive firmographics
Firmographics- Name
- ClickMotive
- Legal name
- Dealer.com, Inc.
- Website
- https://clickmotive.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ClickMotive, operating as Dealer.com, provides digital marketing software, managed services, advertising, and digital retailing platforms for US automotive dealerships, leveraging its position within the Cox Automotive ecosystem alongside Autotrader, Kelley Blue Book, and Dealertrack.
- Ownership category
- akta.pro rank
ClickMotive industry classification
Industry- Product category
- Automotive Digital Marketing Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where ClickMotive is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClickMotive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dealership Website Subscriptions: Subscription-based website solutions for car dealerships providing digital storefronts, personalization, and website management capabilities. Revenue is recurring in nature with annual or multi-year contract engagements.
- Managed Digital Marketing Services: Agency-quality managed services including website management, SEO and GEO, content and creative production, and social and reputation management. Provided as ongoing service engagements.
- Advertising and Media Services: Precision advertising services including display and retargeting, SEM/paid search, video, and social media advertising for dealerships. Charged based on advertising spend and management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise dealership solutions with custom pricing based on solution bundle and dealership size. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ClickMotive product offering
Product offeringCore offering
ClickMotive LP develops marketing software primarily for the automotive industry. The company provides a comprehensive digital marketing platform for car dealerships that includes dealership websites, digital storefronts, managed services (SEO, content, social, reputation management), digital advertising solutions (display, SEM, video, social), digital retailing tools, and analytics powered by the nVision platform tracking 180+ KPIs.
Product overview
Dealer.com is an automotive digital marketing platform that provides a comprehensive suite of solutions for car dealerships. The platform offers a modular architecture centered around four main pillars: (1) Dealership Websites including Digital Storefront and OEM Programs, (2) Managed Services encompassing Website Management, SEO & GEO, Content & Creative, and Social & Reputation Management, (3) Advertising solutions covering Display & Retargeting, SEM/Paid Search, Video, and Social Media, and (4) Digital Retailing including Dealer.com Digital Retailing and Cox Automotive Deal Central. Additional offerings include the nVision Digital Analytics Platform for performance tracking. All solutions are powered by the broader Cox Automotive ecosystem, integrating with other Cox Automotive brands including Autotrader, Kelley Blue Book, Dealertrack, Manheim, vAuto, VinSolutions, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Cox Automotive Deal Central: A retail solution combining technology, insights, and guidance for dealers.
- Accelerate My Deal
- nVision
Products and services
- Digital Storefront
- OEM Programs
- Website Management
- SEO & GEO
Quantifiable outcome
- Greater lead submission rate
- +2 more outcomes
Companies that use ClickMotive
Customer profileSegments1 record
Ideal customer profiles2 records
ClickMotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature4 records
ClickMotive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cox AutomotivecoreDealer.com is a brand and subsidiary of Cox Automotive, operating within a comprehensive ecosystem of automotive retail solutions. The ecosystem includes Autotrader, Kelley Blue Book (KBB), Manheim, Dealertrack, vAuto, VinSolutions, Xtime, NextGear Capital, Central Dispatch, Cox Fleet, and EV Battery Solutions. Dealer.com integrates with these solutions to provide dealerships with end-to-end digital marketing and retail capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ClickMotive competitors and assessment
Company assessmentBroad incumbents
- Dealertrack: Cox Automotive sister brand focused on dealer F&I, DMS, and lending technology; complementary ecosystem participant that competes for dealer technology wallet and supports Dealer.com's cross-platform retailing flows.
- Autotrader: Cox Automotive sister brand and major US automotive marketplace; overlaps with Dealer.com in connecting dealers with in-market shoppers and is often bundled into Dealer.com's cross-platform solutions.
- VinSolutions: Cox Automotive sister brand providing dealer CRM, desking, and digital marketing tools; competes with and complements Dealer.com across the dealer technology stack.
- Cars.com: Major online automotive marketplace and parent of DealerInspire; competes with Dealer.com and the broader Cox ecosystem (Autotrader) for both consumer attention and dealer marketing/lead-generation spend.
- CDK Global: Large provider of dealer management systems (DMS) and digital marketing solutions for automotive retailers; broader portfolio than Dealer.com but directly overlaps on dealer websites, advertising, and digital retailing.
Direct peers
- DealerFire: Provides dealer website design, hosting, SEO, and digital marketing services to automotive dealerships; positioned as a focused, independent alternative to Dealer.com in the same product category.
- DealerOn: Direct competitor in automotive dealer website platforms, SEO, and digital marketing services for US franchised dealerships; offers a comparable product suite including responsive websites, paid search, and reputation management.
- DealerInspire: Dealer website and digital marketing platform owned by Cars.com; competes head-to-head with Dealer.com on responsive dealer websites, digital advertising, and digital retailing solutions for US dealerships.
Emerging players
- CarGurus: Leading online automotive marketplace with growing dealer advertising and digital retailing offerings; overlaps with Dealer.com's advertising and lead-generation value proposition for US dealerships.
- Roadster: Modern automotive digital retailing platform enabling online vehicle purchasing for dealerships; narrower focus than Dealer.com but directly competitive in digital retailing and online deal-making functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ClickMotive social profiles
Digital presenceClickMotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickMotive leadership team
Management profileNumber of profiles
ClickMotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickMotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickMotive
What does ClickMotive do?
ClickMotive LP develops marketing software primarily for the automotive industry. The company provides a comprehensive digital marketing platform for car dealerships that includes dealership websites, digital storefronts, managed services (SEO, content, social, reputation management), digital advertising solutions (display, SEM, video, social), digital retailing tools, and analytics powered by the nVision platform tracking 180+ KPIs.
Is ClickMotive a public or private company?
ClickMotive is a private company. It is classified as corporate owned and is currently operating.
When was ClickMotive founded?
ClickMotive was founded in 2005. It employs 51 to 100 people.
Where is ClickMotive based?
ClickMotive is headquartered in Plano, United States, in the North America region.
How does ClickMotive make money?
Three revenue lines are on record. Dealership Website Subscriptions are the primary driver. The others are managed Digital Marketing Services and advertising and Media Services.
Who are ClickMotive's main competitors?
Broad incumbents on record are Dealertrack, Autotrader, VinSolutions, Cars.com and CDK Global. Direct peers are DealerFire, DealerOn and DealerInspire. Emerging players are CarGurus and Roadster.
Does ClickMotive have an API?
No public API is recorded for ClickMotive.
What industry is ClickMotive in?
ClickMotive's product category is Automotive Digital Marketing Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 5132.