AKA Products
AKA Products, Inc. is a US-based manufacturer of high-performance off-road RC racing tires, wheels, and accessories, founded by World Champions Gil Losi, Jr. and Joel Johnson. The company operates as a Horizon Hobby subsidiary brand, distributing exclusively through Horizon Hobby's e-commerce and retail channels to competitive and recreational RC hobbyists.
- Company typePrivate
- Founded-
- HeadquartersBanning, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AKA Products does
AKA Products, Inc. is a US-based manufacturer of high-performance tires, wheels, and accessories for radio-controlled (RC) off-road racing vehicles. The company was founded by World Champions Gil Losi, Jr. and Joel Johnson and operates as a subsidiary brand of Horizon Hobby, with all products manufactured in the USA. Its product portfolio spans 142+ SKUs across ten or more tire lines (Supernova, Void, Array, Diamante, Viper, Gridiron, Scribble, Gunslinger, Impact, Double Down) plus EVO competition wheels and pre-mounted racer bundles, covering 1/8 and 1/10 scale buggy, truggy, short course, and dirt oval applications.
The company's core technology is proprietary rubber compound formulation — multiple hardness grades (Super Soft, Soft, Medium Soft, Medium, Clay) are engineered for specific racing surfaces including dirt oval, clay, and off-road buggy tracks, with long-wear variants for extended durability. Domain expertise from World Champion founders is the primary design input; AKA's positioning emphasizes that Gil Losi, Jr. and Joel Johnson together hold the most tire design experience under one roof in RC racing history. Pre-mounted tire and wheel assemblies (EVO wheels, racer bundles) are offered as out-of-box-ready racing solutions that reduce setup friction for competitive racers.
AKA operates a hardware-sales revenue model with unit pricing ranging from $9.99 (individual tires) to $79.99 (pre-mounted assemblies). Distribution is exclusively through Horizon Hobby's e-commerce platform (horizonhobby.com) and affiliated retail network; there are no independent distributors or direct-to-consumer channels. Marketing relies on Horizon Hobby's email newsletter, Full Throttle Rewards loyalty program, and RC events calendar. End customers are RC racing hobbyists (primary) and general RC vehicle owners (secondary), with the competitive advantage rooted in founder credibility, compound specialization, and US manufacturing quality rather than scale or technology differentiation.
AKA Products firmographics
Firmographics- Name
- AKA Products
- Legal name
- AKA Products, Inc.
- Website
- https://raceaka.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AKA Products, Inc. is a US-based manufacturer of high-performance off-road RC racing tires, wheels, and accessories, founded by World Champions Gil Losi, Jr. and Joel Johnson. The company operates as a Horizon Hobby subsidiary brand, distributing exclusively through Horizon Hobby's e-commerce and retail channels to competitive and recreational RC hobbyists.
- Ownership category
- akta.pro rank
AKA Products industry classification
Industry- Product category
- Radio Control Hobby Parts
- NAICS
- Tire Dealers (441340), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)
Keywords
Where AKA Products is headquartered
LocationHeadquarters
- HQ city
- Banning
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AKA Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- RC Tires and Wheels: Sale of replacement and upgrade tires for RC vehicles, including off-road buggy, truck, truggy, short course, and dirt oval racing applications. Products include various tire compounds and pre-mounted wheel assemblies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual RC Tires |
| Unit Pricing | Pay-as-you-go | Pre-Mounted Tire Sets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AKA Products product offering
Product offeringCore offering
AKA Products, Inc. designs, manufactures, and sells radio-control (RC) racing tires, wheels, tire inserts, and related accessories. The product line is engineered for competitive 1/8 and 1/10 scale RC vehicles across varying track surfaces and conditions.
Product overview
AKA Products is an RC tire and accessories manufacturer founded by World Champions Gil Losi, Jr. and Joel Johnson. The company specializes in high-performance off-road tires for RC buggies, truggies, and short course vehicles. AKA's product portfolio includes multiple tire lines (Supernova, Void, Array, Diamante, Gridiron II, Viper, Scribble, Gunslinger, Impact, Double Down), EVO competition wheels, and pre-mounted racer bundles. Products are designed for various racing conditions (dirt oval, clay, off-road) and come in multiple compounds (Super Soft, Medium Soft, Clay) with long-wear technology. All products are proudly manufactured in the USA to ensure quality, consistency, and value. The company operates under Horizon Hobby as a leading RC racing tire brand.
Differentiator
Problem solved
Functional benefit
Products and services
- AKA Tire Line (Supernova, Void, Array, Diamante, Gridiron II, Viper, Scribble, Gunslinger, Impact, Double Down)
- EVO Wheels
- Racer Bundles
Companies that use AKA Products
Customer profileSegments2 records
Ideal customer profiles1 record
AKA Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AKA Products partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
AKA Products competitors and assessment
Company assessmentDirect peers
- JConcepts: JConcepts designs and sells high-performance RC racing tires, wheels, and accessories for off-road buggies, truggies, and short course trucks. It is one of the most established independent competitors to AKA in the competitive RC tire segment.
- Schumacher Racing Products: Schumacher Racing is a UK-based manufacturer of competitive RC car tires, wheels, and race vehicles. It is directly comparable to AKA in 1/10 and 1/8 scale off-road and on-road racing tire compounding and design.
- Pro-Line Racing: Pro-Line Racing is a direct peer — both are RC tire and accessory specialists selling through the same Horizon Hobby platform. Notably, Pro-Line Racing is also a Horizon Hobby-owned brand, making it the closest internal competitor to AKA in off-road RC tires and wheels.
- Team Associated: Team Associated is a major RC vehicle and parts manufacturer with its own branded tire and wheel lines for competitive racing. It overlaps directly with AKA in serving competitive off-road racers with branded consumables.
Broad incumbents
- Tamiya: Tamiya is a global RC vehicle and accessory manufacturer with strong brand recognition in hobby-grade RC. It competes in adjacent tire/wheel categories and shares the same hobbyist retail channel dynamics as AKA.
- Traxxas: Traxxas is the largest hobby-grade RC vehicle manufacturer in the US. While it primarily sells vehicles rather than tires, its installed base represents a large aftermarket tire-consumption pool and a peer category for AKA's competitive-racing customer overlap.
- Losi (Team Losi Racing): Losi is a Horizon Hobby-owned RC vehicle brand with deep racing heritage. It sells complete vehicles and accessories through the same Horizon Hobby channel as AKA and is a sister brand whose racers are core AKA customers.
Emerging players
- HPI Racing: HPI Racing produces RC vehicles, tires, and aftermarket parts with a focus on performance and hobbyist markets. It is comparable as a niche performance RC parts maker in the broader off-road RC category.
Others
- Duratrax: Duratrax is a Horizon Hobby-owned brand offering RC tires, tools, and pit accessories. It is comparable as a sister-channel consumables brand competing for the same racer wallet within the Horizon Hobby ecosystem.
- AKA Brand site (raceaka.com): AKA Products' own brand site, raceaka.com, redirects to the Horizon Hobby storefront. It is included as the manufacturer's direct digital presence and adjacent ecosystem participant rather than an independent competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
AKA Products social profiles
Digital presenceAKA Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
AKA Products leadership team
Management profileNumber of profiles
Profiles2 records
AKA Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AKA Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AKA Products
What does AKA Products do?
AKA Products, Inc. designs, manufactures, and sells radio-control (RC) racing tires, wheels, tire inserts, and related accessories. The product line is engineered for competitive 1/8 and 1/10 scale RC vehicles across varying track surfaces and conditions.
Is AKA Products a public or private company?
AKA Products is a private company. It is classified as corporate owned and is currently operating.
When was AKA Products founded?
AKA Products was founded in -1. It employs 1 to 10 people.
Where is AKA Products based?
AKA Products is headquartered in Banning, United States, in the North America region.
How does AKA Products make money?
One revenue line is on record: RC Tires and Wheels.
Who are AKA Products's main competitors?
Direct peers on record are JConcepts, Schumacher Racing Products, Pro-Line Racing and Team Associated. Broad incumbents are Tamiya, Traxxas and Losi (Team Losi Racing). HPI Racing is listed as an emerging player. Others are Duratrax and AKA Brand site (raceaka.com).
Does AKA Products have an API?
No public API is recorded for AKA Products.
What industry is AKA Products in?
AKA Products's product category is Radio Control Hobby Parts. Its primary akta.pro industry code is CRALAKAI, RC Model Kits & Parts (Cars, Drones, Boats, Planes). Its NAICS code is 441340 and its SIC code is 3714.