Alice Springs Convention Centre

What Alice Springs Convention Centre does

Alice Springs Convention Centre (ASPCC) is a purpose-built convention and exhibition centre located at 93 Barrett Drive within the Lasseters complex in Alice Springs, Northern Territory, Australia, established in 2002 as a joint initiative of the Northern Territory Government and Lasseters Hotel Casino. It operates as the only purpose-built convention and exhibition facility in Central Australia, hosting corporate conferences (up to 1,200 delegates), exhibitions (up to 3,000 visitors), gala dinners, weddings, and community events across 11 configurable meeting and event areas created via a soundproof movable wall grid system. Named spaces include the MacDonnell Room (400+ delegates), Ellery Room (200+ delegates), Ghan Foyer, Courtyard, and Porte Cochere.

Revenue is generated across five streams: venue hire (quote-based rental of event spaces and the full facility); in-house audiovisual services delivered through partnerships with Dreamedia Events and Encore Event Technologies; full-service catering (including Christmas party packages with beverage packages and buffets); ticketed public events (e.g., Alice's Biggest Christmas Party at A$200 adult admission, sold via Sticky Tickets); and partner-margin participation from an agreement with Toll Express providing clients 20% off freight. The go-to-market combines enterprise field sales via dedicated event executives, partnership-led demand generation with the Northern Territory Convention Bureau (NTCB) through themed annual 'famils' (Health, Renewable Energy, post-AIME hosted buyer, and Alice Stampede mega-famil), and event-driven demand from its own community programming (Empower Her women's expo, free concerts, roller rink events).

ASPCC operates within a curated local supplier ecosystem that includes event management (Synergy Events), AV (Encore, Dreamedia), exhibition hire (Sadadeen Expo Hire), cultural programming (Tinkerbee, providing Arrernte Welcome to Country and cross-cultural workshops), and airport transfers (Alice Wanderer). It is owned and operates synergistically with the adjacent Crowne Plaza Alice Springs Lasseters and targets Australian enterprise events, industry associations, not-for-profits, and, increasingly, the corporate social responsibility and incentive travel segments that value a unique outback destination. The company is privately held with no public listing, no disclosed venture or private equity backing, and a headcount band of 11-50 employees.

Name

Alice Springs Convention Centre

Legal name

Alice Springs Convention Centre

Website

https://alicespringsconventioncentre.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Alice Springs Convention Centre is a purpose-built convention and exhibition venue in Central Australia, hosting corporate conferences, exhibitions, weddings, and community events for Australian enterprise, association, and incentive travel clients. It generates revenue through venue hire, in-house audiovisual and catering services, ticketed public events, and freight partnership margins.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention venue services
• Conference facilities
• Event catering services
• Exhibition spaces
• Corporate event management

Headquarters

HQ city

Alice Springs

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Venue Hire: Rental of conference rooms (MacDonnell Room, Ellery Room, Ghan Foyer, Courtyard, Porte Cochere), small meeting rooms, and the entire centre for events ranging from 2-person meetings to 1,200 delegate conferences with up to 3,000 exhibition visitors.
2. In-house AV Services: Dreamedia Events provides official in-house audiovisual services including audio, lighting, staging, and vision services. Encore Event Technologies also provides additional AV services.
3. Catering Services: Full catering services for events including breakfast, lunch, dinner, and cocktail functions. Christmas party packages include 3.5-hour beverage packages and traditional Christmas buffet.
4. Event Ticketing: Ticketed public events including Alice's Biggest Christmas Party ($200 adult admission) and community events. Themed evening roller rink events sold via Sticky Tickets.
5. Event Freight Partnership: Agreement with Toll Express providing clients with 20% off freight costs arriving and departing the Convention Centre.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Alice Springs Convention Centre rents purpose-built convention and exhibition spaces — including the MacDonnell Room, Ellery Room, Ghan Foyer, Courtyard and Porte Cochere — to corporate, association and social clients. Its offering bundles venue hire with in-house catering, audio-visual services and event coordination, and also hosts off-site events at Alice Springs landmarks.

Product overview

The Alice Springs Convention Centre (ASPCC) is a purpose-built convention and exhibition centre offering a unified portfolio of venue hire and event services. The core offering centers on versatile event spaces including the MacDonnell Room (400+ delegates), Ellery Room (200+ delegates), Ghan Foyer, Courtyard, and Porte Cochere. These spaces can be combined or divided using a grid system design, with the facility capable of dividing into 11 separate meeting and event areas to accommodate groups from 10 to 1,200 delegates and exhibitions up to 3,000 visitors. Add-on services include IT and AV services (via partner Encore Event Technologies), exhibition services, catering, off-site event locations, and event theming/styling. The centre opened in 2002 as a joint initiative of the Northern Territory Government and Lasseters Hotel Casino, and is located adjacent to Crowne Plaza Alice Springs Lasseters.

Differentiator

Problem solved

Functional benefit

Products and services

• MacDonnell Room venue hire

Quantifiable outcome

• 525 tonnes CO2 emissions reduced through energy conservation initiatives
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Northern Territory Convention Bureau (NTCB)coreStrategic or Co-development PartnerASPCC is involved in a number of famils each year in conjunction with NTCB. Dedicated famils are conducted on Health and Renewable Energy each year along with a post-AIME (Asia-Pacific Incentives & Meetings Expo) famil for hosted buyers. NTCB also co-hosts the annual 'Alice Stampede' mega famil to showcase Alice Springs venues.
• Dreamedia EventscoreImplementation/ SI/ Consulting PartnerOfficial in-house audiovisual supplier for ASPCC. Dreamedia is the largest AV provider in the Northern Territory, specialising in delivering exceptional audio, lighting, staging, and vision services for events.
• Encore Event TechnologiesmajorImplementation/ SI/ Consulting PartnerIn-house audiovisual specialists assisting with creating the look and sound for events. Provides everything from wireless lapel microphones through to concert PA systems, staging, lighting, video/computer projectors, event styling, and spectacular lighting themes.
• Sadadeen Expo HiremajorImplementation/ SI/ Consulting PartnerExhibition booths, panels, and furniture supplier recommended by ASPCC. Has been fulfilling exhibition needs for local conference venues, schools, and government departments for ten years with ability to locate equipment throughout the Territory.
• Synergy EventsmajorStrategic or Co-development PartnerEvent management company specialising in producing corporate events in Australia and around the world. Offers conferencing & PCO logistics, travel and accommodation management, team activities, themed dinners, AV technical direction, speakers and entertainers, special effects, pre and post touring, and video production.
• Alice Wanderer Airport TransfersminorOthersOfficial airport shuttle service meeting every flight arriving into Alice Springs. Transfers passengers between airport and town centre, hotels, hostels. Provides group transfers and private charters for conference groups.
• TinkerbeeminorStrategic or Co-development PartnerEastern and Central Arrernte Cross-Cultural & Interpretation Service owned by Arrernte woman Rosalie Riley. Provides Welcome to Country ceremonies, Aboriginal protocol lessons, cross-cultural workshops, art & craft workshops, cultural advice, women's cultural performances, and language classes for delegate experiences.
• Toll ExpressminorOthersASPCC has an agreement with Toll Express providing clients with 20% off freight costs arriving and departing the Convention Centre.
• Crowne Plaza Alice Springs LasseterscoreStrategic or Co-development PartnerASPCC is located at Lasseters complex. The hotel shares the same ownership and operates synergistically with ASPCC, winning the Deluxe Accommodation category at the 2018 Brolga Awards for the sixth consecutive year.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Melbourne Convention and Exhibition Centre (MCEC): One of Australia's largest convention venues. Competes for major national association conferences that exceed ASPCC's 1,200-delegate capacity and represents the upper-bound benchmark for convention venue operation in Australia.
• Perth Convention and Exhibition Centre (PCEC): Western Australia's flagship convention venue. Comparable regional-isolation dynamics (long-haul travel from eastern states) that ASPCC faces, and similar reliance on fly-in association and incentive travel.
• Adelaide Convention Centre: Adelaide's purpose-built convention and exhibition venue. Comparable mix of corporate, association, and social events; competes in the same national mid-tier association market segment as ASPCC.
• Gold Coast Convention and Exhibition Centre: Large Australian convention and exhibition venue with strong destination positioning. Competes for national association conferences ASPCC targets and operates a similar mixed corporate/leisure event mix.
• Darwin Convention Centre: Northern Territory's other major purpose-built convention centre. Most directly comparable to ASPCC given shared NT catchment, similar government-co-investment heritage, and comparable scale and event format mix.
• Cairns Convention Centre: Regional Australian convention centre of comparable scale. Comparable in destination-driven positioning (tropical reef gateway) and reliance on association/incentive travel, making it the closest non-NT analogue for ASPCC's model.
• International Convention Centre Sydney (ICC Sydney): Sydney's flagship convention venue at Darling Harbour. Direct competitor for national and Asia-Pacific association events where ASPCC's Red Centre positioning is insufficient to offset the convenience of a capital-city mega-venue.
• Brisbane Convention and Exhibition Centre (BCEC): Major Queensland convention venue competing for the same national association conference pipeline. Comparable event-format breadth (conferences, exhibitions, gala dinners) but with materially larger capacity.

Regional players

• Christchurch Town Hall: New Zealand regional venue comparable to ASPCC in scale and destination-event positioning. Operates in a different geography but competes for some Asia-Pacific incentive and association programmes that ASPCC also targets.

Broad incumbents

• The Star Entertainment Group: Australian hospitality and entertainment group operating integrated hotel, gaming, and event-venue complexes (e.g., The Star Gold Coast, The Star Sydney). Comparable to ASPCC's Lasseters-bundled operating model but at materially larger scale and broader portfolio scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alicespringscc
• LinkedInlinkedin.com/company/alice-springs-convention-centre
• Instagraminstagram.com/AliceSpringsConventionCentre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice Springs Convention Centre