Neon & sign

What Neon & sign does

Neon & Sign SRL is a Romanian contract manufacturer of corporate signage and visual branding, headquartered and operating from a 1,500+ sqm, two-hall production facility in Reghin, Mures county. It is the Romanian subsidiary of the Austrian Lichthaus HAID Group, established in 2004 by Helmut Haid and Judith Aulitzky (with Cristoph Peer) to serve HAID's European retail and corporate clients expanding into Romania following EU accession. The company produces a full range of illuminated and non-illuminated signage — volumetric 3D letters, light boxes / cassettes, neon and LED displays, billboards, totems and pillars up to 20–50m, and bespoke architectural constructions — using in-house CNC machining, multi-process welding (TIG/MAG/MIG/laser), metal fabrication, paint finishing, and digital printing on foil, PVC, and acrylic substrates.

The business model is sales-led and project-based: dedicated sales consultants manage the full A-to-Z lifecycle from concept, visualization, and structural-engineer coordination through in-house fabrication, own-team installation, and after-sales service, with EUR 10 million civil liability insurance on installation operations. Pricing is quote-based and not publicly disclosed; revenue derives from one-time custom signage sales plus associated professional services. The go-to-market is direct-to-enterprise, with installation teams deployed across Romania and neighboring countries, supported by a multilingual (RO/EN/DE/HU) website, an extensive reference portfolio, and a stack of six ISO/EN certifications (ISO 9001, 14001, 45001, EN 1090, ISO 3834-3) that qualify the firm as a structural metalwork supplier.

The customer base is dominated by European retail chains — notably Inditex (Zara, Bershka, Pull&Bear, Massimo Dutti, Oysho, Zara Home, Uterque, Stradivarius), H&M, C&A, Decathlon, Auchan, Kaufland, Hornbach, PEPCO — alongside shopping centers (Coresi Park, Shopping City Deva, Parat), QSR (KFC), banks (BCR), telecom (Telekom), and industrial corporates (Timken, SSAB). Headcount stands in the 101–250 band, with sales and technical leadership under General Manager Johannes Aulitzky. No revenue is publicly disclosed, and the firm has no known external funding rounds or M&A activity.

Name

Neon & sign

Legal name

NEON & Sign SRL

Website

https://neon-sign.ro

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Neon & Sign SRL is a Romanian contract manufacturer of illuminated and non-illuminated corporate signage — 3D letters, light boxes, totems, LED displays, and architectural constructions — serving European retail chains, shopping centers, and industrial corporates from a 1,500+ sqm production facility in Reghin, as the Romanian subsidiary of Austrian Lichthaus HAID Group.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Indoor and Outdoor Display Advertising (541850)

SIC

Electric Lighting & Wiring Equipment (3640), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Corporate Event Decor, Branding & Signage (HSACADAJ), Commercial Lighting Fixture Installation (HSAOAFAM)

Keywords

• Illuminated signage
• 3D letters
• LED displays
• Commercial signage manufacturing
• Corporate visual branding

Headquarters

HQ city

Reghin

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Signage Products: Custom signage products including 3D letters and constructions, light panels and boxes, totems, exhibition stands, and architectural lighting. Products offered with extended warranty and sold as custom projects based on client specifications.
2. Services: Complete service package including graphics/data preparation, montage/assembly, materials supply, equipment/production services, and transport/delivery. Montage services provided with own teams having civil liability insurance of 10 million EUR for installation operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Neon & Sign designs, manufactures, and installs custom commercial signage and corporate visual identity products, including illuminated and non-illuminated 3D letters, light boxes/cassettes, neon and LED displays, billboards, pillars/totems, and special constructions. The offering is delivered as turnkey projects, with in-house production (CNC machining, welding, painting, digital print, foil application, thermoforming) plus on-site installation by insured teams across Romania and neighboring countries.

Product overview

Neon & Sign offers a comprehensive portfolio of signage and visual advertising products and services. The core product line includes volumetric illuminated and non-illuminated letters (RK series), light boxes/cassettes (P series), LED displays, neon displays, billboard products, pillars/totems, and special custom constructions. The company provides an end-to-end service offering encompassing graphics/data preparation, professional installation/montage, materials supply, in-house equipment manufacturing with CNC capabilities, and transport logistics. Products are manufactured at a modern facility in Reghin, Romania with over 1,500m² of workspace and 80+ employees, serving major retail brands across Romania and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Volumetric Letters (RK series) 3D illuminated or non-illuminated signage letters in multiple series (RK 00-RK 01P, RK 2, RK 3P, RK 4-RK 6, RK 7-RK 9, RK 10) with various illumination options including LED, neon, and halo lighting effects. Sold as custom projects to brand owners, retailers, and developers.
• Light Boxes / Cassettes (P series) Luminous panel boxes available in various sizes and configurations (P 00-P 01P, P 1-P 11, P 4-P4S, P 8-P 9) with options for fretwork, LED lighting, and PVC canvas fronts. Designed for retail façades, storefronts, and branding applications.
• Neon Displays Traditional neon tube signage featuring glass tubes with Plexiglas or metal supports in various colors, intended for vintage aesthetic effects. Sold as custom signage solutions to brand owners and retailers.
• LED Displays Multifunction LED displays available in single-color, multi-color, or RGB configurations with text, clock, temperature, and video capabilities. Sold as custom digital display solutions to commercial buyers.
• Billboard Products Billboard solutions including panels, LED displays, orientation systems, point-of-sale displays (POSM), Smartframe systems, foil applications, and digital prints. Sold as custom projects to retailers, shopping centers, and outdoor advertisers.
• Pillars / Totems Signage pillars and totems for long-distance visibility, available as inside/outside pillars or towers (20-50m height) with profile structures in galvanized steel or aluminum. Designed for shopping centers, retail parks, and commercial real estate.
• Special Constructions Custom atypical signage solutions including external constructions, interior architectural elements, mascots, urban furniture, and nostalgic designs combining metal lace, wrought iron, wood, copper, and glass. Sold as bespoke projects to brand owners, retailers, and municipalities.
• Montage and Installation Services Turnkey installation services performed by Neon & Sign's own qualified personnel and specialized partners across Romania and neighboring countries, covering all heights and exposures. Backed by EUR 10 million civil liability insurance for installation operations.

Quantifiable outcome

• Extended warranty on all products
• +1 more outcomes

Named customers55 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Lichthaus HAID Group (HAID INTERNATIONAL)coreOthers · 1 January 2004Parent company investment from Austrian Lichthaus HAID Group. Founded in 1949 in Innsbruck, Austria. Helmut Haid and Judith Aulitzky (along with Cristoph Peer) established the Neon & Sign factory in Reghin, Romania in 2004 as an expansion to support their clients' businesses in Romania following globalization and EU entry. The group provides modern technology and high-performance management support, enabling western-standard quality products and services.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• YESCO (Young Electric Sign Company): Large North American custom sign manufacturer and service company specializing in illuminated signage, neon, LED displays, and monument signs. Comparable in manufacturing discipline and product categories but operating at much larger scale and primarily in the US market.
• Spandex AG: Pan-European distributor of sign-making materials, digital printing substrates, and signage consumables. Serves the same signage manufacturer end-market as Neon & Sign and operates in Romania and Central Europe, but as a materials supplier rather than finished-sign fabricator.
• Daktronics Inc. US-listed global leader in large-format LED video displays, scoreboards, and dynamic digital signage systems. Comparable in LED display and electronic signage offering but operates at vastly larger scale and serves sports, transit, and DOOH markets beyond retail.

Others

• HEXIS SAS: French manufacturer of self-adhesive vinyl films, digital printing media, and laminates used in signage and visual communication. Adjacent enabler to Neon & Sign's digital print, foil, and signage finishing operations rather than a direct competitor.

Direct peers

• Signs Express: UK and European franchise network providing signage, vehicle graphics, and window graphics to local businesses and national accounts. Overlaps with Neon & Sign in custom signage fabrication and B2B project-based delivery for SME and enterprise customers.
• Image National Signs: Custom commercial sign manufacturer producing illuminated channel letters, monument signs, and architectural signage for retail and corporate clients. Closely comparable mid-sized fabricator model to Neon & Sign.
• Signbox Ltd: UK-based bespoke signage manufacturer producing illuminated signage, fabricated letters, wayfinding, and architectural lighting. Comparable in product mix (3D letters, light boxes, custom fabrication) and target customers (retail, corporate, public sector) to Neon & Sign.
• Lichthaus HAID GmbH: Austrian parent company of Neon & Sign, founded 1949 in Innsbruck. Manufactures corporate signage, illuminated advertising, and visual promotion solutions for retail and corporate clients across Western Europe; the closest direct comparator and de facto sister entity sharing the same product categories and customer base.
• Vista System International: Modular signage and wayfinding solutions provider with global distribution. Comparable to Neon & Sign in offering fabricated interior and exterior signage, wayfinding systems, and architectural signage for retail, hospitality, and corporate clients.
• Prefix Signs: Custom sign fabrication company offering illuminated signage, architectural signs, and branding solutions for retail, corporate, and institutional clients. Closely comparable in custom project-based signage delivery model to Neon & Sign.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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• LinkedInlinkedin.com/shareArticle?mini=true&url=https://www.neon-sign.ro/en/home/&title=Home

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neon & sign