What Mirbesz does

Mirbesz (operating commercially as Mirbest) is a Hungarian food service wholesale company headquartered in Biatorbágy, Hungary, founded in 2003 and 100% family-owned. It serves as the country's largest food wholesaler to the HORECA channel (Hotels, Restaurants, Quick Service Restaurants, Organized Catering) and adjacent retail, distributing more than 16,000 active products sourced from over 1,000 suppliers to 21,000+ active customers. Its offering combines three proprietary private-label brands (Kukta, Kedvenc Ízek, Bovita) with exclusive Hungarian distribution rights for 15+ international brands such as Rodeo, Remkes, Moilas, Profuma, LeDuc, and Caputo, supplemented by in-house culinary support from six professional chefs.

The company operates a capital-intensive distribution platform: 23 depots with 58,000 m² of warehousing (49,500 storage places), a fleet of 500+ trucks, and a field force of 200+ sales representatives, with a total group workforce of 1,980 employees across at least nine Hungarian subsidiaries (Baromfiudvar 2002, SióFriss, Halker, Kedvenc Kereskedőház, Kaffka, Helit, Gasztro Miskolc, Halker Mirelit Depó, Szőke és Társai). It has extended cross-border via regional subsidiaries in Slovakia (Mirkom Plus s.r.o.) and Serbia (Gidran d.o.o.) and is a member of the European Catering Distribution (ECD) alliance since January 2022 and the European Cheese Union (ECU).

Revenue mechanics are traditional wholesale: Mirbesz purchases from manufacturers, adds distribution margin, and resells to HORECA and retail operators, monetizing through volume, assortment breadth, exclusive brand partnerships, and logistics service levels rather than through software, subscriptions, or marketplace fees. Pricing is not publicly disclosed, but the model is consistent with per-unit wholesale margins on a 16,000+ SKU catalog with no disclosed software, AI, or digital-platform revenue stream.

Name

Mirbesz

Legal name

Mirbesz Kereskedelmi Kft.

Website

https://mirbest.hu

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Foodservice Wholesale Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

National/Multiregional Broadline Foodservice Distributors (AFAIAAAA)

akta.pro secondary industry

Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

Keywords

• Food wholesale distribution
• HORECA supply services
• Frozen food distribution
• Private label food brands
• Foodservice logistics

Headquarters

HQ city

Biatorbágy

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Product Wholesale Distribution: Mirbesz operates as a B2B food wholesaler supplying food service businesses (restaurants, hotels, QSRs, catering companies, retail) across Hungary with a comprehensive range of dry, fresh, and frozen food products from their own distribution network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mirbesz (trading as Mirbest) is a B2B food service wholesaler supplying dry, fresh, and frozen food products to restaurants, hotels, QSRs, organized catering, and retail across Hungary. The company operates a one-stop-shop distribution model supported by 23 depots, a fleet of 500+ trucks, and 16,000+ active products organized under 3 private label brands and 15 featured international brands. Complementary gastro services include 5 test kitchens and 6 in-house chefs providing recipe development and Master Class training programs.

Product overview

Mirbesz is a 100% Hungarian family-owned food service wholesale company founded in 2003, operating as a one-stop-shop distributor covering dry, fresh, and frozen food categories. The company operates 23 depots nationwide with a fleet of over 500 trucks, serving 21,000+ active customers in Hungary's hospitality sector (hotels, restaurants, QSRs, organized catering). The product portfolio spans 16,000+ active products organized under 3 private label brands (Kukta as the flagship, Kedvenc Ízek, Bovita) and 15 featured/exclusive international brands including Italian specialty cheeses (Michelangelo), artisan butchery (Segata), Neapolitan pizza ingredients (Caputo, Molino Pordenone), Asian frozen foods (OrienBites), seafood (Mermaid), vegetarian snacks (LeDuc), meat convenience (Profuma, Radatz), gluten-free bakery (Moilas), and more. The company also provides gastro services including 6 in-house chefs, 5 test kitchens, recipe creation, and the Mirbest Master Class training program.

Differentiator

Problem solved

Functional benefit

Brands

• Kukta: Professional gastronomy brand, the Mirbest group's primary private label, offering a wide range of food products essential in any professional kitchen.
• Kedvenc Ízek
• Bovita
• Rodeo
• Michelangelo
• Segata
• Caputo
• Canuti
• Rosso Gargano
• LeDuc
• OrienBites
• Profuma
• Remkes
• Mermaid
• Radatz
• Exilfood
• Martinucci
• Moilas
• Molino Pordenone
• Bridor
• Intermezzo
• Salud
• San Vincenzo
• MixBuffet

Products and services

• Kukta Professional gastronomy product family; the primary private label brand of the Mirbesz group, offering a wide range of food products essential in any professional kitchen.
• Kedvenc Ízek Offers a wide range of meat products including cured and processed meats for the food service sector.
• Bovita Small-format packs of frozen fruits and vegetables, dumplings (galuska), noodles (nudli), and derelye for the food service market.
• Rodeo High-quality matured beef imported from Argentina, Uruguay, and New Zealand for professional kitchens, distributed under exclusive rights.
• Michelangelo Italian specialty cheeses with DOP (Protected Designation of Origin) certification for authentic Italian cuisine.
• Caputo Specialty flours produced using slow-milling methods, enabling an authentic Neapolitan pizza experience in professional kitchens.
• Food Service Wholesale Distribution End-to-end B2B food wholesale distribution service delivering dry, fresh, and frozen products from 23 depots via a fleet of 500+ trucks to 21,000+ active HORECA customers across Hungary on a daily basis.
• Gastro Services and Master Class Training Professional culinary support service providing 5 test kitchens, 6 in-house chefs, product testing, personalized recipe development, and Mirbest Master Class training to food service customers.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and featured.

• European Catering Distribution (ECD)coreStrategic or Co-development Partner · 1 January 2022Mirbesz became a member of ECD on January 1, 2022. ECD was founded in 1991 to promote the European food service market. The group comprises wholesalers from 16 countries, with only one company per country represented. ECD provides international experience, technological expertise, and supplier relationships to help members evolve and meet changing market needs.
• ECU (European Cheese Union)coreStrategic or Co-development PartnerECU is a permanent link to the international specialty cheese market, created in 1990. The group consists of professional sales and marketing specialists from European, North American, and Japanese markets. ECU enables distributors to extend their product range through international sales representation to producers.
• Moilas (Finland)featuredChannel Partner/ Reseller/ DistributorFinnish family bakery founded in 1955, now Finland's largest gluten-free bakery and leading exporter of gluten-free bakery products. Mirbesz distributes their products in Hungary.
• Rodeo (Argentina/Uruguay/New Zealand)featuredChannel Partner/ Reseller/ DistributorSupplier of high-quality matured beef from Argentina, Uruguay, and New Zealand. Mirbesz holds exclusive distribution rights for these premium meat products.
• Remkes (Netherlands)featuredChannel Partner/ Reseller/ DistributorChicken wing specialist in the Netherlands. Mirbesz distributes their products in Hungary.
• Profuma (Belgium)featuredChannel Partner/ Reseller/ DistributorBelgian company founded in 1991, significant player in European fresh, smoked, cooked and frozen products market. Products are made from quality meats using modern technology and multi-generational family recipes. Profuma Hungary Kft. operates in Szarvas.
• LeDuc Veggie (Netherlands)featuredChannel Partner/ Reseller/ DistributorDutch family business founded in 1998, producing delicious breaded vegetarian snacks (onion, vegetable, and cheese varieties) distributed worldwide.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• METRO AG: German-headquartered global broadline foodservice distributor operating Cash & Carry and delivery businesses across Europe, including Hungary. Directly comparable as a broadline wholesaler serving HORECA with multi-category assortment (dry, fresh, frozen) and own-brand programs at similar or larger scale.
• Brakes Group: Sysco-owned broadline foodservice distributor serving the UK, Ireland, and other European markets. Comparable in business model (multi-category foodservice wholesale with own-brand and exclusive specialty products) and customer base (HORECA).
• Bidfood: UK and European foodservice distributor with operations in multiple European countries. Directly comparable broadline foodservice model serving restaurants, hotels, and catering with multi-temperature delivery.
• Selgros Cash & Carry: Cash & Carry and foodservice distribution chain (Transgourmet subsidiary) operating in Central and Eastern Europe including Romania and Hungary. Directly competes with Mirbesz in broadline foodservice distribution to HORECA customers in the region.
• Transgourmet: European broadline foodservice distributor owned by Coop Group, operating across multiple countries including Central Europe. Comparable as a multi-country broadline distributor serving HORECA customers with full dry/fresh/frozen ranges and own-label brands.
• HAVI Group: Global foodservice supply chain specialist serving QSR, hospitality, and retail customers across Europe with multi-category distribution and logistics. Comparable in serving HORECA/QSR customers with full-range food distribution and supply chain solutions.

Regional players

• Elcoldo: Czech Republic-based broadline foodservice distributor serving HORECA across Central Europe. Closely comparable in scale, geography (neighboring market to Hungary), and broadline HORECA distribution model.
• Chefs Culinar: German foodservice distribution group serving HORECA across Germany and parts of neighboring markets. Comparable broadline foodservice distribution model and customer base, though primarily focused on the German-speaking market.
• INTERGAST: German foodservice wholesale group serving HORECA customers with multi-category ranges. Comparable broadline foodservice model, though operating primarily in Germany/Switzerland/Austria rather than Central/Eastern Europe.

Broad incumbents

• Sysco Corporation: World's largest broadline foodservice distributor. Operates internationally including through Brakes Group in Europe. Comparable business model and customer base, but at vastly greater scale and with broader geographic footprint than Mirbesz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mirbest
• LinkedInlinkedin.com/company/mirbest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirbesz