Rodeo

What Rodeo does

Rodeo, operated by Lightning Riders Limited, is a London-based, venture-backed AI career agent platform targeting UK job seekers. Founded in 2021 originally as a delivery-driver earnings management app, the company pivoted into the career-services space and now operates a free consumer product at gorodeo.app that helps candidates plan careers, match against a database of over 500,000 UK job openings, and prepare applications. The platform is built on a conversational AI architecture that combines voice-based onboarding (powered by ElevenLabs), CV parsing and content generation (powered by Google Gemini), skills mapping to the ESCO European skills framework, and a daily-running recommendation engine that scans new and learning opportunities against each user's profile.

The product flow comprises three steps under five minutes: upload CV, conduct a voice or text onboarding conversation, and receive personalised job matches with explanations of fit. The agent then supports users through CV refinement, cover-letter drafting, interview preparation, and application tracking. A secondary mobile product, the 'Rodeo Mobile App' and 'Rodeo Works' marketplace, continues to serve delivery gig workers — a residual from the pre-pivot business. Rodeo also offers 'Rodeo for Partners,' a B2B module enabling careers services, universities, and employers to integrate the conversational onboarding, skills mapping, and matching capabilities into their own offerings.

The business model is currently freemium for individual candidates, with no disclosed paying customer base. Future monetisation is planned through B2B partnerships with jobs platforms, careers services, and employers who may pay for verified applications, recruitment services, or embedded integrations. The company has raised approximately $5 million in seed funding (April 2023) led by LocalGlobe, with Seedcamp, Form Ventures, Everywhere Ventures, and Mozilla Ventures as additional backers. Headcount is small (1–10), the registered office is at 1 Lyric Square, London, and the platform reports being trusted by 25,000+ job seekers.

Name

Rodeo

Legal name

Lightning Riders Ltd

Website

https://gorodeo.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rodeo is a London-based, UK-focused AI career agent platform that helps job seekers plan careers, match against 500,000+ UK job openings, and prepare applications via conversational AI, voice onboarding, and CV parsing. Free for candidates with planned B2B monetisation.

Ownership category

akta.pro rank

Product category

AI-Powered Career Services

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Job search platform
• AI career planning
• Recruitment technology
• Job matching software
• Career services software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free Candidate Platform: Platform is currently free for job seekers. Revenue generation planned through future partnerships with jobs platforms, careers services, or employers who may pay for verified applications or recruitment services.
2. B2B Enterprise Sales (Planned): Future plans to charge businesses for verified applications or integration with career services. Partnerships with careers services, youth hubs, and educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rodeo operates an AI-powered personal career agent platform that helps UK job seekers plan their career paths, discover relevant job opportunities from a database of over 500,000 UK openings, and prepare applications. The platform engages users through conversational AI (chat and voice), parses uploaded CVs (powered by Google Gemini), maps user skills to the ESCO framework, and generates personalised job matches, CV/cover letter drafts, and interview preparation.

Product overview

Rodeo operates as a dual product platform. The primary product is an AI-powered career agent (web-based at gorodeo.app) that helps job seekers plan careers, find jobs, and prepare applications through conversational AI and personalized recommendations. A secondary mobile app product serves delivery gig workers, enabling them to access earnings data, performance analytics, and market insights. The mobile app also hosts 'Rodeo Works,' a marketplace connecting delivery riders with freelance delivery work opportunities. A B2B offering called 'Rodeo for Partners' provides modular AI integration tools for traditional career services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodeo Career Agent Platform

Quantifiable outcome

• Over 25,000 job seekers using the platform
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Google (Gemini)coreTechnology or IntegrationAI processing provider that parses and analyses the content of uploaded CVs as part of the core service delivery.
• ElevenLabscoreTechnology or IntegrationAI voice provider for the onboarding conversation feature, processing voice audio and transcripts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LinkedIn: LinkedIn is the dominant professional networking and job-matching platform with global scale, employer relationships, and a large AI roadmap (including AI-assisted job search and career guidance). It competes with Rodeo for the same UK job-seeker audience but offers a much broader portfolio of professional services.
• Indeed: Indeed is one of the world's largest job search engines, with deep UK coverage and active investment in AI-driven job recommendations and resume tools. It is a broad incumbent with similar job-matching functionality to Rodeo, but at much larger scale.

Direct peers

• Adzuna: Adzuna is a UK-focused job search engine that aggregates listings from thousands of sources and offers salary insights and value-add tools. It directly competes for the same UK job-seeker use case as Rodeo and operates with a similar data-driven approach to matching.

Regional players

• Reed: Reed is one of the largest UK recruitment and job-board platforms, with a deep employer base and candidate tools. It targets the same UK job-seeker market as Rodeo and is a strong regional competitor with established brand and partnerships.
• Totaljobs: Totaljobs is a major UK job board owned by StepStone Group, with extensive employer relationships and job-seeker tools. It competes with Rodeo in the UK job discovery and application space at a much larger scale.
• CV-Library: CV-Library is a leading UK job board and CV database with tools for both candidates and employers. It overlaps directly with Rodeo's UK job-seeker value proposition and represents a relevant regional competitor.

Emerging players

• Eightfold AI: Eightfold AI is an AI-native talent intelligence platform focused on skills-based matching, career pathing, and talent management. It is comparable to Rodeo in its AI-and-skills-matching approach, but serves enterprise HR/employer buyers rather than individual job seekers.
• Beamery: Beamery is a UK-based AI talent platform for skills-based candidate management and career pathing, with comparable AI architecture and skills ontology. It targets enterprise talent teams rather than individual job seekers, making it an adjacent rather than direct peer.
• Personio: Personio is a European HR and people operations platform serving SMB employers with recruitment, onboarding, and career tools. It is an adjacent comparable in the UK/European employment technology space, though it sells to employers rather than candidates.
• Handshake: Handshake is a US-headquartered early-career and university-focused job platform with AI-driven career tools for students and graduates. It targets a similar segment to Rodeo's university-student persona and is increasingly expanding internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rodeojobs
• LinkedInlinkedin.com/company/gorodeo
• Instagraminstagram.com/rodeo_jobs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodeo