Le Nouveau Belier

What Le Nouveau Belier does

Le Nouveau Bélier is an independent, integrated communications and creative advertising agency (agence) based in Neuilly-sur-Seine, on the Paris periphery. The firm is a trading name of Nextocom SAS, a privately held French simplified-joint-stock company (SAS) with 58,666 euros of share capital, registered in Nanterre under RCS number B 502 205 032. Stéphane Duverger-Nédellec is named as the director of publication. The firm was founded in 2008 and operates with 11-50 employees. Its core offering spans creative campaign conceptualization, video and film production, publication design (magazines and magalogues), digital and display advertising, print press advertising, brand activation, and cause-related marketing. The agency positions itself as a full-service creative partner rather than a specialist shop.

The agency's client base is concentrated in the French enterprise segment, with a documented roster spanning mass retail (Monoprix, Supermarchés Match, C&A, Darty, Jardiland, Gamm Vert, Lapeyre), foodservice and hospitality (METRO, Monin, Vins de Bourgogne, Terroirs & Délices), automotive and services (Autosur, Euromaster, Ulys), jewelry (Histoire d'Or), consumer electronics (Toshiba), flowers and gifting (Interflora, Florajet), and nonprofit (Tout le monde contre le cancer). The business model is project-based, direct-to-client engagement, with no intermediary channels, no disclosed pricing, and no subscription or platform revenue. Go-to-market relies on the agency's own portfolio website and direct client relationships. Geographic scope is regional, limited to the Île-de-France market.

The competitive set is the broader French independent agency landscape, and the firm's differentiation rests on long-tenured client relationships — particularly with METRO France and Supermarchés Match — and the breadth of vertical coverage. No technology platform, no proprietary tooling, no AI/ML capabilities, no external funding, no M&A activity, and no partnerships or alliances are disclosed. The agency has no app, no API, and no integration ecosystem. Investment-relevant signals are therefore limited to the strength of the client relationships and the operating stability of the underlying legal entity.

Name

Le Nouveau Belier

Legal name

Nextocom SAS

Website

http://lenouveaubelier.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Nouveau Bélier is an independent French creative and communications agency (trading as Nextocom SAS, founded 2008, 11-50 staff, Neuilly-sur-Seine) delivering campaigns, film production, brand activation, and publication design to enterprise clients in retail, foodservice, automotive, and specialty sectors across Île-de-France.

Ownership category

akta.pro rank

NAICS

Other Services Related to Advertising (541890), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Creative advertising agency
• Brand activation services
• Video production agency
• Publication design services
• Integrated marketing communications

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Le Nouveau B\u00e9lier is an integrated creative communications agency that conceives, designs, and produces advertising campaigns, brand activations, promotional films, editorial publications (magazines and magalogues), and digital marketing materials for enterprise clients. Services span concept, art direction, film/video production, print and display advertising, and local marketing initiatives across retail, foodservice, automotive, jewelry, home improvement, and lifestyle sectors.

Product overview

Le Nouveau Bélier is a creative and communications agency (Agence) offering a portfolio of creative campaigns, video productions, brand activations, publication designs, and digital marketing services. The agency's offerings span across multiple client categories including retail (Supermarchés Match, Monoprix, C&A), food service (METRO, Darty, Monin), automotive (Toshiba, Autosur, Euromaster, Ulys), jewelry (Histoire d'Or), home improvement (Lapeyre, Jardiland, Gamm Vert), and lifestyle brands (Interflora, Florajet). The portfolio includes branded campaigns, film/video productions, print and digital advertising, magazine publications, and cause-related marketing initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Toshiba Robot Campaign Creative campaign for Toshiba featuring robot-themed visual content, produced for the Toshiba brand.
• Toshiba Promotional Campaign Promotional creative campaign for Toshiba products.
• Autosur Digital Marketing Campaign Digital marketing campaign for Autosur, a vehicle inspection service.
• Histoire d'Or Brand Film Film production for Histoire d'Or jewelry brand.
• Histoire d'Or Brand Activation Brand activation campaign for Histoire d'Or, a jewelry retailer.
• C&A Marketing Campaign Marketing campaign for C&A, a fashion retail brand.
• Euromaster Marketing Campaign Marketing campaign for Euromaster, a tire and automotive service provider.
• Supermarch\u00e9s Match Display Advertising Display advertising campaign for Supermarch\u00e9s Match, a French supermarket chain.
• METRO Restaurateurs Film Film production targeting restaurant professionals for METRO cash-and-carry.
• METRO Magalogue Inspirational magazine design and production for METRO.
• Monoprix Editorial Publication Editorial and publication design work for Monoprix.
• METRO Local Marketing Campaign Local marketing campaign for METRO stores.
• Lapeyre Brand Film Film production for Lapeyre, a home improvement retailer.
• METRO Press Advertising Press advertising campaigns for METRO.
• MATCHMEN Supermarch\u00e9s Match Campaign Marketing campaign for Supermarch\u00e9s Match targeting men.
• Jardiland Marketing Campaign Marketing campaign for Jardiland, a garden center chain.
• Ulys Brand Campaign Brand campaign for Ulys, an automotive/insurance brand.
• Angry Birds x Supermarch\u00e9s Match Licensed Promotion Cross-promotional campaign featuring Angry Birds characters for Supermarch\u00e9s Match.
• METRO 15h30 Culinary Magazine Culinary magazine publication design for METRO.
• Gamm Vert Marketing Campaign Marketing campaign for Gamm Vert, an agricultural cooperative.
• METRO x St\u00e9phane de Bourgies Collaboration Collaborative campaign featuring St\u00e9phane de Bourgies for METRO.
• Terroirs & D\u00e9lices Magazines Magazine publications featuring terroir and delicacy themes, produced for Supermarch\u00e9s Match.
• Darty Cuisine Brand Film Film production showcasing Darty's kitchen design services.
• Monin Marketing Campaign Marketing campaign for Monin, a syrup and beverage brand.
• Tout le monde contre le cancer Cause Marketing Campaign Charitable cause marketing campaign for cancer research awareness.
• Interflora Brand Activation Brand activation campaign for Interflora, a flower delivery service.
• METRO Chef Brand Campaign Marketing campaign for METRO targeting professional chefs.
• METRO 'Ici commence le fait maison' Brand Campaign METRO campaign promoting homemade food (the 'fait maison' initiative).
• Florajet Brand Film Film production for Florajet, a flower delivery service.
• Darty Max Brand Film Film production for the Darty Max service.
• Vins de Bourgogne Creative Campaign Creative campaign showcasing Burgundy wines.

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Publicis Groupe: Paris-headquartered global advertising holding company. Operates broad creative, media and digital capabilities across retail and consumer brand verticals, regularly competing for the same enterprise clients as independent Parisian agencies.
• McCann Paris: Paris creative office of the McCann Worldgroup network; delivers integrated campaigns and brand activation for large enterprise clients across multiple verticals, competing for the same CMO budgets.
• Ogilvy Paris: Paris office of WPP's Ogilvy network, offering integrated creative, content and brand experience services. Overlaps heavily with Le Nouveau Bélier's creative campaign and brand activation work for retail and consumer brands.
• WPP (GroupM France): Media and communications arm of WPP operating in France, providing media planning, buying and adjacent creative services. Relevant as a competitor for integrated client mandates touching media and creative.
• Havas Paris: Paris hub of global holding group Havas, offering advertising, media, content and brand activation at scale. Larger and broader portfolio, but competes for the same enterprise creative mandates Le Nouveau Bélier pursues.

Direct peers

• DDB Paris: French creative agency within the DDB Worldwide network. Provides integrated creative campaigns and brand activation for enterprise clients across retail and consumer verticals, structurally very similar to Le Nouveau Bélier.
• TBWA\Paris: Paris-based creative agency within the TBWA global network, delivering integrated campaigns, brand activations and content for enterprise clients across retail, automotive and consumer brands — directly overlapping with Le Nouveau Bélier's offering.
• Lonsdale: Paris-based independent creative agency with brand strategy, design and activation capabilities for retail and consumer clients. Comparable in size, geography and full-service creative positioning to Le Nouveau Bélier.
• BETC Paris: One of France's flagship independent creative agencies, headquartered in Paris and part of the Havas network. Directly comparable full-service creative model serving large French and international brands, making it a like-for-like peer for integrated campaign work.
• Rosapark: Parisian independent creative agency known for integrated brand campaigns and content production across retail and consumer brands. Closely matches Le Nouveau Bélier's mid-sized, full-service creative profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Nouveau Belier