Cabinet Pinatel

What Cabinet Pinatel does

Cabinet Pinatel is a traditional full-service real estate agency headquartered at 74-76 Rue Sainte in Marseille's 7th arrondissement, France. Founded in 1880 by André Pinatel, it is the oldest real estate agency in Marseille and serves individual buyers, sellers, landlords, tenants, and co-owners across all 16 arrondissements plus select outlying Provence markets. The firm operates four core service lines — property sales (Vente), rental intermediation (Location), rental management (Gestion Locative), and condominium syndicate administration (Syndic de Copropriété) — with pricing on a standard 5% TTC transaction commission for residential sales and recurring/percentage-based fees for management and syndicate services.

The agency's technology stack is built on the La Boite Immo (Hektor CMS/CRM) listing platform, supplemented by drone videography for premium property marketing, data-science-based dynamic property valuation, and online portals (gerancedirecte.fr, coprodirecte.fr) that give landlords, tenants, and co-owners 24/7 access to accounts and documents. FNAIM affiliation provides industry certification and federation resources. Distribution is omnichannel but locally anchored: a single physical office in the 7th arrondissement, a website with property search and online estimation, email alert system, and organic social presence (LinkedIn, Facebook) layered over more than 140 years of word-of-mouth and intergenerational client relationships.

The business model is a hybrid of transaction-fee revenue (one-time commissions on Vente and Location) and recurring revenue (Gestion Locative and Syndic subscriptions). Since 2021, the firm has operated as a subsidiary of AMREC Group, the Marseille-based holding founded by Abde Gacem that also owns the sister brand Dallaporta. Across both brands the group has approximately 24 collaborators. Customer concentration is structurally low: every transaction is with an individual SMB or private buyer/seller/landlord, with no enterprise anchors, and revenue is diversified across four service lines.

Name

Cabinet Pinatel

Legal name

Cabinet Pinatel

Website

https://pinatel.fr

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

51–100 employees

Short description

Cabinet Pinatel is Marseille's oldest real estate agency, founded in 1880, providing property sales, rentals, rental management, and condominium syndicate services to individual buyers, sellers, landlords, and tenants across Marseille and surrounding Provence markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Transaction (Vente): Commission-based fees on residential and commercial property sales. Sellers pay agency fees upon successful transaction completion.
2. Property Rental (Location): Fees charged for rental intermediation services, including tenant selection, lease drafting, and move-in inspections.
3. Rental Property Management (Gestion Locative): Ongoing property management services for landlords, including tenant management, rent collection, maintenance coordination, legal compliance, and optional insurance products such as rent guarantee and non-occupying owner insurance. Billed through service fees and/or percentage of rental income.
4. Condominium Syndicate (Syndic de Copropriété): Administrative, accounting, and technical management of co-owned buildings, including assembly organization, compliance enforcement, and maintenance. Managed through coprodirecte.fr online platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cabinet Pinatel is a traditional real-estate agency in Marseille offering end-to-end property services: brokerage for residential and commercial sales (Vente), rental intermediation (Location), full-service rental property management (Gestion Locative) for landlords, and administrative, accounting, and technical condominium syndicate management (Syndic de Copropriété). The firm complements these core services with free property valuation, drone video marketing, and online portals for owners, tenants, and co-owners, covering all 16 arrondissements of Marseille from its 7th-arrondissement office.

Product overview

Cabinet Pinatel is a traditional real estate agency offering a comprehensive suite of property services across Marseille and surrounding areas. The core offering consists of four main services: property sales (Vente), rental services (Location), rental management (Gestion Locative), and condominium management (Syndic). These are complemented by value-added services including free property estimation using data science tools, email alert notifications for new listings, and an online client portal for 24/7 account access. The company integrates drone videography for property marketing and utilizes digital tools for real-time transaction tracking. Founded in 1880 and now part of the AMREC group, Cabinet Pinatel positions itself at the intersection of historical expertise and modern real estate technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Vente (Property Sales) Real-estate brokerage service covering the sale of residential and commercial properties in Marseille and surrounding areas, including property estimation, multi-channel listing diffusion, drone videography for premium assets, and expert negotiation through to signature. Available to both Particulier (individuals) and Professionnel (business buyers/investors).
• Location (Rental Intermediation) Rental listing and tenant placement service for landlords, encompassing rigorous tenant selection, lease drafting, and move-in/move-out inspections. Served through both Particulier and Professionnel flows.
• Gestion Locative (Rental Property Management) Ongoing full-service rental management for landlords covering tenant management, rent collection, maintenance coordination, legal compliance, optional rent-guarantee and PNO insurance, and landlord reporting via the 24/7 Gerancedirecte.fr portal. Billed through service fees and/or a percentage of rental income.
• Syndic de Copropriété (Condominium Management) Administrative, accounting, and technical management of co-owned buildings in Marseille, including general assembly organization, compliance enforcement, maintenance oversight, and transparent co-owner document access via the Coprodirecte.fr platform. Priced via annual quote-part charges (e.g., €1,400/year per residential unit).
• Estimation (Professional Property Valuation) Stand-alone professional property valuation service combining data-science-based dynamic estimation with drone videography for premium assets, delivered free and without engagement as a lead-generation entry point toward Vente or Gestion Locative mandates.

Quantifiable outcome

• Over 140 years of market presence since 1880
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DallaportacoreStrategic or Co-development Partner · 1 January 2021Dallaporta (founded 1966) is the sister brand within the AMREC Group, alongside Pinatel. Both agencies share the AMREC infrastructure, management, and technology platform while maintaining separate brands. Together they represent two of Marseille's most historic real estate institutions.
• FNAIM (Fédération Nationale de l'Immobilier)minorChannel Partner/ Reseller/ DistributorPinatel is affiliated with FNAIM, France's national real estate federation. FNAIM membership provides the agency with industry representation, professional standards certification, and access to federation resources and network benefits.
• Local artisan and notary networkminorStrategic or Co-development PartnerPinatel maintains partnerships with local notaries, mortgage brokers, artisans, and certified diagnosticians to provide comprehensive service to clients throughout the transaction or property management lifecycle.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Foncia: Leading French property management and syndic administrator, part of the Arche group. Directly comparable on the Gestion Locative and Syndic de Copropriété lines that drive Pinatel's recurring revenue.
• Nestenn: French real estate network combining franchise and independent agencies. Comparable in offering the same suite of sales, rental, and management services, but with national reach.
• Orpi: France's largest real estate cooperative network with thousands of agencies nationwide. Comparable in core service offering (sales, rental, management) but operates at national scale rather than a single-city heritage boutique.
• Century 21 France: Global real estate franchise with strong French presence. Competes head-to-head on residential transaction services, though at significantly larger scale and with a more standardized brand.
• Citya: Major French property management and syndic administrator (part of the Altarea group). Closely comparable on Pinatel's Gestion Locative and Syndic lines, with significantly larger scale.
• Guy Hoquet l'Immobilier: French real estate franchise network offering sales, rental, and management services. Comparable product offering and customer segments to Pinatel, but national rather than Marseille-only.
• Laforêt: Major French real estate franchise offering sales, rental, and management services across hundreds of agencies. Comparable product set (transaction + recurring management), broader geographic coverage than Pinatel.

Emerging players

• IAD France: France's leading network-based (no-brick-and-mortar) real estate agent model. Represents a disruptive peer to traditional agencies like Pinatel, competing for the same Marseille agents and mandates through a different cost structure.
• OptimHome: French network-based real estate agency competing with traditional brick-and-mortar firms. Directly comparable on transaction services and customer segments, though with a fundamentally different operating model.

Direct peers

• Cabinet Dallaporta: Sister brand under the AMREC Group (alongside Pinatel), founded 1966 in Marseille. Operates the same transaction, rental management, and syndicate services in the same geography, sharing infrastructure, technology, and management — making it the most directly comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pinatel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabinet Pinatel