What CE Mobility does

CE Mobility (Pty) Ltd is South Africa's largest wheelchair manufacturer and distributor, operating since approximately 1955 across eight retail showrooms covering Gauteng, Western Cape, KwaZulu-Natal, Eastern Cape, and Free State. The company manufactures, imports, and supplies a broad catalogue spanning manual wheelchairs (entry-level Rainbow through to titanium and carbon-fibre rigid active chairs), powered wheelchairs (including premium Permobil Corpus models with tilt, recline, and standing functions), mobility scooters, sports and off-road wheelchairs, paediatric mobility products, bathing aids, hoists, cushions, and pressure-care accessories. Its technology stack centres on mobility and seating engineering rather than software — notably the in-house Pressure Mapping clinical assessment capability and proprietary locally manufactured CE-branded chairs (CE Lightweight SA, CE Pacer, CE Slammer) — augmented by international OEM partnerships with Quickie, Permobil, Tilite, and SmartDrive.

Revenue is generated primarily through one-time product sales at unit pricing denominated in South African Rand, with prices ranging from R3,622 for budget transit chairs to R570,000 for premium standing powered wheelchairs. The go-to-market combines a sales-led, hands-on showroom model staffed by qualified Occupational Therapists and Physiotherapists (delivering free in-person wheelchair assessments) with an enquiry-based inside-sales channel for technical or custom products and a transactional e-commerce platform for eligible items. Reimbursement is facilitated through relationships with South African Medical Aids, the Road Accident Fund, and the Workmen's Compensation Commissioner, which underwrite a portion of medically necessary equipment purchases. The company holds ISO 13485 medical-device quality certification and SAHPRA regulatory approval, and targets six primary customer segments: paediatric, elderly/seniors, complex medical needs, active/high-performance users, bariatric users, and short-term/transit users.

Name

CE Mobility

Legal name

CE Mobility (Pty) Ltd

Website

https://cemobility.co.za

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

CE Mobility is South Africa's largest wheelchair manufacturer and distributor, supplying manual and powered wheelchairs, mobility scooters, and assistive equipment through eight nationwide showrooms, serving paediatric, elderly, and complex medical needs customers.

Ownership category

akta.pro rank

Product category

Mobility Equipment and Wheelchairs

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Wheelchair manufacturing
• Mobility equipment
• Seating solutions
• Assistive devices
• Mobility scooters

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wheelchair and Mobility Equipment Sales: One-time product sales of wheelchairs (manual and powered), mobility scooters, and assistive devices. Products range from budget-friendly options to high-end custom solutions. Custom-made products are non-refundable unless defective.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CE Mobility manufactures, imports, and supplies a comprehensive range of manual wheelchairs, powered wheelchairs, mobility scooters, paediatric mobility equipment, bathing aids, seating systems, and assistive accessories. The company operates an omnichannel sales model combining an e-commerce platform with 8 physical showrooms across South Africa, supported by free in-person wheelchair assessments delivered by qualified Occupational Therapists and Physiotherapists.

Product overview

CE Mobility operates as a comprehensive mobility solutions provider offering a diverse portfolio of wheelchairs, mobility scooters, power assist devices, and assistive equipment. The product range includes manual wheelchairs (from entry-level models like CE Rainbow and CE Lightweight to high-performance active chairs like Tilite ZRA and Quickie Argon2), powered wheelchairs (from budget options like Rainbow Power to premium Permobil Corpus models including standing wheelchairs), mobility scooters (Mini, Midi, and Maxi variants), sports and off-road wheelchairs (CE Slammer, All Terrain Wheelchair, Tuffee), and power assist devices (SmartDrive, Quickie WheelDrive). The company also offers paediatric mobility solutions, bathing aids, cushions, backrests, hoists, ramps, mattresses, and various accessories. As South Africa's leading wheelchair manufacturer with over 70 years of experience, CE Mobility provides both locally manufactured products and international brands through showrooms across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• CE Rainbow Wheelchair
• CE Lightweight SA Wheelchair
• CE Cruiser Wheelchair
• Rollability MK2 Rigid Wheelchair
• Quickie Argon2 Wheelchair
• TiLite ZRA Wheelchair
• CE Slammer Sports Wheelchair
• All Terrain Wheelchair (ATW)
• Tuffee Wheelchair
• CE Bariatric Pacer Wheelchair
• Rainbow Power Wheelchair
• CE Pacer Power Wheelchair
• Permobil F3 Front-Drive Wheelchair
• Permobil F5 VS Standing Wheelchair
• Midi Take-Apart Mobility Scooter
• Maxi Heavy-Duty Mobility Scooter
• SmartDrive Power Assist Device
• Paediatric Mobility Range
• Bathing Aids, Hoists, Cushions and Accessories
• Pressure Mapping and Wheelchair Assessment Service

Quantifiable outcome

• 70+ years of mobility expertise
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Medical AidsminorOthersHealth insurance providers and medical schemes that may cover mobility equipment. Personal information may be shared with medical aids for delivery of products and funding purposes.
• RAF (Road Accident Fund)minorOthersSouth African Road Accident Fund for claims related to mobility equipment following road accidents. Personal information may be shared for funding purposes.
• WCA (Workmen's Compensation Commissioner)minorOthersWorkers' Compensation Act coverage for workplace injury-related mobility equipment. Personal information may be shared for compensation claims.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Numotion: US-based complex rehabilitation technology provider offering custom wheelchairs, seating, and mobility solutions with clinical assessment services. Comparable to CE Mobility's clinical-assessment-led custom seating model.
• Ottobock: German global leader in mobility and seating solutions including manual wheelchairs, power wheelchairs, and custom seating. Competes with CE Mobility in complex rehabilitation, paediatric, and custom-configured mobility segments.
• Permobil: Swedish global manufacturer of powered wheelchairs and Corpus seating systems. CE Mobility is a distributor of Permobil's premium product line (F3, M3, M5, F5 VS) in South Africa, and they compete for the same complex-needs powered wheelchair segment.
• National Seating & Mobility: US provider of custom mobility and seating solutions with a clinical-assess, fit, and deliver model. Closely comparable in business model to CE Mobility's therapist-led custom wheelchair and seating offering.
• Sunrise Medical: Global manufacturer of manual and powered wheelchairs under the Quickie, Breezy, and Zippie brands. CE Mobility distributes Sunrise's Quickie range (Argon2, Krypton, Xenon, Nitrum, Life F, Shark handbike), and the two are direct competitors in performance and lightweight wheelchair categories.
• TiLite (Permobil): Premium titanium and aluminum rigid wheelchair manufacturer, now part of Permobil. CE Mobility distributes Tilite ZRA and Aero Z, and competes in the ultra-lightweight rigid active wheelchair segment.
• Invacare: Global manufacturer and distributor of wheelchairs, scooters, and home medical equipment with established operations in South Africa. Directly competes with CE Mobility across manual, powered, and bariatric wheelchair categories.
• Shoprider Mobility Scooters: South African-based manufacturer of mobility scooters and lightweight wheelchairs. Direct competitor in the mid-range mobility scooter and budget-to-mid manual wheelchair segments served by CE Mobility.

Broad incumbents

• Pride Mobility Products: Global manufacturer of mobility scooters, power chairs, and lift chairs. Competitor in the powered mobility and scooter categories where CE Mobility offers its Midi/Maxi scooter range and imported power chairs.
• Drive DeVilbiss Healthcare: Broad-line medical equipment manufacturer and distributor with global reach across wheelchairs, scooters, and homecare products. Overlaps with CE Mobility's mobility scooter and entry-level manual wheelchair offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CEMobility-r1k
• Facebookfacebook.com/CEMobilityWheelchairs
• LinkedInlinkedin.com/company/ce-mobility
• Instagraminstagram.com/cemobility
• Xx.com/CE_Mobility

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CE Mobility