Bluewater Health

What Bluewater Health does

Bluewater Health Foundation is a registered Canadian charity (BN #86939 4163 RR0001) established in 2003 as the dedicated fundraising arm of Bluewater Health, a community hospital in Sarnia, Ontario. Following the April 1, 2026 amalgamation with CEEH Foundation, it also serves as the sole fundraising foundation for Charlotte Eleanor Englehart Hospital (CEEH) of Bluewater Health in Petrolia, expanding its beneficiary footprint across the Sarnia-Lambton region.

The Foundation's core offering is a portfolio of charitable-gaming and event-based fundraising products. The flagship Dream Home Lottery (running 28+ years, $100/ticket, 8,500 tickets, $1.46M grand-prize home for the 2026 cycle) has cumulatively raised over $11M for local healthcare; the May 2026 launch of the Dream Ride Lottery (10,000 tickets from $25, BMW-sponsored grand prize) added a parallel vehicle targeting the second MRI and Diagnostic Imaging. Complementary event products include the Annual Gala ($250/ticket, ~$400K cumulatively since 2013), the two-day Block Party Concert Series at Suncor Agora (2,500/night capacity, $160K+ for Mental Health & Addictions over 8 years), the Sunday Fun Day collaborative event with SASCSL, and the new Monster's Ball. Underpinning these is a multi-channel distribution network: branded storefronts (bwhfdreamhome.com, bwhfdreamride.com), phone sales, the Sarnia office at 89 Norman Street, retail partners (Shoppers Drug Mart, Hogan Pharmacy), and Dream Home open houses. The technology stack is a conventional CMS-driven web presence plus Facebook/Instagram/YouTube and email/direct mail; no proprietary AI/ML, integrations, or APIs were disclosed.

The business model is event-driven community fundraising supplemented by major-gift philanthropy. Revenue mixes transaction-based streams (Dream Home and Dream Ride lotteries, Gala, Block Party), donation streams (general and major gifts), and corporate sponsorships (long-standing presenting partner NGL Supply Co. Ltd., plus NOVA Chemicals, Shell, Enbridge, Pembina, Bridlewood Homes, BMW Sarnia). Donations are directed toward priority equipment and capital projects — mammography machines, CT scanners, MRI, the Cancer Clinic redevelopment ($3.7M goal), the Helipad ($912K goal reached 2023), Mental Health programs including ACCESS Open Minds, and the Sexual Assault & Domestic Violence Treatment Centre. Customer segments are Sarnia-Lambton residents participating via tickets or donations (8,500–10,000 lottery participants per cycle), corporate sponsors, and a small Children's Auxiliary volunteer base (15 active + 2 lifelong members). Headcount at the Foundation itself is small (Executive Director, Marketing & Fund Development Coordinator, Communications Advisor), while Bluewater Health the hospital operates with 1,001–5,000 employees.

Name

Bluewater Health

Legal name

Bluewater Health Foundation

Website

https://bwhf.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bluewater Health Foundation is a Canadian charity (est. 2003) that fundraises exclusively for Bluewater Health in Sarnia and, since April 2026, CEEH of Bluewater Health in Petrolia, via the Dream Home and Dream Ride lotteries, an Annual Gala, the Block Party concert series, and major-gift campaigns funding hospital equipment and capital projects.

Ownership category

akta.pro rank

Product category

Community Hospital Services and Healthcare Fundraising

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Safety-Net & Public Hospitals (HLAFAAAD)

Keywords

• Community hospital services
• Healthcare foundation fundraising
• Diagnostic imaging services
• Lottery fundraising campaigns
• Donor stewardship programs

Headquarters

HQ city

Sarnia

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Dream Home Lottery: Annual lottery with grand prize home (valued at $1.46 million in 2026), 50/50 draw, Dream Calendar, and early bird prizes. Ticket sales at $100 each with 8,500 tickets available. Raised over $8.5 million for Sarnia-Lambton's community hospitals since inception.
2. Dream Ride Lottery: First-ever standalone car lottery launched in 2026, supporting Diagnostic Imaging. 10,000 tickets available starting at $25.
3. Annual Gala: Signature fundraising event with keynote speakers (Tessa Virtue & Scott Moir in 2026). Tickets at $250 each with $100 tax receipt. Has raised approximately $400,000 since 2013.
4. Block Party Concert Series: Two-day annual concert series supporting Mental Health and Addictions. Capacity of 2,500 guests per night. Has raised over $160,000 in 8 years.
5. Donations and Gifts: General donations, major gifts, and corporate sponsorships supporting various hospital departments and equipment purchases.
6. Corporate Sponsorships: NGL Supply Co. Ltd. has been presenting sponsor for over ten years. Multiple corporate sponsors support various events and campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Bluewater Health is a community hospital system in Sarnia and Petrolia, Ontario that delivers a full range of acute-care services including Diagnostic Imaging, Cancer Care, Mental Health and Addictions, Maternal Infant Child care, Emergency Department services, and a Sexual Assault & Domestic Violence Treatment Centre. Its affiliated Foundation (registered charity #86939 4163 RR0001) sells lottery tickets, gala tickets, and accepts donations to fund hospital equipment and capital projects.

Product overview

Bluewater Health Foundation operates as a unified fundraising organization for Bluewater Health hospital in Sarnia and CEEH of Bluewater Health in Petrolia. The foundation offers several fundraising products: the Dream Home Lottery (annual flagship campaign offering luxury home prizes), the Dream Ride Lottery (new car lottery supporting Diagnostic Imaging), annual Gala events with keynote speakers, and the Block Party concert series supporting Mental Health services. Proceeds fund critical hospital equipment purchases including mammography machines, CT scanners, MRI machines, cancer clinic redevelopment, helipad, and mental health programs like the ACCESS Open Minds Centre. The foundation's primary digital presence includes the main website (bwhf.ca), Dream Home Lottery site (bwhfdreamhome.com), and Dream Ride Lottery site (bwhfdreamride.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Imaging Services Hospital-based diagnostic imaging services including CT, MRI, mammography, X-ray, and ultrasound for patients in Sarnia-Lambton and surrounding counties; mammography department performs over 12,000 mammograms annually.
• Cancer Care Services Oncology and cancer treatment services delivered in the redeveloped Cancer Clinic, supported by a $3.7 million community fundraising campaign including major gifts from NOVA Chemicals ($500,000) and the Lockwood Foundation ($1 million).
• Mental Health and Addictions Services (including ACCESS Open Minds) Mental health assessment, counseling, and addiction services for adults and youth, including the ACCESS Open Minds youth hub operated in partnership with Canadian Mental Health Association Lambton-Kent and St. Clair Child and Youth Services.
• Maternal Infant Child Services Neonatal and pediatric services for newborns, infants, and children, including advanced equipment such as isolettes purchased through community donations.
• Sexual Assault and Domestic Violence Treatment Centre Trauma-informed treatment and wrap-around support services for survivors of sexual assault, domestic violence, and human trafficking, operated in collaboration with Sexual Assault Survivors' Centre Sarnia-Lambton.
• Emergency Department Services (Sarnia and Petrolia) Acute emergency care at the Sarnia hospital and at the CEEH of Bluewater Health site in Petrolia, including emergency services linked to a redeveloped rural emergency department following the 2026 Foundation amalgamation.
• Dream Home Lottery Annual flagship lottery campaign offering tickets to win a fully furnished luxury home, with proceeds supporting hospital equipment and patient care at Bluewater Health in Sarnia and CEEH of Bluewater Health in Petrolia; tickets priced at $100 each with 8,500 available and additional Dream 50/50, Dream Calendar, and early bird prize tiers.
• Dream Ride Lottery First-ever standalone car lottery by Bluewater Health Foundation supporting Diagnostic Imaging at Bluewater Health, including fundraising for the hospital's second MRI machine project; 10,000 tickets priced from $25 each with package options.
• Bluewater Health Foundation Annual Gala Signature annual fundraising gala featuring keynote speakers (Tessa Virtue & Scott Moir in 2026) supporting Diagnostic Imaging and other hospital departments; tickets priced at $250 each with $100 tax receipt, NGL Supply Co. Ltd. as presenting sponsor for 10+ years; cumulative fundraising of approximately $400,000 since 2013.
• Block Party Concert Series Annual two-day outdoor concert series supporting Mental Health and Addictions Services at Bluewater Health, featuring Canadian bands and local acts with capacity of 2,500 guests per night; has raised over $160,000 in 8 years.
• Sunday Fun Day Event Community fundraising event supporting the Sexual Assault & Domestic Violence Treatment Centre and SASCSL services for survivors; tickets at $60 each including a meal and prize opportunities, with optional shuttle from Sarnia.

Quantifiable outcome

• Over $11 million raised for local healthcare over 30 years
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• BMW SarniacoreGTM or Marketing Partner · 13 May 2026Sponsor for the Dream Ride Lottery, providing a 2026 BMW X1 xDrive28i as the grand prize.
• Sarnia-Lambton ReboundminorGTM or Marketing Partner · 13 May 2026Partner organization also launching a car lottery (Wheels of Summer Raffle), creating a joint summer fundraising season with Bluewater Health Foundation.
• Chatham-Kent Health AllianceminorStrategic or Co-development Partner · 15 April 2026Collaboration with Bluewater Health in Sarnia for the installation of new automated laboratory equipment including Quidel Ortho Vitros 7600 chemical analyzer and track automation line at Chatham hospital.
• Charlotte Eleanor Englehart Hospital (CEEH) FoundationcoreStrategic or Co-development Partner · 12 March 2026CEEH Foundation amalgamated with Bluewater Health Foundation effective April 1, 2026. The combined foundation serves as the sole fundraising entity for both Bluewater Health in Sarnia and CEEH of Bluewater Health in Petrolia, strengthening long-term fundraising capacity for rural healthcare.
• CEEH Gift Development CommitteeminorGTM or Marketing Partner · 12 March 2026Local committee ensuring continued community engagement and input for rural healthcare priorities following the amalgamation.
• NGL Supply Co. Ltd.flagshipGTM or Marketing Partner · 27 February 2026Presenting sponsor for the Annual Gala for over ten years. David Palmer, Chief Commercial Officer, represents the company in supporting local healthcare fundraising. Sponsoring the 2026 Gala featuring Tessa Virtue and Scott Moir.
• Bridlewood HomescoreGTM or Marketing Partner · 10 September 2025Builder for the 2026 Dream Home located at 1077 Manhattan Drive in Sarnia's Kensington North, valued at $1.46 million.
• 12|26 Design Co.coreGTM or Marketing Partner · 10 September 2025Interior design and styling partner for the 2026 Dream Home, featuring designer furnishings and electronics.
• Centre Line Home DesignminorGTM or Marketing Partner · 10 September 2025Architectural planning partner for the 2026 Dream Home project.
• Carpenter's Local 1256coreGTM or Marketing Partner · 12 June 2024Title sponsor for the Block Party concert series, supporting Mental Health and Addictions at Bluewater Health. Annual two-day festival with 2,500 capacity per night.
• Lambton CollegeminorGTM or Marketing Partner · 12 June 2024Sponsor supporting the Block Party concert series for Mental Health and Addictions.
• SGC Modern HomescoreGTM or Marketing Partner · 15 February 2024Builder partner for Dream Home Lottery homes. Built the 2023 home valued at $1.159 million and the 2024 home designed by Bayview Design Group.
• Sexual Assault Survivors' Centre Sarnia-Lambton (SASCSL)coreStrategic or Co-development Partner · 22 January 2024Collaborating on the Sunday Fun Day event to fundraise for the Sexual Assault & Domestic Violence Treatment Centre and SASCSL services for survivors of domestic violence, sexual assault and human trafficking.
• ACCESS Open MindscoreStrategic or Co-development Partner · 12 August 2019Multi-partner initiative including Bluewater Health, Canadian Mental Health Association Lambton-Kent, and St. Clair Child and Youth Services to transform youth mental health services in Sarnia-Lambton with a $3 million fundraising target.
• St. Patrick High SchoolminorGTM or Marketing Partner · 21 December 2018Student Jack Soeder raised $318.70 for Bluewater Health's neonatal program through selling freezies.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Headwaters Health Care Foundation: Foundation arm of Headwaters Health Care Centre, a small Ontario community hospital. Runs a similar model of community-driven fundraising for a single community hospital system, making event-format and donor-base mix highly comparable.
• Chatham-Kent Health Alliance: Southwestern Ontario community hospital system explicitly named as a Bluewater Health partner. Operates a comparable multi-site community hospital model serving a similar small-city/rural catchment in Ontario, making it the closest like-for-like peer.
• Erie Shores Health Foundation: Foundation supporting Erie Shores HealthCare in southwestern Ontario, geographically adjacent to Bluewater Health's Sarnia-Lambton catchment. Strongly overlapping donor geography and similar community-hospital scope.
• Royal Victoria Regional Health Centre Foundation: Foundation for Royal Victoria Regional Health Centre in Barrie, Ontario — a community hospital of comparable regional-scale scope. Closely parallels Bluewater Health Foundation in mission, donor demographics, and signature-event fundraising playbook.

Broad incumbents

• Trillium Health Partners Foundation: Foundation for one of Ontario's largest community-hospital systems, with a notable charitable lottery program analogous to Bluewater Health's Dream Home Lottery. Relevant for lottery-format and large-scale hospital fundraising benchmarking.
• London Health Sciences Foundation: Foundation for London Health Sciences Centre, a multi-site Ontario teaching hospital network. Comparable hospital-foundation structure but operates at materially larger scale and broader program scope across southwestern Ontario.
• SickKids Foundation: National-scale Canadian hospital foundation with a signature charitable lottery, major-gift programs, and signature gala. Different specialty (pediatrics) and national reach, but the closest comparator for lottery-driven hospital fundraising at scale.
• Sunnybrook Foundation: Foundation arm of Sunnybrook Health Sciences Centre, a large Ontario academic hospital. Comparable nonprofit structure and broad fundraising program, though at materially larger scale and complexity.
• St. Joseph's Health Centre Foundation (Toronto): Foundation arm of a major Toronto-area community hospital. Comparable nonprofit-hospital fundraising model with diversified event revenue and major-gift campaigns; larger absolute scale than Bluewater Health Foundation.

Regional players

• Alberta Children's Hospital Foundation: Western Canadian hospital foundation operating lottery-driven fundraising (Cash & Cars Lottery) at scale. Geographically distinct from Bluewater Health's Ontario market, but analogous in mission and lottery-centric revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCH_zKgFJtDjB5aVgMJUzkzw
• Facebookfacebook.com/bwhfoundation
• Instagraminstagram.com/bwhfoundation
• Xx.com/bluewaterhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Bluewater Health