Sweet Eddie’s
Sweet Eddie's is a Smyrna, Georgia-based commercial bakery founded in 1998 producing handmade cinnamon rolls, almond brioche, cookies, cakes, and pastries for wholesale grocery, restaurant, foodservice, and private label customers nationwide.
- Company typePrivate
- Founded1998
- HeadquartersSmyrna, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sweet Eddie’s does
Sweet Eddie's is a privately held commercial bakery founded in 1998 and headquartered in Smyrna, Georgia, operating a 36,000 sq ft production facility at 1890 South Cobb Industrial Blvd SE. The company's core products are handmade cinnamon rolls marketed as the 'World's Best' and almond brioche, with an extended product line that includes cookies, cakes, and pastries produced using yeast-raised sweet goods manufacturing capability refined over more than 20 years. Recipes are described as meticulously tested, and production is positioned as handmade rather than highly automated.
The company operates a B2B wholesale distribution model, serving customers nationwide across four segments: Sweet Eddie's branded wholesale products, grocery retail chains, restaurant and foodservice operators, and private label/co-packing partnerships where the firm manufactures products for other brands. Pricing is not publicly disclosed and is negotiated directly with B2B customers on a quote-based basis. There is no direct-to-consumer or e-commerce channel evident in the data.
Sweet Eddie's holds SQF (Safe Quality Food) certification, maintains a GMP program aligned with 21 CFR Part 110, and operates a HACCP program applying the seven international principles across all production lines. Additional food safety infrastructure includes metal detection, accredited lab microbial analysis, allergen control, mock recalls every six months, and FDA registration under the Bioterrorism Act of 2002. Ownership structure, leadership team, revenue figures, and institutional backing are not disclosed in the available data, representing material information gaps for any external diligence.
Sweet Eddie’s firmographics
Firmographics- Name
- Sweet Eddie’s
- Legal name
- Sweet Eddie's
- Website
- https://sweeteddies.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sweet Eddie's is a Smyrna, Georgia-based commercial bakery founded in 1998 producing handmade cinnamon rolls, almond brioche, cookies, cakes, and pastries for wholesale grocery, restaurant, foodservice, and private label customers nationwide.
- Ownership category
- akta.pro rank
Sweet Eddie’s industry classification
Industry- Product category
- Commercial Bakery
- NAICS
- Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industry
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where Sweet Eddie’s is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweet Eddie’s business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Distribution channels1 record
Sweet Eddie’s product offering
Product offeringCore offering
Sweet Eddie's is a commercial bakery that manufactures and supplies handmade cinnamon rolls, almond brioche, and a range of cookies, cakes, and pastries through wholesale channels. Operating from a 36,000 sq ft production facility in Smyrna, Georgia, the company sells its own branded baked goods and provides private label and co-packing manufacturing services to grocery retail, restaurant, and foodservice customers nationwide.
Product overview
Sweet Eddie's is a commercial bakery operating a 36,000 sq ft production facility in Atlanta, Georgia, established in 1998. The company operates a unified product portfolio centered on handmade cinnamon rolls and almond brioche as core offerings, supplemented by a broader range of baked goods including cookies, cakes, and pastries. The business primarily serves wholesale customers nationwide through direct branded product sales and private label/co-packing manufacturing services for grocery retail, restaurant, and foodservice channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade Cinnamon Rolls
Companies that use Sweet Eddie’s
Customer profileSegments4 records
Ideal customer profiles3 records
Sweet Eddie’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sweet Eddie’s partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Sweet Eddie’s competitors and assessment
Company assessmentBroad incumbents
- Bimbo Bakeries USA: The U.S. wholesale baking arm of Grupo Bimbo and the largest commercial bakery in North America, supplying branded and private-label breads and sweet baked goods to grocery, mass, club, and foodservice — directly comparable to Sweet Eddie's wholesale bakery model at much greater scale.
- Flowers Foods: Major U.S. wholesale baker (Nature's Own, Wonder, Dave's Killer Bread) producing and distributing fresh and sweet baked goods through DSD routes to retail and foodservice nationwide — directly comparable wholesale bakery peer, though focused more on bread than sweet goods.
- McKee Foods (Little Debbie): Family-owned commercial snack cake and bakery producer (Little Debbie, Drake's) manufacturing sweet baked goods at scale for retail distribution — comparable wholesale sweet-baked-goods manufacturer with much broader product reach.
- Pepperidge Farm: Wholesale bakery producing premium breads, cookies, crackers, and sweet baked goods for grocery and foodservice — comparable premium-positioned wholesale bakery, particularly in cookies and sweet baked goods categories.
- TreeHouse Foods: Major private-label manufacturer producing center-store food products including baked goods for grocery and foodservice — comparable private-label/co-manufacturing counterpart serving the same retail customer base Sweet Eddie's targets with its co-packing line.
Direct peers
- CSM Bakery Solutions: Large commercial/industrial baker specializing in sweet baked goods, pastries, and bakery ingredients for retail, foodservice, and in-store bakeries — comparable as a wholesale sweet-goods contract manufacturer serving grocery and foodservice channels.
- Franz Family Bakeries: Pacific Northwest commercial bakery producing breads, buns, and sweet baked goods (including cinnamon rolls) under its own label and for private label — comparable wholesale bakery producing overlapping sweet baked goods categories.
- H&S Bakery: Baltimore-based wholesale bakery producing breads, sweet baked goods, and private-label products for retail and foodservice — comparable mid-sized commercial/wholesale bakery operating in similar channels.
- St. Pierre Groupe: Commercial baker of brioche, viennoiserie, and sweet baked goods sold under its own brand and via private label to U.S. grocery retailers — directly comparable as a wholesale brioche/sweet-baked-goods manufacturer competing in the same almond brioche / premium sweet goods category.
- Aryzta US: International bakery group with significant U.S. operations producing breads, sweet baked goods, and cookies for retail and foodservice — comparable commercial bakery peer competing in similar wholesale categories including cookies and sweet goods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sweet Eddie’s compliance and trust
Trust signalCompliance3 records
Sweet Eddie’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Eddie’s leadership team
Management profileNumber of profiles
Sweet Eddie’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Eddie’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Eddie’s
What does Sweet Eddie’s do?
Sweet Eddie's is a commercial bakery that manufactures and supplies handmade cinnamon rolls, almond brioche, and a range of cookies, cakes, and pastries through wholesale channels. Operating from a 36,000 sq ft production facility in Smyrna, Georgia, the company sells its own branded baked goods and provides private label and co-packing manufacturing services to grocery retail, restaurant, and foodservice customers nationwide.
Is Sweet Eddie’s a public or private company?
Sweet Eddie’s is a private company. It is classified as unknown and is currently operating.
When was Sweet Eddie’s founded?
Sweet Eddie’s was founded in 1998. It employs 11 to 50 people.
Where is Sweet Eddie’s based?
Sweet Eddie’s is headquartered in Smyrna, United States, in the North America region.
Who are Sweet Eddie’s's main competitors?
Broad incumbents on record are Bimbo Bakeries USA, Flowers Foods, McKee Foods (Little Debbie), Pepperidge Farm and TreeHouse Foods. Direct peers are CSM Bakery Solutions, Franz Family Bakeries, H&S Bakery, St. Pierre Groupe and Aryzta US.
Does Sweet Eddie’s have an API?
No public API is recorded for Sweet Eddie’s.
What industry is Sweet Eddie’s in?
Sweet Eddie’s's product category is Commercial Bakery. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 31181 and its SIC code is 2050.