Tiaraju

What Tiaraju does

Tiaraju, operating as Grupo Tiaraju, is a privately held Brazilian pharmaceutical and dietary supplement manufacturer founded on May 27, 1991 by pharmacist Antonio Carlos Luca Rigon, who remains as president. The group is headquartered in Santo Ângelo, Rio Grande do Sul, employs between 51 and 100 people, and operates as a vertically integrated structure of three entities: the main Tiaraju brand (natural dietary supplements), Afra Biotics (probiotic formulations produced in soft capsules, hard capsules, sticks, liquid, and sachets), and Afra Pharma (differentiated softgel capsule medications). Production runs through certified laboratory infrastructure with rigorous quality control from raw material entry to final commercialization, yielding millions of units annually across more than 30 product SKUs spanning categories such as gut health, vitamins and minerals, skin/hair/nails, men's health, immunity, sleep quality, energy, joints/bones, and omegas.

The company operates a dual go-to-market. On the consumer side, Tiaraju sells directly to health-conscious Brazilian consumers through its own e-commerce storefront (lojatiaraju.com.br), through a nationwide network of accredited reseller stores (lojas credenciadas) searchable by state and city, and via supporting content marketing on a company blog, email newsletter, and social media channels (Facebook, Instagram, LinkedIn). On the B2B side, Tiaraju offers contract manufacturing (terceirização) services for dietary supplements, medications, and probiotics to pharmaceutical companies across Brazil and Latin America, with named enterprise clients including Ache, Armstrong, and Catedral; the service covers regulatory support, analytical and stability studies, pharmacotechnical development, production, and export logistics through an owned distribution network.

Tiaraju holds no patents or public certifications in the supplied data, but its Afra Biotics subsidiary was admitted to the International Association of Probiotics, providing international credibility for the group's probiotic research and production capabilities. Revenue is not publicly disclosed, the company is privately held with no external institutional investors or public market listing referenced, and ownership appears concentrated with the founder and controlling family.

Name

Tiaraju

Legal name

Grupo Tiaraju

Website

https://tiaraju.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Tiaraju (Grupo Tiaraju) is a Brazilian pharmaceutical and dietary supplement manufacturer founded in 1991, producing probiotics, vitamins, and softgel medications for health-conscious consumers via DTC e-commerce and accredited resellers, and for B2B pharmaceutical clients across Brazil and Latin America through contract manufacturing.

Ownership category

akta.pro rank

Product category

Dietary Supplements and Pharmaceuticals

NAICS

Pharmaceutical Preparation Manufacturing (325412), Medicinal and Botanical Manufacturing (325411), Pharmaceutical and Medicine Manufacturing (3254)

SIC

Pharmaceutical Preparations (2834), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Dietary supplements
• Probiotic products
• Contract manufacturing
• Natural health products
• Softgel medications

Headquarters

HQ city

Santo Ângelo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dietary Supplements Sales: Sale of natural health supplements including vitamins, minerals, probiotics, and specialty health products through direct-to-consumer e-commerce and accredited retail stores throughout Brazil.
2. Contract Manufacturing (Terceirização): B2B manufacturing services for third-party dietary supplements, medications, and probiotics. They offer complete development including regulatory, analytical, stability studies, pharmacotechnical, production, and export logistics services to clients in Brazil and Latin America.
3. Probiotic Products (Afra Biotics): Specialized probiotic supplements including ProDuo Probiótico with 10 billion CFU per capsule, sold through the Tiaraju virtual store.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tiaraju (Grupo Tiaraju) develops, manufactures, and commercializes natural dietary supplements, probiotics, and medications in various delivery formats (capsules, sticks, liquid, sachets). The group operates through three companies (Tiaraju, Afra Biotics, Afra Pharma) covering research, production, and delivery, selling directly to consumers via e-commerce and accredited retail stores, and providing B2B contract manufacturing services to pharmaceutical companies in Brazil and Latin America.

Product overview

Tiaraju is a Brazilian pharmaceutical and supplement group composed of three companies. The main Tiaraju brand offers a comprehensive line of natural supplements covering categories such as intestinal health, vitamins and minerals, skin/hair/nails, men's health, immunity, sleep quality, energy, joints/bones, and omegas. The group includes two sub-brands: Afra Biotics (specializing in probiotics in various forms including capsules, sticks, liquid, and sachets) and Afra Pharma (focused on softgel capsule medications). The group operates manufacturing facilities in Santo Ângelo, RS, with over 30 years of experience producing millions of units annually.

Differentiator

Problem solved

Functional benefit

Brands

• Afra Biotics: Subsidiary focused on research, development and production of probiotics in different forms including soft and hard capsules, sticks, liquid version and sachets.
• Afra Pharma

Products and services

• Tiaraju Dietary Supplements (Main Brand) Natural dietary supplements under the main Tiaraju brand covering intestinal health, vitamins and minerals, skin/hair/nails, men's health, immunity, sleep quality, energy, joints/bones, and omegas. Sold directly to health-conscious consumers in Brazil through the Tiaraju virtual store and accredited retail stores.
• Afra Biotics Probiotic Line Probiotic supplements produced by subsidiary Afra Biotics in multiple delivery formats including soft capsules, hard capsules, sticks, liquid versions, and sachets. Developed with intelligent and safe formulations and recognized by admission to the International Association of Probiotics.
• Afra Pharma Softgel Capsule Medications Differentiated softgel capsule medications developed and produced by subsidiary Afra Pharma through research, technology, and innovation. Part of the Grupo Tiaraju portfolio serving pharmaceutical and health product needs.
• ProDuo Probiótico A probiotic supplement product containing 10 billion CFU per capsule, sold through the Tiaraju virtual store to support gastrointestinal health.
• Contract Manufacturing Services (Terceirização) B2B contract manufacturing of dietary supplements, medications, and probiotics for third-party clients throughout Brazil and Latin America. Includes complete development services: regulatory, analytical, stability studies, pharmacotechnical development, production, and export logistics. Notable clients include Ache, Armstrong, and Catedral.

Quantifiable outcome

• 32 years of proven quality
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• International Association of ProbioticscoreStrategic or Co-development PartnerAfra Biotics was admitted to the International Association of Probiotics, a global community of probiotic specialists. This membership recognizes the company's commitment to high-quality research, responsible regulation, and education about probiotics, providing credibility and alignment with international standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EMS Pharma: Largest Brazilian pharmaceutical manufacturer by units, with broad OTC, generic, and consumer health portfolios. Comparable as a vertically integrated Brazilian pharma producing supplements, medications, and contract-manufactured products domestically.
• Aché Laboratórios: One of Brazil's largest pharmaceutical companies with significant OTC and supplement operations. Directly comparable as both a Brazilian pharma manufacturer and as a Tiaraju contract-manufacturing client, mirroring the same product categories and channels.
• Eurofarma: Major Brazilian pharmaceutical company with strong OTC and supplement segments, plus contract manufacturing services. Comparable across B2B manufacturing, supplement brands, and LATAM distribution.
• Biolab: Mid-to-large Brazilian pharmaceutical company with OTC, prescription, and consumer health products. Comparable in product mix (softgel, capsules), Brazilian retail presence, and contract manufacturing offerings.
• Probiotica: Brazilian company specializing in probiotic and sports nutrition supplements. Comparable as a Brazilian probiotic-focused brand competing with Afra Biotics in the same retail and DTC channels.
• Apsen Farmacêutica: Brazilian pharmaceutical company specializing in OTC and consumer health products with contract manufacturing capabilities. Comparable as a Brazilian pharma manufacturer serving similar consumer health and supplement categories.
• Natulab: Brazilian pharmaceutical and nutraceutical manufacturer focused on supplements, vitamins, and herbal products. Comparable in product format (capsules, sachets), Brazilian consumer health positioning, and mid-size regional manufacturing profile.
• Farmax: Brazilian pharmaceutical manufacturer of OTC medications, supplements, and personal care products. Comparable as a mid-size Brazilian pharma manufacturer with consumer health distribution across accredited retailers.
• União Química: Brazilian pharmaceutical manufacturer producing medications, supplements, and hospital products. Comparable as a domestically headquartered pharma manufacturer with contract manufacturing and supplement product lines.

Broad incumbents

• Hyper a Pharma: Largest Brazilian pharmaceutical company by market cap with extensive OTC, supplement, and consumer health brands. Comparable as a broad incumbent operating in overlapping supplement categories, but with substantially greater scale and brand portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/labtiaraju
• LinkedInlinkedin.com/company/tiaraju
• Instagraminstagram.com/labtiaraju

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiaraju