Probiótica Laboratórios
Probiótica Laboratórios is a Brazilian sports nutrition company founded in 1986, manufacturing and selling 138 SKUs of whey protein, creatine, pre-workout, endurance gels, and vegan supplements directly to Brazilian fitness consumers via a VTEX e-commerce platform and physical retail stores nationwide.
- Company typePrivate
- Founded1986
- HeadquartersBarbará, Spain
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Probiótica Laboratórios does
Probiótica Laboratórios is a Brazilian sports nutrition company founded in 1986 and legally operated by Supley Laboratório de Alimentos e Suplementos Nutricionais Ltda, with its manufacturing headquarters in Matão, São Paulo. The company manufactures and sells a 138-SKU portfolio organized into whey protein (concentrate, isolate, zero-lactose), creatine (monohydrate and German-sourced Creapure), pre-workout formulations, endurance carbohydrate gels and powders, electrolytes, glutamine, vegan plant-based protein, protein bars, combo kits, and accessories. Products target three primary consumer segments: fitness enthusiasts and gym-goers seeking muscle gain and recovery, competitive high-performance athletes in swimming, football, cycling, and triathlon, and a secondary base of vegan/plant-based consumers and endurance sport practitioners.
The business operates a direct-to-consumer model anchored by a VTEX-powered e-commerce storefront at probiotica.com.br, complemented by a physical retail store network accessible through a store locator. Unit pricing ranges from R$32.87 to R$346.28, with installment plans up to 6x interest-free, Pix and boleto discounts up to 5%, free shipping above a defined threshold, and a PRO DESCONTO professional discount program. Marketing is executed across Instagram (@probioticaoficial), YouTube, TikTok, a content blog, email newsletters, and brand ambassador partnerships with Olympic swimmer César Cielo and footballer Diego Ribas. Distribution reaches all five major Brazilian macro-regions (Sudeste, Sul, Centro-Oeste, Nordeste, Norte) plus São Paulo capital.
Probiótica positions itself on high biological value raw materials, advanced filtration processes, German Creapure purity, and broad flavor variety, supported by documented LGPD and PCI-DSS compliance. There is no disclosed revenue, no funding history, no parent company, no M&A activity, no leadership turnover, and no patents or trademarks documented in the available source material, indicating a privately-held, founder- or family-controlled business with limited public financial disclosure and an essentially physical-product, non-AI technology stack.
Probiótica Laboratórios firmographics
Firmographics- Name
- Probiótica Laboratórios
- Legal name
- Supley Laboratório de Alimentos e Suplementos Nutricionais Ltda
- Website
- https://probiotica.com.br
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Probiótica Laboratórios is a Brazilian sports nutrition company founded in 1986, manufacturing and selling 138 SKUs of whey protein, creatine, pre-workout, endurance gels, and vegan supplements directly to Brazilian fitness consumers via a VTEX e-commerce platform and physical retail stores nationwide.
- Ownership category
- akta.pro rank
Probiótica Laboratórios industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Food Manufacturing (311), Dairy Product Manufacturing (3115)
- SIC
- Food And Kindred Products (2000), Dairy Products (2020)
- akta.pro primary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where Probiótica Laboratórios is headquartered
LocationHeadquarters
- HQ city
- Barbará
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Probiótica Laboratórios business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Probiótica generates revenue through the direct sale of sports nutrition supplements and accessories via its e-commerce platform and physical retail stores. Products include whey proteins, creatine, pre-workout, endurance products, and apparel. The company also sells bundled combo products at discounted prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard supplement products ranging from R$32.87 to R$346.28 per unit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Probiótica Laboratórios product offering
Product offeringCore offering
Probiótica Laboratórios manufactures and sells a comprehensive portfolio of sports nutrition supplements directly to Brazilian consumers through its owned e-commerce storefront (probiotica.com.br) and physical retail stores. The product range spans whey protein (concentrate, isolate, hydrolyzed, zero-lactose), creatine monohydrate (including German Creapure), pre-workout formulations, endurance energy gels and powders, glutamine, protein bars, vegan plant-based proteins, and accessories. The company operates under the legal entity Supley Laboratório de Alimentos e Suplementos Nutricionais Ltda, headquartered in Matão, São Paulo.
Product overview
Probiótica Laboratórios is a Brazilian sports nutrition company operated by Supley Laboratory of Foods and Nutritional Supplements (CNPJ: 07.578.713/0004-29), headquartered in Matão, São Paulo. The company offers a comprehensive portfolio of sports supplements organized into several product lines: Whey Protein products (including 100% Pure Whey Concentrado, Zero Lactose, Iso Pro Whey Isolado, and Refil formats); Creatine supplements (including Monohidratada, Creapure German purity, and Mix Pro Creatine in powder and capsule forms); Endurance products (Carb Up energy gels and powders, 25 PRO line with Hydra/Hydration, Boost/Caffeine, and Energy variants, plus ELETROUP electrolytes and NITR4T00 beetroot pre-workout); Pre-workout supplements (Epic with beta-alanine and caffeine, M5 multi-active formula, and Beta Alanina); as well as Glutamine, Protein Bars, Vegan supplements (Pro Veg Protein), Combos/Kits, and Accessories. The product range is designed to serve athletes across fitness, endurance sports, and muscle building goals.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Pure Whey (Whey Protein Concentrado)
Quantifiable outcome
- 138 unique products across multiple supplement categories available on the e-commerce platform
Companies that use Probiótica Laboratórios
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Probiótica Laboratórios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Probiótica Laboratórios partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Probiótica Laboratórios competitors and assessment
Company assessmentEmerging players
- Dark Lab: Brazilian sports nutrition brand with a pre-workout and creatine-led portfolio targeting gym-goers — comparable in product mix and customer segment but at a smaller scale than Probiótica.
Direct peers
- Max Titanium: One of Brazil's largest sports nutrition brands, offering whey, creatine, pre-workout and bars through DTC e-commerce and physical retail — directly comparable in product mix, channel strategy and target customer to Probiótica.
- FTW (For The Winners): Brazilian sports nutrition brand targeting bodybuilding and gym audiences with whey, creatine and pre-workout SKUs — directly comparable in product mix and DTC channel strategy.
- New Millen: Brazilian sports supplements brand with whey, creatine and pre-workout SKUs sold via DTC and retail — comparable in product mix and customer base to Probiótica.
- Integralmédica: Long-established Brazilian sports nutrition manufacturer offering whey, creatine and supplements through its own e-commerce and retail — comparable in legacy brand status, product breadth and Brazilian market focus.
- Black Skull: Brazilian sports supplements brand with crossfit/strength-training positioning, selling whey, creatine, pre-workout and apparel via DTC e-commerce — comparable in category, target audience and athlete-driven branding approach.
- Atlhetica Nutrition: Established Brazilian sports nutrition manufacturer with a similar whey/creatine/pre-workout lineup and multi-channel Brazilian distribution — direct peer in product offering and customer segment.
- Growth Supplements: Brazilian sports nutrition and supplements brand with a similar DTC-led model, broad whey/creatine/pre-workout portfolio and heavy influencer marketing — overlapping customer base and product lines with Probiótica.
Broad incumbents
- Myprotein: Global DTC sports nutrition brand selling whey, creatine, pre-workout and apparel online with strong presence in Brazil — directly comparable in DTC model and product mix, but operating at much larger international scale.
- Optimum Nutrition: Global sports nutrition incumbent (Gold Standard Whey, creatine, etc.) widely distributed in Brazil — comparable in product category and customer segment but operating at global scale with broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Probiótica Laboratórios social profiles
Digital presenceProbiótica Laboratórios compliance and trust
Trust signalCompliance2 records
Probiótica Laboratórios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Probiótica Laboratórios leadership team
Management profileNumber of profiles
Probiótica Laboratórios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Probiótica Laboratórios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Probiótica Laboratórios
What does Probiótica Laboratórios do?
Probiótica Laboratórios manufactures and sells a comprehensive portfolio of sports nutrition supplements directly to Brazilian consumers through its owned e-commerce storefront (probiotica.com.br) and physical retail stores. The product range spans whey protein (concentrate, isolate, hydrolyzed, zero-lactose), creatine monohydrate (including German Creapure), pre-workout formulations, endurance energy gels and powders, glutamine, protein bars, vegan plant-based proteins, and accessories. The company operates under the legal entity Supley Laboratório de Alimentos e Suplementos Nutricionais Ltda, headquartered in Matão, São Paulo.
Is Probiótica Laboratórios a public or private company?
Probiótica Laboratórios is a private company. It is classified as unknown and is currently operating.
When was Probiótica Laboratórios founded?
Probiótica Laboratórios was founded in 1986. It employs 251 to 500 people.
Where is Probiótica Laboratórios based?
Probiótica Laboratórios is headquartered in Barbará, Spain, in the Europe region.
How does Probiótica Laboratórios make money?
One revenue line is on record: direct Product Sales.
Who are Probiótica Laboratórios's main competitors?
Dark Lab is listed as an emerging player. Direct peers are Max Titanium, FTW (For The Winners), New Millen, Integralmédica, Black Skull, Atlhetica Nutrition and Growth Supplements. Broad incumbents are Myprotein and Optimum Nutrition.
Does Probiótica Laboratórios have an API?
No public API is recorded for Probiótica Laboratórios.
What industry is Probiótica Laboratórios in?
Probiótica Laboratórios's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 311 and its SIC code is 2000.