Hi!

Hi! is a small, private insurance agency based in Oeiras, Portugal, founded in 2021, offering subscription-based health insurance plans oriented toward promoting healthy and active lifestyles.

Company typePrivate
Founded2021
HeadquartersOeiras, Portugal
Headcount1–10
GTM typeB2C
OfferingServices

What Hi! does

Hi! is a private, for-profit insurance agency headquartered in Oeiras, Portugal, founded in 2021, that positions itself as a "healthy insurance" provider offering subscription-based plans aimed at promoting a healthy and active lifestyle. The company is led by co-founder and CEO Nick Coutts and operates with a headcount of 1-10 employees. Its primary commercial surface is the website hihealthyinsurance.com, through which it distributes its subscription insurance offerings to consumers.

The stated business model is built around subscription-style health/wellness-oriented insurance plans, but the underlying mechanics — underwriting partners, carrier relationships, plan tiers, geographic licensing, pricing, and revenue per subscriber — are not disclosed in the available data. There is no evidence of disclosed funding rounds, M&A activity, named customers, distribution partnerships, broker networks, patents, trademarks, awards, or third-party validation. The only external content associated with the domain in the source set is a generic SearchHounds educational article about health insurance terminology, which is not company-specific.

The dataset is materially thin: no headcount timeline, no revenue, no pricing, no regulatory disclosures, no integrations, and no technology stack are available. As a result, any assessment of traction, defensibility, or scaling trajectory must be qualified accordingly.

Hi! firmographics

Firmographics

Name: Hi!
Website: https://hihealthyinsurance.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Short description: Hi! is a small, private insurance agency based in Oeiras, Portugal, founded in 2021, offering subscription-based health insurance plans oriented toward promoting healthy and active lifestyles.
Ownership category
akta.pro rank

Hi! industry classification

Industry

Product category: Health Insurance
NAICS: Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC: Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
akta.pro primary industry: Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)
akta.pro secondary industry: Eligibility, Enrollment & Benefits Administration (HLAEALAH)

Keywords

Health insurance plans
Wellness insurance
Subscription insurance
Personal health coverage
Active lifestyle insurance

Where Hi! is headquartered

Location

Headquarters

HQ city: Oeiras
HQ country: Portugal
HQ region: Europe

Markets served

Hi! business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Hi! product offering

Product offering

Core offering

Hi! is a healthy insurance agency that sells health insurance plans designed to promote a healthy and active lifestyle. The company offers these plans through various subscription options, targeting individual consumers who prioritize wellness and preventive health. Operating from Oeiras, Portugal, the agency distributes its coverage offerings directly through its website.

Product overview

SearchHounds is a single comprehensive search directory platform organized by topic categories. It serves as a directory for locating resources across various industries, including Insurance Planning & Coverage Guide and Technology Trends & Innovation topics. The platform does not offer a multi-product portfolio but rather functions as a unified directory with topic-based navigation.

Differentiator

Problem solved

Functional benefit

Products and services

Healthy Insurance Plans Health insurance plans designed to promote a healthy and active lifestyle, offered through various subscription options to individual consumers. Plans are marketed to health-conscious individuals seeking personal coverage that aligns with wellness and preventive care priorities.

Companies that use Hi!

Customer profile

Ideal customer profiles1 record

Hi! technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hi! partnerships and signals

Strategic signal

Recent moves2 records

Hi! competitors and assessment

Company assessment

Emerging players

Oscar Health: Digital health insurance carrier with strong consumer-tech UX and wellness-oriented member experience. Comparable as a tech-forward health insurance brand, though Oscar is a direct carrier rather than a brokerage.
BIMA: Digital microinsurance provider focused on emerging markets and mobile-first distribution. Relevant to Hi! as a digital microinsurance/agency model, though BIMA operates in very different geographies.
Brightside (Brightside Academy): Digital insurance marketplace and brokerage platform with a heavy focus on user experience. Relevant as a digital-first brokerage model with subscription/repeat-engagement mechanics.

Regional players

Médis: Major Portuguese health insurer (part of the Ageas group) widely distributed through brokers and corporate partners. Comparable as a regional dominant broker-distributed health product.
Multicare: One of Portugal's leading health insurance brands, owned by Fidelidade. The dominant local incumbent against whom Hi! would compete; relevant for understanding the competitive landscape in Portugal.
Fidelidade: Portugal's largest insurance group, with health, life, and AD&D products distributed through extensive broker networks. Sets the competitive benchmark for agency partnerships in Portugal.

Others

Headspace Health: Subscription-based wellness platform. Not an insurer, but adjacent as a subscription wellness brand that Hi!'s positioning overlaps thematically.

Broad incumbents

Lemonade: Digital-first insurance company offering subscription-based, app-driven policies with a mission-driven brand. Relevant to Hi! as a digital-native subscription insurance model, though Lemonade is much larger and broader in product range.
Allianz Care: International health and life insurer with broker distribution. Relevant as a comparable in the cross-border / expat health insurance category Hi! may partially address.

Direct peers

Vitality Group: Global insurer whose core proposition is health/wellness-themed life and health insurance with engagement-based incentives. Vitality is the most direct comparison for Hi!'s 'healthy and active lifestyle' positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Hi! financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hi! leadership team

Management profile

Number of profiles

Profiles1 record

Hi! funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hi! M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi!

What does Hi! do?

When was Hi! founded?

Hi! was founded in 2021. It employs 1 to 10 people.

Where is Hi! based?

Hi! is headquartered in Oeiras, Portugal, in the Europe region.

Who are Hi!'s main competitors?

Emerging players on record are Oscar Health, BIMA and Brightside (Brightside Academy). Regional players are Médis, Multicare and Fidelidade. Headspace Health is listed as an others. Broad incumbents are Lemonade and Allianz Care. Vitality Group is listed as a direct peer.

Does Hi! have an API?

No public API is recorded for Hi!.

What industry is Hi! in?

Hi!'s product category is Health Insurance. Its primary akta.pro industry code is FSAIAEAK, Individual Health Insurance Administration (TPA/ASO), with a secondary code of HLAEALAH, Eligibility, Enrollment & Benefits Administration. Its NAICS code is 524210 and its SIC code is 6411.