Zapgo

What Zapgo does

Zapgo is a privately held B2B promotional products distributor operating as Zapgo LLC (also doing business as Zapgo Inc and Zapgo Promo) from a single office in Livingston, New Jersey. The company sells customizable branded merchandise to businesses for corporate branding, trade shows, employee recognition, events, and client gifts. Its catalog spans drinkware (tumblers, mugs, travel mugs, water bottles), apparel, bags, writing instruments, tech accessories, and themed collections covering breast cancer awareness, holidays, weddings, employee recognition, back-to-school, patriotic, and Made in USA items. Sourcing is conducted through a network of over 3,000 suppliers, and Zapgo is a member of the Advertising Specialty Institute (ASI), which also provides the underlying e-commerce platform for its website.

Zapgo operates on a traditional promotional-products distribution model rather than a technology platform. There is no proprietary software, no API, no mobile app, and no AI/ML capabilities disclosed; the storefront is a standard ASI-powered catalog with search, category browsing, and price-range filtering. The product portfolio is broad and SKU-heavy, organized primarily by product type (e.g., tumblers, mugs, water bottles) and event/seasonal collections, with customization (logo imprinting) handled in coordination with suppliers. The competitive advantage is positioned as breadth of catalog and one-stop sourcing rather than any differentiated technology.

The revenue model is transactional and one-time rather than recurring or subscription-based. Pricing is quote-based with volume-driven discounts, with unit prices ranging from under $1 (e.g., water bottles from $0.85) to $35+ for premium drinkware. The go-to-market is sales-led via the e-commerce website, supplemented by phone, email, and newsletter communications. Customers are exclusively B2B, with no named enterprise logos disclosed and no segment mix available beyond a general horizontal positioning across businesses of all sizes. Geographic reach is domestic United States only, with no international footprint claimed.

Name

Zapgo

Legal name

Zapgo LLC

Website

https://zapgopromo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zapgo is a Livingston, NJ-based B2B promotional products distributor selling customizable branded merchandise—drinkware, apparel, bags, writing instruments, and tech accessories—to businesses through an ASI-powered e-commerce storefront, sourcing from over 3,000 suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Promotional Products Sales: Zapgo generates revenue through the sale of promotional products and branded merchandise. As a distributor, they sell items such as drinkware, apparel, bags, writing instruments, and tech products to businesses for marketing and branding purposes. Revenue is primarily one-time transactional sales rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Zapgo is a B2B promotional products distributor that sources customizable branded merchandise from over 3,000 suppliers and sells it to businesses through an e-commerce storefront. The catalog spans drinkware (tumblers, mugs, water bottles, travel mugs), apparel (T-shirts, polos, sweatshirts, jackets), bags, writing instruments, and tech accessories, all available with company logo imprinting for marketing campaigns, events, employee recognition, and client gifts. The company is a member of the Advertising Specialty Institute (ASI) and operates as a one-stop source for promotional products ranging from pens to t-shirts to tech items.

Product overview

Zapgo is a promotional product distributor and member of the Advertising Specialty Institute, offering customizable promotional products from over 3000 suppliers. The portfolio is organized as a broad e-commerce catalog of customizable branded merchandise rather than a unified software platform. Core offerings center on drinkware (tumblers, mugs, travel mugs, water bottles), apparel (T-shirts, bags, writing instruments), tech accessories (USB drives, power banks, computer accessories), and event-themed collections (holiday gifts, wedding items, employee recognition). Products are primarily physical merchandise available for custom imprinting with company logos and marketing messages, designed for corporate branding, events, fundraising, and promotional giveaways.

Differentiator

Problem solved

Functional benefit

Products and services

• Tumblers Vacuum-insulated stainless steel drinkware including travel tumblers, wine tumblers, and insulated cups in 12oz-40oz sizes with double-wall construction, copper lining, and BPA-free materials, offered for custom imprinting.
• Mugs Ceramic and stainless steel mugs in 11oz-16oz sizes for coffee and beverages, including traditional, bistro, and campfire styles with imprint capabilities.
• Travel Mugs Insulated travel mugs and coffee cups designed for on-the-go use with double-wall vacuum insulation, spill-resistant lids, and slide, screw-on, or flip lid styles.
• Water Bottles Reusable water bottles including stainless steel insulated bottles, plastic sports bottles, and aluminum bottles in 20oz-40oz capacities with BPA-free materials.
• Drinkware Broad category of drinking vessels including glasses, cups, tumblers, bottles, coasters, bar accessories, and drink-related accessories in various materials and insulation options.
• Apparel Promotional clothing items including T-shirts, polos, sweatshirts, and jackets available for custom branding with company logos and messaging.
• Bags Promotional bags including tote bags, backpacks, lunch coolers, and shopping bags designed for brand customization and everyday use.
• Writing Instruments Promotional pens, stylus pens, pencils, and markers available for custom imprinting with logos and marketing messages.
• Tech Products Technology accessories including USB drives, power banks, Bluetooth items, and speakers for promotional purposes and brand visibility.
• Computer Accessories Desktop and mobile accessories including wireless charging mouse pads, phone stands, PopSocket grips, Bluetooth speakers, USB cables, and mouse pads with custom branding options.
• Employee Recognition Products designed for recognizing employees including awards, plaques, journals, coolers, watches, clocks, and specialty items for corporate recognition programs.
• Holiday Gifts Seasonal promotional items including ornaments, gift boxes, candles, banners, candy boxes, coasters, and festive drinkware for holiday marketing campaigns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Boundless Network: Boundless is a B2B promotional products platform that aggregates branded merchandise from a wide supplier network and serves corporate and reseller customers. Its business model, product breadth, and target buyer overlap closely with Zapgo's.
• 4imprint: 4imprint is the largest publicly traded B2B promotional products distributor in North America, operating a similar e-commerce-driven model sourcing from a broad supplier network and serving corporate buyers with branded merchandise. Zapgo competes in the same product category and buyer segment, but at materially smaller scale.
• HALO Branded Solutions: HALO is one of the largest US promotional products distributors, offering custom branded merchandise across categories such as apparel, drinkware, and tech accessories to corporate clients. It directly competes with Zapgo for the same B2B promotional procurement dollars and operates an analogous ASI-based distribution model.
• ePromos: ePromos is an online promotional products distributor offering customizable branded merchandise across drinkware, apparel, tech, and accessories to B2B buyers. Its e-commerce-led, ASI-affiliated operating model makes it a near-direct comparable to Zapgo.
• Crestline: Crestline is a long-standing US promotional products distributor offering branded merchandise and corporate gifts through both catalog and online channels. It overlaps directly with Zapgo in product categories, customization services, and B2B customer base.
• National Pen: National Pen is a B2B promotional products company specializing in customized writing instruments and branded merchandise for SMB and enterprise customers. It shares Zapgo's B2B promotional distribution model and category overlap in writing instruments and corporate gifts.
• Brandable: Brandable is a US promotional products distributor offering customizable branded merchandise to businesses, with an e-commerce and account-management motion similar to Zapgo's. It competes for the same horizontal B2B promotional procurement wallet.
• Quality Logo Products: Quality Logo Products is a US-based online promotional products distributor selling customizable branded merchandise to businesses, similar to Zapgo's catalog and buyer profile. It represents a similarly scaled ASI-affiliated e-commerce competitor.
• Discount Mugs: Discount Mugs is an online promotional products retailer specializing in custom drinkware, mugs, water bottles, and related accessories for B2B buyers. It is a particularly close comparable to Zapgo in the drinkware-heavy portion of Zapgo's catalog.

Broad incumbents

• Custom Ink: Custom Ink is a larger US custom apparel and promotional products platform serving both consumer and B2B buyers with branded merchandise. While its core is custom apparel (including group orders for teams and events), it overlaps with Zapgo in apparel and broader promotional categories and represents a scaled adjacent competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Zapgopromo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zapgo