What Astoria does

Astoria Máquinas LTDA is a privately held Brazilian company, founded in 2002 and headquartered in São Paulo, that distributes, rents, and services professional espresso machines and industrial dishwashers for the food-and-beverage industry across Brazil. The company represents the Italian-engineered Astória brand of espresso machines — including the Tanya, Avant SAE, Calypso, Sabrina Vintage, Plus 4 You, and Storm product lines — alongside the Kastel line of commercial dishwashers (FK40, HK 850, FK50). Underlying equipment technology centers on programmable electronic dosing, Thermosyphonic boiler systems, rotary pumps, LED lighting, and the Plus 4 You Green Line feature, which the company reports reduces energy consumption by up to 47.6%.

The business model combines four revenue streams: recurring machine rental (subscriptions with weekly field service), one-time machine and dishwasher sales, ongoing consumables sales through the proprietary Doppio sub-brand (specialty coffees, syrups, cappuccino and chocolate mixes, and Linha Black manual-brewing accessories such as V60 filters and drippers), and 24-hour nationwide technical-support services. Go-to-market is consultative enterprise field sales executed through six regional consultant offices (São Paulo, Porto Alegre, Rio de Janeiro, Curitiba, Londrina, and Florianópolis), with WhatsApp as the central communication channel across all regions and a structured four-stage sales process from diagnosis through installation and barista training.

Customer segments are primarily SMB cafeterias and coffee shops, with secondary segments in hotels and restaurants/commercial establishments. Astoria reports 6,000+ machines installed nationwide and 5,000+ weekly service points, supported by a 51-100 employee organization. The company is founder-led under CEO Manoel Fernandes, with no disclosed institutional investors or parent company in the available data; it is LGPD-compliant and operates as a limited-liability company domiciled in Brazil.

Name

Astoria

Legal name

Astoria Máquinas LTDA

Website

https://astoriamaquinas.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Astoria Máquinas is a privately held Brazilian company that distributes, rents, and services Italian-engineered professional espresso machines and industrial dishwashers for cafeterias, restaurants, and hotels across Brazil, supported by its Doppio consumables brand and a six-city regional consultant network.

Ownership category

akta.pro rank

Product category

Commercial Coffee Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Beverage Manufacturing (3121)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Beverages (2080)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industries

Bar & Beverage Service Supplies Wholesale (AFAIALAG), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Professional espresso machines
• Industrial dishwashers
• Coffee equipment rental
• Specialty coffee supplies
• Food service equipment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Machine Rental: Rental of professional espresso machines to cafeterias with weekly service visits. Includes ongoing technical support and maintenance. This is a recurring revenue stream based on rental contracts with national coverage.
2. Machine Sales: Sale of professional espresso machines and industrial dishwashers to restaurants, hotels, and cafes. One-time revenue per unit sold with optional service packages.
3. Supplies (Insumos): Sale of consumable supplies including specialty coffees (Doppio Cafés Especiais), syrups (Doppio line), cappuccinos, chocolates, and accessories like V60 filters and drip coffee products. Ongoing consumable revenue from established customer base.
4. Technical Support Services: 24-hour nationwide technical assistance and maintenance services for installed machines. Professional services revenue supporting the rental and sales operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Astoria distributes, sells, and rents professional espresso machines and industrial dishwashers to cafeterias, restaurants, and hotels across Brazil. The company also offers consumable supplies including specialty coffees, syrups, cappuccino mixes, and brewing accessories, along with 24-hour nationwide technical support, installation, and barista training services.

Product overview

Astoria Máquinas is a Brazilian company specializing in the rental, sale, and technical support of professional espresso machines and industrial dishwashers. Their core product portfolio consists of the Astória espresso machine line featuring Tanya, Avant SAE, Calypso, Sabrina Vintage, Plus 4 You, and Storm models with varying technologies including programmable dosing, electronic temperature control, LED lighting, and energy-saving features. The Kastel washing machine line includes FK40, HK 850, and FK50 industrial dishwashers. Beyond equipment, Astoria offers a complementary consumables ecosystem including Doppio brand specialty coffees (100% Arabica), flavored syrups (8 varieties), cappuccino and chocolate mixes, and Linha Black manual brewing accessories (V60 filters, drippers). The company provides machine rental, 24-hour technical assistance, and commercial consulting services for coffee shops, restaurants, hotels, and commercial establishments throughout Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Doppio: Own brand of specialty coffees, syrups, cappuccinos, and chocolate products for professional use in cafeterias.
• Kastel

Products and services

• Tanya Compact espresso machine with 2 groups, dual steam wands, electronic temperature control, and compatibility with sachets and capsules. Designed for coffee shops seeking professional performance at low cost through the rental model.
• Avant SAE Modern espresso machine with programmable electronic dosing, semi-automatic option, and available in 1 to 3 group configurations.
• Calypso Professional espresso machine with programmable touch pad, independent dosing controls, automatic hot water, Thermosyphonic boiler system, LED lighting, and rotary pump for stable extraction.
• Sabrina Vintage Retro-styled espresso machine combining 1960s vintage design with illuminated panels and electronic dosing with 6 programmable options per group.
• Plus 4 You Energy-efficient espresso machine utilizing Green Line technology to reduce energy consumption by up to 47.6%. Offers total temperature, pressure, and steam control for each group.
• Storm High-end professional espresso machine combining artisan craftsmanship with advanced technology. Features customizable settings, two steam wands, and programmable dose settings for baristas.
• Kastel FK40 Industrial dishwasher with high performance designed for commercial kitchens, bars, restaurants, cafes, and hotels. Features stainless steel construction.
• Kastel HK 850 High-performance industrial dishwasher with top-opening design for ergonomic operation and continuous workflow. Features stainless steel structure for durability and easy cleaning.
• Kastel FK50 Industrial dishwasher with stainless steel construction featuring modern digital panel for precise cycle control and efficient operation in high-turnover environments.
• Doppio Cafés Especiais Premium specialty coffee line featuring 100% Arabica beans from Brazil, including Doppio Premium, Doppio Selezione, Doppio Gourmet, and regional varieties from Sul de Minas and Mogiana.
• Xaropes Doppio Line of flavored syrups for professional use including Tangerina, Maçã Verde, Limão Siciliano, Morango, Cranberry, Pêssego, Baunilha, Avelã, and Caramelo Salgado in 1-liter bottles.
• Doppio Cappuccino e Chocolate

Quantifiable outcome

• 47.6% energy reduction with Plus 4 You Green Line technology
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• La Marzocco: Italian premium commercial espresso machine manufacturer with global distribution including Brazil. Direct competitor in the high-end café and specialty coffee segment where Astoria positions its Storm, Plus 4 You, and Calypso lines.
• Schaerer: Swiss commercial coffee machine manufacturer (part of JDE Peet's) covering espresso, bean-to-cup, and fully automatic machines — relevant where Astoria targets hotel and high-volume restaurant accounts.
• Rancilio: Italian commercial espresso machine maker (Rancilio Classe and Specialty) competing in the same Brazilian professional coffee segment as Astoria, including via its established North American and European distribution networks.
• Faema: Heritage Italian commercial espresso machine brand (now under De'Longhi) targeting premium cafés and hotels — directly comparable to Astoria's Storm and Sabrina Vintage positioning.
• Winterhalter: German specialist in commercial dishwashing and warewashing systems. Overlaps directly with Astoria's Kastel FK40/HK 850/FK50 line for the same commercial kitchen end customers.
• Nuova Simonelli: Italian commercial espresso machine manufacturer (part of Simonelli Group) competing head-to-head with Astoria in the professional café segment, including via its Appia Life and Aurelia lines distributed in Brazil.
• Gaggia Professional: Italian commercial espresso machine line with strong presence in Brazil. Competes with Astoria across entry-level to mid-range professional accounts.

Broad incumbents

• Hobart: Global foodservice equipment manufacturer with a strong commercial dishwasher and warewashing portfolio. Directly comparable to Astoria's Kastel sub-brand for commercial kitchen buyers in cafés, restaurants, and hotels.
• Franke Coffee Systems: Swiss fully automatic and specialty coffee systems for offices, hotels, and QSR. Competes with Astoria in the hotel and large-establishment segments where automation and consistency outweigh barista craft.
• De'Longhi Professional: Major Italian household and professional coffee equipment brand. Its professional division overlaps with Astoria's mid-market and high-volume accounts and competes across both espresso machines and accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ASTORIABRASILoficial
• Facebookfacebook.com/AstoriaMaquinas
• LinkedInlinkedin.com/company/astoria-distribuidora-de-maquinas
• Instagraminstagram.com/astoriabrasil
• Xx.com/AstoriaMaquinas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astoria