PEW Electrical Distributors

What PEW Electrical Distributors does

PEW Electrical Distributors Ltd is a UK-based specialist distributor founded in 1988, operating from a 26,764 sq ft warehouse in Barking, Essex, that supplies lift-specific electrical and mechanical products to lift installers, maintenance contractors, modernization specialists, and individual lift engineers across the UK mainland and Ireland. The company combines distribution of third-party brands — including Henning Products (Germany), VEGA (Italy), XPO Screens, Okatt by Agui, Safeline, and AVIRE — with proprietary own-brand offerings such as over 180 pre-assembled 'easy order' kits, PEW key code access systems (KCA1/KCA2/KPA3), LEDelite Pro50 car lighting, Touch anti-microbial coating, and Stronghold Lift engineer safety equipment. The catalogue spans lift car and shaft lighting, safety edges and light curtains, working-in-pit equipment (electrically interlocked ladders, restraints, buffers), push buttons and key switches, security access systems, telecommunications, cables, and media screens, with products designed to comply with EN81-20:2014 and EN81-70 standards.

Revenue is generated primarily through hardware sales priced per unit in pounds sterling excluding VAT, billed monthly with end-of-month-following-invoice payment terms, with no minimum order value but a £100 threshold for free carriage and free delivery within the M25. Go-to-market is sales-led and omnichannel: a 24/7 e-commerce site (www.pewelectrical.com), inside sales via phone (020 8507 1001) and email ([email protected]), a walk-in trade counter with 'call and collect' service, and a nominated Ireland distributor (Sharkey Lifting). Supplemental revenue streams include bespoke manufacturing of signs, labels, load plates, rope data plates, and corporate workwear (no minimums or artwork fees), free product badging, and a 24/7/365 DropBox secure storage service at the London facility.

PEW holds BS EN ISO 9001:2015 (Quality), BS EN ISO 14001 (Environmental), and BS EN OHSAS 18001 (Occupational Health & Safety) certifications, is a member of LEIA (The Lift and Escalator Industry Association), and maintains a 20-year trading relationship with PFEIFER Drako. Chairman Jason Clark received the Freedom of the City of London in 2023, and the company was a 2023 Lord Mayor's Dragon Awards finalist. The business operates as a privately held UK limited company (registration 2245338) with 11–50 employees and no disclosed parent company, funding rounds, or institutional ownership.

Name

PEW Electrical Distributors

Legal name

PEW Electrical Distributors Ltd

Website

https://pewelectrical.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

PEW Electrical Distributors is a UK-based specialist distributor (founded 1988, headquartered in Barking, Essex) that supplies lift-specific electrical products, over 180 pre-assembled kits, safety equipment, lighting, and access systems to lift installers, maintenance contractors, and engineers across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Lift and Escalator Components Distribution

NAICS

Other Electrical Equipment and Component Manufacturing (3359), All Other Electrical Equipment and Component Manufacturing (33599)

SIC

Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industry

Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers) (IMAGAGAI)

Keywords

• Lift electrical components
• Escalator product distribution
• Pre-assembled lift kits
• Lift safety equipment
• Lift lighting solutions

Headquarters

HQ city

Barking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lift and Electrical Product Sales: PEW generates revenue through the sale of specialist lift and electrical products including LED lighting, push buttons, safety equipment, cables, and access control systems to lift and escalator companies.
2. Pre-Assembled Kits: Sale of over 180 pre-assembled 'easy order' kits that combine all parts needed for specific lift maintenance tasks. PEW also builds custom kits at no extra charge.
3. Bespoke Manufacturing: Custom manufacturing of signs, labels, load plates, rope data plates, and corporate workwear bearing company logos. No minimum order quantities or artwork fees.
4. Storage Services: 24/7 DropBox storage service at their London facility with security, CCTV, and electronic access for customer parcels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PEW Electrical Distributors is a UK-based specialist distributor of electrical and mechanical products to the lift and escalator industry. The company stocks and assembles over 180 pre-assembled "easy order" kits covering LED car and shaft lighting, push buttons, safety edges, pit ladders, buffers, cables, security access systems, and telecommunications. It supplements distribution with bespoke sign, label, load plate and corporate workwear manufacturing, free product badging, and a 24/7 DropBox storage service at its London facility.

Product overview

PEW Electrical Distributors is a specialist supplier to the lift and escalator industry offering a comprehensive portfolio of over 180 pre-assembled kits and individual lift components. The product portfolio centers on lift car and shaft lighting solutions (including LEDelite Pro50 car lighting, wireless kinetic switching LED kits, Plus LED shaft lighting systems, SPEEDFIT installation kits, and Tenax LED bulkheads), lift safety equipment (VEGA safety edges and touchless buttons, Touch anti-microbial coatings, Stronghold safety solutions, AVIRE social distancing devices), working-in-pit equipment (electrically interlocked ladders, restraints, brackets compliant with EN81-20:2014), and electronic systems including CE Electronics security access systems, PEW key code access controls, SAFELINE telecommunications, and XPO smart mirror media screens. Additional offerings span lift fixtures (US91/US90 pushbuttons and key switches, DMG components, position indicators), hydraulic buffers, cables and wiring accessories, tools and hardware, and value-added services including 24/7 secure storage, free product badging, and bespoke sign manufacturing. PEW operates as a distributor for multiple brand partners including Henning Products (Germany), Okatt by Agui, VEGA, and XPO Screens, alongside its own branded PEW kits and security access products.

Differentiator

Problem solved

Functional benefit

Products and services

• PEW Pre-Assembled Kits Over 180 pre-assembled cost-efficient kits for lift applications including pit floor painting, recessed LED lights, emergency stop switches, and custom configurations. Each kit includes all parts needed for an engineer to complete the task at the first attempt. PEW also builds custom kits at no extra charge.
• LEDelite Pro50 LED Car Lighting System PEW's market-leading LED car lighting system with compact lighter housing, 12 LEDs (10 mains + 2 emergency), integrated power save, and 4-way kit configuration consuming less than 15 watts. Targeted at lift car interior lighting retrofits and new installations.
• LED Light Strip Kit L2200SE (Europa & GEN2) LED light strip kit with integral non-maintained emergency LED light supply, compatible with Europa and GEN2 COP panels. Provides brighter illumination than fluorescent equivalents, with longer lifespan and pre-wired "plug and play" control unit for retro-fit, modernisation and new installation.
• Wireless Kinetic Switching LED Kits Purpose-made LED shaft lighting with kinetic switching technology. Available in wireless strips for both mains and emergency applications. Designed for lift shaft retro-fit and new installations.
• Plus LED Shaft Lighting System LED shaft lighting system with PVC light strip containing 54 LEDs per metre providing 80 lux illumination. Available in continuous lengths up to 51 metres with mains or emergency options, EN81-20 compliant, IP65 rated, and 50,000 hours lifetime. Record sales achieved.
• Tenax LED Bulkhead Range LED bulkhead range with user-selectable wattage (10/15/20W) and color temperature (3000K/4000K/5700K). Available in square and round bodies, black or white finish. IP65 weatherproof and IK10 impact rating, UV-stabilised anti-corrosive polycarbonate construction.
• SPEEDFIT Shaft Lighting Kits Comprehensive shaft lighting installation kits available in mains only or mains and emergency configurations. Includes wiring, switches, light fittings, and accessories for multi-floor lift shaft installations.
• Juno LED Lift Car Light Surface-mounted LED flat panel car light featuring cutting-edge Tridonic LED technology for high lumens per watt efficiency. Next generation LED lift car lighting solution.
• VEGA Safety Edges and Light Curtains Italian-made lift light curtains, photocells and software for detecting obstacles between cabin doors. Works with car door operator devices for integrated diagnostic control. Certified UNI EN81-20, EN81-50, EN81-70.
• VEGA Touchless Lift Buttons and Controls Touchless lift buttons and controls developed with partner VEGA. Includes touchless buttons, lift car voice recognition control and phone app for contact-free operation.
• Touch Anti-Microbial Coating Anti-microbial coating compliant to ISO 21702:2019, certified effective against enveloped viruses including COVID-19, SARS, H1N1, Influenza, EBOLA and MERS. Applied to hard surfaces in and around lift cars and lift buttons.
• Stronghold Lift Engineer Safety Solution Safety solution for lift engineers working at height, designed to reduce installation time and cost while increasing safety and efficiency.
• AVIRE Elevator Social Distancing Device (ESD) Elevator Social Distancing Device (ESD) designed to help maintain safe distances in lifts as part of Back to Work safety solutions.
• FISS6 Self-Monitored Emergency Stop Switch Self-monitored emergency stop switch designed for enhanced safety in lift applications. Featured in Elevator World Issue 101. Designed for scenarios where value should override cost considerations.
• Electrically Interlocked Fixed Pit Ladder Pit ladder with electrical interlock mechanism designed to comply with EN81-20:2014 and EN131 standards for safe pit access.
• Pit Ladder Electrical Interlock Hanging Bracket Hanging bracket providing electrical interlock for removable ladders fitted inside lift shafts or machine rooms.
• Pit Ladder Restraint Restraint device designed to comply with EN81-20:2014 Annex F4(c) for pit ladder safety.
• Okatt by Agui Ladder Range Innovative lift component ladder range from Agui. PEW is the official UK distributor with stock available for immediate despatch.
• SAFELINE Telecommunications Range Safeline telecommunications products including SL6+4GVOLTE combined GSM and Autodialler that works on existing PSTN lines and switches to GSM if the line fails. Authorised UK distribution by PEW.
• CE Electronics Security Access Systems Comprehensive security access systems with multiple reader types (keypad, card, swipe, proximity) securing up to 4-32 landings. Supports 6 digit codes for up to 200 users.
• PEW Security Key Code Access Systems (KCA1/KCA2/KPA3) PEW-branded key code lift access control units including KCA1 (car control for up to 8 floors), KCA2 (landing unit), KPA3 (keypad with fob/card reader), and associated mounting boxes. Securing up to 8 floors with 4-digit programmable codes, remote keypads, and relay outputs.
• XPO Smart Mirror and INVITE Lift Media Screens Media displays from XPO Screens including low-profile surface mount and flush smart mirror screens with inbuilt media software. Turn-key digital signage solutions for communication in and around lifts.
• Henning Products (WeightWatcher, Lightwatcher, Ridewatcher, Lift Buffers) German-made lift equipment including WeightWatcher, WeightWatcher Light, WeightWatcher Mobile, Lightwatcher, Wearwatcher, Ridewatcher load weighing units, and hydraulic buffers. PEW is official UK distributor.
• Hydraulic Oil Buffers (HLB01-HLB04) High performance hydraulic oil filled buffers EN81 tested and EC certified. Multiple sizes (HLB01-HLB04) with strike loads from 3,500kg to 4,545kg and rated speeds from 1m/s to 2.54m/s.
• PFEIFER Drako Steel Ropes and Accessories Steel ropes and accessories from PFEIFER Drako available for same-day collection or next-day delivery. PEW has a 20-year trading relationship with PFEIFER Drako and stocks an extensive range of their ropes and accessories.
• Lift Travelling Cables (PVC and LSOH) PVC insulated and Low Smoke Zero Halogen (LSOH) travelling cables for lift applications including flat, combination and twisted-pair/RG59 variants for intercom, CCTV and data transmission.
• Wiring Cables and Cable Accessories Comprehensive wiring cable range including 2491X multi-stranded, 6491X singles, LSF0H fire-rated variants in various sizes and colours, plus cable accessories including clips, cleats, cable ties, terminals, DIN rail terminals, trunking, conduit and connection boxes.
• US91 Round Push Buttons and US90/US91/M20 Key Switches Comprehensive range of round push buttons (Compact 2 32mm, Compact 2 Micro 15.6mm, Compact 3 25.5mm, Compact 3P Profile 19.8mm) and key switches (US90, US91, M20) for lift car and landing control applications, with single/dual/Bi+ illumination options and various contact configurations.
• US91 Tactile Pressels Tactile pressels for US91 style push bodies, EN81-70 compliant. Various legends available including arrows, numbers, doors, alarm and call functions for accessible lift control.
• Position Indicators and Call Acceptance Buzzers Classic series position indicators, DMG landing indicators for lift car positioning display, and EN81-70 compliant call acceptance buzzers (single beep for down, double beep for up calls).
• Industrial Aluminium Platform Steps Industrial platform steps manufactured to BS2037 Class 1 with serrated non-slip treads, heavy duty channel section side rails and gusset bracing. 5-10 tread options with 175kg max load.
• Back to Work Social Distancing Signs & Kits Social distancing signs and kits specifically designed for lift cars and general workplace signage for returning to the workplace safely.
• Lift Lock and Store / DropBox Storage Service 24/7/365 secure storage service at PEW's London facility with 24/7 security, CCTV and electronic access. Available for customer goods storage; insurance arranged by customer.
• Free Product Badging Service Complimentary product badging service on suitable products. PEW design team creates self-adhesive vinyl logos from company artwork and applies them to products prior to despatch.
• Bespoke Signs, Labels, Load Plates and Corporate Workwear Workshop service for bespoke items including signs, labels, load plates, rope data plates, and corporate workwear. No minimum order quantities or artwork fees.
• AdBlue and Screen Wash Vehicle maintenance products including AdBlue and screen wash available in stock at competitive prices for lift engineers and contractors.
• PEW.Ltd Lift Project Packages Project packages featuring partnerships with Sicor for Geared and Gearless machines and Moris for hydraulic power units, bundled into full lift project offerings. Showcased on the dedicated pew.ltd website.

Quantifiable outcome

• Record sales of Plus LED shaft lighting system with up to 51 metres continuous length and 50,000 hours lifetime
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Davenport Lift ControlcoreStrategic or Co-development PartnerLong-standing partnership since PEW began supplying to the lift industry. Recently expanded their trade counter to include mutual parts from PEW, as well as offering a wide range of spares through partnership with Hauer, Germany. Additionally provides bespoke designed and manufactured items.
• SicorcoreStrategic or Co-development PartnerPartnership for Geared and Gearless machines as part of PEW's growing involvement in project packages through their pew.ltd website.
• MoriscoreStrategic or Co-development PartnerPartnership for hydraulic power units as part of PEW's project packages initiative.
• VegacoreTechnology or IntegrationItalian manufacturer of lift light curtains, photocells and software. PEW stocks Vega safety edges and touchless lift buttons. Products certified to UNI EN81-20, EN81-50, EN81-70 standards.
• PFEIFER DrakocoreStrategic or Co-development Partner20-year trading relationship. PEW stocks an extensive range of PFEIFER Drako steel ropes and accessories for same day collection or next day delivery. PFEIFER Drako uses PEW's 24/7/365 storage facility in London.
• Sharkey LiftingcoreChannel Partner/ Reseller/ DistributorNominated distributor of PEW products in Ireland providing local, next-day, cost-efficient delivery service eliminating long lead times and costly freight charges from the mainland.
• Henning ProductscoreChannel Partner/ Reseller/ DistributorPEW is UK distributor for Henning Products from Germany, renowned for accuracy, quality and reliability. Stock includes Weightwatcher, Weightwatcher Light, Weightwatcher Mobile, Lightwatcher, Wearwatcher, Ridewatcher and Lift Buffer ranges.
• Agui (Okatt)minorChannel Partner/ Reseller/ DistributorPEW is official UK distributor for Okatt by Agui, a range of innovative lift components including ladder range. Stock available for immediate despatch.
• Safeline CommunicationsminorChannel Partner/ Reseller/ DistributorPEW is authorised distributor for Safeline telecommunications products. Stock includes SL6+4GVOLTE combined GSM and Autodialler working on existing PSTN lines with GSM failover.
• Schmersal UK/IRLminorChannel Partner/ Reseller/ DistributorListed as quality brand partner - German manufacturer of safety switchgear and components for lift industry.
• DewhurstminorChannel Partner/ Reseller/ DistributorListed as quality brand partner supplying push buttons and bodies for lift applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lano Group: European distributor of lift components and spare parts with a similar specialist catalogue model to PEW, serving installers and maintenance companies across multiple countries.
• Apex Lift & Escalator Services: UK lift service, modernisation and parts provider that combines installation and component supply. Comparable because it both buys from and competes with pure distributors like PEW for parts and service contracts.
• TLC (Total Lift Care): UK-based specialist distributor of lift spare parts and accessories, directly overlapping with PEW's core trade counter and online distribution model to lift engineers and service companies.

Broad incumbents

• CEF (City Electrical Factors): Largest UK electrical wholesaler with hundreds of trade counters. Competes with PEW for general electrical MRO spend (cables, lighting, conduit) sold to the same lift engineering and facilities customers.
• Stannah Lifts: UK-based lift manufacturer and service company that both sources components (overlapping with PEW's supply proposition) and operates its own service network, representing a vertically integrated competitor.
• Schmersal: German manufacturer of safety switchgear and lift-specific safety components. Already a listed brand partner of PEW, but as a manufacturer it competes for the same OEM and installer wallet and could bypass distribution in some accounts.
• Edmundson Electrical: Major UK electrical distributor with national branch network. Overlaps with PEW on the general electrical product side (lighting, wiring, accessories) sold to lift installers and facilities teams.
• Rexel UK: Global electrical distributor with significant UK presence. Competes with PEW on broad-line electrical products and increasingly on lift-specific lighting and safety SKUs through its specialist divisions.

Emerging players

• Henning Products: German maker of load weighing and buffer products (WeightWatcher, Lift Buffer) for which PEW is UK distributor. Comparable in that it sells specialised lift safety equipment into the same installer customer base.
• Safeline: Nordic manufacturer of lift communication and safety products (e.g. autodialler units). PEW is an authorised distributor, but Safeline's own sales force and other distributors compete for the same installer customers in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Pewelectrical
• Facebookfacebook.com/pewelectrical
• LinkedInuk.linkedin.com/company/pew-electrical-distributors-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEW Electrical Distributors