Henning Product Development

What Henning Product Development does

Henning Product Development (legal entity Henning, Inc.) is a privately held, founder-led B2B product development services firm headquartered at 896 N Fair Oaks Ave, Pasadena, California. It provides an integrated portfolio spanning industrial design, mechanical and electronics engineering, CAD modeling, design for manufacturing, prototype fabrication (proof-of-concept through show-quality), and manufacturing-readiness services. The firm is delivered through three explicit engagement tracks: Startup Product Development for pre-seed through venture-backed founders tied to funding milestones, Enterprise Product Development for established brands and corporate R&D teams, and Research and MedTech Innovation for universities, hospitals, and research institutions pursuing technology transfer. Its named clientele includes Cedars-Sinai Medical Center, Caltech, UCLA, Repligen, 33 Medical, Revision Optics, Konan Medical, PopID, Cloud b, Benjilock, Paris Truck Co., and Camisasca Automotive, among others, spanning medical devices, consumer products, automotive, industrial systems, and biotech.

The underlying technology stack is built on PTC CREO (formerly Pro/Engineer) as the primary CAD platform, supplemented by Finite Element Analysis for stress and weight optimization, motion analysis for mechanism validation, 3D printing for rapid prototyping, and in-house electronics capabilities covering custom PCB design and firmware development. Photo-realistic rendering, including studio simulation and material/decals mapping, supports marketing and investor-facing deliverables. Service delivery is enabled by a curated global network of specialized manufacturers, engineers, and fabrication partners that the firm matches to project requirements.

Henning monetizes through professional services engagements scoped per project and structured around client milestones (typically funding rounds for startups and stage gates for enterprise/MedTech programs), with an initial inquiry and consultation offered at no upfront cost. The company operates an inbound, sales-led GTM motion driven by segment-specific landing pages, an inquiry form, a YouTube channel, and a portfolio of detailed case studies. It is bootstrapped with no disclosed funding rounds, parent entity, or public listing, and the senior team consists of founder Henning Zieger alongside Product Development Engineer Elan Fullmer and Product Launch Engineer Saurabh Shirolkar.

Name

Henning Product Development

Legal name

Henning, Inc.

Website

https://henningproductdevelopment.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Henning Product Development is a Pasadena, California-based B2B product development services firm delivering integrated design, engineering, prototyping, and manufacturing-readiness programs to startups, enterprise R&D teams, and university and MedTech research institutions across consumer, medical, industrial and biotech markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Development Services: Professional services revenue model providing design, engineering, prototyping, and manufacturing readiness services to startups, enterprises, and research institutions. Services are structured around project scopes with billing based on milestones and phases. Initial consultation and review are offered at no upfront cost.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Henning Product Development provides integrated, full-service product development spanning the entire lifecycle from concept through production readiness. Its offerings combine industrial design, mechanical and electronics engineering, CAD modeling and Design for Manufacturing, multi-stage prototyping (proof-of-concept, functional, demonstration, and show-quality), and manufacturing readiness services. Engagements are delivered via three tailored tracks—Startup Product Development, Enterprise Product Development, and Research/MedTech Innovation—for clients building consumer products, medical devices, industrial systems, energy/sustainability solutions, and robotics/automation hardware.

Product overview

Henning Product Development is a full-service product development firm offering an integrated portfolio of services spanning the entire product lifecycle from concept through production readiness. The core offerings include Design Services (product design, photo-realistic renderings, logos and identity, packaging), Engineering Services (design engineering, mechanical engineering, electronics engineering, CAD modeling, design for manufacturing), Prototype Services (proof-of-concept, functional, demonstration, and show-quality prototypes), Research and Development, and Manufacturing Services. These services are delivered across three main engagement tracks: Startup Product Development for funded startups and inventors, Enterprise Product Development for established brands and manufacturers, and Research and MedTech Innovation for universities, hospitals, and research institutions. The firm serves diverse markets including consumer products, MedTech and healthcare, industrial systems, energy and sustainability, robotics and automation, and advanced hardware startups.

Differentiator

Problem solved

Functional benefit

Products and services

• Research and Development Services

Quantifiable outcome

• Cost reduction from approximately $67 to nearly $3 per unit for corneal inlay deployment device at production volumes
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Global Manufacturing and Fabrication NetworkcoreOthersSupported by a global network of specialized manufacturers, engineers, and fabrication partners. This allows matching each project with the right capabilities at the right time while maintaining quality, speed, and flexibility required for successful product development.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IDEO: Large, established design and innovation consultancy operating across consumer, healthcare and industrial categories; far broader and better capitalized than Henning but overlaps in design-to-prototype services.
• Frog: Global design and engineering consultancy (now part of Capgemini Engineering) serving similar enterprise and consumer hardware clients, offering a wider portfolio than Henning's specialist focus.
• Teague: Design and innovation consultancy with deep industrial design, engineering and manufacturing-readiness expertise across transportation, consumer and industrial hardware, overlapping with several of Henning's verticals.

Direct peers

• Gecko Design: Product development consultancy offering industrial design, mechanical/electrical engineering and prototyping for hardware startups and enterprise teams, broadly comparable in scope and client profile.
• Smart Design: Design and innovation consultancy serving consumer, medical and technology clients with integrated design and engineering capabilities paralleling Henning's practice.
• Bould Design: Industrial design consultancy working across consumer products, medical devices and technology hardware, with similar size and integrated design-to-prototype capability.
• Whipsaw: Industrial design and engineering consultancy combining product design, mechanical/electrical engineering and prototyping, closely aligned with Henning's integrated one-roof model.
• Bressler Group: Product development consultancy focused on consumer, medical and industrial product innovation with design, engineering and human factors under one roof, directly comparable to Henning's offering.
• Ammunition Group: Product design and engineering firm delivering design, prototyping and manufacturing support for consumer hardware brands, overlapping directly with Henning's consumer/IoT work.
• NewDealDesign: Design and product development firm combining industrial design, mechanical engineering and prototyping for startups and enterprise clients, a comparable one-stop-shop peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaY_jU8z5XSBsxT86Qc_P2A
• LinkedInlinkedin.com/company/henning-product-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henning Product Development