LibertyBag
LibertyBag runs the Libertybags.net wholesale B2B site for Liberty Holdings, supplying blank, imprintable bags, towels, blankets, aprons, caps, and accessories to ASI distributors and promotional products resellers across the United States for downstream decoration.
- Company typePrivate
- Founded-
- HeadquartersFlushing, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LibertyBag does
LibertyBag operates the Libertybags.net wholesale B2B e-commerce site for Liberty Holdings, a privately held Texas-domiciled distributor of non-sized imprintable promotional products sold to ASI distributors and promotional products resellers in the United States. Products are blank canvases (bags, towels, blankets, aprons, caps, and accessories) engineered for downstream screen printing, embroidery, or sublimation decoration by the distributor before reaching end customers in corporate, sports, events, and promotional markets. The portfolio is organized under eight sub-brands — Liberty Bags, OAD, Hardware, Carmel Towels, StadiumChair, Alpine Fleece, Burks Bay, and Fahrenheit — covering distinct price tiers and use cases, with the Carmel Towels line incorporating a patented sublimation velour beach towel construction (U.S. Patent #10,435,823).
The business model is wholesale unit pricing in case-pack quantities, with no subscription or recurring component; pricing ranges from $0.99 (aprons) to $80.00 (stadium chairs). There is no direct-to-consumer channel — all orders are placed by approved wholesale account holders, with new accounts requiring an application. Fulfillment is run from two warehouses: a California facility focused on polyester items and a Texas facility focused on cotton items, with combined inventory across both. Marketing is B2B-oriented through the corporate website (downloadable catalogs, color charts, product data sheets, printing/washing guidelines, regulatory documents including CPSIA and CA Prop 65), plus organic social presence on Facebook, X, Instagram, and YouTube. The company self-describes as "the industry leader in non-sized imprintable products in the United States," an unverified claim in the absence of third-party market-share data. Revenue, headcount trends, founding year, and ownership structure beyond the Liberty Holdings parent are not publicly disclosed in the source data.
LibertyBag firmographics
Firmographics- Name
- LibertyBag
- Legal name
- Liberty Holdings
- Website
- https://libertybags.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LibertyBag runs the Libertybags.net wholesale B2B site for Liberty Holdings, supplying blank, imprintable bags, towels, blankets, aprons, caps, and accessories to ASI distributors and promotional products resellers across the United States for downstream decoration.
- Ownership category
- akta.pro rank
LibertyBag industry classification
Industry- Product category
- Promotional Products
- NAICS
- Textile Bag and Canvas Mills (314910)
- akta.pro primary industry
- Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where LibertyBag is headquartered
LocationHeadquarters
- HQ city
- Flushing
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LibertyBag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wholesale product sales: B2B wholesale distribution of imprintable promotional products including bags, towels, blankets, aprons, and accessories. Products sold in bulk quantities to authorized distributors who then customize and resell to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale pricing by product type |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LibertyBag product offering
Product offeringCore offering
LibertyBag (operating under Liberty Holdings) is a wholesale B2B distributor of imprintable promotional products sold in bulk to authorized ASI and promotional products distributors. Products span bags (backpacks, coolers, duffels, totes, wine bags), towels (beach, golf, rally, chill), blankets, aprons, caps, stadium chairs, and accessories, all designed blank for downstream screen printing, embroidery, or sublimation customization.
Product overview
Liberty Holdings operates as the industry leader in non-sized imprintable products in the United States, offering a diversified portfolio through multiple brands. The core offering includes Liberty Bags branded bags (backpacks, coolers, duffels, fanny packs, handbags, totes, wine bags), supplemented by OAD (Outdoor Adventure Designs) for lifestyle bags and accessories, Hardware for premium backpacks, and Carmel Towels for towel products. Additional sub-brands include StadiumChair portable seating, Alpine Fleece blankets, Burks Bay, and Fahrenheit. The company also offers a full line of aprons, caps and hats, and sublimation-ready products. Products ship from California and Texas warehouses with cotton items primarily from Texas and polyester from California.
Differentiator
Problem solved
Functional benefit
Brands
- Alpine Fleece: Sub-brand specializing in fleece blankets and products.
- Burks Bay
- Carmel Towels
- Fahrenheit
- Hardware
- OAD
- StadiumChair
Products and services
- Liberty Bags
Companies that use LibertyBag
Customer profileSegments1 record
Ideal customer profiles1 record
LibertyBag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LibertyBag partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
LibertyBag competitors and assessment
Company assessmentDirect peers
- Hit Promotional Products: Wholesale distributor of promotional products including bags, drinkware, and accessories sold to ASI distributors. Comparable to Liberty Bags in B2B imprintable-products wholesale model and customer base.
- Leed's: Wholesale supplier of promotional bags, drinkware, and accessories sold to distributors and decorators. Direct peer in the imprintable bags and accessories wholesale space.
- Norwood & Company: Wholesale supplier of imprintable promotional products including bags, outdoor products, and accessories. Overlaps with Liberty Bags across bags, totes, and outdoor categories in the ASI distributor channel.
- ETS Express: Wholesale distributor of imprintable promotional bags and accessories. Competes in the same ASI distributor channel with comparable bag-product breadth.
- Bullet Line: Wholesale supplier of promotional products including bags, tech accessories, and writing instruments sold through ASI distributors. Comparable B2B wholesale imprintable-product model.
- SanMar: The largest US wholesale supplier of imprintable apparel, bags, and accessories sold through promotional products distributors. Direct competitor to Liberty Bags across the imprintable-bags and accessories category with overlapping ASI distributor channel.
- Bodek + Rhodes: Wholesale distributor of imprintable apparel, bags, and accessories sold primarily to promotional products distributors. Direct channel-overlap competitor with comparable B2B wholesale model.
- Fields Manufacturing: Wholesale supplier of imprintable bags and backpacks sold to promotional products distributors. Overlaps with Liberty Bags' core backpack, tote, and duffel bag categories.
Broad incumbents
- PCNA (Polyconcept): One of the largest global suppliers of promotional products, offering bags and accessories alongside drinkware, tech, and writing instruments. Competes with Liberty Bags in the bag category but with a broader, multi-category portfolio.
- Koozie Group: Promotional products supplier best known for the Koozie® can koozie, now offering broader bags, drinkware, and accessories. Overlaps with Liberty Bags in the promotional-bags category but spans a much wider imprintable portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LibertyBag social profiles
Digital presenceLibertyBag financial estimates
Financial estimateRevenue estimate
Valuation estimate
LibertyBag leadership team
Management profileNumber of profiles
LibertyBag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LibertyBag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LibertyBag
What does LibertyBag do?
LibertyBag (operating under Liberty Holdings) is a wholesale B2B distributor of imprintable promotional products sold in bulk to authorized ASI and promotional products distributors. Products span bags (backpacks, coolers, duffels, totes, wine bags), towels (beach, golf, rally, chill), blankets, aprons, caps, stadium chairs, and accessories, all designed blank for downstream screen printing, embroidery, or sublimation customization.
Is LibertyBag a public or private company?
LibertyBag is a private company. It is classified as corporate owned and is currently operating.
When was LibertyBag founded?
LibertyBag was founded in -1. It employs 11 to 50 people.
Where is LibertyBag based?
LibertyBag is headquartered in Flushing, United States, in the North America region.
How does LibertyBag make money?
One revenue line is on record: wholesale product sales.
Who are LibertyBag's main competitors?
Direct peers on record are Hit Promotional Products, Leed's, Norwood & Company, ETS Express, Bullet Line, SanMar, Bodek + Rhodes and Fields Manufacturing. Broad incumbents are PCNA (Polyconcept) and Koozie Group.
Does LibertyBag have an API?
No public API is recorded for LibertyBag.
What industry is LibertyBag in?
LibertyBag's product category is Promotional Products. Its primary akta.pro industry code is CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 314910.