ETS Express
ETS Express is a privately held B2B promotional-products distributor (founded 1985, Oxnard, CA) supplying 369+ customized drinkware SKUs across 182 brands, with in-house decoration, bulk fulfillment, and drop-ship services for distributors and corporate buyers in North America.
- Company typePrivate
- Founded1985
- HeadquartersOxnard, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ETS Express does
ETS Express, LLC is a privately held B2B promotional-products distributor founded in 1985 and headquartered in Oxnard, California, with 101–250 employees. The company supplies blank and customized drinkware — bottles, tumblers, mugs, shakers, growlers, containers, and housewares — to the promotional-products industry, primarily serving distributors and promotional-products companies who imprint client branding and resell to end businesses, with a secondary base of direct corporate buyers sourcing gifts, employee merchandise, and trade-show giveaways.
Its product offering spans 369+ active SKUs across 182 brand partners, including both house brand H2GO and distributed retail names such as Stanley, HydroJug, Owala, Ember, LARQ, Ocean Bottle, Fellow, Arctic Zone, Bubba, Blender Bottle, Contigo, and Ello. ETS Express layers in-house decoration services — screenprinting, proprietary LaserX laser engraving, foil finishing, and digital full-color printing with multi-location (bottom, handle, lid) branding — onto this SKU base. Supporting programs include a Deep Stock program holding 5,000+ pieces for large-quantity orders, drop-ship direct-to-end-customer fulfillment, rush production, and a Reclaimed Collection sustainability line tied to a Veritree reforestation partnership.
The business operates exclusively through its own e-commerce storefront (etsexpress.com) with U.S. and Canadian shipping, supported by digital sales tools (catalogs, lookbooks, virtual samples, product decks) and organic social channels. Revenue is generated through one-time product sales plus decoration/professional-service fees, with unit pricing ranging from ~$3 for entry-level mugs to $210+ for premium Ember temperature-controlled SKUs and tiered quantity discounts including a 5,000+ piece Deep Stock contract tier. No external funding, parent company, or revenue disclosure is available in the source data.
ETS Express firmographics
Firmographics- Name
- ETS Express
- Legal name
- ETS Express, LLC
- Website
- https://etsexpress.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ETS Express is a privately held B2B promotional-products distributor (founded 1985, Oxnard, CA) supplying 369+ customized drinkware SKUs across 182 brands, with in-house decoration, bulk fulfillment, and drop-ship services for distributors and corporate buyers in North America.
- Ownership category
- akta.pro rank
ETS Express industry classification
Industry- Product category
- Promotional Drinkware
- NAICS
- Commercial Printing (except Screen and Books) (323111)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Coffee & Tea Service Supplies Wholesale (AFAIALAH)
Keywords
Where ETS Express is headquartered
LocationHeadquarters
- HQ city
- Oxnard
- HQ country
- United States
- HQ region
- North America
Markets served
ETS Express business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Promotional Drinkware Sales: ETS Express generates revenue through the sale of branded drinkware and houseware products. They sell bottles, tumblers, mugs, shakers, and accessories from multiple brand partners (Stanley, HydroJug, Ember, Contigo, H2GO, LARQ, Ocean Bottle, Owala, Fellow, and others). Revenue is generated through one-time product sales with customization/decoration services included. The company serves the promotional products industry, selling to distributors and promotional product companies who customize items with client branding.
- Custom Decoration Services: ETS Express provides decoration services including screenprinting, LaserX laser engraving, foil finishing, and digital full-color printing on drinkware products. These services allow customers to personalize items for brand promotion purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level drinkware (ceramic mugs, basic tumblers, plastic bottles) |
| Unit Pricing | Pay-as-you-go | Mid-range drinkware (stainless steel bottles, insulated tumblers, glass items) |
| Unit Pricing | Pay-as-you-go | Premium/specialty brands (Ocean Bottle, LARQ, premium Ember) |
| Unit Pricing | Multi-year contract | Deep Stock bulk program (5000+ pieces) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ETS Express product offering
Product offeringCore offering
ETS Express is a B2B promotional products distributor that sells branded drinkware (water bottles, tumblers, mugs, shakers, growlers, containers, and houseware) from 182 partner brands including Stanley, HydroJug, Ember, Contigo, LARQ, Ocean Bottle, Owala, Fellow, and its own H2GO house brand. The company adds custom decoration services — screenprinting, LaserX laser engraving, foil finishing, and digital full-color printing — plus fulfillment services such as Deep Stock bulk ordering (5,000+ pieces), drop shipping, and rush production.
Product overview
ETS Express is a B2B promotional products distributor specializing in branded drinkware and housewares. The company operates as a platform offering over 565 products across multiple categories including water bottles, tumblers, mugs, shakers, growlers, and containers. The product portfolio includes both house brands (H2GO) and distributed brands (Arctic Zone, Blender Bottle, Bubba, Contigo, Ember, Fellow, HydroJug, LARQ, Ocean Bottle, Owala, Stanley) across materials including stainless steel, aluminum, ceramic, glass, plastic, and acrylic. ETS Express provides custom decoration services including screenprinting, LaserX engraving, full-color digital printing, and foil finishing, alongside fulfillment services such as Deep Stock (5000+ piece orders), drop shipping, and rush services. The company positions itself on sustainability through its Reclaimed Collection and Veritree environmental partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Drinkware (Bottles, Tumblers, Mugs, Shakers, Growlers, Containers, Houseware) Catalog of 369+ drinkware and houseware items spanning stainless steel, aluminum, ceramic, glass, plastic, and acrylic, sourced from 182 brand partners including Stanley, HydroJug, Ember, Contigo, H2GO, LARQ, Ocean Bottle, Owala, Fellow, Arctic Zone, Blender Bottle, and Bubba. Sold as blanks for promotional decoration.
- H2GO House Brand Drinkware ETS Express's own house brand of drinkware including bottles, tumblers, containers, growlers, and specialty vessels in various materials and insulation types, with kid-safe and reclaimed collection options.
- Custom Screenprinting Decoration Service Screenprint decoration service for single and multi-color prints with multi-location branding (bottom, handle, lid imprints) across stainless steel, aluminum, glass, and other drinkware materials.
- LaserX Laser Engraving Service Premium laser engraving decoration method that produces a permanent, high-end mark on drinkware products.
- Digital Full-Color Printing Service Digital full-color printing decoration method enabling photographic-quality images and complex multi-color designs on drinkware.
- Foil Decoration Service Foil finish decoration method providing metallic accents and premium visual effects on drinkware products.
- Deep Stock Bulk Inventory Program Bulk ordering program offering deep inventory (5,000+ pieces) of newest items, best sellers, and classics ready to print and ship for large promotional orders.
- Drop Ship Fulfillment Service Direct-to-end-customer shipping service that ships orders to recipients rather than bulk fulfillment to the buyer.
- Rush Production Services Expedited production and fulfillment services for time-sensitive promotional orders.
- Gift Sets and Beyond Boxes Packaging Curated gift packaging including Gift Sets + Mailers and the premium Beyond Boxes program for elevated presentation of corporate gifting orders.
- Reclaimed Collection (Sustainable Drinkware Line) Drinkware products made from reclaimed or recycled materials, marked with a ReclaimedIcon, supporting sustainability-focused promotional buyers.
Quantifiable outcome
- 182 brand partners offering diverse drinkware options
- +1 more outcomes
Companies that use ETS Express
Customer profileSegments2 records
Ideal customer profiles2 records
ETS Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ETS Express partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- StanleycoreStanley is a major brand partner whose products are prominently featured on ETS Express. Their product line includes the popular Quencher H2.0 flowstate bottles ($40-$50), iceflow flip straw bottles ($40), everyday camp cups ($30), and quencher protour tumblers ($45-$50).
- HydroJugcoreHydroJug is a featured brand offering traveler series mugs ($31.99-$41.99), cooler ($20.99), everyday tumbler ($31.99), and ease2o bottles ($31.99). They also have kid-safe certified products.
- EmberminorEmber provides premium temperature-controlled drinkware including mugs ($129-$149), tumblers ($150-$210), and cold tumblers ($43). These are premium-priced items for high-end corporate gifting.
- ContigominorContigo products include ashland 2.0, jackson 2.0, west loop 2.0, and streeterville lines. Range from $13-$26 for standard items.
- LARQminorLARQ offers self-purifying water bottles including PureVis models ($103-$143), flip top bottles ($44-$54), and swig top bottles ($44-$54). Premium self-cleaning technology brand.
- Ocean BottleminorOcean Bottle products (original, go, brew variants) priced at $37-$44. Sustainability-focused brand with ocean plastic tracking mentioned in sustainability initiatives.
- OwalaminorOwala features freesip bottles ($35-$45) and tumblers ($42), smoothsip slider ($36). Modern hydration brand with innovative lid designs.
- FellowminorFellow offers premium coffee gear including Carter carry tumblers ($48), Aiden coffee maker ($399), Stagg electric kettles ($179), and French presses ($112). High-end coffee accessories brand.
- H2GOcoreH2GO is an own brand/partner with extensive product line including bottles ($6.99-$23), tumblers ($9.99-$19.99), and specialized items. One of the largest product families in the catalog with kid-safe and reclaimed collection options.
- BubbaminorBubba products include classic desk mugs, trailblazer bottles, radiant chug, growlers, and envy mugs. Prices range from $17-$35.
- Blender BottleminorBlender Bottle offers shaker bottles including Sport SS series ($28.99) and classic V2 ($11.99). Fitness and supplement mixing brand.
- EllominorEllo products include Duraglass collection (lunch bowls $20.99, storage containers $19.99), pop & fill bottles ($26-$28), and cooper series ($26). Modern houseware brand.
- VeritreeminorVeritree is mentioned in the sustainability context as a partner for environmental initiatives. Part of ETS Express sustainability program for ocean-plastic tracking and reclaimed materials.
- Arctic ZoneminorArctic Zone Titan Thermal HP line includes bottles ($37-$40), tumblers ($22-$40), and mugs ($31). Performance insulation brand.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
ETS Express competitors and assessment
Company assessmentDirect peers
- Quality Logo Products: Online promotional products distributor carrying drinkware, apparel, and accessories with in-house decoration — directly overlapping with ETS Express's B2B promotional drinkware and customization offering.
- HALO Branded Solutions: Large-scale promotional products distributor with deep drinkware category presence, decoration services, and enterprise corporate gifting programs — directly competing for the same promotional distributor and corporate buyer segments.
- Branders: Promotional products distributor and decorator serving businesses with drinkware, apparel, and accessories — overlapping customer base of promotional distributors and corporate buyers with similar decoration service model.
- Koozie Group: Promotional products supplier with strong drinkware and hard-goods catalog plus decoration capabilities — competes for promotional distributor accounts with overlapping supplier brands and screenprint/engraving services.
- Crystal D: Promotional drinkware and awards supplier offering decorated glassware, tumblers, and bottles to the promotional products industry — narrow but direct overlap in custom-decorated promotional drinkware.
- DiscountMugs: Direct competitor specializing in promotional drinkware (mugs, water bottles, tumblers) with custom printing for businesses and the promotional products industry — overlapping catalog, decoration services, and B2B buyer base.
Broad incumbents
- 4imprint: Publicly traded (LON: FOUR) promotional products distributor offering a broad catalog including drinkware, apparel, and hard goods — significantly larger scale with nationwide direct sales force and similar Stanley/HydroJug brand partnerships.
- Custom Ink: Large promotional products and custom apparel platform with drinkware category and decoration services — broader category presence but overlapping B2B buyer and screen-print/engraving capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ETS Express social profiles
Digital presenceETS Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETS Express leadership team
Management profileNumber of profiles
Profiles1 record
ETS Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETS Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETS Express
What does ETS Express do?
ETS Express is a B2B promotional products distributor that sells branded drinkware (water bottles, tumblers, mugs, shakers, growlers, containers, and houseware) from 182 partner brands including Stanley, HydroJug, Ember, Contigo, LARQ, Ocean Bottle, Owala, Fellow, and its own H2GO house brand. The company adds custom decoration services — screenprinting, LaserX laser engraving, foil finishing, and digital full-color printing — plus fulfillment services such as Deep Stock bulk ordering (5,000+ pieces), drop shipping, and rush production.
Is ETS Express a public or private company?
ETS Express is a private company. It is classified as unknown and is currently operating.
When was ETS Express founded?
ETS Express was founded in 1985. It employs 101 to 250 people.
Where is ETS Express based?
ETS Express is headquartered in Oxnard, United States, in the North America region.
How does ETS Express make money?
Two revenue lines are on record. Promotional Drinkware Sales are the primary driver. The others are custom Decoration Services.
Who are ETS Express's main competitors?
Direct peers on record are Quality Logo Products, HALO Branded Solutions, Branders, Koozie Group, Crystal D and DiscountMugs. Broad incumbents are 4imprint and Custom Ink.
Does ETS Express have an API?
No public API is recorded for ETS Express.
What industry is ETS Express in?
ETS Express's product category is Promotional Drinkware. Its primary akta.pro industry code is AFAIALAH, Coffee & Tea Service Supplies Wholesale. Its NAICS code is 323111 and its SIC code is 3470.