Reginald F. Lewis Museum
The Reginald F. Lewis Museum is a Smithsonian Affiliate nonprofit museum in Baltimore's Inner Harbor that documents, interprets, and preserves 400 years of African American Marylander history through permanent and rotating exhibitions, K-12 educational programs, community events, and a satellite gallery at Mondawmin.
- Company typePrivate
- Founded2005
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reginald F. Lewis Museum does
The Reginald F. Lewis Museum of Maryland African American History & Culture is a nonprofit museum headquartered at 830 E Pratt Street in Baltimore's Inner Harbor that documents, interprets, and preserves approximately 400 years of African American Marylander history. Founded in 2005 through a public/private partnership anchored by a $5 million lead gift from the Reginald F. Lewis Foundation and matched by the State of Maryland, the institution is operated by the Maryland African American Museum Corporation and holds Smithsonian Affiliate status. The core product is a Permanent Exhibition Gallery spanning three subjects — Building Maryland, Building America; Strength Of The Mind; Things Hold, Lines Connect — supplemented by rotating exhibitions (the TITAN: The Legacy of Reginald F. Lewis feature running Feb 2025 to Aug 2027, iWITNESS: Media & The Movement), the permanent Lynching in Maryland installation with the Maryland Lynching Memorial Project, the KID ZONE: Lifting As We Climb children's exhibit, and a satellite gallery at The Village at Mondawmin hosting Blacks in White: African American Health Professionals. A community murals program adds three installations in 2025-2026.
The museum operates a diversified nonprofit revenue model spanning per-visit admissions ($8-$15 depending on segment; free for Maryland public school educators, children under six, and members; $13/$10/$8 group rates), annual memberships, individual donations and stock transfers processed via Brown Advisory, corporate sponsorships and matching gifts via Double the Donation, government and foundation grants (MSDE, MSAC, City of Baltimore, Baltimore County, United Way of Central Maryland), venue and event rentals through Tripleseat, and a Shopify-powered retail shop. Underlying technology is entirely third-party SaaS: Veevart for ticketing and donations, Salesforce for donor CRM and point-of-sale, Tripleseat for event booking, Shopify for e-commerce, The Events Calendar plugin, and Instagram Feed for social embedding — there is no proprietary software, AI/ML, or developer-facing API surface.
The institution serves multiple customer segments: general public visitors and tourists, K-12 educators and school groups (with free admission for Maryland public school educators and a free four-day Summer Teacher Institute offering 45 PDP hours in partnership with Maryland Public Television), venue-rental clients (weddings, corporate events, nonprofit galas), donors and corporate sponsors, and underserved audiences reached through Museums for All (SNAP/EBT), Bank of America Museums on Us, and Blue Star Museums partnerships. Marketing is distributed across Instagram, Facebook, LinkedIn, YouTube, earned media in Baltimore-area outlets, email, and direct partnerships with Baltimore City Public Schools, MSEA, Morgan State University, Johns Hopkins, and Baltimore City Hall.
Reginald F. Lewis Museum firmographics
Firmographics- Name
- Reginald F. Lewis Museum
- Legal name
- Maryland African American Museum Corporation
- Website
- https://lewismuseum.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Reginald F. Lewis Museum is a Smithsonian Affiliate nonprofit museum in Baltimore's Inner Harbor that documents, interprets, and preserves 400 years of African American Marylander history through permanent and rotating exhibitions, K-12 educational programs, community events, and a satellite gallery at Mondawmin.
- Ownership category
- akta.pro rank
Reginald F. Lewis Museum industry classification
Industry- Product category
- Cultural Museum and Heritage Institution
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industry
- Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)
Keywords
Where Reginald F. Lewis Museum is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reginald F. Lewis Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- General Admission Tickets: Per-visit admission pricing: General $15, Seniors (65+) $12, Youth (7-17) $12, Children 6 and under FREE, Maryland Public School Educators FREE, Veterans and Active-Duty Military $12. Members admitted free. Group rates (10+) at $13 Adults / $10 Students / $8 additional adult chaperone.
- Memberships: Annual memberships that include free admission and exclusive benefits; referenced as "Members – FREE, Join Today!" with dedicated membership page.
- Individual Donations (incl. Matching Gifts & Stock): Online one-time and recurring donations via Veevart donation platform; stock donation processing through Brown Advisory (DTC# 2803, account 5298005); corporate matching gift program via Double the Donation.
- Corporate Sponsorships & Corporate Memberships: Sponsorship packages for exhibitions, programs, and events with on-site recognition and marketing/promotional acknowledgment; corporate memberships.
- Government & Foundation Grants: General operating support from Maryland State Department of Education, Maryland State Arts Council (MSAC), City of Baltimore, Baltimore County, and United Way of Central Maryland.
- Venue & Event Rentals: Rental of 2nd Floor Upper Lobby, 4th Floor Reception and Meeting Spaces, Theater, Board Room, Conference Room, and Lewis Flex Classroom for weddings, corporate events, nonprofit galas, and private dinners; booked via Tripleseat.
- Museum Shop Retail Sales: Physical museum store plus e-commerce storefront at reginaldflewismuseum.myshopify.com selling books, apparel, jewelry (Crown line), and unique gifts celebrating Black culture.
- Educational Programs & Teacher Institutes: Free and fee-based educational programming including the free four-day Summer Teacher Institute (eligible for 45 PDP hours via Maryland Public Television partnership).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission |
| Unit Pricing | Pay-as-you-go | Group Tours (10+) |
| Subscription | Annual | Membership |
| Other | Pay-as-you-go | Venue Rental |
| Other | Pay-as-you-go | Summer Teacher Institute 2026 (Jul 13–16) |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels9 records
Reginald F. Lewis Museum product offering
Product offeringCore offering
The Reginald F. Lewis Museum of Maryland African American History & Culture is a Smithsonian-affiliated nonprofit museum that operates permanent and rotating exhibitions, education programs, community events, a museum shop, and event venue rentals documenting African American history in Maryland. Its core offerings center on the Permanent Exhibition Gallery covering 400 years of African American Maryland history, the featured TITAN exhibition, the Lynching in Maryland installation, KID ZONE, and supporting satellite programming.
Product overview
The Reginald F. Lewis Museum of Maryland African American History & Culture operates as an integrated cultural platform combining a core Permanent Exhibition Gallery (Building Maryland, Building America; Strength Of The Mind; Things Hold, Lines Connect) with rotating current exhibitions such as the featured TITAN: The Legacy of Reginald F. Lewis, the current iWITNESS: Media & The Movement, the permanent KID ZONE: Lifting As We Climb, the satellite Blacks in White: African American Health Professionals at The Village at Mondawmin, the permanent Lynching in Maryland installation (with Maryland Lynching Memorial Project), and community exhibitions like the High School Juried Art Show 2026 and Mayor Scott's Black History Month Student Art Contest. The museum layers education programs (African American History Institute / Summer Teacher Institute, Children's Book Festival, Maryland at 250: The Values That Shape Us (FREEDOM) Lecture Series) and annual community events (Juneteenth Celebration, Community Murals Program including Frederick Douglass / Liberty, Taste of Legacy, and The Children Shall Lead) onto its core exhibitions. Supporting commercial offerings include the Shopify-powered Museum Shop for books, apparel, and unique gifts, the Tripleseat-based Rent Our Space venue rental service for weddings, galas, and corporate events in featured spaces like the Theater and 4th Floor Reception, and a Salesforce-backed CRM driving donations, memberships, and matching gifts through Veevart ticketing and Double the Donation matching gifts integration.
Differentiator
Problem solved
Functional benefit
Brands
- The Lewis Museum Shop: Retail shop selling books, apparel, and unique gifts celebrating Black culture, operated through reginaldflewismuseum.myshopify.com.
- The Lewis at The Village at Mondawmin
Products and services
- TITAN: The Legacy of Reginald F. Lewis Featured main gallery exhibition (February 8, 2025—August 2, 2027) exploring the life of Maryland native Reginald Francis Lewis, the first African American to build a billion-dollar company, through personal artifacts, family testimonials, and rare photographs.
- Permanent Exhibition Gallery Three permanent exhibitions on the 3rd floor covering Maryland's earliest Black residents from the 1630s, ancient African intellectual traditions, and the role of family and community bonds.
- Lynching in Maryland Permanent installation created in collaboration with the Maryland Lynching Memorial Project honoring 38 documented victims of racial terror lynchings in Maryland between 1854 and 1933.
- iWITNESS: Media & The Movement Exhibition commemorating the 60th anniversary of the Civil Rights Act of 1964, examining how media impacted the modern American Civil Rights Movement with focus on Maryland activists and community leaders.
- KID ZONE: Lifting As We Climb Hands-on discovery exhibit for young visitors with lift-and-drop panels, spin discs, sliders, an illustrated Maryland map, activity stations for art, dance, music, and Lewis Museum collection items.
- Blacks in White: African American Health Professionals Satellite gallery exhibition at The Village at Mondawmin presenting African American health professionals in Baltimore and the Chesapeake region and their interventions to protect and support Black public health.
- Host Your Event / Rent Our Space Premium event spaces in downtown Baltimore for weddings, corporate receptions, nonprofit galas, and private dinners across the 2nd Floor Upper Lobby, 4th Floor Reception and Meeting Spaces, Theater, Board Room, Conference Room, and Lewis Flex Classroom.
- The Lewis Museum Shop Online and onsite retail shop offering books, apparel, jewelry (Crown line), Pan-African Flags, and unique gifts celebrating Black culture, powered by Shopify.
- African American History Institute / Summer Teacher Institute Multi-day professional development experience for K-12 educators examining freedom experiences of enslaved and free Black Marylanders, with field trips to regional historical sites and 45 PDP hours in partnership with Maryland Public Television.
- High School Juried Art Show 2026 Juried art exhibition (May 4, 2026 – February 28, 2027) in collaboration with MSEA showcasing Maryland high school students interpreting the African American experience through America's 250-year history.
Quantifiable outcome
- 20th anniversary milestone reached in 2025 with TITAN exhibition as the museum's 100th exhibition
- +5 more outcomes
Companies that use Reginald F. Lewis Museum
Customer profileSegments6 records
Ideal customer profiles5 records
Reginald F. Lewis Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Reginald F. Lewis Museum partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- Smithsonian Institution (Smithsonian Affiliate program)flagshipThe Lewis is a Smithsonian Affiliate, providing access to Smithsonian collections, traveling exhibitions, and national resources. Logo is prominently displayed in the site header and footer.
- UnderArmourcoreTitle sponsor of the Juneteenth 2026: Celebrate Freedom Day at the Lewis (Friday, June 19, 2026, 10am–4pm, free admission).
- Morgan State University (College of Interdisciplinary and Continuing Studies)coreSupporting partner for the Juneteenth 2026 celebration at the museum.
- WalmartcoreSupporting partner for the Juneteenth 2026 celebration at the museum.
- Johns Hopkins UniversitycoreSponsored food for the TITAN Community Day on Saturday, February 8, 2025; Hopkins Day at the Reginald F. Lewis Museum was also held in February 2025.
- Baltimore Gas and Electric (BGE, an Exelon company)corePresenting sponsor of the Children's Book Festival 2026 (April 11, 2026).
- Harris TeeterminorFood sponsor of the Children's Book Festival 2026.
- The Fresh MarketminorFood sponsor of the Children's Book Festival 2026.
- Maryland Lynching Memorial ProjectflagshipCo-developed the permanent 'Lynching in Maryland' installation honoring 38 documented victims of racial terror lynchings between 1854 and 1933.
- Maryland State Education Association (MSEA)coreCo-presents the High School Juried Art Show 2026 (May 4, 2026 – Feb 28, 2027), commemorating 250 Years of the Black Experience.
- City of Baltimore — Mayor Brandon M. Scott's Office / Baltimore City HallcoreCo-hosts the Mayor Scott's Black History Month Student Art Contest & Exhibition (since 2023); 2026 contest featured 125 submissions with 25 finalists displayed at City Hall and first-prize winners on display at the museum.
- Maryland 400 Commission & Maryland Center for History and CulturecoreCo-presenting the Maryland at 250 lecture series; opened with a keynote by Dr. Hasan Kwame Jeffries on April 16, 2026. Supports the upcoming 'The Lines We Cross: 250 Years of Maryland Forging America' exhibition.
- Maryland Public TelevisioncorePartner on the Summer Teacher Institute 2026, making participating educators eligible to earn 45 PDP hours.
- Bank of America / Merrill Lynch (Museums On Us)coreMuseums On Us partner — offers Bank of America or Merrill cardholders free admission on the first full weekend of every month (with valid ID).
- Institute of Museum and Library Services (IMLS) & Association of Children's Museums (ACM) — Museums for AllcoreParticipates in Museums for All, offering free general admission to individuals and families presenting a SNAP/EBT card (covers up to 3 additional individuals).
- National Endowment for the Arts & Blue Star Families (Blue Star Museums)coreParticipates in Blue Star Museums (2026 program: May 16 – Sept 7, 2026) offering free admission to active-duty military personnel and their families.
- Baltimore (MD) Alumni Chapter of Kappa Alpha Psi Fraternity, Inc.minorHosted the TITAN Community Day on Saturday, February 8, 2025, which set the museum's community day attendance record.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Reginald F. Lewis Museum competitors and assessment
Company assessmentBroad incumbents
- National Museum of African American History and Culture (Smithsonian): The Smithsonian's flagship African American history museum on the National Mall. Operates as a broader incumbent with national reach and substantially larger resources, sharing mission and donor universe; serves as both a peer aspirationally and a Smithsonian Affiliate relationship for The Lewis.
Direct peers
- African American Museum in Philadelphia: Philadelphia's first museum devoted to African American life, presenting permanent and rotating exhibitions on Black history with comparable education and community programming. Closely aligned in mission, scale, and mid-Atlantic Smithsonian-Affiliate museum context.
- DuSable Museum of African American History: Chicago-based African American history museum with permanent collections, rotating exhibitions, and education programs. Comparable mid-size nonprofit scale, Smithsonian Affiliation status, and operating model anchored by admissions, memberships, and donor support.
- California African American Museum: Los Angeles-based museum focused on African American art, history, and culture. Comparable mid-size operating model with permanent and rotating exhibitions, education programs, and community events; operates on a larger geographic scale but with a directly aligned programmatic mission.
- Charles H. Wright Museum of African American History: Detroit-based African American history museum of comparable scale and mission, presenting permanent and rotating exhibitions on Black history. Directly comparable in operating model (admissions, memberships, venue rentals, education programs, donor-supported nonprofit) and visitor scale.
- National Civil Rights Museum: Memphis-based museum at the Lorraine Motel site documenting the American Civil Rights Movement. Closest thematic peer in African American civil rights exhibition programming and education, with similar nonprofit operating model and Smithsonian Affiliation status.
- Birmingham Civil Rights Institute: Birmingham, Alabama museum interpreting the Civil Rights Movement with permanent galleries, educational programming, and rotating exhibitions. Comparable in mission, scale, and education-driven revenue model, including K-12 field-trip programming and teacher professional development.
- National Great Blacks in Wax Museum: The closest geographic and category peer — an African American history museum also located in the Baltimore metro area (Easton, MD) featuring wax figures and exhibits on Black history. Directly competes for the same regional audience, K-12 field-trip market, and tourism draw in Maryland.
Regional players
- Maryland Center for History and Culture (MCHC): Maryland-focused history institution currently co-presenting the Maryland at 250 lecture series with The Lewis. Regional peer serving overlapping statewide audiences and educator networks, though broader in scope (general Maryland history vs. African American–specific).
- Baltimore Museum of Art: Major Baltimore-based art museum with overlapping downtown cultural-tourism audience, group-tour revenue, and venue-rental market. Regional competitor for Baltimore tourism, K-12 field trips, and corporate event clientele, though focused on fine art rather than African American history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reginald F. Lewis Museum social profiles
Digital presenceReginald F. Lewis Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reginald F. Lewis Museum leadership team
Management profileNumber of profiles
Profiles5 records
Reginald F. Lewis Museum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reginald F. Lewis Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reginald F. Lewis Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reginald F. Lewis Museum
What does Reginald F. Lewis Museum do?
The Reginald F. Lewis Museum of Maryland African American History & Culture is a Smithsonian-affiliated nonprofit museum that operates permanent and rotating exhibitions, education programs, community events, a museum shop, and event venue rentals documenting African American history in Maryland. Its core offerings center on the Permanent Exhibition Gallery covering 400 years of African American Maryland history, the featured TITAN exhibition, the Lynching in Maryland installation, KID ZONE, and supporting satellite programming.
Is Reginald F. Lewis Museum a public or private company?
Reginald F. Lewis Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reginald F. Lewis Museum founded?
Reginald F. Lewis Museum was founded in 2005. It employs 11 to 50 people.
Where is Reginald F. Lewis Museum based?
Reginald F. Lewis Museum is headquartered in Baltimore, United States, in the North America region.
How does Reginald F. Lewis Museum make money?
Eight revenue lines are on record. General Admission Tickets are the primary driver. The others are memberships, individual Donations (incl. Matching Gifts & Stock), corporate Sponsorships & Corporate Memberships, government & Foundation Grants, venue & Event Rentals, museum Shop Retail Sales and educational Programs & Teacher Institutes.
Who are Reginald F. Lewis Museum's main competitors?
National Museum of African American History and Culture (Smithsonian) is listed as a broad incumbent. Direct peers are African American Museum in Philadelphia, DuSable Museum of African American History, California African American Museum, Charles H. Wright Museum of African American History, National Civil Rights Museum, Birmingham Civil Rights Institute and National Great Blacks in Wax Museum. Regional players are Maryland Center for History and Culture (MCHC) and Baltimore Museum of Art.
Does Reginald F. Lewis Museum have an API?
No public API is recorded for Reginald F. Lewis Museum.
What industry is Reginald F. Lewis Museum in?
Reginald F. Lewis Museum's product category is Cultural Museum and Heritage Institution. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of THAJADAI, Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations). Its NAICS code is 712110.