MNRAAA

What MNRAAA does

MNRAAA (Minnesota River Area Agency on Aging, Inc.) is a 501(c)-style nonprofit designated by the Minnesota Board on Aging as the Area Agency on Aging for 27 counties in southwestern Minnesota. Its mission is to provide advocacy, information, resources, and assistance so older adults can maintain the lifestyle of their choice. Headquartered in Mankato, MN, the organization administers Older Americans Act Title III funding and operates Minnesota Aging Pathways — the federally designated State Health Insurance Assistance Program (SHIP) for Minnesota — as a free statewide telephone information-and-assistance service reachable at 1-800-333-2433. The service-area population includes 128,662 older adults plus their caregivers.

The organization's core service lines are: (1) Minnesota Aging Pathways and its Medicare/insurance counseling and educational class catalog; (2) Title III grant administration, distributing federal funding to 13 community organizations across four program areas (Supportive Services, Nutrition Services, Evidence-Based Health Promotion, Family Caregiver Services); (3) the Veteran Directed Care Program in partnership with the Veterans Health Administration, operating in Iowa, Minnesota, North Dakota, and South Dakota; (4) the Return to Community Initiative supporting transitions from facilities to community living; and (5) Fraud Prevention Services and program-development classes (Dementia Friends, Age-Friendly Communities, Reframe Aging). In 2025, grantee-delivered programs provided over 2 million home-delivered meals and 60,000+ assisted transportation trips.

MNRAAA's business model is government-funded grant administration plus contracted case management: services are free to eligible individuals 60+ and their caregivers, with no consumer pricing. Revenue derives primarily from federal Older Americans Act Title III grants flowing through the Minnesota Board on Aging, supplemented by the VA partnership for Veteran Directed Care and state appropriations. The organization operates as a pass-through administrator and direct service provider, governed by a volunteer Board of Directors with deep county HHS, healthcare-executive, and aging-services expertise. MNRAAA was incorporated as a separate entity around 2016 after transitioning out of the Southwest Area Agency on Aging.

Name

MNRAAA

Legal name

Minnesota River Area Agency on Aging, Inc.

Website

https://mnraaa.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

MNRAAA is the designated Area Agency on Aging for 27 counties in southwestern Minnesota, administering Older Americans Act Title III grants and operating the statewide Minnesota Aging Pathways SHIP program plus the multi-state Veterans Directed Care Program to support older adults and caregivers.

Ownership category

akta.pro rank

Product category

Aging Services (Area Agency on Aging)

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Aging services
• Area agency on aging
• Medicare counseling
• Caregiver support
• Veteran directed care

Headquarters

HQ city

Mankato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Older Americans Act Title III Funding: MNRAAA administers federal Title III funding under the Older Americans Act, distributing grants to community organizations that provide direct services including supportive services, nutrition services, evidence-based health promotion programs, and family caregiver services. For 2026, over $2.9 million was awarded through Title III programs.
2. Older Americans Act Funding: Funding provided through Older Americans Act from the Minnesota Board on Aging.
3. Veterans Health Administration Partnership: The Veteran Directed Care Program is a collaborative partnership between MNRAAA and the Veterans Health Administration, providing services to Veterans to help them remain in their home.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MNRAAA is a federally designated nonprofit Area Agency on Aging that administers Older Americans Act Title III funding and delivers — directly and through a network of 13 grant-funded community partner organizations — advocacy, information and referral, Medicare counseling, caregiver support, transportation, home-delivered meals, fraud prevention, and Veterans Directed Care services to older adults age 60+ and caregivers across 27 counties in southwestern Minnesota and (for the VDC program) parts of Iowa, North Dakota, and South Dakota. Primary consumer-facing services are the free Minnesota Aging Pathways telephone line (the SHIP for Medicare counseling) and the Veterans Directed Care self-directed home-care program.

Product overview

MNRAAA operates as a nonprofit Area Agency on Aging providing a coordinated system of services for older adults and caregivers across 27 counties in southwestern Minnesota. The organization offers Minnesota Aging Pathways as its primary free telephone information-and-assistance service (designated as Minnesota's SHIP program), alongside the Veterans Directed Care Program for Veterans seeking self-directed home care. Additional programs include the Return to Community Initiative for nursing home transitions, Fraud Prevention Services, and Program Development Classes covering topics such as dementia awareness, caregiver support, and Medicare education. These services are funded primarily through Older Americans Act Title III grants administered by MNRAAA to community-based partner organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Minnesota Aging Pathways: A free statewide telephone information-and-assistance service provided by Area Agencies on Aging that helps seniors and their families find community services. It is the federally designated State Health Insurance Assistance Program (SHIP) for Minnesota.

Products and services

• Minnesota Aging Pathways Free statewide telephone information-and-assistance service that connects seniors and their families to community services; also federally designated as the State Health Insurance Assistance Program (SHIP) for Minnesota. Access via 1-800-333-2433.
• Veterans Directed Care (VDC) Program Self-directed home and community-based care program for Veterans, delivered in partnership with the Veterans Health Administration. Person-Centered Counselors help Veterans build care plans and (where eligible) hire family members as paid caregivers. Operated across four states (IA, MN, ND, SD).
• Return to Community Initiative Program helping older adults transition out of facilities and back into their homes (or remain in their homes) by providing free in-depth support and follow-up services.
• Fraud Prevention Services Resources and education to help older adults detect and prevent fraud and scams, including Medicare fraud prevention.
• Program Development and Community Education Educational presentations and classes delivered by Program Developers including Age-Friendly Communities, Dementia Friends, Caregiver Consultation Training, Medicare 101, and Reframe Aging workshops for older adults, caregivers, providers, and counties across the 27-county service region.
• Minnesota Aging Pathways Classes and Presentations Structured educational classes including Medicare 101, Medicare Changes, Preventing Fraud and Scams, Preadmission Screening, and Resource Coordination offered to older adults, caregivers, and providers.

Quantifiable outcome

• 128,662 older adults served in 27-county area plus numerous caregivers
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Minnesota Board on AgingcoreStrategic or Co-development Partner · 14 July 1965MNRAAA works in collaboration with the Minnesota Board on Aging as the designated Area Agency on Aging for southwest Minnesota. The Board provides OAA funding and oversight, with MNRAAA administering programs and grants for the 27-county service area.
• Veterans Health AdministrationcoreStrategic or Co-development PartnerThe Veteran Directed Care Program is a collaborative partnership between MNRAAA and the Veterans Health Administration. MNRAAA provides Person-Centered Counselors who help Veterans develop care plans for self-directed care, allowing Veterans to hire family members as caregivers.
• 13 Grant Recipient OrganizationscoreChannel Partner/ Reseller/ DistributorOrganizations including A.C.E. of Southwest Minnesota, CREST, Central Community Transit, Essential Senior Services, Interfaith Caregivers, Lutheran Social Service of Minnesota, Prairie Five CAC, Southern Minnesota Regional Legal Services, United Community Action Partnership, VINE Faith in Action, Waseca Area Caregiver Services, Wellspring Faith in Action, and City of Tyler receive Title III grants to provide direct services.
• Minnesota Association of Area Agencies on Aging (m4a)minorStrategic or Co-development PartnerMNRAAA is a member of m4a, an association of Minnesota's seven Area Agencies on Aging. Members work collaboratively to foster systemic changes supporting older adults and caregivers.
• Minnesota Volunteer Driver CoalitionminorStrategic or Co-development PartnerMNRAAA is an active member advocating for transportation options that enable older adults to access services and reduce social isolation through continued support for volunteer drivers.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Senior Resources of West Michigan: Senior Resources is a designated Area Agency on Aging serving western Michigan counties, providing comparable caregiver support, in-home services, Medicare counseling, and community-based aging programs. Direct functional peer in a different state.
• Central Minnesota Council on Aging: Central Minnesota Council on Aging is a designated Minnesota Area Agency on Aging serving a multi-county region, with comparable OAA Title III administration, caregiver support, and SHIP-aligned services. Same regulatory structure and revenue model as MNRAAA.
• Trellis (formerly Metropolitan Area Agency on Aging): Trellis is another designated Area Agency on Aging in Minnesota (serving the Twin Cities metro), operating the same Minnesota Aging Pathways/SHIP program and administering Older Americans Act funding. It is the most directly comparable peer in the same state and regulatory framework.
• Aging & In-Home Services of Northeast Indiana: Aging & In-Home Services is a designated Area Agency on Aging serving northeast Indiana, delivering comparable caregiver support, case management, and Title III-funded services. Directly analogous in mandate and service mix.
• Arrowhead Area Agency on Aging: Arrowhead AAA is one of Minnesota's seven designated Area Agencies on Aging, serving the northeastern region with comparable OAA programs and SHIP services. It shares the same state-level mandate, funding sources, and service categories.

Broad incumbents

• National Council on Aging: NCOA is a national nonprofit focused on aging services, evidence-based health programs, and benefits access, with overlapping mission areas including caregiver support and community-based aging programs. Operates at a national scale versus MNRAAA's regional scope.
• USAging: USAging is the national association representing Area Agencies on Aging and Title VI Native American Aging Programs. As MNRAAA's national industry body and a member of m4a, it sets policy direction and represents the broader AAA ecosystem rather than competing for service delivery.
• AARP: AARP is the largest national advocacy organization for older adults and a broad incumbent in aging-services policy. MNRAAA signed AARP's 2020 Employer Pledge, signaling alignment; AARP operates at national advocacy scale versus MNRAAA's regional service delivery focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/MNRAAA
• Facebookfacebook.com/MNRAAA
• LinkedInlinkedin.com/company/minnesota-river-area-agency-on-aging

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MNRAAA