Mike Tyson
Mike Tyson Official is a direct-to-consumer e-commerce retailer selling Tyson 2.0 branded disposable vape devices (7K to 50K puffs) to adult nicotine users across the United States through miketysonofficial.com, leveraging celebrity licensing and mesh coil hardware.
- Company typePrivate
- Founded-
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mike Tyson does
Mike Tyson Official is a privately held, direct-to-consumer e-commerce retailer operating from Indianapolis, Indiana, that sells Tyson 2.0 branded disposable vape devices to adult nicotine users (21+) across the United States through its website miketysonofficial.com. The product lineup consists of five device tiers differentiated by puff capacity: Tyson 2.0 Heavyweight 7000, Tyson 2.0 Round 2 (7500), Iron Mike Tyson 2.0 15K, Tyson 2.0 Legend 30K, and the flagship TYSON MIA 50K. All devices incorporate rechargeable batteries (USB-C charging), draw-activated firing, mesh coil heating elements (Fyre Mesh or Triple Mesh variants), and on select models, digital displays showing battery and e-liquid levels. Nicotine strength is 5%/50mg across the lineup, and flavor options span fruit, mint, menthol, tobacco, frozen, and candy profiles.
The business operates a pure direct-to-consumer model with no disclosed wholesale, retail, or international distribution, generating revenue through one-time unit sales priced between $13.99 and $25.99 per device. Marketing relies on owned digital channels: a content/blog presence, an email insider list for early product drops and lab report distribution, and promotional discount codes (SAVE10 for 10% off orders over $249.99). The company emphasizes quality assurance through batch-level third-party testing by SC Labs with publicly published lab reports. The Mike Tyson name and likeness are leveraged as the primary brand asset, with the company operating under DBAs "Mike Tyson Official," "Mike Tyson Vape," and "Tyson 2.0." No parent company, venture funding, or institutional investment is disclosed.
Mike Tyson firmographics
Firmographics- Name
- Mike Tyson
- Legal name
- Mike Tyson Official
- Website
- https://miketysonofficial.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mike Tyson Official is a direct-to-consumer e-commerce retailer selling Tyson 2.0 branded disposable vape devices (7K to 50K puffs) to adult nicotine users across the United States through miketysonofficial.com, leveraging celebrity licensing and mesh coil hardware.
- Ownership category
- akta.pro rank
Mike Tyson industry classification
Industry- Product category
- Disposable Vaping Devices
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Disposable Vape Retail (CRANAEAI)
Keywords
Where Mike Tyson is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mike Tyson business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Disposable Vape Product Sales: Direct sales of Tyson 2.0 branded disposable vaping devices through the company's e-commerce website. Products are sold as one-time purchases with no subscription model. Revenue generated through product sales with varying prices based on device type and puff capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tyson 2.0 Legend 30K - High-capacity device with 30,000 puffs |
| Unit Pricing | Pay-as-you-go | Tyson MIA 50K - Maximum capacity with 50,000 puffs |
| Unit Pricing | Pay-as-you-go | Iron Mike Tyson 2.0 15K - Mid-high capacity with 15,000 puffs |
| Unit Pricing | Pay-as-you-go | Tyson 2.0 Round 2 7500 - Entry-mid range with 7,500 puffs |
| Unit Pricing | Pay-as-you-go | Tyson 2.0 Heavyweight 7000 - Compact device with 7,000 puffs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mike Tyson product offering
Product offeringCore offering
Mike Tyson Official is a direct-to-consumer e-commerce retailer that sells Tyson 2.0 branded disposable vape devices under license from Mike Tyson. The product lineup consists of five disposable device models ranging from 7,000 to 50,000 puffs, with rechargeable batteries, mesh coil technology, digital displays, and multiple flavor variants. Products are sold one-time (no subscription) at prices ranging from $13.99 to $25.99 per device, shipped nationwide within the USA with age verification at purchase and delivery.
Product overview
Mike Tyson Official is a licensed e-commerce retailer selling Tyson 2.0 branded disposable vape products. The product lineup consists of five distinct disposable vape device models differentiated by puff capacity: Tyson 2.0 Heavyweight 7000 (7,000 puffs), Tyson 2.0 Round 2 7500 (7,500 puffs), Iron Mike Tyson 2.0 15K (15,000 puffs), Tyson 2.0 Legend 30K (30,000 puffs), and TYSON MIA 50K (50,000 puffs). All devices feature rechargeable batteries, mesh coil technology for flavor consistency, and draw-activated operation. Products are offered in multiple flavor variants including fruit, mint, menthol, and tobacco profiles.
Differentiator
Problem solved
Functional benefit
Products and services
- Tyson 2.0 Legend 30K High-capacity disposable vape offering up to 30,000 puffs with 16mL e-liquid capacity, 850mAh rechargeable battery, LED screen display, and Frye Triple Mesh Coil for enhanced flavor and vapor production. Targeted at adult nicotine users seeking long-lasting devices.
- TYSON MIA 50K Premium disposable vape with the highest capacity in the lineup at up to 50,000 puffs, 25mL e-liquid capacity, 850mAh rechargeable battery, digital display with battery and e-liquid level indicators, and advanced mesh coil technology. Draw-activated design for adult nicotine users.
- Iron Mike Tyson 2.0 15K Extended-use disposable vape delivering 15,000 puffs with 14mL e-liquid capacity, 600mAh rechargeable battery, LED indicator for battery and e-liquid levels, and Fyre Mesh Coil for consistent flavor and vapor production. Designed for adult vapers seeking mid-high capacity devices.
- Tyson 2.0 Round 2 (7500) Mid-range disposable vape offering 7,500 puffs with 16mL e-liquid capacity, 650mAh rechargeable battery, LCD screen display, and Fyre Mesh Coil Technology for smooth vapor and consistent flavor delivery. Available in multiple flavor variants for adult nicotine users.
- Tyson 2.0 Heavyweight 7000 Entry-level disposable vape with 7,000 puffs, rechargeable battery, smooth airflow system, and consistent flavor delivery in a compact, portable design suitable for everyday use. Targeted at adult nicotine users new to the Tyson 2.0 lineup.
Quantifiable outcome
- 4.9/5 star average rating from 2,341 verified reviews demonstrating high customer satisfaction
- +2 more outcomes
Companies that use Mike Tyson
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Mike Tyson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mike Tyson partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Mike Tyson competitors and assessment
Company assessmentBroad incumbents
- NJOY: Altria-owned vape brand with FDA-authorized products and growing disposable portfolio. Represents the regulated, well-capitalized incumbent threat to independent disposable brands.
- Vuse (Reynolds American): Reynolds American / BAT-owned vape brand with broad retail distribution. Competes in the same nicotine vapor category with deeper capital and established retail relationships.
- Juul Labs: Incumbent vape brand owned by Altria with broad retail distribution and regulatory infrastructure. Operates in the same nicotine vapor category with pod-based rather than disposable products.
Direct peers
- Element Vape: Large online vape e-commerce retailer selling disposables, mods, and e-liquids. Comparable as a DTC vape retailer competing for the same online adult customer.
- Eightvape: Established online vape retailer carrying disposables and accessories from multiple brands. Comparable as a DTC e-commerce channel operator competing for adult vape consumer wallet share.
- Elf Bar: One of the largest disposable vape brands globally, offering similar high-puff-count devices with mesh coil technology. Direct competitor in the same product category targeting the same adult nicotine user segment.
- Fume: Established disposable vape brand offering high-capacity devices in similar flavor profiles and pricing tiers. Direct competitor in the US disposable market.
- Mi-One Brands: Manufacturer and brand owner of Tyson 2.0 disposable vapes. Closest comparable as the upstream brand partner; Mike Tyson Official is the official DTC channel for Mi-One's Tyson 2.0 product line.
- Breeze Smoke: Disposable vape brand with comparable puff-count tiers and flavor variety, competing for the same adult nicotine user demographic through similar online channels.
- Lost Mary: Disposable vape brand owned by Elf Bar's parent (iMiracle), competing directly in the flavored high-puff-count disposable segment with comparable product specs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mike Tyson compliance and trust
Trust signalCompliance2 records
Mike Tyson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mike Tyson leadership team
Management profileNumber of profiles
Mike Tyson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mike Tyson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mike Tyson
What does Mike Tyson do?
Mike Tyson Official is a direct-to-consumer e-commerce retailer that sells Tyson 2.0 branded disposable vape devices under license from Mike Tyson. The product lineup consists of five disposable device models ranging from 7,000 to 50,000 puffs, with rechargeable batteries, mesh coil technology, digital displays, and multiple flavor variants. Products are sold one-time (no subscription) at prices ranging from $13.99 to $25.99 per device, shipped nationwide within the USA with age verification at purchase and delivery.
Is Mike Tyson a public or private company?
Mike Tyson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mike Tyson founded?
Mike Tyson was founded in -1. It employs 51 to 100 people.
Where is Mike Tyson based?
Mike Tyson is headquartered in Indianapolis, United States, in the North America region.
How does Mike Tyson make money?
One revenue line is on record: disposable Vape Product Sales.
Who are Mike Tyson's main competitors?
Broad incumbents on record are NJOY, Vuse (Reynolds American) and Juul Labs. Direct peers are Element Vape, Eightvape, Elf Bar, Fume, Mi-One Brands, Breeze Smoke and Lost Mary.
Does Mike Tyson have an API?
No public API is recorded for Mike Tyson.
What industry is Mike Tyson in?
Mike Tyson's product category is Disposable Vaping Devices. Its primary akta.pro industry code is CRANAEAI, Disposable Vape Retail. Its NAICS code is 459991.