Mike Tyson

What Mike Tyson does

Mike Tyson Official is a privately held, direct-to-consumer e-commerce retailer operating from Indianapolis, Indiana, that sells Tyson 2.0 branded disposable vape devices to adult nicotine users (21+) across the United States through its website miketysonofficial.com. The product lineup consists of five device tiers differentiated by puff capacity: Tyson 2.0 Heavyweight 7000, Tyson 2.0 Round 2 (7500), Iron Mike Tyson 2.0 15K, Tyson 2.0 Legend 30K, and the flagship TYSON MIA 50K. All devices incorporate rechargeable batteries (USB-C charging), draw-activated firing, mesh coil heating elements (Fyre Mesh or Triple Mesh variants), and on select models, digital displays showing battery and e-liquid levels. Nicotine strength is 5%/50mg across the lineup, and flavor options span fruit, mint, menthol, tobacco, frozen, and candy profiles.

The business operates a pure direct-to-consumer model with no disclosed wholesale, retail, or international distribution, generating revenue through one-time unit sales priced between $13.99 and $25.99 per device. Marketing relies on owned digital channels: a content/blog presence, an email insider list for early product drops and lab report distribution, and promotional discount codes (SAVE10 for 10% off orders over $249.99). The company emphasizes quality assurance through batch-level third-party testing by SC Labs with publicly published lab reports. The Mike Tyson name and likeness are leveraged as the primary brand asset, with the company operating under DBAs "Mike Tyson Official," "Mike Tyson Vape," and "Tyson 2.0." No parent company, venture funding, or institutional investment is disclosed.

Name

Mike Tyson

Legal name

Mike Tyson Official

Website

https://miketysonofficial.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Mike Tyson Official is a direct-to-consumer e-commerce retailer selling Tyson 2.0 branded disposable vape devices (7K to 50K puffs) to adult nicotine users across the United States through miketysonofficial.com, leveraging celebrity licensing and mesh coil hardware.

Ownership category

akta.pro rank

Product category

Disposable Vaping Devices

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Disposable Vape Retail (CRANAEAI)

Keywords

• Disposable vape products
• Nicotine vaping devices
• Rechargeable e-cigarettes
• Mesh coil technology
• Adult vaping retail

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Disposable Vape Product Sales: Direct sales of Tyson 2.0 branded disposable vaping devices through the company's e-commerce website. Products are sold as one-time purchases with no subscription model. Revenue generated through product sales with varying prices based on device type and puff capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mike Tyson Official is a direct-to-consumer e-commerce retailer that sells Tyson 2.0 branded disposable vape devices under license from Mike Tyson. The product lineup consists of five disposable device models ranging from 7,000 to 50,000 puffs, with rechargeable batteries, mesh coil technology, digital displays, and multiple flavor variants. Products are sold one-time (no subscription) at prices ranging from $13.99 to $25.99 per device, shipped nationwide within the USA with age verification at purchase and delivery.

Product overview

Mike Tyson Official is a licensed e-commerce retailer selling Tyson 2.0 branded disposable vape products. The product lineup consists of five distinct disposable vape device models differentiated by puff capacity: Tyson 2.0 Heavyweight 7000 (7,000 puffs), Tyson 2.0 Round 2 7500 (7,500 puffs), Iron Mike Tyson 2.0 15K (15,000 puffs), Tyson 2.0 Legend 30K (30,000 puffs), and TYSON MIA 50K (50,000 puffs). All devices feature rechargeable batteries, mesh coil technology for flavor consistency, and draw-activated operation. Products are offered in multiple flavor variants including fruit, mint, menthol, and tobacco profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyson 2.0 Legend 30K High-capacity disposable vape offering up to 30,000 puffs with 16mL e-liquid capacity, 850mAh rechargeable battery, LED screen display, and Frye Triple Mesh Coil for enhanced flavor and vapor production. Targeted at adult nicotine users seeking long-lasting devices.
• TYSON MIA 50K Premium disposable vape with the highest capacity in the lineup at up to 50,000 puffs, 25mL e-liquid capacity, 850mAh rechargeable battery, digital display with battery and e-liquid level indicators, and advanced mesh coil technology. Draw-activated design for adult nicotine users.
• Iron Mike Tyson 2.0 15K Extended-use disposable vape delivering 15,000 puffs with 14mL e-liquid capacity, 600mAh rechargeable battery, LED indicator for battery and e-liquid levels, and Fyre Mesh Coil for consistent flavor and vapor production. Designed for adult vapers seeking mid-high capacity devices.
• Tyson 2.0 Round 2 (7500) Mid-range disposable vape offering 7,500 puffs with 16mL e-liquid capacity, 650mAh rechargeable battery, LCD screen display, and Fyre Mesh Coil Technology for smooth vapor and consistent flavor delivery. Available in multiple flavor variants for adult nicotine users.
• Tyson 2.0 Heavyweight 7000 Entry-level disposable vape with 7,000 puffs, rechargeable battery, smooth airflow system, and consistent flavor delivery in a compact, portable design suitable for everyday use. Targeted at adult nicotine users new to the Tyson 2.0 lineup.

Quantifiable outcome

• 4.9/5 star average rating from 2,341 verified reviews demonstrating high customer satisfaction
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NJOY: Altria-owned vape brand with FDA-authorized products and growing disposable portfolio. Represents the regulated, well-capitalized incumbent threat to independent disposable brands.
• Vuse (Reynolds American): Reynolds American / BAT-owned vape brand with broad retail distribution. Competes in the same nicotine vapor category with deeper capital and established retail relationships.
• Juul Labs: Incumbent vape brand owned by Altria with broad retail distribution and regulatory infrastructure. Operates in the same nicotine vapor category with pod-based rather than disposable products.

Direct peers

• Element Vape: Large online vape e-commerce retailer selling disposables, mods, and e-liquids. Comparable as a DTC vape retailer competing for the same online adult customer.
• Eightvape: Established online vape retailer carrying disposables and accessories from multiple brands. Comparable as a DTC e-commerce channel operator competing for adult vape consumer wallet share.
• Elf Bar: One of the largest disposable vape brands globally, offering similar high-puff-count devices with mesh coil technology. Direct competitor in the same product category targeting the same adult nicotine user segment.
• Fume: Established disposable vape brand offering high-capacity devices in similar flavor profiles and pricing tiers. Direct competitor in the US disposable market.
• Mi-One Brands: Manufacturer and brand owner of Tyson 2.0 disposable vapes. Closest comparable as the upstream brand partner; Mike Tyson Official is the official DTC channel for Mi-One's Tyson 2.0 product line.
• Breeze Smoke: Disposable vape brand with comparable puff-count tiers and flavor variety, competing for the same adult nicotine user demographic through similar online channels.
• Lost Mary: Disposable vape brand owned by Elf Bar's parent (iMiracle), competing directly in the flavored high-puff-count disposable segment with comparable product specs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Tyson