What Fabled Studio does

Fabled Studio is a London-headquartered, boutique interior design practice founded in 2011 by Tom Strother and Steven Saunders. The studio specializes in luxury interior projects across four sectors — restaurants and bars, hospitality (hotels and resorts), luxury retail, and high-end residential — and operates with a 11–50 person bench described as a boutique company of specialist designers. Its integrated service offering comprises six disciplines: Interior Architecture, Interior Design, bespoke Furniture Design, custom Lighting Design, Branding, and premium CGI Production for client pre-visualization and marketing.

The client base is concentrated in marquee enterprise hospitality and F&B brands, including Gordon Ramsay Restaurants, Dinner by Heston Blumenthal, Core by Clare Smyth, Sushisamba, Crown Resorts, Four Seasons Prague, Conrad Dublin, Hilton, Marriott, Harrods (Baccarat Bar), Miller Harris, and Penhaligon's. Project delivery spans the UK (London, Manchester, Edinburgh), UAE (Dubai), Australia (Sydney), Ireland (Dublin), Qatar (Doha), Hong Kong, and mainland China (Shanghai), indicating a global project footprint despite a single London office. GTM is direct enterprise engagement powered by portfolio reputation and referrals rather than formal sales or marketing infrastructure.

Fabled Studio is a privately held, founder-owned UK private limited company with no disclosed external funding, parent, subsidiaries, M&A activity, or executive transitions. Revenue is generated through project-based professional services engagements priced on scope, complexity, and specifications, typically spanning multi-year timelines. The studio's proprietary capabilities center on in-house bespoke furniture and lighting design, custom-dyed or woven fabrics and leathers, and integration of spatial design with branding and CGI visualization, all anchored by the personal creative reputations of its two co-founders who are individually recognized in the Evening Standard's Power 1000 and (Saunders) the Who's Who List of Influential People.

Name

Fabled Studio

Legal name

Fabled Studio

Website

https://fabledstudio.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fabled Studio is a London-based boutique interior design practice founded in 2011, delivering bespoke luxury interior architecture, furniture, lighting, and branding for high-end restaurants, hotels, retail, and residential clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interior Design Services: Project-based professional services revenue from luxury interior architecture and design for restaurants, bars, hotels, retail, and residential sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fabled Studio is an award-winning London-based boutique interior design practice providing luxury interior architecture, interior design, bespoke furniture design, custom lighting design, branding, and premium CGI visualization services. The studio creates cinematic, story-driven interior environments tailored to each project across four primary sectors: Restaurants & Bars, Hotels, Retail, and Residential, serving high-profile international enterprise clients.

Product overview

Fabled Studio is an award-winning, London-based interior design practice offering a comprehensive suite of design services including Interior Architecture, Interior Design, Furniture Design, Lighting Design, Branding, and Visuals (CGI Production). The studio specializes in creating cinematic, narrative-driven interior projects across four sectors: Restaurants & Bars, Hotels, Retail, and Residential. Founded in 2011 by Tom Strother and Steven Saunders, the company is known for bespoke furniture and lighting pieces, custom dyed or woven fabrics and leathers, with each project being tailored and unique.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rockwell Group: New York-based architecture and design firm with deep experience in hospitality, restaurants and entertainment venues. Comparable in its storytelling, cinematic approach to interior environments and pursuit of high-profile F&B and hotel clients.
• AvroKO: Design and brand strategy studio specializing in restaurants, bars and hospitality concepts. Direct peer in the luxury restaurant and bar design segment with integrated branding services that mirror Fabled's full-stack offering.
• Studioilse (Ilse Crawford): London-based interior design and consultancy practice serving luxury hospitality, residential and retail clients. Direct peer in luxury hospitality and residential design with comparable founder-led, narrative-driven creative philosophy.
• Yabu Pushelberg: Internationally recognized design studio delivering luxury hospitality, residential and retail interiors. Overlaps with Fabled on the same blue-chip hotel and restaurant client base and competes for flagship global hospitality projects.
• Jestico + Whiles: London-headquartered architecture and interior design practice with a strong hospitality and hotels portfolio. Direct peer in the UK luxury hotel and restaurant design market with comparable mid-sized boutique scale.
• Blacksheep: London-based design and branding agency working across hotels, restaurants and luxury retail. Direct peer with overlapping hospitality and luxury F&B clients, and a similar integrated design-plus-branding service model.
• David Collins Studio: London-based luxury interior design practice serving restaurants, hotels and residences for high-profile global clients. Directly comparable in size, sector focus and founder-led creative positioning, and competes for the same Michelin-starred chef and luxury hotel briefs.
• Martin Brudnizki Design Studio: London-based luxury interior design practice focused on restaurants, hotels and private members' clubs. Direct peer with comparable client mix (high-end restaurants, hotels, retail) and founder-led boutique positioning.

Broad incumbents

• Hirsch Bedner Associates (HBA): Large global hospitality interior design firm with a far broader geographic and operational footprint. Competes for the same luxury hotel design briefs as Fabled but at significantly greater scale and with multi-region program capability.
• Tom Dixon: London-based luxury design brand spanning furniture, lighting and interior projects. Adjacent peer that overlaps with Fabled in bespoke furniture and lighting design, and pursues some of the same luxury hospitality clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fabled_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabled Studio