What Studioilse does

Studioilse is a London-based multidisciplinary design studio founded in 2003 by Ilse Crawford, operating from a Grade II-listed former tannery in Bermondsey with a team of fourteen professionals spanning interior design, product design, architecture, creative direction, strategy, and writing. The studio operates four service lines: Homes (residential interiors for high-net-worth clients globally), Public (hospitality, retail, healthcare, and airport lounge design), Things (product design manufactured through licensing partners), and Strategy (brand identity translation and visual expression development). The firm's signature methodology is a "systemic wellbeing" design philosophy addressing physical, emotional, and psychological human needs through natural materials, sustainability, and tactile quality.

The studio generates revenue through three streams: commissioned interior architecture and design services (professional services fees on bespoke projects), product licensing royalties (collaborative collections with premium manufacturers distributed through partner retail networks), and published works (books with Quadrille, Rizzoli). Go-to-market is sales-led, driven by reputation, referrals, and industry recognition rather than active outbound sales; clients are acquired through demonstrated portfolio credibility, including benchmark-defining projects such as the Ett Hem hotel, Soho House brand development, Cathay Pacific lounges, and the Aesop retail template. The studio maintains an active licensing partner portfolio exceeding 20 manufacturers including IKEA, Georg Jensen, Wästberg, Carl Hansen & Søn, Herman Miller, Zanat, De La Espada, SCP, Hästens, and Skultuna. Pricing is bespoke and project-based with no public disclosure.

The business is privately held with no external institutional investment or parent company; the studio is founder-led and has maintained a consistent team size with a long-term partner base across Europe, Asia, and North America. Recent activity (2022-2025) includes new product launches, the launch of the Vola x Ilse Crawford wellness sub-brand, and ongoing partnership expansions, indicating a stable, mature practice with disciplined growth.

Name

Studioilse

Legal name

Studioilse

Website

https://studioilse.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Studioilse is a London-based multidisciplinary design studio founded in 2003 by Ilse Crawford, offering interior design, product design, brand strategy, and architectural services for luxury hospitality, high-net-worth residential, and premium brand clients globally through commissioned work and manufacturer licensing partnerships.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Industrial Design Services (541420)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Interior design services
• Product design
• Brand strategy
• Furniture design
• Architectural design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Architecture and Design Services: Commissioned design projects for residential homes, hospitality venues, public spaces, retail environments, and private members clubs. Projects range from new builds to renovations across global locations.
2. Product Design Licensing: Collaborative product collections with premium manufacturers including furniture, lighting, textiles, and accessories. Designs are produced and distributed through partner brands.
3. Published Works: Design books and publications documenting studio philosophy and work, published by Quadrille, Rizzoli, and others.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Studioilse is a multidisciplinary design studio offering bespoke interior design services for residential and public spaces, product design collaborations with premium manufacturers, and brand strategy services. The studio translates humanistic design values into environments, products, and brand identities for high-end hospitality, retail, residential, and public sector clients. Products are manufactured and distributed through partner brands including IKEA, Georg Jensen, Wästberg, Carl Hansen & Søn, and Zanat.

Product overview

Studioilse is a multidisciplinary design studio offering interior design services for homes and public spaces, alongside a portfolio of designed products. The core offering comprises design services spanning residential interiors (homes, apartments, retreats), public space design (hospitality venues, offices, healthcare, education), brand strategy, and product design. The studio collaborates with manufacturers to produce furniture collections, lighting, accessories, textiles, glassware, and books under the Studioilse brand and through partnerships with companies including IKEA, Wästberg, Zanat, Georg Jensen, Carl Hansen & Søn, De La Espada, SCP, Herman Miller, Hästens, Kasthall, Skultuna, Ames, Edelman, Nanimarquina, Lobmeyr, Artifort, George Smith, and Kalmar. Products range from major furniture collections (Ilse Sofa, Sinnerlig Collection, Touch Collection) to smaller objects (lighting, bowls, gardening tools) and published books documenting the studio's philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• Vola x Ilse Crawford: A sub-brand or collaboration focused on wellness and wellbeing products, particularly bathroom fixtures and accessories.

Products and services

• Interior Design Services - Homes Bespoke residential interior design service for affluent individuals seeking homes that support physical, emotional, and psychological wellbeing. Projects span homes in London, Stockholm, Switzerland, Beijing, Hong Kong, Ibiza, Somerset, and Milan.
• Interior Design Services - Public Spaces Design of public environments that bring people together to talk, eat, work, play, learn, and heal. Includes hospitality, retail, airline lounges, healthcare, and community projects.
• Brand Strategy Services Strategy services that translate client values into cohesive brand identities and physical expressions. Applies systemic wellbeing approach to brands, businesses, and experiences. Past clients include IKEA, Cowshed, Fogo Island Inn, Barbican, and Fidelity.
• Product Design Services Design of furniture, objects, lighting, and accessories in collaboration with premium manufacturers, bringing values to life in three-dimensional form. Distributed through partner retail networks.
• Sinnerlig Collection A 30-item furniture, lighting, and tabletop collection designed for IKEA exploring natural materials. Produced and distributed through IKEA's global retail network.
• The Ilse Collection (for Georg Jensen) A set of universal vessels designed to frame and elevate simple daily rituals, produced by Georg Jensen and sold through their global retail network.
• Betwixt Seating A family of seating comprising chair, stools and bench designed for Herman Miller, with steel frame and wood, upholstery, or cork options.
• Touch Collection Benches, trays and table lamps with carved surfaces engaging the instinct to touch, made in Bosnia using Zanat wood carving skills designated UNESCO Intangible Cultural Heritage.
• W203 Ilumina A modern update of the classic library lamp for Wästberg, featuring an invisible light source that creates an atmospheric glow. Available in copper, aluminium, and eggshell white finishes.
• Ilse Sofa A sofa made by George Smith with calculated seat, arms, and back dimensions designed to support sedentary habits in modern life. Also includes Ilse Chair and Ottoman.
• Raiz Lighting A minimalist lighting collection for Ames made in Colombia featuring cone-shaped ceramic shades with handwoven fixtures using traditional panama hat weaving technique.
• CH24 Wishbone Chair Colours Nine matte eco-friendly colour options for Carl Hansen & Søn's iconic Wishbone chair, featuring water-based, resilient finishes suitable for private and public use.
• Finmat Pans A stainless steel and copper cookware collection designed for IKEA, lightweight with hollow handles and internal cast-iron plate for induction. Designed for smaller hands.
• Wellbeing Collection A collection of comforting textiles for Nanimarquina including rugs, hammock, cushions, throw, and wall tapestry, made with natural local fibres, hand spun, no bleach, no dyes.
• A Frame for Life A design book charting Ilse Crawford's philosophy and thoughts on design through Studioilse's work, published by Rizzoli.
• Sensual Home A design book mapping how homes can engage us sensually from the perspective of the senses: sight, hearing, taste, touch, and smell, published by Quadrille.
• Home Is Where The Heart Is? A design book showing how to integrate basic human needs into the way homes look, feel, and work, published by Quadrille.

Quantifiable outcome

• Ett Hem hotel redefined global hospitality standards and remains a benchmark destination
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered minor and core.

• EdelmanminorStrategic or Co-development Partner · 1 January 2024Studioilse recolour collaboration refreshing three perennial Edelman leathers (Helm, Oath, Poem) with expressive colour palettes studied from perspective of how colour is used in space.
• Carl Hansen & SøncoreStrategic or Co-development Partner · 1 January 2022Nine matte colour options for iconic Wishbone Chair (CH24), celebrating Hans J. Wegner's 70+ year collaboration with company. Eco-friendly, water-based, resilient finishes suitable for private and public use.
• AmescoreStrategic or Co-development Partner · 1 January 2021Raiz lighting collection for Colombian/German company Ames, made in Colombia using local materials, skills and techniques. Four typologies featuring handmade ceramic shades with handwoven fixtures using traditional panama hat weaving technique.
• SCPcoreStrategic or Co-development Partner · 1 January 2021Bruno armchair design (2021) with asymmetric arms acknowledging changes in sitting culture; Left & Right side tables (2022) inspired by Japanese joinery.
• WästbergcoreStrategic or Co-development Partner · 1 January 2020Multiple award-winning lighting collaborations including W084 Table Lamp (debut collection 2008), W203 Ilumina (2020), and Holocene Oil Lamp (2017) and Holocene No.8 (2022) - non-electric lighting tribute to fire and man.
• Carl Hansen & SøncoreStrategic or Co-development Partner · 1 January 2020CH24 Wishbone Chair colours collaboration (2022) selecting nine matte eco-friendly colours; CH24 Birthday Edition (2020) for chair's 70th anniversary with lacquered blue nod to Chinese arts and crafts.
• Herman MillercoreStrategic or Co-development Partner · 1 January 2020Betwixt Seating family comprising chair, stools and bench for multiple settings. Steel frame with wood, upholstery or cork options; principle that back is always hard for support, seat always soft for comfort.
• SkultunacoreStrategic or Co-development Partner · 1 January 2019Nurture collection of brass watering can and ceramic plant pots (2019); Nurture Gardening Tools extension (2025) crafted from solid brass and Swedish oak.
• NanimarquinaminorStrategic or Co-development Partner · 1 January 2019Wellbeing Collection of comforting textiles defined by natural local fibres, hand spun, no bleach, no dyes criteria. Includes rugs, hammock, cushions, throw and wall tapestry.
• KasthallminorStrategic or Co-development Partner · 1 January 2018Gronska Collection of five rug designs (three woven, two tufted) inspired by Swedish landscapes surrounding Kasthall's factory in Kinna.
• HästensminorStrategic or Co-development Partner · 1 January 2018Being Collection to complement Hästens' handcrafted mattresses, including headboard, bed skirt, lumbar cushion and bed linen using healthy fabrics such as hemp and linen.
• WinterspringminorStrategic or Co-development Partner · 1 January 2018Design strategy and physical experience for new Nordic dessert brand's first café and dessert bar in Copenhagen, expressing Nordic sensibility with focus on ritual.
• LobmeyrminorStrategic or Co-development Partner · 1 January 2018Normal Special drinking set (Drinking Set No. 286) - series of glassware in three thicknesses exploring tactile differences through weight and rim thickness.
• ZanatcoreStrategic or Co-development Partner · 1 January 2017Touch Collection of benches, trays and table lamps with carved surfaces engaging instinct to touch. Made in Bosnia using Zanat's UNESCO-recognized Intangible Cultural Heritage wood carving skills. Extended collection includes cabinet, console, table and stools.
• Food for SoulminorStrategic or Co-development Partner · 1 January 2017Refettorio Felix project - redesign of St Cuthbert's community hall into community kitchen and dining hall for those living in socially vulnerable conditions. Non-profit founded by Massimo Bottura to fight food waste.
• ArtifortminorStrategic or Co-development Partner · 1 January 2016Perching Stool family of three comfortable stools with hand-stitched leather saddles over wire frame for flexible use in occasional seated situations.
• IKEAcoreStrategic or Co-development Partner · 1 January 2015Extensive collaboration on Sinnerlig Collection (2015) and Finmat pans (2022). Sinnerlig was a 30-item furniture, lighting and tabletop collection exploring natural materials including cork, ceramic, glass, seagrass and bamboo. Both projects involved working with IKEA's entire system - material, production, sustainability, design and logistics experts.
• Cathay PacificcoreStrategic or Co-development Partner · 1 January 2015Global lounge concept (2014-18) for airline lounges removing institutional feeling. First Class Lounge (2015) and Business Class Lounge (2016) at Hong Kong hub.
• KalmarminorStrategic or Co-development Partner · 1 January 2015Billy Edition lamp - oiled rosewood stem on satin-brass feet adding subtle, handsome update to classic Billy design.
• George SmithcoreStrategic or Co-development Partner · 1 January 2014Ilse Sofa designed for historic British furniture makers George Smith. Seat, arms and back calculated to support sedentary habits. Also includes Ilse Chair and Ottoman in the collection.
• The Apartment CopenhagenminorStrategic or Co-development Partner · 1 January 2014The Apartment Residency - installation restoring domestic atmosphere in 18th Century building showcasing Brass Cabinet and Ilse Sofa with pop-up restaurant by Frederik Bille Brahe and kitchen table talk series with Jan Gehl.
• Georg JensencoreStrategic or Co-development Partner · 1 January 2012The Ilse Collection for Georg Jensen comprises universal vessels designed to frame and elevate simple daily rituals. Designs evolved from detailed study of the Georg Jensen archive and drew inspiration from Danish context, history and culture.
• De La EspadacoreStrategic or Co-development Partner · 1 January 2009Seating for Eating family (two settles, three benches, two stools) inspired by traditional archetypes; Together Table (fixed or extendable) with optimized dimensions for comfort.
• AesopcoreStrategic or Co-development Partner · 1 January 2008First standalone UK store design on Mount Street (2008) restoring historic space; Aesop Copenhagen (2016) first Danish store with copper sink and street-connected benches. Early work became template for brand's retail approach.
• The Olde Bell InnminorStrategic or Co-development Partner · 1 January 2007Contemporary interpretation of traditional English coaching inn, redefining vernacular using British materials and furniture. Became benchmark for rural hospitality.
• Soho HousecoreStrategic or Co-development Partner · 1 January 2003Visual expression and interior DNA development for global members' club in first decade. Created iconic outposts including Soho House New York (Meatpacking district, 27-bedroom hotel), High Road House, Electric Cinema, and Babington House.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patricia Urquiola: Milan-based designer and studio with extensive work in product design, furniture, and hospitality interiors, with manufacturer partnerships including Moroso, Cassina, and Haworth. Comparable in founder-led product-plus-interior model with global luxury brand collaborations.
• Tom Dixon: London-based design brand combining product design, lighting, and furniture with a high-end retail and hospitality presence. Directly comparable to Studioilse in operating model (own-label products + interior projects), premium positioning, and global partnerships with manufacturers.
• Roman and Williams: New York-based design studio working across interior architecture, product, and brand environments for hospitality, retail, and cultural clients (Ace Hotel, The Standard, Le Coucou). Comparable in multidisciplinary practice, craft-driven aesthetic, and premium hospitality client roster.
• Barber Osgerby: London-based design studio working across product, furniture, and interior design with manufacturer collaborations and bespoke commissions. Closely aligned with Studioilse's London location, founder-led structure, and product-plus-project model.
• Rockwell Group: New York-based cross-disciplinary design firm founded by David Rockwell, with major hospitality (Nobu, W Hotels), entertainment, and product work. Comparable in operating across interior architecture, product, and brand experiences for premium hospitality clients.
• Peter Marino Architect: New York-based architecture firm specializing in luxury retail (Chanel, Dior, Louis Vuitton) and high-end residential and hospitality interiors. Comparable in serving premium global brands with high-design, humanistic interiors at the top of the market.
• Yabu Pushelberg: Toronto-based luxury interior design and product studio with a global hospitality, residential, and retail portfolio. Comparable in serving five-star hospitality (Four Seasons, Edition), luxury retail, and high-end residential clients with a similar multidisciplinary approach.
• Dimore Studio: Milan-based multidisciplinary design studio blending interior architecture, product design, and brand identity for luxury hospitality and residential clients. Comparable in scale (small team), premium positioning, and integrated interior/object output, including furniture collections.
• Vincent Van Duysen: Belgian architect and designer with a portfolio spanning architecture, interior design, and product collaborations (Molteni&C, Flos, B&B Italia). Comparable in minimalist, material-driven humanistic design philosophy and premium European manufacturer partnerships.

Broad incumbents

• Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm with a much larger footprint and broader service offering across luxury and upscale hotel brands. Comparable as a peer in the luxury hospitality interior design space, though significantly larger and less focused on product and brand strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/studioilsefilms
• Instagraminstagram.com/studioilse_
• Facebookfacebook.com/956837474431933
• LinkedInlinkedin.com/company/studioilse

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studioilse