Siempre
Siempre (Editorial Cruzada, S.A. de C.V.) is a Mexican family-owned weekly political newsmagazine, founded in 1953 and based in Mexico City, publishing a nationally distributed print edition and the siempre.mx digital platform for political opinion and cultural coverage aimed at Mexican news consumers.
- Company typePrivate
- Founded1953
- HeadquartersCiudad De Mérida, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Siempre does
Siempre (legal entity: Editorial Cruzada, S.A. de C.V.) is a privately held Mexican media company that publishes Revista Siempre!, a weekly political newsmagazine founded on June 27, 1953 by José Pagés Llergo following his departure from the magazine Hoy over a censorship dispute. The publication operates a dual-channel model: a nationally distributed print weekly (revista semanaria) covering Mexican and international politics, opinion, and culture, and a digital counterpart at siempre.mx that publishes daily articles, a weekly email newsletter, and a PDF archive of print editions. Editorial direction rests with second-generation family leadership under Director General Beatriz Pagés Rebollar.
The company's product surface is intentionally narrow — a single weekly print title plus its digital mirror — but extends across five content verticals: Editorial, Nacional, Internacional, Cultura, and Colaboradores. A network of named political columnists (e.g., Jesús Zambrano Grijalva, Ulises Ruiz Ortiz, Alejandro Zapata Perogordo, Carlos Ramos Padilla) contributes opinion content, and the publication draws on third-party imagery sources including AFP, Shutterstock, and Agencia El Universal alongside an in-house Archivo Siempre!. Visual production is increasingly assisted by third-party generative AI tools (Google Gemini), evident from Gemini-generated cover images in the 2026 'Sabías que' science column.
Commercially, the company generates revenue from three streams: recurring print magazine subscriptions and newsstand sales, advertising placements across print and digital editions (handled by a dedicated sales team), and recurring digital subscriptions for PDF access. Distribution is executed through wholesale partners — Distribuidora de Periódicos, Libros y Revistas for national reach and the Unión de Expendedores y Voceadores de Periódicos y Revistas for Mexico City metro newsstands — supplemented by direct website sales. Headcount is reported at 51–100 employees, and ownership remains fully within the Pagés family with no disclosed institutional, private equity, or external investment.
Siempre firmographics
Firmographics- Name
- Siempre
- Legal name
- Editorial Cruzada, S.A. de C.V.
- Website
- https://siempre.mx
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Siempre (Editorial Cruzada, S.A. de C.V.) is a Mexican family-owned weekly political newsmagazine, founded in 1953 and based in Mexico City, publishing a nationally distributed print edition and the siempre.mx digital platform for political opinion and cultural coverage aimed at Mexican news consumers.
- Ownership category
- akta.pro rank
Siempre industry classification
Industry- Product category
- Political News Magazine Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Siempre is headquartered
LocationHeadquarters
- HQ city
- Ciudad De Mérida
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Siempre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Revista Siempre! publishes weekly print editions (semanario) that are sold through subscriptions and newsstand distribution throughout Mexico.
- Advertising: The magazine generates revenue through advertising placements in both print and digital editions, with dedicated commercial and advertising sales team.
- Digital Subscriptions: PDF editions available through the website, with subscription services for digital access.
Distribution channels3 records
Marketing channels5 records
Siempre product offering
Product offeringCore offering
Siempre publishes a weekly political magazine, Revista Siempre!, in print since 1953 and operates a digital news platform at siempre.mx. The publication delivers editorial, national, international, and cultural journalism, distributing print editions through national wholesalers and Mexico City newsstands while selling digital PDF subscriptions through its website. The publisher is Editorial Cruzada, S.A. de C.V., a family-controlled Mexican corporation under the Pagès family.
Product overview
Siempre! is a Mexican political magazine and digital news platform with a dual offering: the printed weekly Revista Siempre! (published since 1953) and its digital counterpart siempre.mx. The publication maintains a plural, critical editorial stance and covers political, cultural, and current affairs content across multiple sections including Editorial, Nacional, Internacional, Cultura, and Colaboradores. The digital platform serves as both a content delivery mechanism and archival repository for historical magazine editions dating back to 2018.
Differentiator
Problem solved
Functional benefit
Products and services
- Revista Siempre! (Edición Impresa) Weekly printed political magazine covering Mexican and international politics, culture, and current affairs. Distributed nationally through Distribuidora de Periódicos, Libros y Revistas and via the Unión de Expendedores y Voceadores de Periódicos y Revistas in the Mexico City metropolitan area, with sales through newsstands and subscriptions.
- Siempre! Digital (siempre.mx)
Companies that use Siempre
Customer profileSegments1 record
Ideal customer profiles2 records
Siempre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Siempre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Editorial Cruzada, S.A. de C.V.coreThe magazine is published by Editorial Cruzada, S.A. de C.V., a legally constituted Mexican publishing company. The publisher holds necessary permits including postal franchise granted on August 14, 1953.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Siempre competitors and assessment
Company assessmentBroad incumbents
- Reforma: Reforma is a leading Mexican newspaper known for political and business coverage, headquartered in Monterrey with national reach. It competes for politically engaged readers and premium advertising but operates as a daily broadsheet rather than a weekly political magazine.
- Milenio: Milenio is a Mexican national newspaper and digital media group covering politics, business, and culture. It overlaps with Siempre! in political news consumption but at much larger scale and broader editorial scope.
- La Jornada: La Jornada is a major Mexican national newspaper with strong political and cultural coverage. It overlaps with Siempre! in serving politically engaged Mexican readers but at broader scale and with daily cadence rather than weekly.
- El Universal: El Universal is one of Mexico's largest national newspapers with extensive political coverage. It competes for advertising dollars and politically engaged readers but offers a broader news product than Siempre!'s political-magazine focus.
- Excélsior: Excélsior is a major Mexican national newspaper covering politics, business, and culture. It overlaps with Siempre! in political news coverage for Mexican readers but operates at a much larger scale across news, business, and sports rather than focusing on political analysis.
Direct peers
- Nexos: Nexos is a Mexican monthly magazine focused on politics, society, and culture with a critical editorial perspective. It competes directly with Siempre! for politically engaged readers and advertisers in Mexico's intellectual magazine segment.
- Letras Libres: Letras Libres is a Mexican monthly magazine covering politics, culture, and ideas. It targets a similar politically engaged, culturally literate Mexican readership as Siempre!, with comparable subscription and advertising-driven business model.
- Proceso: Proceso is a leading Mexican weekly political magazine founded in 1976 with editorial roots tied to Siempre! (Siempre! provided its building for Proceso's launch). It is a directly comparable weekly political news magazine serving Mexican readers with a similar pluralistic, investigative editorial approach.
Emerging players
- Aristegui Noticias: Aristegui Noticias is a Mexican independent digital news platform known for investigative political journalism. It competes with Siempre! for politically engaged readers and independent journalism positioning but operates without a weekly print magazine format.
- Animal Político: Animal Político is a Mexican digital-native investigative journalism platform founded in 2010. It targets politically engaged Mexican readers with critical reporting, competing with Siempre! for digital audience attention and political journalism advertising, but operates purely online without a print magazine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Siempre social profiles
Digital presenceSiempre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Siempre leadership team
Management profileNumber of profiles
Profiles6 records
Siempre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Siempre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Siempre
What does Siempre do?
Siempre publishes a weekly political magazine, Revista Siempre!, in print since 1953 and operates a digital news platform at siempre.mx. The publication delivers editorial, national, international, and cultural journalism, distributing print editions through national wholesalers and Mexico City newsstands while selling digital PDF subscriptions through its website. The publisher is Editorial Cruzada, S.A. de C.V., a family-controlled Mexican corporation under the Pagès family.
Is Siempre a public or private company?
Siempre is a private company. It is classified as family owned and is currently operating.
When was Siempre founded?
Siempre was founded in 1953. It employs 51 to 100 people.
Where is Siempre based?
Siempre is headquartered in Ciudad De Mérida, Mexico, in the Latin America region.
How does Siempre make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and digital Subscriptions.
Who are Siempre's main competitors?
Broad incumbents on record are Reforma, Milenio, La Jornada, El Universal and Excélsior. Direct peers are Nexos, Letras Libres and Proceso. Emerging players are Aristegui Noticias and Animal Político.
Does Siempre have an API?
No public API is recorded for Siempre.
What industry is Siempre in?
Siempre's product category is Political News Magazine Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 513120 and its SIC code is 2721.