PROMOTIC
PROMOTIC is a Czech SCADA/HMI software platform, developed since 1991 by MICROSYS, spol. s r.o., providing visualization and control of industrial processes and building systems; sold via freemium, commercial licenses, and system integrator channels, and now owned by LUMEL S.A.
- Company typePrivate
- Founded1991
- HeadquartersOstrava, Czechia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PROMOTIC does
PROMOTIC is a SCADA/HMI software platform developed and distributed since 1991 by MICROSYS, spol. s r.o., a Czech private limited liability company headquartered in Ostrava with a corporate presence in Prague. The product provides visualization and control of technological processes for industrial automation, building management systems, smart homes, power engineering, HVAC, security, and warehouse operations. Technically, PROMOTIC integrates 100+ native communication drivers (Modbus, Siemens S7, OPC UA, OPC DA, BACnet, KNX, DNP3, IEC 60870-5-104, IEC 62056-21, Allen-Bradley, Omron, M-Bus, SNMP, MQTT, Melsec, FATEK, Elgas, Teco, SAIA, and others), an HTML5 web panel server, database connectors (PostgreSQL, MS SQL Server, MySQL, Oracle, FireBird, dBase), alarm/event and trend subsystems, a preconfigurations library for rapid application development, and JavaScript/VBScript scripting with REST API, SOAP, and XML data sharing. The current major version is 9.0 (latest stable 9.0.35 released June 2026); legacy branches 8.3, 8.2, 8.1, 8.0, and 7.5 remain available.
PROMOTIC operates a freemium-plus-commercial product-led growth model. A freeware tier (PmFree) is downloadable directly from the website with full driver support but limited to 30 variables and 10 panels. Commercial licensing comprises Development, Runtime, DataClient, and WebClient license types, distributed via hardware keys, software license keys (.swk), or the PmLicServer network license server; upgrades are provided free of charge. Distribution combines direct self-serve downloads for SMBs/individuals, regional distributors for mid-market accounts, and certified system integrators for enterprise deployments. Ancillary revenue streams include custom application development, training services, and custom presentations.
As of August 7, 2024, MICROSYS is a wholly owned subsidiary of LUMEL S.A., a Polish instrumentation group, following a 100% share acquisition. MICROSYS remains a micro-entity with 1-10 employees, headquartered in Ostrava, Czech Republic, and continues to actively develop and release PROMOTIC updates on a multi-release-per-year cadence under its established brand.
PROMOTIC firmographics
Firmographics- Name
- PROMOTIC
- Legal name
- MICROSYS, spol. s r.o.
- Website
- https://www.promotic.eu/en/
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PROMOTIC is a Czech SCADA/HMI software platform, developed since 1991 by MICROSYS, spol. s r.o., providing visualization and control of industrial processes and building systems; sold via freemium, commercial licenses, and system integrator channels, and now owned by LUMEL S.A.
- Ownership category
- akta.pro rank
Where PROMOTIC is headquartered
LocationHeadquarters
- HQ city
- Ostrava
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
PROMOTIC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: Commercial licenses for PROMOTIC SCADA/HMI system with various license types including runtime licenses, development licenses, and client licenses. The system is also available as freeware with limitations.
- Professional Services: Custom presentations, training programs, and development of specific applications offered as paid services alongside the software product.
- Licensing Media: Hardware keys and software license keys available for license management, including network license server (PmLicServer) for enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freeware (PmFree) - Full-featured with limitations |
| Subscription | Annual | Commercial Licenses - Various types for development and runtime |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PROMOTIC product offering
Product offeringCore offering
PROMOTIC is a SCADA/HMI software system used for visualization and control of technological processes across a wide spectrum of industries including manufacturing, power engineering, building management systems, HVAC, security, and warehouses. The platform provides built-in communication drivers for 30+ industrial protocols (Modbus, S7, OPC UA, BACnet, KNX, DNP3, MQTT, etc.), HTML5 web panels for browser-based access, database connectors (PostgreSQL, MS SQL Server, MySQL, Oracle), an alarm/event system, trend recording, and over 5000 pages of documentation. It is offered as commercial licenses (Development, Runtime, Client variants), freeware (limited to 30 variables), and a School Version.
Product overview
PROMOTIC is a SCADA/HMI software platform developed and distributed by MICROSYS, spol. s r.o. since 1991. The product is available in multiple version lines: PROMOTIC Version 9.0 (current, latest stable 9.0.35 from June 2026), Version 8.3 (legacy, 8.3.32 from July 2020), and earlier versions 8.2, 8.1, 8.0, and 7.5. The platform is offered in commercial licence tiers (Development, Runtime, PmDataClient, PmWebClient) as well as a freeware tier (PmFree, limited to 30 variables and 10 panels) and a dedicated School Version for educational institutions. Licensing is available via hardware keys (parallel/USB) or software licence keys (.swk) bound to Windows OS components, with PmLicServer for network licence management. The core platform integrates extensive communication drivers (Modbus, S7, BACnet, OPC UA, KNX, DNP3, IEC8705, IEC62056, Allen-Bradley, Omron, M-Bus, SNMP, MQTT, and more), a web server for HTML5-based web panels, database connectors (PostgreSQL, MS SQL Server, MySQL, Oracle, FireBird, dBase), preconfigurations for rapid application development, an alarm and event system, a trend/recording system, the PmForm form creation system, PmgCanvas free-drawing graphics, and multi-national language support. The system also provides utilities including PmManager (installer management, licence management), PmRtManager (WatchDog, Windows service), and over 5000 pages of documentation with video tutorials.
Differentiator
Problem solved
Functional benefit
Products and services
- PROMOTIC SCADA/HMI System Primary SCADA/HMI software platform for visualization and control of technological processes across industrial automation, smart buildings, power engineering, HVAC, warehouses, and manufacturing. Developed and distributed since 1991, it features built-in communication drivers, a web server, database connectors, and over 5000 pages of documentation.
- PmFree (Freeware) Freeware version of PROMOTIC SCADA/HMI system downloadable and functional free of charge. All communication drivers and interfaces available as in commercial mode. Runtime not limited; only limitation is maximum application size of 30 variables and maximum 10 panels.
- PROMOTIC School Version Special version of PROMOTIC SCADA/HMI system designed for educational institutions and schools, providing full functionality for teaching purposes.
- PmManager Management utility for PROMOTIC applications providing Applications tab for launching development and runtime environments, Versions tab for managing PROMOTIC installations, and Tools tab for settings configuration. Includes Installator manager for creating custom installers and configuration window for PmRtManager.
- PmLicServer (License Server) Network licence server for managing multiple PROMOTIC licences on a single server. Enables licence management for virtual computers or enterprise-wide deployments without hardware keys.
- PmRtManager Runtime manager utility for managing PROMOTIC application runtime. Functions as WatchDog for monitoring and restarting applications, and enables launching applications as Windows services.
- PROMOTIC Communication Drivers Extensive set of built-in and optional communication drivers for industrial protocols including Modbus, Siemens S7, BACnet, OPC UA, OPC DA, KNX, DNP3, IEC 60870-5-104, IEC 62056-21, Allen-Bradley CIP/DF1, Omron FINS/Mode-C, M-Bus, SNMP, MQTT, Melsec QA/FXS, FATEK, Elgas, Teco, SAIA, Sigfox, eWON Talk2M, Maatrix, and serial/Ethernet drivers.
- PROMOTIC Preconfigurations Library of preconfigured PROMOTIC objects and panels for rapid application development including communication preconfigurations, database preconfigurations, panel preconfigurations, graphic widgets, and utility preconfigurations.
- Custom Application Development Services MICROSYS provides custom PROMOTIC application development services for specific customer requirements.
- PROMOTIC Training Services Training courses and custom presentations for the PROMOTIC SCADA/HMI system, including on-site and off-site training options.
Quantifiable outcome
- Applications deployed across manufacturing, power engineering, BMS, security, HVAC, and warehouses
- +1 more outcomes
Companies that use PROMOTIC
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
PROMOTIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
Feature12 records
PROMOTIC partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
PROMOTIC competitors and assessment
Company assessmentDirect peers
- Inductive Automation: Developer of Ignition SCADA/HMI platform, a direct competitor to PROMOTIC in the cross-platform, web-based industrial visualization space with similar unlimited-runtime and licensing flexibility.
- Copa-Data: Austrian developer of zenon SCADA software, a direct peer in European mid-market industrial SCADA/HMI with comparable protocol breadth and energy-focused vertical strength.
Emerging players
- Iconics (Mitsubishi Electric): Developer of Genesis64 HMI/SCADA suite (now part of Mitsubishi Electric), an emerging/niche player with comparable web-based SCADA and IoT integration features overlapping PROMOTIC's HTML5 web panel approach.
Broad incumbents
- Emerson: Industrial software incumbent with Movicon and PACEdge SCADA offerings, competing with PROMOTIC in process manufacturing, life sciences, and discrete automation.
- ABB: Provider of ABB 800xA and Operations Manager SCADA platforms for process industries and utilities; broad incumbent competing with PROMOTIC in power and process automation.
- Schneider Electric: Industrial automation incumbent whose EcoStruxure includes Citect and Power SCADA; competes with PROMOTIC in BMS, power, and process verticals across global accounts.
- AVEVA: Global industrial software incumbent offering AVEVA System Platform (formerly Wonderware) SCADA/HMI, competing with PROMOTIC at the upper mid-market and enterprise tiers across manufacturing and infrastructure.
- Siemens Digital Industries: Owner of WinCC SCADA/HMI and broader SIMATIC automation portfolio; a broad incumbent whose PLC-centric ecosystem directly competes with PROMOTIC's S7/MODBUS drivers in industrial deployments.
- Rockwell Automation: Provider of FactoryTalk View SE/HMI and the broader Logix platform, competing with PROMOTIC in discrete manufacturing and Allen-Bradley PLC environments.
- Mitsubishi Electric: Provider of MC Works64 and MELSEC-centric SCADA/HMI solutions; a broad incumbent whose PLC ecosystem overlaps PROMOTIC's Melsec QA/FXS drivers and Asia-Pacific automation footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PROMOTIC social profiles
Digital presencePROMOTIC compliance and trust
Trust signalCompliance1 record
PROMOTIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROMOTIC leadership team
Management profileNumber of profiles
PROMOTIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROMOTIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROMOTIC
What does PROMOTIC do?
PROMOTIC is a SCADA/HMI software system used for visualization and control of technological processes across a wide spectrum of industries including manufacturing, power engineering, building management systems, HVAC, security, and warehouses. The platform provides built-in communication drivers for 30+ industrial protocols (Modbus, S7, OPC UA, BACnet, KNX, DNP3, MQTT, etc.), HTML5 web panels for browser-based access, database connectors (PostgreSQL, MS SQL Server, MySQL, Oracle), an alarm/event system, trend recording, and over 5000 pages of documentation. It is offered as commercial licenses (Development, Runtime, Client variants), freeware (limited to 30 variables), and a School Version.
Is PROMOTIC a public or private company?
PROMOTIC is a private company. It is classified as corporate owned and is currently operating.
When was PROMOTIC founded?
PROMOTIC was founded in 1991. It employs 1 to 10 people.
Where is PROMOTIC based?
PROMOTIC is headquartered in Ostrava, Czechia, in the Europe region.
How does PROMOTIC make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are professional Services and licensing Media.
Who are PROMOTIC's main competitors?
Direct peers on record are Inductive Automation and Copa-Data. Iconics (Mitsubishi Electric) is listed as an emerging player. Broad incumbents are Emerson, ABB, Schneider Electric, AVEVA, Siemens Digital Industries, Rockwell Automation and Mitsubishi Electric.
Does PROMOTIC have an API?
Yes. PROMOTIC supports REST API communication via preconfigurations for both client (GET, POST) and server operations, as well as SOAP (XML-based message exchange) preconfigurations. The system also supports MQTT communication protocol for IoT messaging, including secure connection via TLS v1.3. Additionally, PmChar and PmCharServer communication drivers allow TCP/UDP-based designer predefined data transfer. The scripting language is JavaScript (VBScript also supported). Developer documentation is at www.promotic.eu/en/pmdoc/Subsystems/PreCfg/PreCfg.htm.