Nauset Marine
Nauset Marine is a 1961-founded, family-rooted marine dealership in Orleans, Massachusetts, authorized to sell Boston Whaler, Robalo, Navan, Mercury, and Yamaha products across five Cape Cod locations, with integrated service, parts, marina, and seasonal storage operations serving recreational boaters and commercial operators.
- Company typePrivate
- Founded1961
- HeadquartersOrleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nauset Marine does
Nauset Marine is a regional marine dealership and full-service boat yard founded in 1961 and headquartered in Orleans, Massachusetts. The company operates five physical locations across Cape Cod and southeastern Massachusetts, including its headquarters on Cranberry Highway, a marine store and parts department on Route 6A, a Pocasset dealership, the East Marina on Pleasant Bay, and a satellite sales office at Burr Bros. Boats in Marion. Nauset Marine is an authorized dealer for three boat brands — Boston Whaler, Robalo, and Navan — and two outboard engine brands, Mercury and Yamaha, spanning 2 HP to 600 HP configurations including electric, jet drive, stern-drive, and inboard diesel options.
The business operates an integrated service stack alongside new unit sales: an in-house service department handling outboard maintenance, fiberglass repair, and metal fabrication; a parts and marine store; professional launching and hauling; seasonal boat storage; custom vinyl graphics and boat lettering; and a full marina with mooring facilities. Revenue is generated through one-time boat and engine sales, recurring marina slip and storage fees, and professional service labor, serving a primary customer base of recreational boating families and a secondary segment of commercial marine operators on Cape Cod.
Nauset Marine is a subsidiary of Boats Group, a marine industry conglomerate, as evidenced by the website copyright and shared digital platform. The business is privately held, employs 11-50 people, and operates exclusively within the Massachusetts market, with no public revenue disclosures or funding history available.
Nauset Marine firmographics
Firmographics- Name
- Nauset Marine
- Legal name
- Nauset Marine
- Website
- https://nausetmarine.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nauset Marine is a 1961-founded, family-rooted marine dealership in Orleans, Massachusetts, authorized to sell Boston Whaler, Robalo, Navan, Mercury, and Yamaha products across five Cape Cod locations, with integrated service, parts, marina, and seasonal storage operations serving recreational boaters and commercial operators.
- Ownership category
- akta.pro rank
Nauset Marine industry classification
Industry- Product category
- Marine Dealership and Boat Sales
- NAICS
- Boat Dealers (441222), Marinas (713930)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industry
- Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)
Keywords
Where Nauset Marine is headquartered
LocationHeadquarters
- HQ city
- Orleans
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Nauset Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Sales of new boats from manufacturer showrooms including Boston Whaler, Robalo, and Navan brands. Customers can browse current inventory online and visit physical dealership locations.
- Boat Engine Sales: Sales of outboard motors including Yamaha and Mercury brands with various horsepower levels and configurations (outboard, jet drive, stern-drive, inboard diesel).
- Marine Service & Repairs: Service department providing outboard service, fiberglass repairs, metal fabrication, launching and hauling, and seasonal storage services for boat owners.
- Marina Operations: Marina services providing boat mooring and marina facilities for boat owners.
- Marine Store & Parts: Retail marine store and parts department selling boat parts, accessories, and supplies. Also offers custom vinyl graphics and boat lettering services.
- Seasonal Storage: Seasonal boat storage services for customers during off-seasons.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Nauset Marine product offering
Product offeringCore offering
Nauset Marine is a multi-brand marine dealership that sells new boats (Boston Whaler, Robalo, Navan) and outboard engines (Mercury, Yamaha, including the Avator electric line) through physical showrooms in Massachusetts. It also operates a full-service department, parts department, marine store, marina with seasonal storage, and specialized services such as outboard service, fiberglass repairs, metal fabrication, launching/hauling, and custom vinyl graphics.
Product overview
Nauset Marine is a marine dealer established in 1961, offering a portfolio of boat and marine engine brands alongside comprehensive service capabilities. The core product offering centers on three boat brands—Boston Whaler (premium "unsinkable" boats), Robalo (premium fishing boats), and Navan (new brand with S30/C30 models featuring T-step hulls)—alongside two major engine brands: Yamaha Outboards (25-425 HP outboard and jet models) and Mercury (2-600 HP across Verado, SeaPro, Pro XS, Racing, Fourstroke, and Avator electric sub-brands). The company also sells boat trailers and operates a marine store with parts and accessories. Service operations include outboard service, fiberglass repairs, metal fabrication, launching/hauling, seasonal storage, and custom vinyl graphics, supported by marina facilities across multiple Cape Cod locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Boston Whaler Boats Authorized dealer sales of new Boston Whaler boats, a premium brand marketed as 'The Unsinkable Legend' featuring unsinkable foam-core construction, sold to recreational boat buyers from the Nauset Marine showroom.
- Robalo Boats Authorized dealer sales of new Robalo premium fishing boats, offered to recreational and fishing-focused customers with current inventory listed on the Nauset Marine website.
- Navan Boats
- Yamaha Outboards Authorized dealer sales of Yamaha outboard motors, including Outboard-4S, Jet Drive, and Outboard models ranging from 25 HP to 425 HP across the XF450 V8 Offshore, F350 V6 Offshore, VF/V MAX SHO series, and jet drive configurations.
- Mercury Outboards Authorized dealer sales of Mercury outboard motors across the Verado (supercharged), SeaPro (commercial), Pro XS (performance), Racing, Fourstroke, and Avator electric lines, with power from 2 HP to 600 HP in outboard, stern-drive, jet, and inboard configurations.
- Boat Trailers Boat trailers offered for sale through the Nauset Marine sales department to support customers who need trailer units for their watercraft.
- Boat and Engine Service Department In-house full-service department providing maintenance, repair, and support for all boat and engine brands sold by Nauset Marine, located at the Orleans facility.
- Outboard Service Specialized maintenance, repair, and performance optimization services for outboard motors including Yamaha, Mercury, and other major outboard brands.
- Fiberglass Repairs Fiberglass repair services for boat hulls and components, addressing damage from collisions, wear, and environmental exposure.
- Metal Fabrication Custom metal fabrication services for boat modifications, repairs, and custom installations, performed in-house.
- Launching and Hauling Professional boat launching and hauling services to transport vessels safely in and out of the water, available at Nauset Marine facilities.
- Seasonal Boat Storage Seasonal boat storage service allowing customers to securely store their vessels during off-seasons at Nauset Marine facilities.
- Custom Vinyl Graphics and Boat Lettering Custom vinyl graphics and boat lettering services for personalization, branding, and identification of watercraft.
- Marina and Slip Rentals Full-service marina facilities including dockage, utilities, and amenities for boats of various sizes, with operations at the East Marina on Pleasant Bay and other locations.
- Marine Store and Parts Department On-site retail marine store and parts department selling boat parts, marine supplies, and accessories to support service and customer self-maintenance, located at 45 Rt 6A.
Companies that use Nauset Marine
Customer profileSegments2 records
Ideal customer profiles2 records
Nauset Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nauset Marine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Boston WhalercoreAuthorized dealer for Boston Whaler boats - 'The Unsinkable Legend'. Nauset Marine sells new Boston Whaler models from their manufacturer showroom.
- RobalocoreAuthorized dealer for Robalo premium fishing boats. Nauset Marine sells new Robalo models and maintains current boat inventory.
- NavancoreAuthorized dealer for Navan boats including S30 and C30 models powered by Mercury engines with innovative T-step hull design.
- MercurycoreAuthorized dealer for Mercury outboard motors including Verado, SeaPro, Pro XS, Racing, Fourstroke, and Avator electric lines. Offers 62 outboard models, 18 stern-drive models, 6 jet models, and 5 inboard models.
- Yamaha OutboardscoreAuthorized dealer for Yamaha outboard motors. Offers 37 outboard-4s models, 5 jet models, and 1 outboard model ranging from 25HP to 450HP.
- Burr Bros. BoatsminorNauset Marine operates sales operations at Burr Bros. Boats location in Marion, MA, extending their sales footprint through this partnership.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Nauset Marine competitors and assessment
Company assessmentBroad incumbents
- West Marine: Large national marine retail chain selling parts, accessories, apparel, and boating supplies across hundreds of locations. Comparable to the marine store/parts and accessories retail component of Nauset Marine's business, though broader and non-regional in scope.
- Overtons: Major multi-channel retailer of boats, marine parts, and accessories. Directly comparable to the marine parts/accessories retail component of Nauset Marine's business.
Regional players
- Burr Bros. Boats: Marion, MA boat dealer and marina operator; already in a direct mutual partnership with Nauset Marine (Nauset Marine operates sales inside the Burr Bros. location). Direct regional peer in the same Massachusetts market.
- Russo Marine: Long-established recreational boat and engine dealer in the Northeast/Massachusetts area, offering new and brokerage boats, service, parts, and storage. Closest regional operating peer to Nauset Marine in terms of geography, multi-brand showroom model, and full-service offerings.
- Cape Cod Boatworks: Regional Cape Cod boat service, repair, and storage operation. Directly comparable to Nauset Marine's service department, fiberglass repair, metal fabrication, and seasonal storage offerings in the same geography.
- Hyannis Marina: Cape Cod marina and boat services operator with slip rentals, fuel, and boat services. Comparable to Nauset Marine's marina operations and seasonal storage offering in the same regional market.
Direct peers
- MarineMax: The largest publicly-traded recreational boat and yacht dealer in the U.S., operating multi-brand showrooms, service, and marina facilities across geographies. Directly comparable to Nauset Marine's business model of authorized multi-brand boat and engine retail with full-service capabilities.
Others
- Boat Trader (Boats Group): Boats Group's flagship online boat marketplace platform and parent entity of Nauset Marine. Comparable as an ecosystem participant — Nauset Marine's parent operates the platform that lists competing dealers' inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nauset Marine social profiles
Digital presenceNauset Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nauset Marine leadership team
Management profileNumber of profiles
Profiles1 record
Nauset Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nauset Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nauset Marine
What does Nauset Marine do?
Nauset Marine is a multi-brand marine dealership that sells new boats (Boston Whaler, Robalo, Navan) and outboard engines (Mercury, Yamaha, including the Avator electric line) through physical showrooms in Massachusetts. It also operates a full-service department, parts department, marine store, marina with seasonal storage, and specialized services such as outboard service, fiberglass repairs, metal fabrication, launching/hauling, and custom vinyl graphics.
Is Nauset Marine a public or private company?
Nauset Marine is a private company. It is classified as corporate owned and is currently operating.
When was Nauset Marine founded?
Nauset Marine was founded in 1961. It employs 11 to 50 people.
Where is Nauset Marine based?
Nauset Marine is headquartered in Orleans, United States, in the North America region.
How does Nauset Marine make money?
Six revenue lines are on record. New Boat Sales are the primary driver. The others are boat Engine Sales, marine Service & Repairs, marina Operations, marine Store & Parts and seasonal Storage.
Who are Nauset Marine's main competitors?
Broad incumbents on record are West Marine and Overtons. Regional players are Burr Bros. Boats, Russo Marine, Cape Cod Boatworks and Hyannis Marina. MarineMax is listed as a direct peer. Boat Trader (Boats Group) is listed as an others.
Does Nauset Marine have an API?
No public API is recorded for Nauset Marine.
What industry is Nauset Marine in?
Nauset Marine's product category is Marine Dealership and Boat Sales. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAI, Docking, Anchoring & Mooring Equipment Retail. Its NAICS code is 441222 and its SIC code is 3730.