Fabrique
Fabrique stenugnsbageri is a Swedish artisanal stone-oven bakery chain operating 20+ retail stores in Stockholm plus locations in London and New York, selling hand-crafted sourdough bread, rye bread, buns, pastries, and gift cards directly to individual consumers via walk-in, order-and-collect, and local delivery.
- Company typePrivate
- Founded2008
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Fabrique firmographics
Firmographics- Name
- Fabrique
- Legal name
- Fabrique stenugnsbageri
- Website
- https://fabrique.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fabrique stenugnsbageri is a Swedish artisanal stone-oven bakery chain operating 20+ retail stores in Stockholm plus locations in London and New York, selling hand-crafted sourdough bread, rye bread, buns, pastries, and gift cards directly to individual consumers via walk-in, order-and-collect, and local delivery.
- Ownership category
- akta.pro rank
Fabrique industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)
- akta.pro secondary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Fabrique is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices22 records
Markets served
Fabrique business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Sales: Direct retail sales of freshly baked bread, pastries, buns, and other baked goods to consumers in-store. Customers can also order for pickup or delivery to their door.
- Gift Cards: Sale of gift cards offering recipients access to fresh bread and coffee, representing pre-paid future revenue.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Fabrique product offering
Product offeringCore offering
Fabrique is a Swedish artisanal bakery chain that hand-crafts and sells stone-oven baked sourdough bread, rye bread, buns, and pastries made from fresh, natural ingredients using traditional methods. It operates more than 20 physical retail bakery locations in Stockholm, plus international stores in London and New York, and supplements in-store retail with gift cards and a Stockholm same-day order / next-day pickup or door-delivery service.
Product overview
Fabrique is a Swedish artisanal bakery offering hand-crafted stone oven-baked products including sourdough bread, rye bread, buns, and pastries. The company operates a unified retail offering centered on fresh, natural ingredients and traditional baking methods. The product portfolio includes the core baked goods (available at 20+ Stockholm locations), gift cards, and an order-and-delivery service. Fabrique serves breakfast, lunch, and fika (coffee break) from early morning to late afternoon across its locations in Stockholm, London, and New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Stone Oven Baked Bread and Pastries Hand-crafted sourdough bread, rye bread, buns, and pastries baked in stone ovens using fresh, natural ingredients and traditional methods, sold to walk-in consumers across Fabrique's bakery locations in Stockholm, London, and New York.
- Gift Cards (Presentkort) Prepaid gift cards that recipients can redeem at Fabrique bakeries for fresh bread, coffee, or other baked goods.
- Order and Delivery Service Online ordering service for Stockholm customers that allows same-day order placement with next-day pickup at a local Fabrique bakery or delivery directly to the customer's door.
Companies that use Fabrique
Customer profileSegments1 record
Ideal customer profiles1 record
Fabrique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fabrique partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fabrique competitors and assessment
Company assessmentEmerging players
- Dominique Ansel Bakery: Premium New York artisan bakery and patisserie with strong brand identity around craft and innovation. Comparable in premium positioning and presence in Fabrique's New York market.
- Bröd & Salt: Swedish sourdough specialist bakery with a similar craft, heritage-grain focus. A more niche and emerging player in the same Swedish market as Fabrique, competing for the same artisan-bread consumer.
Direct peers
- Maison Kayser: French artisan bakery chain founded on traditional stone-oven baking and sourdough expertise, with international expansion into the US and Asia. Highly comparable to Fabrique in craft heritage, product mix, and multi-market growth strategy.
- Levain Bakery: New York-based artisan bakery chain known for craft cookies and baked goods with multiple Manhattan locations. Directly comparable as a city-based artisan bakery chain in one of Fabrique's international markets.
- Gail's Artisan Bakery: UK-based artisan bakery chain with a comparable craft positioning and rapid London expansion. Both brands emphasize sourdough, heritage grains, and a neighborhood-cafe hybrid model, and both target premium urban consumers in major European capitals.
Regional players
- Tössebageriet: Established Swedish bakery chain with multiple Stockholm locations offering traditional Swedish pastries and breads. Directly competes with Fabrique in the Stockholm market and shares the city's fika culture positioning.
- Brød & Co: Norwegian artisan bakery chain with stone-oven baked sourdough and pastries. Operates a similar craft model in a neighboring Scandinavian market, providing a useful regional comparison for Scandinavian bakery economics.
Broad incumbents
- Le Pain Quotidien: International bakery-café chain offering organic artisan bread and breakfast/lunch fare in a similar sit-down format. While broader in menu and more mature in scale, it overlaps with Fabrique's positioning and customer occasion.
- Paul Bakery: Established French bakery chain with global presence in Europe, the Middle East, and Asia. Overlaps with Fabrique on premium artisan positioning and chain-style operations, but operates at significantly larger scale and broader menu.
- St. Pierre Group: UK-based bakery manufacturer with branded bread, rolls, and pastries in retail and foodservice channels. Operates at significantly larger scale but provides relevant comparison for bakery chain economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fabrique social profiles
Digital presenceFabrique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabrique leadership team
Management profileNumber of profiles
Profiles2 records
Fabrique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabrique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabrique
What does Fabrique do?
Fabrique is a Swedish artisanal bakery chain that hand-crafts and sells stone-oven baked sourdough bread, rye bread, buns, and pastries made from fresh, natural ingredients using traditional methods. It operates more than 20 physical retail bakery locations in Stockholm, plus international stores in London and New York, and supplements in-store retail with gift cards and a Stockholm same-day order / next-day pickup or door-delivery service.
Is Fabrique a public or private company?
Fabrique is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fabrique founded?
Fabrique was founded in 2008. It employs 51 to 100 people.
Where is Fabrique based?
Fabrique is headquartered in Stockholm, Sweden, in the Europe region.
How does Fabrique make money?
Two revenue lines are on record. Retail Bakery Sales are the primary driver. The others are gift Cards.
Who are Fabrique's main competitors?
Emerging players on record are Dominique Ansel Bakery and Bröd & Salt. Direct peers are Maison Kayser, Levain Bakery and Gail's Artisan Bakery. Regional players are Tössebageriet and Brød & Co. Broad incumbents are Le Pain Quotidien, Paul Bakery and St. Pierre Group.
Does Fabrique have an API?
No public API is recorded for Fabrique.
What industry is Fabrique in?
Fabrique's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 2050.