Los Nogales

What Los Nogales does

Los Nogales is a private real estate development firm headquartered in Tijuana, Mexico, that markets a single sustainable master-planned mixed-use community. The company's core offering, branded as "Plan Maestro" (Master Plan), subdivides the development into seven pre-entitled land-use categories — Comercial/Mixto Alta Intensidad (commercial/high-intensity mixed-use), Mixto/Servicios (services and multi-purpose), Salud/Hospitales (healthcare and hospitals), Educación y Tecnología (education and technology), Cívico/Cultural (civic and cultural), Habitacional (residential), and Parques/Espacios Públicos (parks and public spaces). Each category has a dedicated page on the company website presenting pre-zoned parcels with approved land-use designations. The underlying "technology" is the planning and entitlement framework rather than software: pre-approved land uses, integrated infrastructure coordination, and a master-plan design that reduces permitting timelines for downstream developers.

The business model is direct sale or lease of land parcels to developers. Revenue is generated through one-time parcel transactions across multiple permitted uses, with quote-based pricing determined by parcel size, permitted intensity, location within the master plan, and development timeline. The stated contract cadence is multi-year. The go-to-market motion is direct-to-developer: the website serves as both the marketing surface and lead-capture mechanism, with a contact form routing developer inquiries (name, email, intended land-use category) to a sales representative. Customer segmentation is vertical-driven, targeting six distinct developer types: commercial real estate developers, healthcare facility developers, educational/technology institutions, civic/cultural organizations, residential developers, and parks/public-space developers — each mapped to a corresponding land-use zone. The company has between 11 and 50 employees, an undisclosed ownership structure, no disclosed funding rounds, no management team listed publicly, no announced partnerships, and no certifications. The website copyright dates to 2022.

Marketing positioning is anchored to an "Explosión Demográfica" (demographic explosion) thesis, framing the project within a high-population-growth area. The website is built on Goaddy's website-builder platform, with no proprietary technology, app, API, or integrations disclosed. There is no evidence of completed land transactions, signed anchor tenants, or third-party validation beyond the company's own marketing copy.

Name

Los Nogales

Website

https://losnogales.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Los Nogales is a Tijuana-based private real estate developer selling pre-entitled land parcels within a single master-planned sustainable mixed-use community, targeting commercial, healthcare, education, civic, and residential developers across seven designated land-use zones.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Master-planned communities
• Mixed-use development
• Land parcel sales
• Real estate development
• Sustainable urban planning

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Land parcel sales and leasing: Revenue generated through the sale or lease of land parcels to developers for various permitted uses including commercial, mixed-use, healthcare, education, civic/cultural, residential, and parks/open spaces. The master plan structure allows for different intensity levels of development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Los Nogales is a real estate development project offering a sustainable master-planned mixed-use community in Tijuana, Mexico. The company sells or leases pre-entitled land parcels to developers across seven designated land use categories: commercial/high-intensity mixed-use, mixed-use/services, healthcare/hospitals, education and technology, civic/cultural, residential, and parks/public open spaces. Its core deliverable is the Plan Maestro (Master Plan), a coordinated development framework with green areas and open public spaces.

Product overview

Los Nogales is a master plan development project offering a unified sustainable mixed-use development platform. The core offering is the Plan Maestro (Master Plan), which provides designated land areas for developers across multiple land use categories: Comercial/Mixto Alta Intensidad (commercial/high-intensity mixed-use), Mixto/Servicios (mixed-use/services), Salud/Hospitales (healthcare), Educación y Tecnología (education and technology), Cívico/Cultural (civic and cultural), Habitacional (residential), and Parques/Espacios Públicos (parks and public spaces). The project positions itself as an integrated development with green areas and open spaces, targeting developers and businesses seeking various land use designations.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Maestro (Master Plan) A sustainable master plan for mixed-use development offering land areas for developers with various land use designations including Mixed, Commercial, Education, Health, Civic and Cultural zones, with green areas and open spaces.
• Comercial/Mixto Alta Intensidad (Commercial/High-Intensity Mixed-Use Land) Commercial land use category designated for high-intensity mixed-use development and commercial services, offered to developers seeking entitled parcels for commercial retail and service projects.
• Mixto/Servicios (Mixed-Use/Services Land) Mixed-use land category designated for services and multi-purpose development, offered to developers seeking entitled parcels for service-oriented and multi-purpose facilities.
• Salud/Hospitales (Healthcare/Hospitals Land) Land designated for hospitals and healthcare clinics within the master plan, offered to healthcare developers and medical facility builders seeking pre-zoned medical land.
• Educación y Tecnología (Education and Technology Land) Land designated for educational facilities and technology development within the master plan, offered to universities, technical institutes, and technology companies seeking campus or facility sites.
• Cívico/Cultural (Civic/Cultural Land) Land designated for civic and cultural facilities and activities within the master plan, offered to organizations developing civic infrastructure, cultural venues, and community facilities.
• Habitacional (Residential Land) Residential land use category within the master plan development, offered to developers building housing and multi-family residential communities.
• Parques/Espacios Públicos (Parks/Public Open Spaces Land) Parks and public open spaces designated within the master plan with green areas and open public spaces, offered to developers and municipalities for green space and public realm development.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Vinte: Mexican sustainable homebuilder operating master-planned communities with ESG framing. Closely aligned with Los Nogales' sustainability positioning and mixed-use master-plan model.
• Vesta: Mexican real estate developer focused on master-planned industrial parks and build-to-suit facilities. Comparable as a land subdivider targeting institutional end-users in Mexican growth corridors.
• Cadu: Mexican homebuilder developing master-planned communities in growth regions. Comparable in land development, entitlement strategy, and segment targeting.
• Desarrolladora ARA: Mexican homebuilder with vertically-integrated master-planned community operations. Comparable as a residential developer targeting middle-income segments within planned developments.

Broad incumbents

• Fibra Macquarie: Mexican REIT with industrial and retail assets. Comparable as a large-scale institutional real estate vehicle operating in Mexico, though focused on income-producing assets.
• Lennar: Largest US homebuilder with deep master-planned community operations across mixed-use product. Comparable in master-planned model and entitlement-to-development workflow.
• DR Horton: Largest US homebuilder by volume, with active master-planned community operations. Comparable as a high-volume residential land developer operating in growth corridors.
• Toll Brothers: US luxury homebuilder with extensive master-planned community operations. Comparable in master-planned mixed-use development model, though operating in a different geography at much larger scale.
• Fibra Uno: Largest Mexican REIT with diversified industrial, retail, and office assets. Relevant as a large institutional Mexican real estate platform, though investment-focused rather than greenfield land development.
• PulteGroup: US homebuilder with master-planned community exposure. Comparable as a large incumbent in planned mixed-use development, though US-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Nogales