American Property Management

What American Property Management does

American Property Management (dba APM Properties) is a privately held single-family residential property management and leasing company founded in 1984 and headquartered in San Ramon, California, with a second office in Danville. The company exclusively serves property owners and tenants in the Danville and San Ramon submarkets of Contra Costa County, providing end-to-end services including tenant placement, rent collection, maintenance coordination, 24-hour emergency response, computerized accounting, monthly/annual owner statements, and eviction handling. APM does not operate an in-house maintenance division, positioning itself as a conflict-free third-party manager for individual and mid-market landlords.

The firm's operating technology stack is built on the third-party AppFolio property management platform, which delivers an online owner portal (historical statements, work orders, invoices, annual cash flow summaries), an online tenant maintenance request system, electronic ACH rent payments, digital document archival, online rental applications, and multi-site vacancy marketing across Zillow, Trulia, HotPads, Zumper, Realtor.com and 12+ additional rental listing sites. Tenant screening combines a direct Experian credit bureau integration with employment verification, landlord reference cross-checking, and property tax record matching; pet screening is handled through PetScreening.com. The broker of record is Walter M. Welti (California DRE license #01272605, past president of the local NARPM chapter), with Brenda Welti serving as leasing agent.

APM's revenue model rests on three streams: a recurring monthly management fee of 6% of collected rent (with a $150 monthly minimum), a one-time leasing fee equal to one-half of one month's rent (with a $1,500 minimum) charged only on new tenant placements, and a $40 per-applicant processing fee. The company absorbs advertising and internet marketing costs, charges no lease renewal fees, and offers a 3-month money-back satisfaction guarantee. Marketing is concentrated on the company website, Google Reviews, NARPM and California Apartment Association memberships, and broad listing-site distribution; no enterprise or institutional landlord customers are identified, and the customer base is a long tail of individual and mid-market single-family owners in a single submarket.

Name

American Property Management

Legal name

American Property Management

Website

https://apmproperties.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

American Property Management is a privately held, single-family residential property management and leasing firm founded in 1984, serving individual and mid-market landlords and tenants exclusively in Danville and San Ramon, California, on the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential property management
• Single-family rental leasing
• Tenant screening services
• Rent collection services
• Property maintenance coordination

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Management Fees: Monthly management fee charged as 6% of the monthly rent collected, with a $150 monthly minimum. This is the primary recurring revenue stream.
2. Leasing Fees: One-time fee charged when finding a new tenant to rent a property. Fee is one-half of one month's rent with $1,500 minimum. Company absorbs all advertising and internet marketing expenses.
3. Application Fees: Processing fee of $40 per adult applicant for rental applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

American Property Management provides full-service residential property management and leasing for single-family rental homes in Danville and San Ramon, California. Core services for property owners include tenant screening with Experian-integrated credit checks, rent collection with electronic ACH disbursement, 24-hour emergency maintenance coordination, eviction services, computerized monthly accounting, and annual cash flow reporting. For tenants, the company offers professionally managed rental homes with online rental applications, electronic rent payment, and an online maintenance request system, marketed across Zillow, Trulia, Realtor.com, Apartments.com, and a dozen additional rental listing platforms.

Product overview

American Property Management offers a unified property management and leasing service for single-family rental homes in Danville and San Ramon, CA, built around a web-based technology stack centered on the AppFolio property management platform. The core offering combines professional leasing and management services (tenant screening, rent collection, maintenance coordination, 24-hour emergency response, eviction services, and computerized accounting) with a suite of technology-enabled client portals including the AppFolio Owner Portal, an online tenant maintenance request system, electronic rent payment via ACH, and multi-site property listing distribution across major rental portals. These digital tools are integrated into the service rather than sold as separate modules, supporting the end-to-end landlord-tenant lifecycle from listing through move-out.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Residential Property Management

Quantifiable outcome

• Most repairs scheduled within 1 business day
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Association of Residential Property Managers (NARPM)coreOthersProfessional membership organization. APM is a member and their broker, Walter M. Welti, is a past president and active member of the local chapter. Members subscribe to NARPM Code of Ethics and Standards of Professionalism.
• California Apartment AssociationcoreOthersProfessional membership organization for apartment industry. APM maintains membership for industry networking and professional development.
• Multiple Listing Service (MLS)minorOthersReal estate listing service used for property listings and market visibility.
• AppFoliocoreTechnology or IntegrationProperty management software platform used for owner portal, tenant portal, online payments (ACH), work order management, rental applications, and digital document archival. Web-based system for property and accounting management.
• Zillow, Trulia, HotPads, Zumper, Realtor.com (Rental Listing Platforms)coreChannel Partner/ Reseller/ DistributorMajor online rental listing platforms where APM distributes their rental property listings. Properties appear on numerous websites including Zillow, Trulia, HotPads, Zumper, Realtor.com, Lovely, Homes.com, SnapRent, RentalHunt, MyNewPlace, Apartments.com, RentalSource, RentFocus, Rentler, ClassifiedAds, Apartment List, and RentBits.
• Experian Credit BureaucoreTechnology or IntegrationDirect computer connection to Experian credit reporting service for immediate credit reports on rental applicants. Part of thorough tenant screening process.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• FirstService Residential: Large North American residential property manager (HOA, condo, multifamily). Comparable as a broad incumbent in residential property management with similar owner-paid recurring-fee economics.
• Lincoln Property Company: National residential and commercial property management and real estate services firm. Comparable as a broad incumbent offering overlapping residential management services alongside a larger diversified portfolio.
• Greystar Real Estate Partners: Largest U.S. residential property manager (predominantly multifamily). Comparable as a broad incumbent in residential property management; sets the upper-bound benchmark for scale and technology sophistication that local SFR managers must compete against.

Emerging players

• Hemlane: Tech-enabled property management platform targeting individual SFR and small-portfolio landlords with software plus on-demand local agent support. Comparable as an emerging player attacking the same individual-landlord segment with a lower-touch model.
• Avail (by Realtor.com / Move, Inc.): Software platform for landlords to self-manage listings, applications, screening, and rent collection. Comparable as an emerging tech-enabled option for landlords weighing 'self-manage vs. hire APM' decisions.

Direct peers

• Castle Management: Residential property manager specializing in single-family rentals in Northern California. Closely comparable regional peer with similar SFR focus, landlord customer base, and local-market specialization thesis.
• Property Management Inc. (PMI): Franchise of independent residential property management firms serving SFR and small multifamily owners with subscription-based management fees. Directly comparable in business model, target customer (individual/investor landlords), and recurring-fee structure.
• Real Property Management (RPM): National franchise network of residential property managers focused on single-family and small multifamily rentals. Most directly comparable to APM as both serve individual landlords of SFR portfolios using similar technology stacks and recurring management-fee models.

Regional players

• East Bay Property Management: Regional residential property manager focused on the East Bay / Contra Costa County area. Comparable geographic-adjacent peer serving the same landlord demographic around APM's core market.

Others

• AppFolio: Property management software platform that APM itself uses for its core operating stack. Relevant as the enabling technology vendor whose roadmap and pricing directly shape APM's unit economics and service capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apmproperties
• Facebookfacebook.com/apmproperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Property Management