REIFF Technical Products

What REIFF Technical Products does

REIFF Technical Products (REIFF Technische Produkte) is a German specialist industrial distributor (Produktionsverbindungshandel) headquartered in Reutlingen and legally organized under ERIKS Deutschland GmbH, following its acquisition by the European industrial distribution group ERIKS. The company was founded in 1910 and operates as a B2B supplier of more than 80,000 technical products across at least 15 categories, including drive technology, sealing technology, rubber technology, plastics technology, linear technology, profile technology, hose and fitting technology, noise protection, vibration technology, rolling and sliding bearing technology, tools, standard elements, chemically-technical products, occupational safety, and operational equipment. Distribution combines an automated small-parts warehouse and logistics center in Reutlingen, a wholly-owned procurement subsidiary in Shanghai, and a Chemnitz branch focused on individual solutions and small-series assembly (producing items such as INGUN contact cleaning mats and custom plastic stand knobs for Minimax). REIFF differentiates on manufacturer-independent technical consulting delivered by in-house engineers, application technicians, and constructors, short replenishment times via global supplier networks, ISO 9001:2015 and ISO 14001:2015 certifications, and full-lifecycle ownership of customer components — including consignment warehouse and quality control duties — for enterprise clients such as MACK Rides, Alber, MEPA, Minimax, and INGUN.

The company operates a sales-led go-to-market with dedicated account managers and application engineers serving industrial customers and world-market leaders, supplemented by a B2B online shop (shop.reiff-tp.de) that allows registered business customers to transact without a minimum order value. Revenue is generated through one-off product sales (rather than subscriptions or licensing) and complemented by services such as processing, supply/dropship, technical consulting and development, procurement, and digital e-services. Long-tenured multi-year partnerships — for example roughly 15 years with MACK Rides and over 10 years with MEPA — anchor the enterprise book, while the ERIKS acquisition provides access to a broader European product portfolio and infrastructure for cross-selling.

Name

REIFF Technical Products

Legal name

ERIKS Deutschland GmbH

Website

https://reiff-tp.de

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

251–500 employees

Short description

REIFF Technical Products is a German specialist B2B industrial distributor (Produktionsverbindungshandel) selling 80,000+ technical products across 15 categories to industrial manufacturers and world-market leaders, combining direct sales, engineering consulting, and a B2B online shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (B2B): REIFF generates revenue through the sale of technical industrial products across 15 product categories, serving industrial customers, world-market leaders, and manufacturing companies. Products are sold directly via account managers and through the B2B online shop (shop.reiff-tp.de), with no minimum order value in the online channel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

REIFF Technical Products is a German industrial distributor (Produktionsverbindungshandel) supplying more than 80,000 technical products across 15 product categories — including drive technology, sealing technology, rubber technology, plastic technology, linear technology, vibration technology, hose and fitting technology, and rolling/sliding bearings — to industrial manufacturers. The company offers manufacturer-independent technical consulting, custom development, procurement, processing, and supply services, including a B2B online shop and an automated small parts warehouse. The REIFF-Gruppe is now part of ERIKS Deutschland GmbH.

Product overview

REIFF Technische Produkte is a leading industrial distributor (Produktionsverbindungshandel) specializing in technical products for industrial applications. The company offers over 80,000 products across 14 main product categories including drive technology, sealing technology, rubber technology, plastic technology, hose and fitting technology, vibration technology, and more. The portfolio operates as a unified B2B distribution platform with an integrated online shop (shop.reiff-tp.de) and complementary service offerings including technical consulting, procurement services, custom development, and processing/machining capabilities. The core offering combines broad product availability through the e-commerce platform with expert technical consultation and individualized solutions for specific customer applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Drive Technology (Antriebstechnik)

Quantifiable outcome

• Over 80,000 technical products available directly from inventory
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ERIKScoreOthersThe REIFF-Gruppe has been acquired by ERIKS. This acquisition opens new possibilities for innovation and growth within the ERIKS group. For customers, this means continued individualized service and deep technical know-how from REIFF, now combined with ERIKS' Europe-wide leading product portfolio, modern services, and powerful infrastructure.
• Alber GmbHcoreStrategic or Co-development PartnerMulti-year partnership where REIFF holds overall responsibility for the central motorized drive wheel of Alber's viamobil electric wheelchair add-on drive, including procurement coordination, quality control, logistics, and consignment warehouse services. REIFF was involved in developing the predecessor model and remains the key partner for component development and sourcing.
• MACK RidescoreStrategic or Co-development PartnerPartnership spanning approximately 15 years. REIFF supplies precision components including cell rubber bands, stop buffers, parabolic buffers, and Schwingmetallpuffer for water coaster boats and launched/mega coasters. Products delivered to both Waldkirch (development and design) and Herbolzheim (final assembly).
• MEPA – Pauli und Menden GmbHcoreStrategic or Co-development PartnerOver 10-year partnership supplying custom sealing rings for toilet systems. REIFF provides non-standard, customer-specific products for wastewater pipe connections and inlet pipe internal seals, replacing previous standard parts with tailored solutions.
• MinimaxminorStrategic or Co-development PartnerREIFF developed and delivered series-ready plastic stand knobs for fire extinguishers including fully automated assembly. Despite plastic supply crisis, REIFF delivered from order to series production in 3.5 months using a European manufacturing partner.
• INGUNminorStrategic or Co-development PartnerProduction partnership where INGUN's contact cleaning mat production was transferred to REIFF's Chemnitz branch in 2021. REIFF optimized the entire production process including mold design, mixing ratios, and process parameters, delivering improved quality and freeing INGUN to focus on core competencies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ERIKS: ERIKS is REIFF's parent company and a major European industrial products distributor with a broad portfolio including sealing, rubber, plastic, and flow control products. Direct overlap with REIFF's product categories but at much larger European scale and broader category coverage.
• Festo: Festo is a German global player in pneumatic and electrical automation technology. Overlaps with REIFF in linear technology, hose and fitting technology, and pneumatic components, but operates as a manufacturer rather than distributor, representing adjacent competition.
• Sonepar: Sonepar is a French-based global family-owned distributor of electrical products, solutions, and related services. Similar B2B distribution model and European footprint to REIFF, though focused on electrical products rather than general industrial supplies and components.
• Grainger: W.W. Grainger is a leading North American distributor of industrial supplies, MRO equipment, and related services. Highly comparable business model with broad product portfolio serving industrial customers, with similar emphasis on broad SKU availability and digital ordering capabilities.
• MSC Industrial: MSC Industrial is a large North American distributor of metalworking and industrial maintenance, repair, and operations (MRO) products. Similar B2B industrial distribution model to REIFF with broad product portfolio serving industrial customers, though operating in different geography.
• Rexel: Rexel is a French-based global distributor of electrical, lighting, security, and energy management products for residential, commercial, and industrial markets. Comparable B2B distribution model but focused specifically on electrical products rather than REIFF's broader industrial supply focus.

Emerging players

• Heinrich Kipp Werk: Heinrich Kipp Werk is a German manufacturer of standard elements (handles, knobs, levers, clamping elements) that overlaps with REIFF's Normelemente product category. Direct product category competitor in standard machine elements, but operates as a manufacturer rather than distributor.

Regional players

• Haberkorn: Haberkorn is an Austrian technical trading company specializing in industrial supplies, technical rubber products, and workplace safety. Comparable to REIFF in industrial distribution model, primarily serving Austria and neighboring DACH markets rather than competing directly in REIFF's German core.

Direct peers

• Würth: Würth is a German-based global market leader in the trade of fastening and assembly materials, tools, and industrial supplies. Direct comparison to REIFF's industrial distribution model in Germany, though Würth has a much larger global footprint and focuses more on trade/craft customers.
• Hoffmann Group: Hoffmann Group is a German-based supplier of quality tools, workshop equipment, and industrial supplies. Strong direct overlap with REIFF in industrial distribution, particularly in the tools product category, and comparable B2B model serving industrial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIFF Technical Products