Megatrend Poslovna Rjesenja

Name

Megatrend Poslovna Rjesenja

Legal name

MEGATREND POSLOVNA RJEŠENJA d.o.o. za informatička poslovna rješenja

Website

https://megatrend.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Enterprise AI & Data Analytics Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Enterprise AI solutions
• Business intelligence services
• Custom software development
• Virtual assistant solutions
• AI consulting services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Project-based custom application development including web applications, mobile apps, Robotic Process Automation scripts, automated web scraping, and web service integration. Revenue recognized on a per-project basis with engagements sourced through direct sales, partner referrals, and events.
2. IBM and Oracle Technology Implementation: Implementation and resale of IBM technology solutions (Watson, Cloud Pak for Data, Cognos Analytics, SPSS, Storwize, Spectrum Storage) and Oracle technology solutions. Revenue derived from software licensing, implementation services, and ongoing support contracts.
3. Hospitality Insights Platform: SaaS-style platform subscription for the hospitality industry covering guest satisfaction surveys, operational checks, and analytics reporting. Delivered with online and offline work modes and API integration options for PMS and booking systems.
4. AI and Data Science Consulting: Consulting engagements focused on artificial intelligence applications, predictive analytics, and data management. Delivered alongside technology implementations or as standalone advisory projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Megatrend Poslovna Rjesenja is a Croatian IT services and software company that delivers artificial intelligence solutions, database management systems, and enterprise software solutions. It builds proprietary AI products (such as Hospitality Insights, Virtual Assistant, PhisHRban, and Retail Store Item Detection), develops custom software applications, and implements IBM and Oracle enterprise technology platforms for clients across hospitality, government, retail, and financial services sectors.

Product overview

Megatrend Poslovna Rješenja is an IT services and business solutions company offering a portfolio of AI-powered products and custom software development. Core products include Hospitality Insights (guest satisfaction and operational management platform), Virtual Assistant (Watson-based chatbot for Croatian/English), PhisHRban (phishing detection using NLP), and Retail Store Item Detection (computer vision for retail). The company also provides custom application development, web scraping services, Business Intelligence solutions using IBM technologies, and organizes the annual Power of Data conference. Technologies include IBM Cloud Pak for Data, IBM Watson, Neo4j, and SQream for data analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Hospitality Insights: Platform for hospitality industry providing guest satisfaction surveys, operational checks, and smart analytics and reporting.
• PhisHRban
• Power of Data

Products and services

• Hospitality Insights SaaS business intelligence platform for hotels and tourist camps that aggregates data from booking systems, property management systems, and other sources to provide performance dashboards, predictive analytics, and competitive benchmarking.
• Virtual Assistant (Watson) AI-powered virtual assistant solution built on IBM Watson for Croatian language that helps organisations automate customer support and internal knowledge access through natural-language conversation.
• PhisHRban AI-based phishing detection tool that uses natural language processing and machine learning to identify fraudulent and malicious emails, specifically designed for Croatian-language content.
• Retail Store Item Detection Computer vision solution that uses image recognition to automatically detect, classify, and monitor products on retail store shelves, supporting inventory management and planogram compliance.
• Custom Application Development Custom software development service designing and building bespoke enterprise applications, integrations, and IT solutions tailored to client business requirements.
• Business Intelligence Solutions (IBM) End-to-end IBM BI solution implementation including IBM Cloud Pak for Data, Cognos Analytics, and Watson Studio for enterprise data integration, reporting, and advanced analytics.
• Insurance Industry Data Solutions Data management, analytics, and database administration services for insurance companies, including Oracle Exadata-based data warehousing implementations.
• IBM Technology Implementation Services Consulting and integration services for IBM enterprise technology portfolio, including IBM Watson, Power Systems, SPSS, and analytics platforms delivered as an IBM Platinum Business Partner.

Quantifiable outcome

• A virtual assistant for APIS IT was designed to speed up customer support, enable constant availability, ensure consistency in responses, and reduce costs.
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• APIS ITcoreStrategic or Co-development Partner · 1 January 2022Megatrend collaborated with APIS IT (a Croatian government IT company) to develop a virtual AI tax advisor – a virtual assistant designed to speed up customer support, enable constant availability, ensure consistency in responses, and reduce costs. Experts from both companies worked on the development, addressing challenges of adapting the chatbot to the Croatian language.
• SONO ITminorStrategic or Co-development Partner · 1 January 2022Megatrend and SONO IT jointly developed an application for digitalization of operational tasks in retail, enabling employees to complete tasks and surveys, measuring branch productivity, and providing smart reports for management decision-making.
• Faculty of Electrical Engineering and Computing (FER), University of ZagrebcoreStrategic or Co-development Partner · 1 January 2022Megatrend partnered with FER Zagreb on AI research projects including computer vision for retail shelf monitoring (visual recognition of products, shelves, empty spaces, price tags) using deep neural networks. Ph.D. students and faculty researchers collaborated with Megatrend's engineering team. Partner Robert Jambrečić (Machine Learning Engineer, Cloudonia/Megatrend group) leads the project integration and deployment.
• CroAI (Croatian AI Association)minorOthers · 1 January 2022CroAI organizes the annual AI2Future conference, Croatia's leading AI industry event. Megatrend participates as a lecturer and presenter. CroAI published the AI Landscape 3.0 survey of the AI scene in Croatia.
• Hotel Operations Weekend (HOW) FestivalminorGTM or Marketing Partner · 1 January 2022Megatrend was a general partner of the Hotel Operations Weekend 2022 festival in Opatija, the only European conference on hotel operations, which gathers over 500 participants annually. The partnership promoted the Hospitality Insights solution to hoteliers and hospitality managers.
• Best Stay EventminorGTM or Marketing Partner · 1 January 2022Megatrend participated as a presenter at Best Stay, the leading hospitality conference in Croatia. Samanta Macan from Mon Perin presented a case study on using Hospitality Insights. The three-day conference brought together managers from Croatian and international hotel chains.
• Lider MagazineminorGTM or Marketing Partner · 1 May 2019Co-organized the 'Power of Data 2019' conference with business magazine Lider, which attracted 170 participants and positioned Megatrend as a thought leader in AI and data solutions.
• IBM CorporationcoreTechnology or Integration · 1 January 2017Megatrend is a Platinum IBM Business Partner, the highest partnership level in the IBM channel. The company resells and implements the full IBM technology stack including Watson (AI/virtual assistants), Cloud Pak for Data, Cognos Analytics, SPSS, Storwize, Spectrum Storage, and IBM Automation Software. IBM competencies include Expert level in Data Science and Business Analytics and Hybrid Data Management, Specialist level in Storage Systems, Server Systems, Predictive Analytics, and Unified Governance and Integration. IBM experts regularly co-present at Megatrend's Power of Data conferences.
• IBM Watson Build ChallengeminorGTM or Marketing Partner · 1 January 2017Megatrend was selected in phase two of IBM's Watson Build challenge to develop 'Frida – Free Time Assistant', a cognitive business solution using IBM Watson APIs on IBM Cloud to provide travelers and local users with personalized recommendations on local attractions.
• IT Carinthia / Austrian Trade DepartmentminorGTM or Marketing Partner · 1 October 2015Megatrend participated in B2B Matchmaking events at IT Carinthia fair in Klagenfurt, Austria, meeting IT companies from Austria, Italy, Slovenia, Germany, Poland, Romania, Slovakia, Serbia, and other Central and Southeastern European countries to exchange experiences and establish regional contacts.
• Oracle CorporationcoreTechnology or Integration · 1 August 2015Megatrend acquired Oracle Gold Partner status in August 2015, expanding its solutions portfolio to include Oracle technology offerings. The company also became a member of the Croatian Oracle Users Association (HrOUG). Oracle solutions are offered to clients as part of Megatrend's enterprise technology portfolio.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sedam IT: Croatian IT services and consulting firm with similar size and a comparable mix of enterprise software implementation, data/analytics, and public-sector work.
• King ICT: One of the largest Croatian IT companies, delivering systems integration, software solutions, and managed services to enterprise and public-sector clients across the region.
• TrustYou: Hospitality-focused guest-feedback and reputation analytics platform — the most direct global comparable to Megatrend's Hospitality Insights product in terms of functionality and target buyer.
• Span: Croatian-headquartered IT services and infrastructure provider serving enterprise customers across the CEE/SEE region with comparable size and a similar partner/reseller orientation.
• IN2: Croatian IT services and systems-integration firm operating in similar enterprise verticals with comparable project-based and consulting offerings across the Adria region.
• Comping: Croatian IT services company that acquired Megatrend's Data Target spin-off in 2021, with comparable enterprise IT services and systems integration offerings in the Croatian market.
• Shiji ReviewPro: Hotel online reputation management and guest-experience analytics SaaS serving global hotel chains; directly comparable to Hospitality Insights on product functionality and customer profile.

Broad incumbents

• IBM: Megatrend's primary technology partner; IBM offers overlapping data, AI, and analytics capabilities as part of a much broader portfolio and could compete directly with Megatrend's services on large enterprise accounts.
• Oracle: Gold Partner technology ecosystem; Oracle offers its own database, analytics, and cloud services that overlap with parts of Megatrend's implementation and consulting practice.
• Asseco Central Europe: Large CEE-focused IT services and software group with operations in Croatia and the broader region; competes for similar enterprise and public-sector digital-transformation engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWXkuCxfX3kbpsNTi2Lk_oA
• LinkedInlinkedin.com/company/megatrend-poslovna-rjesenja
• Facebookfacebook.com/mprdoo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megatrend Poslovna Rjesenja