DayMark Safety Systems
DayMark Safety Systems supplies specialty food safety labels, compliance products, and a MenuCommand digital platform (MenuPilot, MenuChex) to foodservice operators across the US, Canada, and UK.
- Company typePrivate
- Founded2000
- HeadquartersBowling Green, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What DayMark Safety Systems does
DayMark Safety Systems is a private US-based supplier of food safety products, labels, and digital compliance tools serving the foodservice industry, headquartered in Bowling Green, Ohio and operating as a subsidiary of CMC Group Inc. The company's portfolio combines a deep line of specialty physical products—including DissolveMark biodegradable food rotation labels, TamperSeal tamper-evident delivery labels, CoolMark, DuraMark, ToughMark, MoveMark, ReMark, RinseMark, and TherMark labels, plus date coders, allergen labels, thermometers, dishwasher temp labels, anti-fatigue mats, first aid kits compliant with OSHA and ANSI/ISEA Z308.1-2021, and employee-safety items (burn/cut protection, gloves). Its core product origins date to the 1996 launch of Dissolve-A-Way labels.
Since 2016, DayMark has expanded into a software-enabled food safety platform: MenuCommand is the central cloud hub, with MenuPilot managing shelf life, nutritional, and allergen data and MenuChex digitizing food-safety checks and HACCP documentation. The REV716 Bluetooth thermometer (introduced 2017) integrates hardware-driven temperature capture into the platform, and a 2024 partnership with JRI added a 24/7 sensor-based Temp Monitoring and Food Checks Solution accessible via MenuPilot, MenuCommand, or as a standalone.
The company sells through US and Canadian direct sales plus e-commerce, and entered the UK in 2024 through a master distributor (Retail Packaging Solutions Ltd) and a dedicated UK website. Revenue is generated from physical product sales (labels, safety products, hardware) and software-platform subscriptions; pricing is not publicly disclosed and free online demos are offered for the Temp Monitoring solution. Following a 2025 CEO transition to Jeff Cowan (succeeding Todd Pugh), DayMark continues to operate with 101-250 employees across US, Canada, and the UK, and has scheduled presence at NRA Show 2026 and NACS Show 2026.
DayMark Safety Systems firmographics
Firmographics- Name
- DayMark Safety Systems
- Legal name
- DayMark Safety Systems
- Website
- https://daymark.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DayMark Safety Systems supplies specialty food safety labels, compliance products, and a MenuCommand digital platform (MenuPilot, MenuChex) to foodservice operators across the US, Canada, and UK.
- Ownership category
- akta.pro rank
DayMark Safety Systems industry classification
Industry- Product category
- Foodservice Safety Products and Labeling
- NAICS
- Special Food Services (7223)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Ingredient & Sub-Ingredient Label Claim Verification (incl. compound ingredients) (AFALAHAC)
- akta.pro secondary industries
- Cold Chain & Temperature Excursion Verification (Loggers, Validation) (AFALAGAH), Paper-Based Foodservice Packaging (Cups, Lids, Trays, Takeout Containers) (IMALACAJ)
Keywords
Where DayMark Safety Systems is headquartered
LocationHeadquarters
- HQ city
- Bowling Green
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DayMark Safety Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Software Platform Subscriptions: MenuCommand cloud platform, MenuPilot, and MenuChex offered as digital solutions, likely with subscription or licensing components for restaurant operators managing multiple locations
- Hardware Sales: Sale of temperature monitoring sensors and REV716 Bluetooth thermometer for automated temperature monitoring in foodservice environments
- Physical Safety Products: Sale of labeling systems (date coders, allergen labels, DissolveMark, TamperSeal, DuraMark, etc.), facility safety products, employee safety equipment, temperature safety products, and food preparation supplies
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
DayMark Safety Systems product offering
Product offeringCore offering
DayMark Safety Systems manufactures and sells Federal Food Code-compliant food safety labels (DissolveMark, TamperSeal, CoolMark, DuraMark, TherMark, MoveMark, and others), facility and employee safety products, and temperature-safety devices for the foodservice industry. The company also operates the MenuCommand cloud platform with MenuPilot and MenuChex applications, plus a HACCP-compliant Temp Monitoring and Food Checks Solution, providing automated digital food safety, allergen, and compliance management to restaurant operators across multiple locations.
Product overview
DayMark Safety Systems offers a dual portfolio combining traditional physical safety products with a modern digital ecosystem. The core offering consists of comprehensive food labeling systems (TamperSeal™, DissolveMark®, Date Coders, Allergen Labels, CoolMark™, TherMark™, DuraMark™, ToughMark™, MoveMark™, ReMark™, RinseMark™) designed for Federal Food Code compliance, along with facility safety (Anti-Fatigue Mats, First Aid), employee safety (Burn/Cut Protection, Disposable Gloves), and temperature safety products. The digital ecosystem is anchored by the MenuCommand® cloud platform, with MenuPilot® for managing shelf life, nutritional info, and allergen data, and MenuChex™ for digitizing food-safety checks, HACCP documentation, and compliance recordkeeping. The Temp Monitoring and Food Checks Solution (developed with JRI) provides 24/7 automated temperature monitoring accessible through the platform or as standalone. This platform-plus-modules architecture enables restaurant operators to manage food safety and compliance across multiple locations while reducing dependence on manual pen-and-paper processes.
Differentiator
Problem solved
Functional benefit
Brands
- MenuCommand: Cloud platform for restaurant food safety, compliance, and kitchen workflow management across multiple locations.
- MenuPilot
- MenuChex
- SafetyApplied
Products and services
- MenuCommand Platform
Companies that use DayMark Safety Systems
Customer profileSegments1 record
Ideal customer profiles2 records
DayMark Safety Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
DayMark Safety Systems partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- JRIcoreDayMark, in partnership with JRI, launched the DayMark Temp Monitoring and Food Checks Solution - a HACCP-compliant food safety management and temperature monitoring system. The solution offers 24/7 automated monitoring through sensors and an online dashboard, accessible via DayMark's MenuPilot platform, MenuCommand portal, or as a standalone product.
- Retail Packaging Solutions LtdcoreMaster Distributor for DayMark products in the United Kingdom, located at Orchard Way, Calladine Business Park, Sutton in Ashfield, Nottinghamshire NG17 1JU. Provides local sales and support for UK customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
DayMark Safety Systems competitors and assessment
Company assessmentDirect peers
- SmartSense by Carrier: Carrier-owned IoT platform providing 24/7 temperature monitoring, HACCP digital logs, and food safety compliance dashboards for grocers, restaurants, and foodservice operators. Directly comparable in hardware-plus-cloud architecture, automation of manual checks, and multi-location compliance use cases.
- Testo: Global manufacturer of professional temperature measurement instruments, including Bluetooth probes and data loggers that compete with DayMark's REV716 thermometer and Temp Monitoring solution in commercial kitchens and HACCP environments.
- ComplianceMate by Middleby: Closest direct competitor: offers digital food safety checklists, HACCP recordkeeping, and IoT temperature monitoring for restaurant and foodservice operators. Overlaps with MenuChex and Temp Monitoring on workflow automation, sensor integration, and HACCP documentation for multi-unit operators.
- Restaurant Technologies: Provides kitchen safety, automation, and operational solutions to multi-unit restaurant operators. Comparable as a vendor of integrated safety/automation products targeting the same foodservice buyer and emphasizing labor savings and regulatory compliance across chains.
Others
- JRI: French manufacturer of temperature sensors, loggers, and monitoring solutions; listed here as DayMark's technology partner for the Temp Monitoring and Food Checks Solution. Directly comparable hardware and IoT platforms compete for the same food safety monitoring buyers.
Emerging players
- Hygiena: Specialty provider of food safety testing, sanitation monitoring, and environmental hygiene solutions, including ATP swab systems used in commercial kitchens. Overlaps with DayMark at the compliance/monitoring intersection even though primary modality (testing) differs from DayMark's labeling and software-led approach.
Broad incumbents
- Avery Dennison: Global manufacturer of pressure-sensitive labels and packaging materials. Relevant comparator for DayMark's physical label portfolio across foodservice and food-related applications, with a much larger manufacturing footprint and broader distribution.
- Ecolab: Large diversified incumbent in food safety, sanitation, and hygiene for foodservice and food processing. Competes with DayMark at the broader food safety and compliance level across restaurant chains, with materially greater resources and an established enterprise sales motion.
- Brady Corporation: Manufacturer of identification, safety, and labeling solutions including food rotation and compliance labels. Overlaps with DayMark's core labeling product lines (date coding, durable/tamper-evident labels) and serves similar foodservice and food processing customers.
- Stericycle: Provides regulated compliance, waste management, and information services including food safety recall and traceability offerings. Adjacent competitor for compliance-driven software and outsourced services sold to multi-location operators and food businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DayMark Safety Systems social profiles
Digital presenceDayMark Safety Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
DayMark Safety Systems leadership team
Management profileNumber of profiles
Profiles1 record
DayMark Safety Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DayMark Safety Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DayMark Safety Systems
What does DayMark Safety Systems do?
DayMark Safety Systems manufactures and sells Federal Food Code-compliant food safety labels (DissolveMark, TamperSeal, CoolMark, DuraMark, TherMark, MoveMark, and others), facility and employee safety products, and temperature-safety devices for the foodservice industry. The company also operates the MenuCommand cloud platform with MenuPilot and MenuChex applications, plus a HACCP-compliant Temp Monitoring and Food Checks Solution, providing automated digital food safety, allergen, and compliance management to restaurant operators across multiple locations.
Is DayMark Safety Systems a public or private company?
DayMark Safety Systems is a private company. It is classified as corporate owned and is currently operating.
When was DayMark Safety Systems founded?
DayMark Safety Systems was founded in 2000. It employs 101 to 250 people.
Where is DayMark Safety Systems based?
DayMark Safety Systems is headquartered in Bowling Green, United States, in the North America region.
How does DayMark Safety Systems make money?
Three revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are hardware Sales and physical Safety Products.
Who are DayMark Safety Systems's main competitors?
Direct peers on record are SmartSense by Carrier, Testo, ComplianceMate by Middleby and Restaurant Technologies. JRI is listed as an others. Hygiena is listed as an emerging player. Broad incumbents are Avery Dennison, Ecolab, Brady Corporation and Stericycle.
Does DayMark Safety Systems have an API?
No public API is recorded for DayMark Safety Systems.
What industry is DayMark Safety Systems in?
DayMark Safety Systems's product category is Foodservice Safety Products and Labeling. Its primary akta.pro industry code is AFALAHAC, Ingredient & Sub-Ingredient Label Claim Verification (incl. compound ingredients), with a secondary code of AFALAGAH, Cold Chain & Temperature Excursion Verification (Loggers, Validation). Its NAICS code is 7223 and its SIC code is 2000.