What Backorder does

Backorder is a privately held web agency and digital communication firm headquartered in Naples, Italy, operating continuously since 2004 with a 1-10 employee footprint and no external funding. The firm delivers fully custom website design and development, e-commerce platform implementation (WooCommerce, PrestaShop, Shopify), SEO strategy, digital design/UX, branding, social media management, copywriting, and business consulting for Italian businesses, professionals, and brands. Projects are built from scratch with no templates; technology stacks are selected per client requirements rather than applied uniformly. The company claims 500+ completed projects and 22+ years of continuous operation, with named clients spanning e-commerce (Napolimania, Il Tarì), solar energy (TVP Solar), healthcare (FadFarma, Farmacia Assistita), non-profit (Fondazione Ezio De Felice), and utilities (Veritas).

The technology stack is composed of industry-standard open-source and commercial tools: React and Next.js for frontend (with server-side rendering or static generation chosen per project), WordPress as the primary CMS, GSAP/ScrollTrigger/Lenis for animation and smooth scroll, and Google Analytics 4, Google Tag Manager, and Google Search Console as standard analytics integrations. A proprietary SEO monitoring app integrated with Google Search Console is used internally to track keyword rankings and detect visibility changes across client projects. The firm has also begun architecting client sites to be comprehensible by AI-driven search systems (Google AI Overviews, generative search), treating AI visibility as a downstream consequence of solid information architecture rather than a separate optimization layer.

The business model is project-based, quote-driven, and domestic to Italy. Revenue streams combine one-time custom builds with recurring SEO and social media retainers and project-based consulting engagements. Distribution is entirely direct: prospective clients initiate contact via the website (Demo CTA), phone (+39 081 5455801), or email, followed by a consultation and custom proposal. The company is sole-founder-led by Stefano De Palma, who has operated in the IT sector since 1987, and shows no evidence of institutional investment, funding rounds, acquisitions, or international expansion. Geographic footprint is limited to Italy, with concentration in Southern Italy and a claimed broader European reach via domestic clients.

Name

Backorder

Legal name

Backorder

Website

https://backorder.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Backorder is a privately held Naples-based Italian web agency founded in 2004 that delivers fully custom website design, e-commerce platforms, SEO, branding, social media, and business consulting to Italian SMBs and mid-market companies, operating without external funding at a 1-10 employee scale.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Business Support Services (5614)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

Keywords

• Web development services
• E-commerce platform development
• Digital marketing agency
• SEO consulting services
• Brand identity design

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Custom Web Design & Development: Backorder designs and develops custom websites and e-commerce platforms from scratch without templates. Projects are custom-built, with pricing based on project scope, complexity, and requirements. This is a one-time project revenue model with potential for ongoing maintenance contracts.
2. Digital Strategy & SEO Services: Ongoing SEO strategy, content optimization, and digital positioning services are offered as retainer or project-based engagements, providing recurring revenue potential.
3. Social Media & Advertising Management: Social media management, content creation (Reel, video, motion graphics), and paid advertising campaigns (Google & Meta Ads) are managed as ongoing service retainers.
4. Business Consulting & CRM Implementation: Corporate consulting including CRM systems, management software implementation, integrations, and operational restructuring. Offered as project-based or advisory retainer engagements.
5. Brand & Visual Identity: Brand identity, visual design, visual content production, and offline campaign materials are delivered as project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Backorder is a full-service Italian web agency that designs and builds custom websites, e-commerce platforms, and digital ecosystems from scratch without templates, using technologies selected per project (React/Next.js, WordPress, WooCommerce, PrestaShop, Shopify). Its offering integrates strategy, UX design, SEO, copywriting, branding, social media management, and business consulting into a single engagement designed to deliver measurable digital growth for Italian businesses, professionals, and brands.

Product overview

Backorder is a full-service web agency and communication firm based in Naples, Italy, founded in 2004. The offering is structured as a portfolio of integrated professional services rather than a single software product: it encompasses Web Agency (custom website design and development), E-commerce (platform design using WooCommerce, PrestaShop, or Shopify), Digital Design and UX, SEO e Posizionamento, Brand & Visual Identity, Social Network marketing, Copywriting, and Consulenza Aziendale. Services are designed to be complementary — communication strategy feeds into branding, which informs web design and e-commerce, all supported by SEO and copywriting. Backorder acts as a single interlocutor delivering integrated digital ecosystems aligned with client business objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Agency (Custom Website Design & Development) Custom website design and development from architecture to launch for Italian businesses, professionals, and brands. Projects are built from scratch without templates, using technologies chosen based on client requirements, and cover informational sites, portals, and custom web applications with integrated analytics and SEO from day one.
• E-commerce Platform Development Professional e-commerce platform design and development built as an integrated digital system for retailers and brands. Platforms (WooCommerce, PrestaShop, or Shopify) are selected based on catalog complexity, transaction volume, and business model, and include UX, SEO, conversion optimization, and payment integrations.
• Communication Agency (Strategic Communication Consulting) Strategic communication consulting covering market analysis, competitor assessment, and brand positioning for Italian businesses and brands. Defines the brand's messaging architecture, target audience, and channel strategy before selecting execution channels.
• Digital Design (UX Design) UX design and digital interface experiences including scrolltelling, motion design, and interactive web experiences. Two design lines are offered: high-impact dynamic experiences with advanced motion, and functional interfaces optimized for daily management and content growth.
• SEO and Search Engine Positioning SEO and search engine positioning service for Italian businesses, including a proprietary SEO App integrated with Google Search Console for monitoring keyword rankings, detecting ranking changes, and identifying improvement opportunities. SEO is treated as a project component from the architecture phase rather than retrofitted at the end.
• Brand & Visual Identity Visual identity design including brand design, visual content production, and offline campaign materials. Builds coherent visual systems (colors, typography, composition, graphic language) aligned with brand positioning for cross-media consistency.
• Social Media Marketing & Advertising Social media marketing covering video and motion graphics (Reels), editorial planning, profile management, and paid campaigns (Google & Meta Ads). Full-service social strategy from content creation to performance optimization for Italian and international brands.
• Copywriting Professional copywriting for digital formats including web copy, landing pages, and product descriptions. Develops coherent voice, editorial structure, and persuasive text aligned with design and digital strategy.
• Business Consulting (CRM, Management Software, Operational Advisory) Business consulting including CRM design, business management software (gestionali) implementation, and management coaching. Focuses on organizational structure, KPI design, internal process analysis, and operational decision support for Italian companies.

Quantifiable outcome

• 500+ projects completed since 2004
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationBackorder uses WooCommerce as a recommended e-commerce platform for projects requiring tight integration with editorial content, broad storytelling, and SEO strategies. Particularly suited to projects needing flexibility, agile management, and integration with the broader digital ecosystem.
• PrestaShopcoreTechnology or IntegrationBackorder recommends PrestaShop for more complex e-commerce projects with extended catalogs, structured sales logic, and requirements for greater operational control. Suitable for projects managing variants, articulated categories, shipping, promotions, and scalability.
• ShopifycoreTechnology or IntegrationBackorder implements Shopify for businesses and professionals seeking effective online sales with autonomy. Offers advanced tools for product management, payments, and logistics within an integrated native ecosystem. Described as scalable and customizable.
• WordPresscoreTechnology or IntegrationWordPress is used for sites requiring editorial management capabilities. Each installation is configured and optimized based on the client's specific needs, delivered documented and ready for autonomous management.
• Google Analytics 4coreTechnology or IntegrationEvery project includes GA4 setup with custom event tracking, installed and configured from launch day as part of the standard project deliverable. Tracks traffic, sessions, and user behavior for performance measurement.
• Google Tag ManagercoreTechnology or IntegrationGoogle Tag Manager is integrated into every project for centralized script management, with tags activated in compliance with user consent choices. Supports Google Consent Mode v2 implementation.
• Google Search ConsolecoreTechnology or IntegrationGoogle Search Console is connected for ongoing organic visibility monitoring. Backorder also developed a proprietary SEO App integrated with Search Console to track keyword rankings and identify improvement opportunities.
• React / Next.jscoreTechnology or IntegrationFrontend developed using React and Next.js with server-side rendering or static generation chosen per project. These are the primary frontend technologies used for custom web development.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SEOninja: SEOninja is a specialized Italian SEO agency offering positioning and search optimization services. Comparable to Backorder's SEO offering but narrower in scope (no web dev or branding), representing a specialized competitor within Backorder's broader service portfolio.
• Yakkyofy: Yakkyofy is an Italian e-commerce-focused agency offering Shopify development and digital marketing. Comparable in its Shopify implementation and Italian SMB focus, but narrower in scope than Backorder's full-service offering.

Broad incumbents

• Deloitte Digital Italy: Deloitte Digital offers end-to-end digital transformation, including custom web platforms, CRM, and SEO consulting in Italy. Comparable at the consulting-CRM end of Backorder's offering, but at enterprise scale with global delivery capabilities.
• Publicis Groupe Italy: Publicis operates one of Italy's largest agency networks spanning digital, branding, CRM, and consulting. While operating at much larger scale, Publicis Italia competes with Backorder for mid-market and enterprise digital mandates in Italy.
• Jakala: Jakala is a major Italian martech and customer experience company offering digital marketing, CRM, data, and tech services. Comparable in its consulting-CRM-digital offering to Backorder, but at vastly larger scale and with broader geographic reach across Europe.

Direct peers

• MOCA Interactive: MOCA Interactive is an Italian digital agency providing custom web development, e-commerce, branding, and SEO services. Closely matches Backorder's service mix and mid-market Italian target audience, with similar project-based engagement model.
• Wavenet (formerly Mindigital): Wavenet is an Italian digital agency offering web development, e-commerce, SEO, and digital marketing services. Comparable to Backorder in service scope and target segment of Italian SMB and mid-market clients.
• TWT (Reply Group): TWT is an Italian digital agency offering web development, digital marketing, SEO, and branding services. Comparable to Backorder in service portfolio, but operates at significantly larger scale as part of the Reply Group, serving enterprise and mid-market clients across Italy and Europe.
• Conflux: Conflux is an Italian digital transformation agency offering web development, e-commerce, digital marketing, and consulting. Similar integrated service portfolio and Italian mid-market/enterprise customer base as Backorder.

Regional players

• Webranking: Webranking is an Italian digital agency specializing in SEO, web marketing, and custom web development. Like Backorder, it serves Italian businesses with integrated digital strategies and has a similar geographic and SMB-to-mid-market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/Backordersas
• Facebookfacebook.com/backorder.webagency
• LinkedInlinkedin.com/company/backorder-s.a.s.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backorder