What MOCA Interactive does

MOCA Interactive is an Italian full-service digital marketing agency founded in 2004 and headquartered in Treviso. The firm operates under the legal structure Moca Interactive Srl - Unipersonale, subject to direction and coordination by parent company Websolute S.p.A. It is organized around three integrated service pillars: Strategy (e-commerce management, paid media and SEO strategy, Academy and Masterclass training, scenario and competitor analysis, TikTok strategy), Performance (search/video/social advertising and programmatic, experience optimization and A/B testing, UX/UI design and copywriting, email marketing, SEO onsite and offsite, digital creative production and landing pages), and Data & Tech (marketing automation, ESP/CDP, data strategy and tracking, data analytics and visualization, adtech).

The agency's core technology stack integrates 20+ advertising platforms (Google, Meta, TikTok, Microsoft, Criteo, Netflix, Prime Video, DAZN), 15+ ESP/CDP/martech tools (Sales Manago, HubSpot, Mailchimp, Klaviyo, Brevo, Omnisend, Connectif, Clerk.io), and a proprietary AI-powered SEO platform that combines third-party data sources (Semrush, Seozoom, Ahrefs, Majestic, SimilarWeb, Serper) with OpenAI and Claude AI for workflow automation and AI-assisted competitor analysis.

MOCA's revenue model is built on three streams: (1) agency management fees for professional services, explicitly decoupled from media spend and quoted per project scope; (2) martech tool resale with implementation and ongoing assistance across 15+ ESP/CDP platforms; and (3) Academy and Masterclass training programs. The go-to-market is sales-led, targeting primarily enterprise and mid-market Italian brands (Eurospin, Smeg, Bauli, Mapei, Canon, Greenpeace, Vittoria Assicurazioni, Randstad, Under Armour, Citizen, SodaStream, Findomestic, Scavolini, Calligaris) with selective international expansion into the USA and Portugal. Over 200 clients are served by a team of 51-100, anchored by 30+ verticalized campaign managers. MOCA is a Google Premier Partner (top 3% EMEA), the first Italian Meta Business Partner case study, a TikTok Shop Partner, and a Microsoft Advertising Partner.

Name

MOCA Interactive

Legal name

Moca Interactive Srl – Unipersonale

Website

https://mocainteractive.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

MOCA Interactive is an Italian full-service digital marketing agency founded in 2004 in Treviso, serving over 200 enterprise and mid-market clients across Strategy, Performance, and Data & Tech service pillars, with flagship-tier Google Premier and Meta Business Partner status.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Digital marketing agency
• Performance marketing services
• Search engine optimization
• Conversion rate optimization
• Marketing automation services

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency management fees (professional services): Retainer/management fees for strategy, campaign management, SEO, content, UX/UI design, CRO, email marketing, automation, and data/analytics services. The agency explicitly states its fee is not based on a percentage of media spend ("Nessuna percentuale sul media"), positioning it as fee-based consulting.
2. Martech tool resale (software selection, implementation, assistance): Moca is an official reseller of principal martech tools for performance marketing, offering software selection, implementation, and ongoing assistance to integrate them into client processes.
3. Academy and Masterclass training programs: Customized training and workshop programs delivered in-person, online, or hybrid to client internal teams, generating an additional professional services revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

MOCA Interactive is a full-service digital marketing agency that plans and executes integrated Strategy, Performance and Data & Tech programs for brands. It sells agency services spanning SEO, paid media and social advertising, email marketing, marketing automation, ESP/CDP selection and implementation, CRO/A/B testing, UX/UI design, e-commerce management, scenario/competitor analysis, and customized training, supported by a proprietary AI-powered SEO tooling platform and martech tool resale.

Product overview

MOCA Interactive is not a single SaaS product but a portfolio-style digital marketing agency built around three interconnected service pillars: Strategy, Performance and Data & Tech. The Strategy pillar covers E-commerce Management, Paid Media e SEO Strategy, Academy e Masterclass, Scenario e Competitor Analysis, and TikTok Strategy. The Performance pillar covers Search/Video/Social Advertising and Programmatic, Experience Optimization and A/B Test, UX/UI Design and Copywriting, Email Marketing, SEO Onsite and Offsite, and Digital Creative Production and Landing Page. The Data & Tech pillar covers Marketing Automation, ESP and CDP, Data Strategy and Tracking, Data Analytics and Visualization, and Adtech. These 16 named offerings are sold individually or combined into integrated growth programs for clients, and are backed by a proprietary AI tooling platform for SEO and by deep partner status with Google Premier, Meta Business, TikTok Shop, Microsoft Advertising and a broad set of martech vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Management Temporary digital store manager service that coordinates site structure, catalogue management, commercial planning and price monitoring with the goal of growing sales and margins over time. Sold to brand owners operating direct e-commerce.
• Paid Media e SEO Strategy Integrated multi-channel planning service that combines paid media and SEO into full-funnel strategies grounded in competitive analysis, search intent and seasonality. Sold to brand and e-commerce clients.
• Academy e Masterclass Bespoke in-company training offering delivered in in-person, online or hybrid formats, covering ADV, CRO, automation and creative topics to upskill internal marketing teams. Sold to client marketing departments.
• Scenario e Competitor Analysis Market and competitor intelligence service that maps competitors' organic, paid, UX, e-commerce and loyalty strategies, enriched with AI-assisted SERP analysis and international expansion insights. Sold to brand owners and marketing leaders.
• TikTok Strategy End-to-end TikTok advertising service covering strategy, native content, full-funnel media planning on TikTok Ads Manager, and continuous measurement, run by certified TikTok Buyer specialists. Sold to brand owners seeking TikTok-driven growth.
• Search, Video, Social Advertising e Programmatic Large-scale digital advertising service delivered by 30+ campaign managers across Google, Meta, TikTok, Microsoft, Netflix, Prime Video, DAZN, Criteo and Smartly for awareness through retention. Sold to enterprise, mid-market and B2B clients.
• Experience Optimization e A/B Test Conversion research and experimentation service combining heatmaps, session recordings, surveys, usability testing and A/B tests via Hotjar, Mouseflow, VWO and Convert. Sold to e-commerce and lead-generation clients.
• UX/UI Design e Copywriting Data-driven UX/UI and copywriting service that restructures information architecture, redesigns interfaces and rewrites micro-copy to convert, with accessibility built into every deliverable. Sold to brand owners and e-commerce operators.
• Email Marketing End-to-end email marketing service spanning template design, copywriting, database segmentation, editorial calendar planning and iterative optimisation across Mailchimp, Klaviyo, ActiveCampaign, Brevo, MailUp, Magnews and Omnisend. Sold to e-commerce and B2C clients.
• SEO Onsite e Offsite Full-stack SEO service covering technical audits, content, site architecture, link building, digital PR and international SEO across Shopify, Magento, WordPress and PrestaShop, supported by a proprietary AI tooling platform. Sold to brand and e-commerce clients.
• Digital Creative Production e Landing Page Data-driven creative and landing page production service that designs ads, videos and landing pages, then iteratively A/B tests and optimises them to maximise campaign ROI. Sold to brand owners running paid media campaigns.
• Marketing Automation Multichannel marketing automation service combining lead capture, email/SMS/WhatsApp/web flows and behavioural segmentation across Sales Manago, Connectif, HubSpot, Clerk.io and supporting tools. Sold to e-commerce and B2B clients.
• ESP e CDP Vendor-agnostic software selection and implementation service for Email Service Providers and Customer Data Platforms across 15+ platforms, with GDPR-compliant integrations. Sold to clients needing martech platform selection and onboarding.
• Data Strategy e Tracking Data strategy, cookieless tracking implementation and tag management service that builds integrated, privacy-safe measurement foundations across a client's marketing stack. Sold to clients needing privacy-first measurement.
• Data Analytics e Visualization Data analytics and dashboarding service that makes client data accessible and visualisable to support evidence-based marketing decisions. Sold to clients needing marketing analytics and reporting.
• Adtech Adtech consulting and implementation service covering programmatic, ad-serving and ad-ops tooling to complement paid media buying. Sold to clients operating large paid media programs.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration57 records

AI capability7 records

Feature4 records

Partnerships

53 partnerships are on record, tiered flagship, core and standard.

• GoogleflagshipStrategic or Co-development PartnerMoca is a certified Google Premier Partner, placing it in the top 3% of EMEA Google Partner agencies. The partnership provides direct contacts, dedicated support, training, beta tools, and access to programs like Google Igap. Google is Moca's most prominent platform partner and is referenced across multiple service pages.
• Meta (Facebook)flagshipStrategic or Co-development PartnerMoca is the first Italian agency included as a case study in the Meta Business Partner program. The partnership covers campaign management and provides direct contacts, training, and exclusive tooling.
• TikTokcoreTechnology or IntegrationMoca is a TikTok Shop partner for 2026 and operates a dedicated Social Media Advertising team with certified TikTok Buyer specialists. The agency offers full-funnel TikTok Advertising strategy including TikTok Shop.
• Microsoft AdvertisingcoreTechnology or IntegrationMoca is a Microsoft Advertising partner for 2026, enabling B2B lead generation and visibility campaigns (case study: Mapei Microsoft Ads).
• CriteocoreTechnology or IntegrationMoca is a Criteo Premium Partner for 2025, supporting retargeting and commerce media buying.
• SemrushcoreTechnology or IntegrationMoca is a Semrush partner agency for 2025, providing SEO analysis capabilities.
• Sales ManagocoreTechnology or IntegrationMoca is a Sales Manago partner for 2025, supporting marketing automation and CDP implementations.
• HotjarstandardTechnology or IntegrationMoca is a Hotjar referral partner for 2025, supporting user behavior analysis for CRO.
• VWOstandardTechnology or IntegrationMoca is a VWO partner for 2025, supporting A/B testing and CRO.
• ChannablestandardTechnology or IntegrationMoca is a Channable Gold Partner for 2026, supporting feed management for e-commerce clients.
• MailchimpstandardTechnology or IntegrationMoca is a Mailchimp partner for 2025, supporting email marketing campaigns and automations.
• KlaviyostandardTechnology or IntegrationMoca is a Klaviyo partner for 2025, supporting e-commerce email and SMS automation.
• Clerk.iostandardTechnology or IntegrationMoca uses Clerk.io for on-site search and personalization within e-commerce management.
• Convert.comstandardTechnology or IntegrationMoca is a Convert agency partner for 2025, supporting A/B testing and personalization.
• MouseflowstandardTechnology or IntegrationMoca is a Mouseflow partner for 2025, supporting session replay and behavioral analytics for CRO.
• AhrefsstandardTechnology or IntegrationMoca is an Ahrefs partner for 2026, supporting SEO analysis.
• HubSpotstandardTechnology or IntegrationMoca is a HubSpot partner for 2025, supporting CRM and inbound marketing automation.
• ConnectifstandardTechnology or IntegrationMoca uses Connectif as a marketing automation platform partner for e-commerce personalization.
• BrevostandardTechnology or IntegrationMoca is a Brevo partner for 2025, supporting email marketing and automation.
• OmnisendstandardTechnology or IntegrationMoca is an Omnisend partner for 2026, supporting email/SMS automation.
• MailupstandardTechnology or IntegrationMoca is a Mailup partner, supporting email marketing campaigns.
• Active CampaignstandardTechnology or IntegrationMoca is an Active Campaign partner, supporting email automation and CRM.
• MagnewsstandardTechnology or IntegrationMoca is a Magnews partner for 2025, supporting email marketing campaigns.
• ZapierstandardTechnology or IntegrationMoca is a Zapier partner for 2025, supporting automation integrations.
• OptinMonsterstandardTechnology or IntegrationMoca uses OptinMonster for lead capture in marketing automation flows.
• RFM CubestandardTechnology or IntegrationMoca uses RFM Cube for customer segmentation analytics (case study: Val d'Oca).
• Text YessstandardTechnology or IntegrationMoca is a Text Yess partner for 2025.
• QaplàstandardTechnology or IntegrationMoca is a Qaplà partner for 2025, supporting shipping/logistics integrations for e-commerce.
• ElementorstandardTechnology or IntegrationMoca is an Elementor partner for 2025, supporting WordPress page building and landing page design.
• UnbouncestandardTechnology or IntegrationMoca is an Unbounce partner for 2025, supporting landing page creation and conversion optimization.
• SeozoomstandardTechnology or IntegrationMoca is a Seozoom partner for 2025, supporting Italian-market SEO analysis.
• Screaming FrogstandardTechnology or IntegrationMoca uses Screaming Frog as part of its SEO technology stack.
• Majestic SEOstandardTechnology or IntegrationMoca uses Majestic as part of its off-site SEO technology stack.
• SimilarWebstandardTechnology or IntegrationMoca uses SimilarWeb for market and competitor analysis.
• GetfluencestandardTechnology or IntegrationMoca uses Getfluence as a Digital PR/link building platform.
• WhitepressstandardTechnology or IntegrationMoca uses Whitepress as a Digital PR/link building platform.
• IubendastandardTechnology or IntegrationMoca is an Iubenda partner for 2025, supporting privacy/cookie compliance solutions.
• SerperstandardTechnology or IntegrationMoca uses Serper for SERP data extraction in competitor analysis.
• OpenAIstandardTechnology or IntegrationMoca references OpenAI as part of its technology stack for AI-enhanced competitor analysis.
• Claude AI (Anthropic)standardTechnology or IntegrationMoca references Claude AI as part of its technology stack for AI-enhanced competitor analysis.
• Attention InsightstandardTechnology or IntegrationMoca uses Attention Insight as part of its UX and CRO toolkit.
• LyssnastandardTechnology or IntegrationMoca uses Lyssna for user research and usability testing.
• SendviewstandardTechnology or IntegrationMoca uses Sendview as part of its email competitive benchmarking stack.
• FigmastandardTechnology or IntegrationMoca uses Figma for UX/UI design and prototyping.
• IEMstandardTechnology or IntegrationMoca uses IEM as part of its e-commerce management technology stack.
• CompetitoorstandardTechnology or IntegrationMoca uses Competitoor for price monitoring and competitor analysis in e-commerce management.
• CXLstandardImplementation/ SI/ Consulting PartnerMoca is a CXL Partner for 2025, leveraging CXL's conversion optimization training and frameworks for client engagements.
• Websolute S.p.A.flagshipStrategic or Co-development PartnerMoca Interactive Srl – Unipersonale is 'soggetta a direzione e coordinamento di Websolute S.p.A.' (subject to direction and coordination by Websolute S.p.A.), indicating Websolute is Moca's parent/controlling company.
• NetflixstandardTechnology or IntegrationMoca references Netflix as one of the managed platforms for campaign management (e.g., Citizen awareness case study).
• Prime VideostandardTechnology or IntegrationMoca references Prime Video as one of the managed platforms for campaign management.
• DAZNstandardTechnology or IntegrationMoca references DAZN as one of the managed platforms for campaign management.
• SmartlystandardTechnology or IntegrationMoca references Smartly as one of the managed platforms for campaign management.
• Google Analytics 4 (GA4)standardTechnology or IntegrationMoca holds GA4 partner recognition for 2025, supporting analytics implementations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Websolute S.p.A. Italian publicly-listed digital transformation group and controlling parent of MOCA Interactive. Comparable as the parent entity owning Moca and operating complementary digital services across e-commerce, marketing and technology.
• Havas Italy: Global holding company Havas's Italian operations, providing integrated media, creative, performance and healthcare communications. Competes for enterprise Italian marketing mandates similar to Moca's enterprise roster.
• Deloitte Digital: Global digital agency within Deloitte serving enterprise clients on CRM, martech, content and analytics transformation. Comparable on enterprise martech, ESP/CDP selection and data strategy services that Moca also delivers.
• Accenture Song (formerly Accenture Interactive): Global experience agency within Accenture serving enterprise clients with integrated marketing, commerce, design and data services. Comparable as a scaled competitor for large Italian and pan-European enterprise pitches where Moca also competes.
• Publicis Groupe: Global advertising holding company with significant presence in Italy through agencies such as Publicis, Leo Burnett and Saatchi & Saatchi. Competes with Moca for enterprise performance marketing, SEO and martech mandates in the Italian market.

Direct peers

• Webranking: Italian digital marketing agency specialising in SEO, content, paid media and data-driven performance for enterprise clients. Closest Italian pure-play peer to Moca's SEO and performance marketing service line.
• Pomilio Blumm: Italian integrated communication and digital agency with strengths in public-sector and enterprise campaigns, including SEO, paid media and content. Comparable on full-service digital marketing to Italian institutional and enterprise clients.
• Alkemy: Italy-headquartered digital transformation company combining data, technology, design and marketing services for enterprise clients. Closest listed Italian peer to Moca in offering scope, enterprise client base and integrated Strategy/Performance/Data model.
• Different Communication: Italian independent integrated marketing and communication agency serving enterprise and consumer brands across digital, social, content and brand strategy. Direct peer for Italian enterprise marketing mandates.

Regional players

• Triboo: Italian digital commerce and marketing group offering e-commerce management, digital marketing and media services to enterprise clients. Comparable on Italian e-commerce management and digital performance marketing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mocainteractive
• Facebookfacebook.com/mocainteractive
• LinkedInlinkedin.com/company/moca-interactive-srl
• Instagraminstagram.com/mocainteractive
• Xx.com/mocainteractive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOCA Interactive