Asociacion Fintech de Guatemala

What Asociacion Fintech de Guatemala does

Asociación Fintech de Guatemala (operating as Fintech Guatemala) is a private, non-profit industry association headquartered in Guatemala City that functions as the central convening body for Guatemala's digital financial services ecosystem. It aggregates 115 member organizations split between 58 fintech companies (lending, payments, BNPL, digital wallets, Bitcoin/Lightning infrastructure) and 57 strategic partners (commercial banks, payment networks, technology firms, and legal advisors), connecting them with regulators including the Intendencia de Verificación Especial and the Banco de Guatemala. Its core offerings are membership programs (Fintech tier at GTQ 100/month and Strategic Partner tier at GTQ 200/month), a calendar of community events anchored by the annual Guatemala Fintech Day conference (600+ participants), monthly meetups, compliance workshops, and content series such as 'Fintech en 5 Preguntas.' It also distributes the BETO chatbot, a free WhatsApp-based AI tool for financial education and fraud prevention launched in Spanish and K'iche' in February 2026 under a strategic alliance with Swisscontact.

The business model is a recurring subscription dues structure supplemented by event ticket revenue and grant-funded inclusion programs. Beyond dues, the association monetizes its community through paid meetups (Q150), workshops (Q350-Q475), and the flagship Guatemala Fintech Day conference. Its strategic moves in 2025-2026 include a multi-year Swisscontact alliance for the Inclusive Finance Project, expansion of regional partnerships across Mexico, Chile, and Colombia, support for member compliance with the new AML/CFT framework (Decreto 15-2026), and the rollout of consumer-facing financial education tools in indigenous languages through Fundación Génesis Empresarial. Technology is not proprietary to the association — its core platform is a Wix-hosted website and a WhatsApp-deployed chatbot — but it curates and showcases member-built AI capabilities spanning conversational NLP, computer-vision KYC, and predictive credit analytics.

Name

Asociacion Fintech de Guatemala

Legal name

Asociación Fintech de Guatemala

Website

https://guatemalafintech.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociación Fintech de Guatemala is a private industry association headquartered in Guatemala City that convenes 115 fintech companies, banks, payment networks, and regulators to promote digital financial inclusion through membership dues, events, and the BETO financial-education chatbot.

Ownership category

akta.pro rank

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: The association generates revenue through annual membership fees, offering two tiers: Fintech membership at GTQ 100 per month and Strategic Partner membership at GTQ 200 per month. These memberships provide access to networking events, educational resources, and collaborative opportunities within the fintech ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Asociación Fintech de Guatemala is the primary industry association for the Guatemalan fintech ecosystem, offering tiered membership programs (Fintech at GTQ 100/month and Strategic Partner at GTQ 200/month), organizing networking events, educational workshops, and the annual Guatemala Fintech Day conference, and facilitating collaboration between fintech companies, financial institutions, regulators, and investors to promote financial inclusion and innovation.

Product overview

The Asociación Fintech de Guatemala operates as an industry association that brings together fintech companies, financial institutions, technology companies, legal firms, and strategic allies to promote an innovative, responsible, and transparent financial ecosystem. The association offers membership programs (Fintech tier at GTQ 100/month and Strategic Partner tier at GTQ 200/month) and provides a platform for ecosystem collaboration, events, and news. Key offerings include the BETO educational chatbot for financial literacy and fraud prevention. Member companies provide diverse financial services including digital credit (VANA), Buy Now Pay Later (CrediGo), electronic wallets (Akisí), and Bitcoin/Lightning settlement infrastructure (Ibex). The association organizes regular meetups, workshops on compliance and human-centered design, and the annual Fintech Guatemala Day event with 600+ participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Fintech Membership Tier Monthly subscription membership for fintech companies operating in Guatemala, granting access to the association's networking events, educational resources, regulatory dialogues, and visibility within the fintech ecosystem. Priced at GTQ 100 per month.
• Strategic Partner Membership Tier Monthly subscription membership for non-fintech organizations such as banks, technology companies, legal firms, and strategic allies seeking to engage with the fintech ecosystem. Priced at GTQ 200 per month.
• Guatemala Fintech Day Conference Annual flagship conference bringing together 600+ participants from fintech companies, financial institutions, regulators, and investors for a day of keynotes, panels, and networking focused on the Guatemalan and regional fintech ecosystem.
• Monthly Fintech Meetups Recurring monthly in-person meetups hosted at various Guatemala City venues, addressing topics such as fintech innovation, financial inclusion, regulation, and human-centered design, attracting 100+ attendees per event.
• Educational Workshops Paid workshops for members and non-members covering professional development topics including Fintech Compliance and human-centered design, priced between Q350 and Q475.
• BETO (Bot Educativo de Transacciones Online) Chatbot Free AI-powered chatbot available via WhatsApp 24/7 that provides financial education, credit guidance, fraud prevention information, and good practices for informed financial decisions, with content available in Spanish and K'iche'.

Quantifiable outcome

• 68% of adult population banked
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SwisscontactcoreStrategic or Co-development Partner · 8 January 2025Swisscontact and the Fintech Guatemala Association formalized a strategic alliance through a Letter of Understanding (CdE) as part of the Inclusive Finance Project. The collaboration aims to close gaps in access to financial services, especially in rural areas and for vulnerable populations. Key initiatives include the FIID Challenge Fund to attract technological solutions, institutional strengthening, and the development of BETO, a financial education chatbot. The partnership runs through December 2027.
• Guatemala No Se DetieneminorStrategic or Co-development PartnerCollaboration on the Fintech Talent Lab initiative to study talent demand in the Guatemalan fintech ecosystem. The study identifies the most demanded technical profiles, existing training gaps, and opportunities for connecting academia with industry.
• Universidad Francisco MarroquínminorStrategic or Co-development PartnerAcademic institution hosting association events including Meetup Agosto 2026. Partnership provides venue access and supports academic engagement with the fintech ecosystem.
• Innovation & Tech SummitminorGTM or Marketing PartnerNational tech event on February 19, 2026 at Westin Camino Real, Guatemala. Association promotes this event to its network as part of its event calendar for the ecosystem.
• Fintech MéxicominorGTM or Marketing PartnerRegional partnership promoting Mexican fintech events including FTMX Festival and FTMX Week to Guatemalan participants. Cross-border ecosystem collaboration.
• FinteChileminorGTM or Marketing PartnerPartnership with Chilean fintech association for the Chile Fintech Forum event in Santiago. Regional ecosystem collaboration for Latin America.
• Latam Fintech HubminorGTM or Marketing PartnerRegional partnership for Paytech Conf 2026 in Bogotá, Colombia. Association provides promotional support to members.
• Colombia FintechminorGTM or Marketing PartnerPartnership for LATAM Fintech Market event in Barranquilla, Colombia in September 2026.
• FinnovistaminorGTM or Marketing PartnerPartnership for FINNOSUMMIT 2026 in Mexico City. Regional fintech event collaboration.
• Fundación Génesis EmpresarialcoreStrategic or Co-development PartnerKey nonprofit partner for financial inclusion and education initiatives. Joint development of the Digital Financial Education Platform (www.educaciondigital.gt) with 52 courses available in Spanish, Q'eqchi', and Kaqchikel. Partnership includes 632,000 training participations in 2024 and 680,000 by October 2025.
• Intendencia de Verificación Especial (IVE)coreStrategic or Co-development PartnerRegulatory body overseeing anti-money laundering compliance. Association supports members in understanding and implementing regulatory requirements under Decree 15-2026.
• Banca de las Oportunidades (Colombia)minorStrategic or Co-development PartnerColombian public policy initiative focused on financial inclusion invited to share best practices at Meetup Febrero 2026. Model demonstrates how market interventions, technical assistance, and subsidies can bring financial services to traditionally excluded populations.
• Banco MultiMoneyminorStrategic or Co-development PartnerHost of Meetup Noviembre 2025 at Zielo Hotel Hyatt Centric. Partnership for event hosting and collaboration on inclusion agenda.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Asociación Fintech México: Mexican fintech industry association that promotes the FTMX Festival and FTMX Week. Direct peer serving as the primary fintech convening body in Mexico with similar membership model, regulator engagement, and regional LATAM scope.
• Colombia Fintech: Colombian fintech industry association serving as a convening body for fintechs, banks, and regulators. Direct peer given the formal GTM partnership with Asociación Fintech de Guatemala and near-identical membership-based mission across the LATAM region.
• Latam Fintech Hub: Regional LATAM fintech ecosystem organization that co-organizes events like Paytech Conf in Bogotá. Direct peer and active GTM partner of Asociación Fintech de Guatemala, comparable in mission to connect fintech communities across Latin America.
• ABFintechs (Brazil): Brazilian fintech industry association representing one of the largest fintech ecosystems in LATAM. Direct peer operating a comparable association model, though at materially larger scale, making it a useful benchmark for membership economics and regional convening.
• Finnovista: LATAM-focused fintech ecosystem accelerator and event organizer running FINNOSUMMIT. Direct peer and active GTM partner of Asociación Fintech de Guatemala, with overlapping mission of building fintech ecosystems across the region through events and partnerships.
• FinteChile: Chilean fintech industry association organizing the Chile Fintech Forum. Direct peer operating the same association model (membership tiers, events, advocacy) and explicitly partnered with Asociación Fintech de Guatemala for cross-border LATAM ecosystem collaboration.
• Cámara Argentina de Fintech: Argentine fintech industry chamber promoting fintech development and regulatory dialogue. Direct peer operating a similar association structure in a neighboring LATAM market with comparable financial-inclusion challenges and member-driven model.

Broad incumbents

• Innovate Finance: UK-based global fintech industry association representing the UK fintech ecosystem. Comparable as a mature, well-capitalized fintech association operating the same membership and advocacy model, useful as a benchmark for what a scaled association can become.
• Singapore FinTech Association: Singapore's national fintech industry association serving as a convening body for fintechs, banks, and government. Comparable as a leading emerging-market fintech association model with strong regulatory ties, illustrating how an association like Asociación Fintech de Guatemala could scale.
• European Fintech Association: Pan-European fintech industry association representing fintechs across EU member states. Comparable in mission to advocate for fintech-friendly regulation and facilitate cross-border ecosystem collaboration, relevant as a potential institutional peer for benchmarking governance and funding models.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guatefintech
• Instagraminstagram.com/guatefintech
• Xx.com/guatefintech
• Facebookfacebook.com/guatefintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociacion Fintech de Guatemala