DeeMaxx
DeeMaxx Components is a privately held, founder-owned U.S. manufacturer of trailer disc brake systems — kits, calipers, rotors, hubs, and actuators — for axle capacities from 3,500 to 16,000 lbs, sold direct and through 77+ distributors across the US, Canada, Australia, and New Zealand, including a designated U.S. Military account.
- Company typePrivate
- Founded2010
- HeadquartersAledo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
DeeMaxx firmographics
Firmographics- Name
- DeeMaxx
- Legal name
- DeeMaxx Components
- Website
- https://deemaxx.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DeeMaxx Components is a privately held, founder-owned U.S. manufacturer of trailer disc brake systems — kits, calipers, rotors, hubs, and actuators — for axle capacities from 3,500 to 16,000 lbs, sold direct and through 77+ distributors across the US, Canada, Australia, and New Zealand, including a designated U.S. Military account.
- Ownership category
- akta.pro rank
DeeMaxx industry classification
Industry- Product category
- Trailer Disc Brake Systems
- NAICS
- Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340)
- akta.pro primary industry
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)
- akta.pro secondary industry
- Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)
Keywords
Where DeeMaxx is headquartered
LocationHeadquarters
- HQ city
- Aledo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DeeMaxx business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Trailer Disc Brake Components: One-time sale of disc brake kits, calipers, rotors, hubs, brackets, and other trailer brake components. Products sold at various price points from individual components to complete axle kits.
- Trailer Actuators: Sale of brake actuators including EOHA1000, EOHA1600, and related models at price points from $1,406 to $1,856.
- Brake Lines and Accessories: Sale of DOT-compliant brake lines, fittings, and accessories ranging from $6 to $370.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MAXX Coating brake kits - standard corrosion protection |
| Unit Pricing | Pay-as-you-go | Stainless Steel brake kits - premium corrosion resistance |
| Unit Pricing | Pay-as-you-go | Individual Calipers |
| Unit Pricing | Pay-as-you-go | Rotors - various coatings |
| Unit Pricing | Pay-as-you-go | Brake Actuators |
| Unit Pricing | Pay-as-you-go | Brake Lines and Accessories |
| Unit Pricing | Pay-as-you-go | Hubs, Studs & Lugnuts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
DeeMaxx product offering
Product offeringCore offering
DeeMaxx Components manufactures and distributes trailer disc brake systems and supporting components, including complete axle brake kits (DBI and DBSO formats), master conversion kits, calipers, rotors, hubs, brackets, DOT brake lines, and electric-over-hydraulic actuators, across axle capacities from 3,500 lbs to 16,000 lbs. The company sells these products under MAXX coating and premium Stainless Steel finishes through its own e-commerce site, a network of 77+ distributors/installers, and reseller platforms. DeeMaxx is the only brake manufacturer to have passed the SAE J2681 Brake Test satisfactorily and is designated the #1 disc brake for the U.S. Military.
Product overview
DeeMaxx Components manufactures and distributes trailer disc brake systems and components, operating as a single unified product line organized around axle capacity tiers. The core offerings consist of Master Conversion Disc Brake System Kits, Integral Disc Brake Axle Set Kits (DBI), and Slipover Disc Brake Axle Set Kits (DBSO), all available in MAXX coating, stainless steel (SS), and combination finishes. Products span seven axle capacity categories: 3,500 lbs, 6,000 lbs, 7,000 lbs, 8,000 lbs, 10,000 lbs, 12,000 lbs, and 16,000 lbs. Supporting components include rotors, calipers, caliper components, brackets, hubs with studs and lugnuts, brake lines and fittings, electric over hydraulic (EOH) actuators, and Australian-market parts. The company also offers branded merchandise. DeeMaxx serves the U.S. Military and sells through a global network of distributors and installers across North America, Australia, New Zealand, and Canada.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 0.1% warranty claim rate on major components
- +1 more outcomes
Companies that use DeeMaxx
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
DeeMaxx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
DeeMaxx partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Dexter AxlecoreDexter Axle is a major trailer axle manufacturer. DeeMaxx brake products are designed to be compatible with Dexter axles, and Dexter axles are explicitly mentioned as compatible with certain DeeMaxx brake kits (e.g., 12KDL and 16KDL products designed for Dexter axles).
- LippertcoreLippert is a major RV and trailer components manufacturer. DeeMaxx products are designed to be compatible with Lippert axles, with specific product configurations for Lippert axle systems.
- MORrydeminorMORryde is a trailer suspension and components manufacturer. Product search tool includes MORryde as a selectable axle manufacturer for certain 8K axle brake applications.
- TimbrenminorTimbren is a trailer suspension system manufacturer. Product search tool includes Timbren as a selectable axle manufacturer for certain 8K axle brake applications.
- AxisminorAxis is a trailer axle manufacturer. Product search tool includes Axis as a selectable axle manufacturer, and specific DBI-10KAAQ products are designed for Axis axles.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DeeMaxx competitors and assessment
Company assessmentDirect peers
- Demco: Manufactures trailer components including braking, towing, and hitching products. Demco serves the same trailer OEM and aftermarket customer base with comparable product categories.
- MORryde: Trailer suspension and component manufacturer with overlapping distributor and OEM relationships. Listed as a DeeMaxx axle compatibility partner, indicating shared customers and product adjacency in the trailer aftermarket.
- Kodiak: Founded by the same executive (Chuck Deegear) prior to DeeMaxx, Kodiak manufactures trailer disc brakes and is the most direct comparable in product, customer base, and channel. The shared founder lineage makes it the closest peer for technology and market positioning.
- Timbren: Manufactures trailer suspension and related undercarriage components and is referenced as a DeeMaxx compatibility partner. Operates in the same trailer aftermarket with overlapping distributor relationships.
- B&W Trailer Hitches: Manufactures trailer hitches and related towing components for the same trailer/RV aftermarket. Operates in adjacent product categories serving the same distributor network and end customer base.
Others
- etrailer: Largest US online retailer of trailer parts and accessories; both a customer/channel via DeeMaxx's product listing and a competitor in customer mindshare. Provides useful scale and traffic benchmarks for the trailer aftermarket category.
Broad incumbents
- CURT Manufacturing: Major towing and trailer products manufacturer offering hitches, brake controllers, and trailer components. While broader in scope, CURT competes for the same trailer/RV customer wallet and overlapping distribution channels.
- Lippert Components: Dominant supplier of RV and trailer components including axles, brakes, and chassis systems. Lippert's scale and breadth make it both a critical compatibility partner and the most significant broad incumbent in the trailer brake category DeeMaxx serves.
- Dexter Axle: Largest US trailer axle manufacturer and a major OEM that DeeMaxx products must be compatible with. Dexter offers both axles and brake components, making it a broad incumbent that competes in the same end-product category while also serving as a key compatibility partner.
Regional players
- Hayman Reese: Australian trailer brake, tow, and brake controller manufacturer. Directly comparable in product category but primarily serves Australia and New Zealand, overlapping with DeeMaxx's Oceania distributor footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DeeMaxx social profiles
Digital presenceDeeMaxx compliance and trust
Trust signalCompliance1 record
DeeMaxx financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeeMaxx leadership team
Management profileNumber of profiles
Profiles1 record
DeeMaxx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeeMaxx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeeMaxx
What does DeeMaxx do?
DeeMaxx Components manufactures and distributes trailer disc brake systems and supporting components, including complete axle brake kits (DBI and DBSO formats), master conversion kits, calipers, rotors, hubs, brackets, DOT brake lines, and electric-over-hydraulic actuators, across axle capacities from 3,500 lbs to 16,000 lbs. The company sells these products under MAXX coating and premium Stainless Steel finishes through its own e-commerce site, a network of 77+ distributors/installers, and reseller platforms. DeeMaxx is the only brake manufacturer to have passed the SAE J2681 Brake Test satisfactorily and is designated the #1 disc brake for the U.S. Military.
Is DeeMaxx a public or private company?
DeeMaxx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeeMaxx founded?
DeeMaxx was founded in 2010. It employs 11 to 50 people.
Where is DeeMaxx based?
DeeMaxx is headquartered in Aledo, United States, in the North America region.
How does DeeMaxx make money?
Three revenue lines are on record. Trailer Disc Brake Components are the primary driver. The others are trailer Actuators and brake Lines and Accessories.
Who are DeeMaxx's main competitors?
Direct peers on record are Demco, MORryde, Kodiak, Timbren and B&W Trailer Hitches. etrailer is listed as an others. Broad incumbents are CURT Manufacturing, Lippert Components and Dexter Axle. Hayman Reese is listed as a regional player.
Does DeeMaxx have an API?
No public API is recorded for DeeMaxx.
What industry is DeeMaxx in?
DeeMaxx's product category is Trailer Disc Brake Systems. Its primary akta.pro industry code is IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines), with a secondary code of IMACAIAE, Brake Friction & Rotors (Pads/Shoes/Discs/Drums). Its NAICS code is 33634.