Promise Consulting

What Promise Consulting does

Promise Consulting is a privately held marketing research and brand consulting firm founded in 2008 and headquartered in Paris, with a U.S. subsidiary (Promise Consulting Inc. USA) in New York. It is co-founded and led by CEO Valérie Jourdan and Partner Professor Philippe Jourdan, both formerly of GfK. The firm focuses on measuring and managing brand equity from the consumer's perspective for enterprise clients primarily in luxury, cosmetics, and selective distribution, with documented engagements also spanning automotive, insurance, banking, and retail (Dior, Givenchy, Guerlain, L'Oréal, Clarins, NARS, Benefit, Nocibé, Volkswagen, Peugeot, AXA, Generali, Natixis, Carrefour, Relais & Châteaux).

The core technology is a portfolio of six registered proprietary methodologies, led by Monitoring Brand Assets© (MBA), a brand-equity measurement framework grounded in university research and powered by a normative database of more than 1.5 million questionnaires, 1 million+ interviews, and 60 million+ surveyed consumers across 50 countries. The suite is complemented by Global Solution Insight© (48-hour hybrid qualitative-quantitative studies), Reach Through Media© (real-time touchpoint and media-investment optimization), Star Metrix© (brand ambassador evaluation), Shift System© (decision-support on sensitive topics such as innovation and ethics), and The Good Proof© (CSR commitment prioritization, co-developed with The Good Company and The New Anthropology). Methodology combines qualitative research (focus groups, exploratory interviews, flash hypnosis) with quantitative survey work and a simulation engine for predicting brand-value impact and ROI.

The business model is professional services with three revenue streams: (i) tailor-made project-based consulting engagements for enterprise clients, typically multi-year contracts (e.g., the 10+ year Dior engagement across 20+ countries); (ii) recurring subscriptions to annual barometers and research studies such as the Desirability and Exclusivity Luxury Barometer; and (iii) licensing/royalty revenue from academic publications and books. Go-to-market is enterprise direct sales leveraging founder-led relationships, academic positioning, and an active thought-leadership channel mix. Pricing is bespoke and not publicly disclosed. The firm operates with 11-50 employees and reports approximately 200 consumer studies per year, with 70% of research executed outside France.

Name

Promise Consulting

Legal name

Promise Consulting Inc.

Website

https://promiseconsultinginc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Promise Consulting is a Paris-based marketing research and brand consulting firm that measures brand equity from the consumer's perspective for enterprise clients in luxury, cosmetics, selective distribution, automotive, insurance, and retail via a proprietary six-tool methodology.

Ownership category

akta.pro rank

Product category

Marketing Research & Brand Equity Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Brand equity measurement
• Marketing research consulting
• Luxury brand insights
• Consumer perception studies
• Media optimization research

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Consulting Services: Custom marketing research and consulting engagements for luxury, cosmetics, and selective distribution brands. Services include brand equity measurement, consumer studies, media optimization, and strategic consulting. Tailor-made approach with project-based engagements.
2. Research Subscriptions: Annual subscriptions to barometers and ongoing research studies including the Desirability and Exclusivity Luxury Barometer and consumption tracking studies.
3. Academic Publications: Revenue from book publications including 'Marketing Research', 'Le Marketing de la Grenouille', and contributions to academic journals and white papers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Promise Consulting is a marketing research and consulting firm that delivers tailor-made brand equity measurement, consumer perception studies, and strategic advisory services primarily to luxury, cosmetics, and selective distribution brands. Its offering is built around a suite of proprietary, trademarked methodologies (Monitoring Brand Assets©, Global Solution Insight©, Reach Through Media©, Star Metrix©, Shift System©, The Good Proof©) that combine qualitative and quantitative research with simulation technology to predict the impact of marketing actions on brand value.

Product overview

Promise Consulting is a marketing consulting and research firm offering a portfolio of proprietary consumer study tools and methodologies. The core offerings include Monitoring Brand Assets© (brand equity measurement), Global Solution Insight© (48-hour research studies), Reach Through Media© (media optimization), Star Metrix© (brand ambassador evaluation), and Shift System© (strategic decision-making for sensitive topics). These tools are complemented by a tailor-made consulting offer for custom client needs. The company also offers The Good Proof (CSR commitment tool) developed through partnership with The Good Company and The New Anthropology. The methodology combines academic rigor from university research with practical consulting expertise, primarily serving luxury, cosmetics, and selective distribution brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Monitoring Brand Assets© Proprietary brand equity monitoring tool that measures brand value from the customer's perspective using 24 predefined key indicators across 7 indicator groups, predicts the impact of future marketing actions on brand value, and tracks brand performance and ROI over time. Backed by a normative database of 1.5M+ questionnaires, it is used by luxury, cosmetics, and selective distribution brands to refine cross-country communication strategies.
• Global Solution Insight© Express research study combining qualitative (focus group) and quantitative (survey) methods, delivered in less than 48 hours, for rapid and cost-effective decision-making by brand teams.
• Reach Through Media© Interactive tool for optimizing, prioritizing, and distributing media investments by measuring brand touchpoints with clients in real time, and analyzing media behavior to develop new touchpoints and media strategies.
• Star Metrix© Tool for evaluating and detecting potential brand ambassadors, providing a complete diagnosis of image, global evaluation, attitude, and perceived consistency between brand and ambassador from the customer's perspective.
• Shift System© Interactive decision-making tool for sensitive topics such as major innovation, new customer targets, and ethical/environmental initiatives; identifies tensions and contradictions in customer profiles to reveal unformulated expectations and weak signals.
• Tailor-Made Consumer Studies and Consulting Made-to-measure consulting and consumer studies adapted to specific client needs beyond Promise Consulting's standard product offerings, delivered as multi-year, custom engagements.
• The Good Proof© Tool developed in partnership with The Good Company and The New Anthropology to help brands identify, create, and prioritize evidence of their CSR commitments using five standardized evaluation criteria, combining brand consulting, market research, and design thinking.

Quantifiable outcome

• 200 consumer studies conducted per year
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Good CompanycoreStrategic or Co-development Partner · 29 January 2021Partnership to launch The Good Proof tool for helping brands identify, create and prioritize CSR commitments. Combines The Good Company's brand consulting expertise, Promise Consulting's market research capabilities, and The New Anthropology's design thinking expertise.
• The New AnthropologycoreStrategic or Co-development Partner · 29 January 2021Partnership for The Good Proof tool combining anthropological design thinking and exploratory collective reflection with Promise Consulting's consumer research methodology.
• Panel On The WebcoreOthersRelated company founded by the same founders (Philippe and Valérie Jourdan) in 2000 with complementary activities. Marketing, consumer and opinion research institute providing panel-based research services.
• PaxtonminorStrategic or Co-development PartnerStrategy consulting firm founded in 2010 helping leaders pursue high-value product growth through value-added innovation, pricing policies, efficient marketing spend, and supply/distribution management. Honored by Capital magazine as best 2017 consulting firm in consumer goods and retail.
• ICG (Internal Consulting Group)minorStrategic or Co-development PartnerInternational management consulting firm delivering premium consulting through a 21st century unbundled model combining curated experts, publications, methods, learning and development from a global platform.
• Feida ConsultingminorStrategic or Co-development PartnerConsultancy specialized in China-France and Europe business strategy, covering luxury, cosmetics, FMCG, tourism and leisure sectors. Provides coaching, intercultural training and digital transformation training.
• SorgemminorImplementation/ SI/ Consulting PartnerResearch partner for Volkswagen Shift System case study, collaborating on behavioral observation research.
• Alliance BernsteinminorStrategic or Co-development PartnerFinancial research partner for luxury desirability and exclusivity barometer studies, providing investment perspective on brand performance metrics.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mintel: Market research provider focused on consumer packaged goods, beauty, and retail intelligence. Comparable for delivering consumer studies, market-entry research, and category insights to similar enterprise marketing buyers.
• Kantar: World leader in brand equity measurement (including the BrandZ franchise) and consumer research. Comparable because it sells proprietary brand-equity frameworks, multi-country tracking studies, and subscription barometers overlapping Promise Consulting's MBA and Desirability/Exclusivity Luxury Barometer offerings.
• Ipsos: Global market research and consumer-insight firm with deep luxury and brand-equity practices. Comparable because both compete for premium-brand tracking, brand-perception studies, and global panel-based measurement mandates.
• Interbrand: Brand consultancy publishing the Best Global Brands ranking and offering brand valuation, strategy and tracking. Comparable because Promise Consulting competes for the same brand-strategy and brand-value-measurement mandates from luxury and consumer clients.
• NielsenIQ: Global consumer intelligence firm combining panel, retail, and brand-tracking data. Comparable for the same brand-performance measurement, consumer studies, and survey-led insights delivered to FMCG, beauty and retail clients.
• GfK: Consumer and market research firm where both co-founders worked before founding Promise and Panel On The Web. Directly comparable as a provider of consumer-insight studies, brand research and multi-country panel infrastructure.
• Brand Finance: Brand valuation and strategy consultancy producing the Brand Finance Global 500 and brand-perception studies. Comparable for brand-equity measurement, valuation methodologies, and luxury-sector tracking capabilities overlapping MBA.
• Millward Brown: Brand and communications research firm (now part of Kantar) historically known for BrandZ and brand-equity tracking. Comparable for proprietary brand-tracking methodologies and global brand-perception benchmarks used by FMCG and luxury clients.

Emerging players

• Prophet: Brand and marketing consultancy with proprietary brand-strategy frameworks and relevance scoring. Comparable as a specialist competitor bidding for the same brand-strategy and consumer-alignment engagements with luxury and consumer clients.

Others

• The Good Company: Brand consultancy and co-development partner that co-created The Good Proof© with Promise Consulting. Adjacent rather than competitive because it brings brand-strategy and CSR advisory rather than consumer-research methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pjourdan1967
• Facebookfacebook.com/Promiseinc
• LinkedInfr.linkedin.com/company/promise-consulting-jpl-consulting
• Instagraminstagram.com/promiseconsulting/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promise Consulting