Loomish
Loomish SA is a privately-held Swiss lifestyle-tech advisory and investment management firm in Lugano that connects disruptive scale-ups, established lifestyle brands, investors, and technology providers through strategic advisory, M&A facilitation, fiduciary services, and branded innovation award programs.
- Company typePrivate
- Founded2017
- HeadquartersLugano, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Loomish does
Loomish SA is a privately-held Swiss investment management and advisory firm headquartered in Lugano (Ticino) with a second office at the Dagorà Innovation Hub in Manno. Founded in 2017, the firm is organized around three service lines: strategic advisory (growth and go-to-market advisory for tech players, tech scouting and open innovation for brands), M&A facilitation connecting lifestyle-tech entrepreneurs with investors, and Swiss fiduciary services (company establishment, accounting, payroll, tax advisory). The company does not develop proprietary technology products; its technology footprint is limited to the use of standard productivity and communications tools and to running ecosystem websites (e.g., awards.loomish.ch) that host its innovation programs.
Loomish's primary commercial surface is a portfolio of curated, branded innovation awards and expert-group programs that function as deal-flow and brand-partner platforms rather than as standalone products. Flagship programs include the Fashion Innovation Award (annual since 2019, partnered with Bally), the Food-Tech Innovation Award (since 2021, partnered with Barilla and Lavazza), the LuxForward Award (since 2021, sponsored by Cognizant), and the Beauty Innovation Award (launched 2024 with Antares Vision Group and Hyphen Digital). Complementary community programs include Retail2B and the GUESS Gen Z Lab. These programs target four customer segments that Loomish articulates on its homepage: disruptive lifestyle scale-ups, established lifestyle brands, investors (PE, VC, holding companies), and established technology providers. Reported customers and partners include Bally, Barilla, Lavazza, GUESS Europe, Coca-Cola, Nespresso, Dufry, On Running, Paul&Shark, VF International and Triumph.
The business model is B2B advisory and event-driven, monetized via professional services fees (advisory, fiduciary) and transaction fees (M&A facilitation). Specific pricing is not publicly disclosed. Go-to-market is sales-led and relationship-driven, channeled through the Lifestyle-Tech Competence Center (LTCC), which Loomish co-founded in July 2020 with Accenture, Bally, GUESS, Microsoft, Hyphen, Dagorà, USI and SUPSI, and through ongoing flagship award programs that create touchpoints with enterprise brands and emerging startups. The firm has 1–10 employees, no external funding rounds, and no parent company, consistent with a founder-led boutique whose defensibility rests primarily on personal networks and ecosystem positioning in the Swiss-Italian lifestyle-tech corridor.
Loomish firmographics
Firmographics- Name
- Loomish
- Legal name
- Loomish SA
- Website
- https://loomish.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loomish SA is a privately-held Swiss lifestyle-tech advisory and investment management firm in Lugano that connects disruptive scale-ups, established lifestyle brands, investors, and technology providers through strategic advisory, M&A facilitation, fiduciary services, and branded innovation award programs.
- Ownership category
- akta.pro rank
Loomish industry classification
Industry- Product category
- Investment Advisory and Lifestyle-Tech Consulting
- NAICS
- Portfolio Management and Investment Advice (52394), Professional, Scientific, and Technical Services (541)
- SIC
- Investment Advice (6282), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)
Keywords
Where Loomish is headquartered
LocationHeadquarters
- HQ city
- Lugano
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Loomish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategic Advisory Services: Advisory services to tech players on growth and go-to-market strategies, and to brands on tech scouting and open innovation initiatives. Revenue generated through consulting fees.
- M&A Facilitation: Connecting lifestyle-tech entrepreneurs and investors to create meaningful synergies, generating revenue through transaction facilitation fees.
- Fiduciary Services: Company establishment, accounting, payroll, and tax advisory services for companies operating within the Swiss tech and innovation ecosystem.
- Innovation Award Programs: Organizing innovation awards (Fashion Innovation Award, Food-Tech Innovation Award, LuxForward Award, Beauty Innovation Award) that serve as business development platforms connecting startups with brands and investors. The awards facilitate deal flow and scouting services for partner brands.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Loomish product offering
Product offeringCore offering
Loomish is a Swiss-based investment management and advisory firm that provides strategic advisory, M&A facilitation, and fiduciary services to companies, investors, and brands operating in the Lifestyle-Tech sector (Fashion, Luxury, Cosmetics, Food, Travel). It advises tech players on growth and go-to-market strategies, supports lifestyle brands on tech scouting and open innovation, connects lifestyle-tech entrepreneurs with investors, and facilitates company establishment and ongoing accounting, payroll, and tax advisory in Switzerland. The firm also runs curated ecosystem programs such as the Fashion Innovation Award, FoodTech Innovation Award, LuxForward Award, Beauty Innovation Award, and Retail2B expert group.
Product overview
Loomish is a Swiss-based investment management firm specializing in Lifestyle-Tech with a focus on Fashion, Food, Travel, and Design industries. The company operates three core service lines: Strategic Advisory Services (growth and go-to-market advisory for tech players and tech scouting for brands), M&A Services (connecting lifestyle-tech entrepreneurs with investors), and Fiduciary Services (company establishment in Switzerland with accounting, payroll, and tax advisory). Loomish also runs multiple innovation programs including the Fashion Innovation Award (annual award with editions on AI, Sustainability, Virtual Fashion, and 3D/CX), FoodTech Innovation Award (in partnership with Barilla and Lavazza), LuxForward Award (luxury industry sustainability), and Beauty Innovation Award. Additional programs include Retail2B expert group, GUESS Gen Z Lab co-creation platform, and webinar series #SustBoost and #SustainableAfter. The company facilitates connections between startups, investors, and established lifestyle brands through open innovation initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Fashion Innovation Award: Innovation award program for FashionTech start-ups and scale-ups, organized by Loomish in partnership with Bally and other brands
- Food-Tech Innovation Award
- LuxForward Award
- Retail2B
Products and services
- Strategic Advisory Services Advisory engagements for tech players on growth and go-to-market strategies, and for lifestyle brands on technology scouting and open innovation initiatives in Fashion, Luxury, Cosmetics, Food, and Travel.
- M&A Services Connecting lifestyle-tech entrepreneurs and investors to create meaningful synergies through capital raising, deal facilitation, and investment opportunities in the Lifestyle-Tech sector.
- Fiduciary Services Company establishment facilitation within the Swiss tech and innovation ecosystem, offering accounting, payroll, and tax advisory services for businesses setting up operations in Switzerland, particularly in Ticino.
- Fashion Innovation Award Annual innovation award program organized by Loomish in partnership with Bally and other brand sponsors, connecting fashion brands with FashionTech startups and scale-ups applying technology to enhance the fashion value chain.
- FoodTech Innovation Award Innovation award program in partnership with Barilla and Lavazza, scouting for B2B and B2B2C startups and scale-ups with food retail technology solutions including client engagement, data capture, MarTech, and retail media.
- LuxForward Award Innovation award program for the luxury industry enabling sustainability through technology, featuring competitions and peer-group initiatives focused on Circular Design and New Ownership Models.
- Beauty Innovation Award Innovation award program launched in 2024 in partnership with Antares Vision Group and Hyphen Digital, focused on sourcing GenAI solutions and authentication technologies for the beauty industry.
- Retail2B Expert Group Premium Swiss retail expert group sponsored by Cognizant, gathering 12 hand-picked leaders from Swiss-based retailers and consumer product producers for closed-door workshops on the future of retail.
Quantifiable outcome
- Nearly 100 applications received for LuxForward Award 2021, with finalists pitching to executives from Bally, Breitling, Cucinelli, Design Holding, Dufry, Hugo Boss, MSC Cruises, Richemont, The How Consulting, Timex, Tod's, Valentino, Versace, Zegna.
- +2 more outcomes
Companies that use Loomish
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Loomish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loomish partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- CognizantcoreCognizant is the sponsor of Retail2B, a premium Swiss retail expert group initiative. The partnership gathers Swiss-based retail leaders for closed-door workshops and industry collaboration on the future of retail.
- BallyflagshipSwiss luxury fashion and shoe brand partnering with Loomish on Fashion Innovation Award 2021 and other innovation initiatives. Bally serves as primary brand sponsor for the awards, providing access to executives and potential pilot opportunities for winning startups.
- GUESS EuropeflagshipGUESS Europe partnered with LTCC and Microsoft on the GUESS Gen Z Lab initiative, a platform to co-create with Gen Z consumers. The collaboration involves students from USI and SUPSI universities in research and innovation workshops.
- BarillaflagshipThe world's largest pasta producer joined LTCC and partnered with Loomish on the Food-Tech Innovation Award. Barilla seeks innovative solutions in food retail, particularly in omni-channel services, MarTech, and big data exchange platforms.
- LavazzaflagshipProminent Italian coffee manufacturer partnered with Loomish on Food-Tech Innovation Award. Lavazza seeks innovative solutions to understand new customer journeys and increase brand loyalty through multi-channel engagement.
- MicrosoftcoreMicrosoft is a founding member of LTCC and partner in innovation awards. Microsoft provides technical know-how, support for digital projects, and hosts pitch days at Microsoft Switzerland HQ in Zurich.
- AccenturecoreAccenture is a founding member of LTCC and technology partner for innovation awards. The company provides software application evaluation, implementation support, and global best practice processes for scaling innovation.
- UBScoreUBS supports LTCC activities and innovation awards by providing free desk and office services at Dagorà Innovation Hub for award winners. UBS has created a center of competence for artificial intelligence at its Manno site.
- Lifestyle-Tech Competence Center (LTCC)coreLoomish is a founding member of the Lifestyle-Tech Competence Center (LTCC), an R&D center fostering collaboration among companies, academies, and investors. LTCC promotes collaboration between academic institutes and companies, encouraging exchange of technology and knowledge in fashion, food, media, health, design, travel, smart-cities, eGovernance and tech. The association was co-founded by USI, SUPSI, Accenture, Bally, Guess, Microsoft, Hyphen, Dagorà Innovation Hub, and Loomish on July 16, 2020.
- Dagorà Lifestyle Innovation HubcoreLoomish is a partner of Dagorà coworking hub, which offers Facility Management, Operations and Event Management in Switzerland. The partnership provides office and desk services for award winners and supports the operational growth of the innovation ecosystem.
- USI (Università della Svizzera Italiana)coreUSI is a founding member of LTCC. The university contributes academic research capabilities, including the Master in Digital Fashion Communication offered in collaboration with Paris 1 Pantheon University.
- SUPSI (Scuola Universitaria Professionale della Svizzera Italiana)coreSUPSI is a founding member of LTCC. The university contributes through its Department of Innovative Technologies and provides consultancy services on investment opportunities in Switzerland and Europe.
- HyphencoreHyphen is a founding member of LTCC, contributing to the lifestyle-tech innovation ecosystem in Switzerland.
- Retail2B Partners (Coca-Cola, Nespresso, Dufry, On Running, Paul&Shark, VF International, Triumph)minorSwiss-based retailers and consumer product producers participating in the Retail2B expert group initiative sponsored by Cognizant. Executives work together on retail challenges and publish special report 'Retail 2030'.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Loomish competitors and assessment
Company assessmentEmerging players
- Edited: Retail data and analytics platform serving fashion and retail brands with merchandising and pricing intelligence—partial overlap with Loomish's tech-scouting value proposition via data-driven trend and vendor-discovery tooling.
Broad incumbents
- Accenture Consumer & Lifestyle practice: Global consultancy operating a deep retail/consumer/lifestyle practice that advises brands on digital transformation, open innovation, and tech scouting—much broader but overlapping with Loomish's strategic advisory footprint and a fellow LTCC founding member.
Others
- The Business of Fashion: Industry research, education, and events platform serving fashion/luxury professionals with proprietary data, executive education, and convening power—an adjacent ecosystem participant that sits within the same lifestyle-tech community Loomish serves.
Direct peers
- Plug and Play: Global venture accelerator and corporate innovation platform with a dedicated Fashion & Retail vertical that runs open-innovation scouting, brand-startup matchmaking, and award-style programs—directly comparable to Loomish's award-driven lifestyle-tech scouting model.
- Fashinnovation: Fashion-tech advisory running the World FashionTech Forum and corporate-startup matchmaking programs for fashion and luxury verticals; structurally similar to Loomish as a boutique intermediary between brands and fashion-tech startups.
- Maison/Mode: Paris-based fashion-tech accelerator and advisory operating at the intersection of luxury, fashion, and technology startups; comparable to Loomish in its vertical specialization, corporate sponsorship model, and program-driven deal flow.
- Atelier BNP Paribas Fashion Program: BNP Paribas-affiliated fashion-tech accelerator providing startups with capital, mentoring, and corporate introductions from fashion and luxury sponsors—mirrors Loomish's intermediary role with similar brand-side sponsor economics.
- LVMH La Maison des Startups: LVMH's internal fashion-tech startup platform that scouts, accelerates, and pilots luxury-tech ventures in partnership with brand sponsors—offering a corporate version of Loomish's luxury innovation scouting franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Loomish social profiles
Digital presenceLoomish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loomish leadership team
Management profileNumber of profiles
Profiles3 records
Loomish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loomish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loomish
What does Loomish do?
Loomish is a Swiss-based investment management and advisory firm that provides strategic advisory, M&A facilitation, and fiduciary services to companies, investors, and brands operating in the Lifestyle-Tech sector (Fashion, Luxury, Cosmetics, Food, Travel). It advises tech players on growth and go-to-market strategies, supports lifestyle brands on tech scouting and open innovation, connects lifestyle-tech entrepreneurs with investors, and facilitates company establishment and ongoing accounting, payroll, and tax advisory in Switzerland. The firm also runs curated ecosystem programs such as the Fashion Innovation Award, FoodTech Innovation Award, LuxForward Award, Beauty Innovation Award, and Retail2B expert group.
Is Loomish a public or private company?
Loomish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loomish founded?
Loomish was founded in 2017. It employs 1 to 10 people.
Where is Loomish based?
Loomish is headquartered in Lugano, Switzerland, in the Europe region.
How does Loomish make money?
Four revenue lines are on record. Strategic Advisory Services are the primary driver. The others are M&A Facilitation, fiduciary Services and innovation Award Programs.
Who are Loomish's main competitors?
Edited is listed as an emerging player. Accenture Consumer & Lifestyle practice is listed as a broad incumbent. The Business of Fashion is listed as an others. Direct peers are Plug and Play, Fashinnovation, Maison/Mode, Atelier BNP Paribas Fashion Program and LVMH La Maison des Startups.
Does Loomish have an API?
No public API is recorded for Loomish.
What industry is Loomish in?
Loomish's product category is Investment Advisory and Lifestyle-Tech Consulting. Its primary akta.pro industry code is FSAAACAL, Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes). Its NAICS code is 52394 and its SIC code is 6282.