Willows Health

What Willows Health does

Willows Health, trading as Willows Group Ltd, is a private UK limited company operating an NHS primary care super-partnership across Leicester, Leicestershire and Rutland. It runs multiple GP practice sites serving over 75,000 registered patients, delivering core primary care services — GP appointments, prescriptions, test results, home visits, sick notes, chronic disease management, and minor illness treatment — funded primarily through NHS England General Medical Services (GMS) contracts. The business model is capitation-driven recurring revenue from NHS contracts, supplemented by fee-bearing non-NHS work (private letters, medicals), with services free at the point of use for patients.

The clinical operating stack is built on TPP's SystmOne EHR with patient-facing layers including SystmOnline (portal), SystmConnect (online consultations), NHS App integration, and the proprietary 'Willow' digital assistant chatbot. A cluster of add-on modules — digital blood pressure management, NHS Health Checks, PALS, batch prescribing, bereavement support, the Willows Health Academy, and the Birthday MOT annual review programme — extends the service portfolio beyond standard reactive general practice.

Patients access Willows Health via in-person visits, telephone, or digital channels and register through the official NHS GP registration service. The organisation holds a Care Quality Commission (CQC) 'Good' rating and Cyber Essentials certification. No funded investors, acquisitions, subsidiaries, or material partnerships are disclosed in the available data.

Name

Willows Health

Legal name

Willows Group Ltd

Website

https://willowshealthcare.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Willows Health is an NHS GP super-partnership operating multiple practices across Leicester, Leicestershire and Rutland, serving over 75,000 registered patients with primary care services funded via NHS England contracts.

Ownership category

akta.pro rank

Product category

Primary Care Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• NHS primary care
• General practice
• Primary care services
• Community healthcare
• Preventive healthcare

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. NHS Core Healthcare Services: Willows Health operates as an NHS GP provider, delivering primary care services funded by the UK National Health Service. Revenue is derived from NHS contract funding based on registered patient population (75,000+ patients), quality outcomes, and service delivery metrics.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Willows Health operates a network of NHS GP practices across Leicester, Leicestershire and Rutland providing primary care services to over 75,000 registered patients. Core offerings include GP appointments, prescriptions, test results, sick notes, home visits, chronic disease management, minor illness treatment, and preventive care. The delivery is supported by digital patient access channels including the NHS App, SystmOnline, SystmConnect, and the Willow digital assistant chatbot.

Product overview

Willows Health is a NHS GP super-partnership providing primary care services across Leicester, Leicestershire and Rutland, serving over 75,000 patients through multiple practice locations. The offering is structured as a unified primary care platform (Willows Health NHS GP Services) supplemented by patient-facing digital tools including SystmConnect for online consultations, SystmOnline for appointment and prescription management, and the Willow digital assistant chatbot. Clinical service modules include digital blood pressure management, NHS Health Checks, a Patient Advice and Liaison Service, batch prescribing, bereavement support, and the Willows Health Academy for staff education. In October 2025, the Birthday MOT programme was introduced for annual reviews of patients with long-term conditions, scheduled around their birth month.

Differentiator

Problem solved

Functional benefit

Products and services

• Willows Health NHS GP Services Core NHS primary care services delivered across multiple GP practices in Leicester, Leicestershire and Rutland, serving over 75,000 patients. Provides appointments, prescriptions, test results, sick notes, home visits, chronic disease management, and minor illness treatment.
• Online Consultation (SystmConnect) Digital platform for patients to submit non-urgent medical requests, admin queries, and prescription requests to their practice without phoning the practice.
• SystmOnline Patient Portal Patient-facing portal for viewing appointments, requesting medication refills, and updating contact details, provided through TPP's SystmOne GP system.
• Willow Digital Assistant Chatbot assistant for booking appointments and handling new or ongoing health problem requests through a conversational interface.
• Birthday MOT Annual health review programme for patients with long-term conditions, scheduled around the patient's birthday month for proactive health and medication check-ins.
• NHS Health Checks Preventive health screening service for eligible patients.
• Patient Advice and Liaison Service (PALS) Support service for patients to raise concerns, seek advice, or provide feedback about NHS services.
• Bereavement Support Support services for patients and families dealing with bereavement.
• Willows Health Academy Training and education platform for staff development and healthcare professional education within the Willows Health group.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LIVI: European/UK digital GP platform owned by Kry that delivers NHS video GP consultations; comparable primary care technology stack and patient-facing digital experience to Willows's NHS App/SystmConnect/Willow front door.
• Modality Partnership: UK-based NHS GP super-partnership covering multiple regions with a coordinated network of practice sites and shared digital infrastructure - the largest operating example of the exact model Willows Health has built at a smaller scale.
• AT Medics: London-based NHS GP super-partnership running a network of practices with shared back-office functions; directly comparable multi-site primary care operator with emphasis on digital patient access.
• Push Doctor: UK digital GP marketplace connecting patients with NHS GPs for online consultations; overlaps with Willows Health on primary care scope and digital-first delivery channels.
• GPDQ: UK digital-first GP service offering on-demand and scheduled appointments through an app-based platform; comparable in primary care delivery model and digital-first patient engagement to Willows Health.
• Operose Health: UK GP super-partnership managing a network of NHS practices with integrated digital platforms; Centene-owned since 2021 and a directly comparable operator in super-partnership structure and primary care at scale.

Others

• TPP: UK healthcare IT vendor behind SystmOne, SystmOnline, and SystmConnect - the clinical platform that underpins Willows Health's patient-facing digital services; enabler and infrastructure peer rather than a direct competitor.
• eConsult: Provider of digital front door and online consultation tools widely deployed across NHS GP practices in England; Willows uses comparable TPP/SystmConnect technology, making eConsult a peer in the digital triage layer.
• accuRx: UK digital patient communication and consultation platform used by a majority of NHS GP practices; comparable to SystmConnect as a digital front-door layer and to Willow as a patient messaging tool in Willows's stack.

Broad incumbents

• Practice Plus Group: UK operator of NHS primary care, urgent care, and outpatient services across multiple sites; broader scope than Willows Health but overlaps materially on multi-site NHS primary care delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/willowbrook-medical-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willows Health