What LIVI does

LIVI is a UK-based digital-first healthcare provider that delivers video GP consultations to patients via a mobile app, alongside prescriptions, specialist referrals, and digital sick notes. The platform is built on three operational pillars: a clinician network of 400+ remote UK GPs and 5,000+ healthcare professionals across Europe, NHS-contracted services delivered through 2,500+ partnered GP practices covering 10 million UK patients, and a pay-as-you-go private service priced at £60 per appointment. The Livi Health Hub extends the core product into a marketplace aggregating specialist partners (CloudFit, Scan.com, Theta Sleep, Mothercore, Circle Health Group, Phlo Clinic) for diagnostics, sleep medicine, physiotherapy, hospital care, and weight management.

The company combines digital consultations with 54 physical clinics across Europe, forming a hybrid online-offline care model within the KRY International AB corporate structure (parent incorporated in Sweden, 556967-0820). It was founded in 2015 by Johannes Schildt and was acquired by US-listed Teladoc Health in 2021 for $450 million, though LIVI continues to operate as a distinct brand under the KRY group. The technology stack centres on a regulated video consultation platform with same-day appointment booking, e-prescription routing to local pharmacies (including Boots), and CQC 'Good' accreditation.

LIVI monetises through three primary streams: NHS contracts/ICBs for free patient-facing services (subscription/recurring), £60 pay-per-appointment private fees (transactional), and B2B partnerships with private health insurers (Vitality, BMI Healthcare), employers, and consumer platforms (Klarna membership programme). Distribution combines NHS GP practice partnerships, direct-to-consumer app downloads, employer benefit integrations, and channel/reseller arrangements — giving LIVI multiple customer-acquisition vectors across public, private, and consumer segments.

Name

LIVI

Legal name

KRY International AB

Website

https://livi.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

LIVI is a UK digital-first healthcare provider delivering video GP consultations via mobile app, serving NHS patients through 2,500+ partnered practices and offering £60 private appointments, prescriptions, referrals, and a Health Hub marketplace.

Ownership category

akta.pro rank

Product category

Digital Telehealth Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)

akta.pro secondary industries

Virtual Second Opinion & Care Navigation Platforms (HLALAAAF), Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC)

Keywords

• Digital healthcare services
• Video GP consultations
• Telehealth platform
• Online doctor appointments
• NHS partnership services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NHS Contracted Services: Free NHS GP appointments for patients registered with partner NHS GP practices. Revenue comes from NHS contracts/ICBs rather than direct patient payment.
2. Private Pay-Per-Appointment: £60 per appointment for patients in areas not eligible for free NHS service. Includes medical advice, prescription writing, sick notes, and specialist referrals with no hidden costs.
3. B2B Partnerships (Insurers & Employers): Partnerships with private health insurers and employers provide healthcare access to their members/employees. May include subscription or per-member pricing structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

LIVI is a digital-first healthcare provider that delivers video GP consultations to patients via a mobile app, connecting them with NHS-trained doctors for medical advice, prescriptions, referrals, and sick notes. The platform operates two service models: a free NHS service for patients registered with partner NHS GP practices (covering 10 million people), and a pay-as-you-go private service at £60 per appointment. The company also operates the Livi Health Hub, a marketplace linking patients with partner healthcare providers for specialised services including diagnostics, sleep medicine, and physiotherapy.

Product overview

LIVI is a digital-first healthcare platform providing video-based GP consultations through its mobile app. The core offering consists of the Livi App serving as the unified access point for Online GP Appointments, Online Prescription Services, and Sick Notes (Fit Notes). The platform operates two service models: a free NHS GP Services for patients registered with partner NHS practices (covering 10 million people), and a Pay-As-You-Go private service at £60 per appointment for patients in non-eligible areas. Complementing the core GP services is the Livi Health Hub, a marketplace platform connecting patients with third-party health partners including CloudFit, Scan.com, Theta Sleep, Mothercore, Circle Health Group, and Phlo Clinic for specialized services in fitness, diagnostics, sleep medicine, pelvic floor physiotherapy, private hospital care, and weight management.

Differentiator

Problem solved

Functional benefit

Products and services

• Livi App The unified mobile application enabling patients to book and attend video consultations with NHS-trained GPs, receive prescriptions, and access health services.
• Online GP Appointments Video consultation service connecting patients with GMC-registered, NHS-trained doctors for medical advice, prescriptions, referrals, and sick notes. Available 7 days a week including evenings.
• Online Prescription Services E-prescription service allowing GPs to issue prescriptions digitally, sent directly to a pharmacy of the patient's choice for same-day collection.
• Sick Notes (Fit Notes) Digital sick note service enabling GPs to issue fit notes without an in-person visit, sent to the patient's inbox within 48 hours.
• Livi Health Hub Digital health marketplace connecting patients with trusted third-party health partners offering fitness plans, diagnostics, sleep medicine, pelvic floor physiotherapy, private hospital care, and weight management services.
• NHS GP Services Free NHS GP video consultations for patients registered with partner NHS GP practices across the UK, providing access to 10 million people through 2,500+ NHS partners.
• Pay-As-You-Go GP Service Private GP video consultation service priced at £60 per appointment, available to patients in areas not yet eligible for the free NHS service, including prescriptions, referrals, and sick notes.

Quantifiable outcome

• 14 million patient appointments delivered across Europe
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KlarnacoreGTM or Marketing Partner · 4 June 2026Partnership to offer on-demand GP, physiotherapy, and mental health consultations to Klarna's UK membership programme members. Max members receive unlimited digital consultations; other tiers receive discounts up to 40% on first appointment. Marks Klarna's first integration of healthcare into its membership programme.
• NHS GP PracticescoreStrategic or Co-development PartnerPartnership with NHS GP practices across the UK to offer free online doctor appointments to registered patients. Livi is available to 10 million people across the UK through these partnerships.
• Vitality HealthcoreGTM or Marketing PartnerPrivate health insurer partner providing digital healthcare access to Vitality members through Livi's platform.
• BMI HealthcareminorGTM or Marketing PartnerPrivate healthcare provider partner integrated into Livi's service network.
• BootsminorImplementation/ SI/ Consulting PartnerPharmacy partner for prescription fulfillment at Boots locations across the UK.
• CloudFitminorGTM or Marketing PartnerPersonal health and wellbeing app partner offering movement, nutrition, and wellbeing plans. Available through Livi Health Hub with 10% discount for Livi users using code LIVIDISCOUNT2026.
• Scan.comminorGTM or Marketing PartnerDiagnostics partner providing access to private MRI, CT, X-Ray, Ultrasound and other scans through a network of over 300 scanning centres. Available through Livi Health Hub.
• Theta SleepminorGTM or Marketing PartnerSleep medicine partner offering assessment, diagnosis, and treatment of sleep problems through overnight sleep tests and doctor consultations. Available through Livi Health Hub.
• MothercoreminorGTM or Marketing PartnerPelvic floor physiotherapy partner providing virtual access to HCPC- and CSP-registered physiotherapists. Available through Livi Health Hub with code LIVIHEALTH10 for first appointment discount.
• Circle Health GroupminorGTM or Marketing PartnerUK's largest private healthcare provider offering rapid access to over 6,500 specialist consultants across 50+ hospitals. Available through Livi Health Hub referral.
• Phlo ClinicminorGTM or Marketing PartnerLong-term weight loss partner offering online consultations and GLP-1 medication with up to £40 off first order using code PCAFLIVI. Available through Livi Health Hub.
• KRY InternationalcoreOthersLivi is owned by KRY (Kry International AB). Parent company founded by Johannes Schildt in 2015. Livi operates as part of the KRY group delivering digital healthcare across Sweden, Norway, France, and the UK.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Push Doctor: UK-based digital GP service offering same-day video consultations with NHS-trained doctors, NHS partnership model, and a consumer pay-per-visit option. Directly comparable in product, customer base, and GTM motion to Livi.
• Doctor Care Anywhere: UK telehealth provider of video GP consultations and prescriptions via app, with B2B distribution through insurers and employers. Closely aligned with Livi's dual NHS/private model and B2B2C channels.
• Zava: European online doctor platform (UK, Germany, France, Ireland) offering paid video consultations, prescriptions, and sick notes without requiring insurance. Comparable to Livi's pay-as-you-go service and multi-country footprint.
• eMed (formerly Babylon Health): Successor to Babylon Health, providing digital-first primary care, video GP consultations, and chronic care management with NHS partnerships. Highly comparable product set and target customers to Livi in the UK market.
• Doctolib: France-headquartered telehealth and practice management platform offering video consultations, appointment booking, and a marketplace of doctors across Europe. Operates at greater scale in France/Germany but directly competes for European digital primary care demand alongside Livi/KRY.
• HealthHero: Pan-European digital primary care provider offering video GP, mental health, and occupational health to insurers, employers, and health systems. Comparable B2B-heavy distribution model and multi-country footprint to Livi.

Broad incumbents

• KRY: Swedish parent company of Livi (operating as KRY International AB), operating digital GP services across Sweden, Norway, France, and the UK. Functions as a sibling/parent entity rather than a true competitor, but represents the broader group's scale and brand.
• Teladoc Health: US-listed global telehealth leader and ultimate parent of Livi following the 2021 $450M acquisition. Operates a broader portfolio of virtual care, chronic care, and mental health services; not a direct UK competitor but the parent and benchmark for valuation and strategy.

Emerging players

• Ada Health: AI-powered symptom assessment and care navigation platform used by health systems, insurers, and consumers globally. Adjacent to Livi's core video GP service, particularly as AI triage increasingly routes patients into telehealth consultations.

Others

• Circle Health Group: UK's largest private hospital operator (50+ hospitals, 6,500+ consultants), partnered with Livi via the Health Hub for specialist referrals. Not a direct competitor, but a key ecosystem partner and structural component of Livi's hybrid care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/livi_uk
• Facebookfacebook.com/LIVI.co.uk
• LinkedInlinkedin.com/company/86239247
• Instagraminstagram.com/liviuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVI