Greenville Business Magazine

What Greenville Business Magazine does

Greenville Business Magazine is a regional B2B media publication serving the Upstate South Carolina market, founded in 1993 and headquartered at 303 Haywood Rd, Greenville, SC. The publication covers local business news, industry-specific reporting, economic development, and professional recognition across verticals including manufacturing, healthcare, banking, agriculture, law, real estate, and hospitality. It operates as part of the Integrated Media Publishing network, which also runs Charleston Business, Columbia Business Monthly, B2B Pee Dee Business, and B2B The Grand Strand.

The product portfolio centers on a monthly print and digital magazine, an e-edition platform for current and archived issues, the daily Business Narrative email newsletter, an events calendar, a regional business directory, and more than ten recurring annual awards programs (including SC 50 Most Influential, SC Top Workplaces, SC Women in Business, Legal Elite, and Health Care Champions). Underlying technology is a web-based digital publishing platform powered by Creative Circle Media Solutions' CMS, distributed through greenvillebusinessmag.com and a Facebook page.

Monetization is a hybrid B2B media model combining print and digital subscriptions (annual billing), display advertising, sponsored/partnered content sections (Faces of South Carolina, Below the Line, Giving Guide, Education Guide, Small Business Guide), and event/awards sponsorships. Customers split into regional business professional readers and B2B advertisers and sponsors seeking access to the Upstate South Carolina decision-maker audience.

Name

Greenville Business Magazine

Legal name

Greenville Business Magazine

Website

https://greenvillebusinessmag.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenville Business Magazine is a regional B2B media publication (founded 1993) serving the Upstate South Carolina business community with a monthly magazine, e-editions, daily email newsletter, awards programs, and advertising services under the Integrated Media Publishing network.

Ownership category

akta.pro rank

Product category

Regional Business Media

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Other Publishers (51319)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Business, Financial & Trade News Publishers (MPAJADAC), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Regional business media
• Business news publishing
• B2B advertising platform
• Business awards programs
• Digital magazine publishing

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print and Digital Subscriptions: Subscription-based revenue from print and digital magazine editions. The publication offers e-editions for current and archived issues.
2. Advertising: Advertising revenue from businesses targeting the regional business audience. The publication serves as an advertising platform for B2B companies in South Carolina.
3. Sponsored Content and Partnered Content: Revenue from partnered content sections including Below the Line, Giving Guide, Education Guide, Small Business Guide, and Faces of South Carolina.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Greenville Business Magazine is a regional business media publication covering business news, industry trends, and economic development across South Carolina's Upstate region. The publication operates print and digital magazine editions, a daily email newsletter, multiple annual awards programs, an online business directory, and partnered/sponsored content sections. Revenue is generated through subscriptions, advertising, and sponsored content targeting the regional business community.

Product overview

Greenville Business Magazine is a regional business media publication offering a multi-platform portfolio of products. The core offering is the monthly print and digital magazine covering business news across South Carolina's Upstate region. Additional products include the E-Editions digital platform for online magazine viewing, the daily Business Narrative Newsletter for email news delivery, and various award programs recognizing business excellence. The publication also provides a Business Events Calendar for community events, a Business Directory for local businesses, the annual SC Economic Development Guide, and Partnered Content/Sponsored Features sections including Faces of South Carolina. The portfolio is complemented by advertising services for businesses seeking to reach the regional business audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenville Business Magazine (Print and Digital Magazine) A monthly regional business magazine covering business news, industry features, and editorial stories across South Carolina with a focus on the Greenville and Upstate region, available in print and digital formats for subscribers.
• E-Editions (Digital Edition) Digital online versions of the printed magazine issues available for viewing through the website for current and archived editions.
• Business Narrative Newsletter Daily email newsletter delivering regional business news and updates to subscribers in the Greenville and South Carolina market.
• Annual Awards Programs Portfolio of annual awards programs recognizing business excellence in South Carolina, including SC 50 Most Influential, SC Top Workplaces, SC Women in Business, Legal Elite, Health Care Champions, and others.
• Business Directory Online business directory listing local businesses in the Greenville and Upstate South Carolina region for visibility and discovery.
• SC Economic Development Guide Annual publication/guide focused on economic development in South Carolina featuring articles and resources for businesses and economic development organizations.
• Advertising Services Advertising opportunities including display ads, sponsored content, and partnership options for businesses seeking to reach the Greenville and Upstate South Carolina business audience.
• Partnered Content / Sponsored Features Sponsored content sections including Below the Line, Giving Guide, Education Guide, Small Business Guide, and Faces of South Carolina, providing custom editorial-style content for paying sponsors.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Integrated Media PublishingcoreOthersParent company providing publishing infrastructure, content management system, and network of regional business publications including B2B Pee Dee Business, B2B The Grand Strand, Charleston Business, and Columbia Business Monthly
• Creative Circle Media SolutionscoreTechnology or IntegrationTechnology platform provider powering the magazine's website and digital publishing infrastructure. Powers the Creative Circle content management system used across the publication network.
• SCbiominorStrategic or Co-development PartnerLife sciences industry association partnered in economic development recruitment efforts, particularly in attracting biotech companies like GNQ to the Greenville area
• South Carolina Research Authority (SCRA)minorStrategic or Co-development PartnerState research and development authority providing funding grants and support for innovative companies, collaborated on GNQ Insilico relocation to Greenville
• Greenville City Economic Development Corp.minorStrategic or Co-development PartnerCity economic development organization working on life sciences recruitment and business attraction, partnered on GNQ Insilico headquarters relocation
• Clemson UniversityminorStrategic or Co-development PartnerUniversity partnership through Clemson Biomedical Engineering Innovation Campus (CUBEInC) for biotech company lab operations
• Prisma HealthminorStrategic or Co-development PartnerHealthcare system featured prominently in coverage; CUBEInC located at Prisma's Patewood Campus for biotech company partnerships
• South Carolina Department of AgricultureminorStrategic or Co-development PartnerState agriculture department collaborating on farming grants program and Chef Ambassador initiative
• South Carolina Department of Parks, Recreation & TourismminorStrategic or Co-development PartnerState tourism department partnering on Chef Ambassador program and hospitality industry coverage
• Discover Upcountry Carolina AssociationminorStrategic or Co-development PartnerRegional tourism promotion organization covering Anderson, Cherokee, Greenville, Oconee, Pickens, and Spartanburg counties
• South Carolina Small Business Development CentersminorStrategic or Co-development PartnerSBDC collaborating on agribusiness grant program providing instruction and guidance to grant recipients

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• GrepBeat: Digital-only regional business/tech publication covering the Carolinas startup and growth-company ecosystem. Emerging peer that competes for the same Upstate/Carolinas business audience via newsletters and events, though without print.
• Industry Dive: Digital-first B2B publisher producing industry-specific newsletters and journalism for verticals (manufacturing, healthcare, finance). Comparable in serving B2B audiences with advertising + sponsored content, though operating at a national rather than regional scale and digitally native.

Direct peers

• AZ Big Media (Arizona Business Magazine): Independent regional business-to-business magazine serving Arizona with print, digital, events, and awards programs (e.g., AZ Most Influential Women). Closely analogous structure to Greenville Business Magazine but in a different regional market.
• Charleston Business Magazine: Another Integrated Media Publishing regional title covering Charleston, SC. Direct peer with identical product mix (print magazine, awards programs, business directory, partnered content) in an adjacent SC metro.
• Columbia Business Monthly: Sister publication under Integrated Media Publishing covering the Columbia, SC metro with the same regional B2B magazine + awards + events model. Operates as a direct functional peer within the same parent network.
• Greensboro Business Journal: Regional business journal (part of ACBJ/Bizjournals network) covering the Greensboro/Triad NC metro with print magazine, digital, events, and awards. Direct comparable in format and product mix.

Broad incumbents

• Inc. Magazine: National business publication focused on entrepreneurs and growing companies with subscription, advertising, and Inc. 5000 awards program. Operates a similar multi-product monetization model around business audiences, though at national scale.
• American City Business Journals (Bizjournals): National network of regional business journals (e.g., Charlotte Business Journal, Atlanta Business Chronicle) operating a similar B2B regional news + awards + events model. Most directly comparable scaled analog to Greenville Business Magazine's regional business-to-business media franchise.
• Forbes (Forbes Media): National business magazine and digital publisher with subscription, advertising, awards (e.g., Forbes 30 Under 30), and events business lines that parallel Greenville Business Magazine's product structure at vastly larger scale.

Regional players

• Charlotte Observer (business coverage): Legacy regional newspaper with strong business coverage in the Carolinas adjacent to Greenville's market. Competes for regional business readership and digital ad budgets, though structured as a general-interest daily rather than a pure B2B title.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/118162124893032

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenville Business Magazine