Likemind

What Likemind does

Likemind operates in the consumer health and wellness media space under the brand Optimism, an email-first well-being platform organized as a portfolio of three flagship newsletters: All Healthy (a daily five-minute wellness brief reaching 1.3 million readers), Super Age (a bi-weekly publication at the intersection of longevity science, culture, and mindset), and AGEIST (a weekly publication and community for adults 50+). The platform's underlying infrastructure, called The O Platform, is described as connecting what happens in the inbox, on the web, and in real life to curate content relevant to each user's well-being journey, with stated personalization that improves with use.

Beyond newsletters, the company operates a set of owned experiential properties including Optimism Breathwork (a free weekly 15-minute virtual practice led by Darren Obong via Zoom), the Super Age Games (a live competition measuring cognitive fitness, social connection, and physical performance, next scheduled for November 7, 2026 in New York), the AGEIST Podcast hosted by David Stewart, and the California Triathlon national multisport race series. The business model is dominated by freemium mechanics — all three newsletters are free, breathwork sessions are free — with transaction-fee revenue from paid event registrations representing the clearest monetization surface in the source material. There is no publicly disclosed pricing, no disclosed revenue, no disclosed funding, and the company lists 1-10 employees with operations based in Denver, Colorado, USA. The CEO/leadership team is largely undisclosed beyond CTO Martin Candurra, and the company's 2018 founding year contrasts with the recently rebranded, multi-brand Optimism positioning visible on its digital properties.

Name

Likemind

Legal name

Optimism

Website

https://likemind.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Likemind operates as Optimism, an email-first consumer well-being platform running three flagship newsletters (All Healthy, Super Age, AGEIST) and live event properties (Breathwork, Super Age Games, California Triathlon) for health-conscious adults and the 50+ cohort.

Ownership category

akta.pro rank

Product category

Digital Wellness Media Platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Health, Wellness & Patient Communities (MPACAJAL), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI)

Keywords

• Email newsletter publishing
• Wellness content platform
• Personalized content delivery
• Longevity media brand
• Community fitness events

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Newsletter Subscriptions: Free and premium newsletter subscriptions delivering curated health, wellness, and longevity content. Flagship publications include All Healthy (daily), Super Age (bi-weekly), and AGEIST (weekly).
2. Event Tickets and Registrations: Revenue from paid events including the Super Age Games (cognitive, social, and physical fitness competition) and the California Triathlon race series (sprint, Olympic distances, SwimRun, RunBikeRun, and 5Ks).
3. Breathwork Program: Free weekly breathwork sessions led by Darren Obong via Zoom, with an optional free 7-day email course. Potential upsell to premium experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Likemind operates the Optimism well-being platform — an email-first digital media and community business built around three flagship newsletters (All Healthy daily, Super Age bi-weekly, AGEIST weekly) that deliver curated health, wellness, and longevity content. The portfolio is unified by The O Platform, a proprietary personalization engine that connects inbox, web, and in-person experiences, and is extended through paid community experiences including Optimism Breathwork, the Super Age Games longevity competition, and the California Triathlon multisport series.

Product overview

Optimism is a well-being platform structured as a multi-brand portfolio with The O Platform as the core infrastructure. The platform centers on three flagship newsletter brands — All Healthy (daily health brief reaching 1.3M readers), Super Age (bi-weekly longevity publication), and AGEIST (weekly publication for adults 50+) — supported by The O Platform that connects inbox, web, and in-person experiences. The platform extends through live events including Optimism Breathwork, Super Age Games, and the California Triathlon series, creating a vertically integrated ecosystem from digital content to real-world experiences.

Differentiator

Problem solved

Functional benefit

Brands

• All Healthy: A five-minute wellness brief delivered each morning to 1.3 million readers. Thoughtfully curated mix of the latest health trends, expert insights, science-backed tips, recipes, and product recommendations.
• Super Age
• AGEIST
• Optimism Breathwork
• Super Age Games
• California Triathlon
• The O Platform

Products and services

• All Healthy A five-minute wellness email brief delivered each morning to 1.3 million readers, featuring a curated mix of the latest health trends, expert insights, science-backed tips, recipes, and product recommendations for health-conscious adult consumers.
• Super Age A bi-weekly wellness email brand operating at the intersection of longevity science, culture, and the power of mindset, designed to help readers redefine what is possible in life.
• AGEIST A weekly email publication and community brand connecting vital, vivid adults 50+ living with goals and ambitions, covering health, personal goals, relationships, style, and culture.
• AGEIST Podcast A podcast hosted by David Stewart featuring conversations with scientists, creatives, and thinkers about what it actually means to live well after 50, covering sleep, nutrition, fitness, purpose, and emotional health.
• Optimism Breathwork A free weekly 15-minute breathwork practice held every Monday on Zoom, led by Darren Obong, designed to reset and refocus the nervous system; includes a free 7-day email course as a follow-up.
• Super Age Games A live competition event that measures cognitive fitness, social connection, and physical performance — the three domains the brand associates with longevity — delivered as an in-person experience with direct ticket registration.
• California Triathlon (Cal Tri Series) A national multisport race series bringing triathlon (swim, bike, run) and related formats to accessible venues across the country, including Sprint and Olympic distances, SwimRun, RunBikeRun, and 5Ks.

Quantifiable outcome

• All Healthy newsletter reaches 1.3 million readers daily

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goop: Wellness and longevity-focused lifestyle media and commerce brand targeting health-conscious adults — comparable to Optimism in editorial positioning and audience, though with a much larger commerce and event footprint.
• Well+Good: Wellness and healthy-living digital media publisher covering nutrition, fitness, and longevity trends with a newsletter-led audience model — directly comparable to Optimism's All Healthy and Super Age content verticals.
• Next Avenue: Public-media-funded editorial platform covering health, wealth, and lifestyle for adults 50+ — competes with AGEIST for the same under-templated over-50 reader with a similar editorial-content model.
• mindbodygreen: Digital wellness media brand covering holistic health, wellness, and longevity through articles, newsletters, and commerce — closely aligned with Optimism's email-first, multi-topic well-being positioning.
• AGEIST: Sub-brand of Optimism but operationally a standalone media brand covering health, style, and culture for adults 50+ — included as the most direct comparable in the 50+ lifestyle and longevity editorial niche.

Broad incumbents

• Calm: Subscription mindfulness and breathwork platform offering daily content, meditation, and wellness experiences — overlaps Optimism Breathwork's breathwork and nervous-system reset value proposition at a much larger scale.
• AARP The Magazine: Established media organization serving the 50+ demographic with editorial content on health, longevity, and lifestyle — a scaled incumbent in the same audience Optimism targets with AGEIST.
• Headspace: Mindfulness, meditation, and breathwork subscription platform targeting health-conscious adults — comparable to Optimism Breathwork and the wellness-pillar offering within Optimism's well-being framework.
• The New York Times — Well section: Established mainstream publisher with a dedicated Well/Wellness editorial vertical covering health, longevity science, and mindfulness — competes with All Healthy for the daily health newsletter reader.

Emerging players

• InsideTracker: Longevity-focused wellness brand offering personalized healthspan content and biomarker-driven insights — adjacent peer in the longevity content niche targeting the same Super Age audience with a more productized offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likemind