Kroshka-Kartoshka

Name

Kroshka-Kartoshka

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu «ERA MARKETINGA» (Limited Liability Company "ERA MARKETINGA")

Website

https://kartoshka.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Quick Service Restaurant / Fast Food

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Fast food chain
• Baked potatoes
• Quick service restaurant
• Franchise restaurants
• Russian casual dining

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food Sales: Direct food and beverage sales at restaurant locations including dine-in, takeaway, and delivery orders. Revenue generated from baked potatoes, grilled cheese items, soups, sandwiches, salads, desserts, and beverages.
2. Franchise Fees: Revenue from franchise partnerships where independent operators open Kroshka-Kartoshka locations under the brand. Over half of restaurants opened through franchising system.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kroshka-Kartoshka operates a Russian fast food restaurant chain specializing in baked potatoes with customizable fillings and toppings. The menu also extends to baked mash (Peelya Kartoshka), grilled cheese (Grill Cheese), wraps (Patata), sandwiches, soups, salads, desserts, and beverages. The chain runs more than 250 company-owned and franchised locations across Russia and CIS countries, supported by a mobile app and delivery partnerships with Yandex Delivery and Delivery Club.

Product overview

Kroshka-Kartoshka is a Russian fast-food restaurant chain operating as a unified brand centered on baked potato dishes with customizable fillings. The core product line includes traditional Baked Potato (Крошка Картошка), Baked Mash (Печёный Мэш) mashed potato, and Grill Cheese (Гриль Чиз) — a premium line where potato is prepared in a grill with cheese and various sauces. Supporting product categories include Patata tortilla wraps, sandwiches and rolls, soups and hot dishes, salads, and desserts and beverages. The company also offers a mobile application for iOS and Android for ordering and delivery. The business operates through company-owned and franchised locations across Russia and CIS countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Baked Potatoes Signature fast food offering consisting of a whole baked potato served with customizable fillings and toppings; sold to individual consumers through company-owned and franchised restaurants.
• Peelya Kartoshka (Baked Mash) Sub-brand menu offering centered on baked mashed potatoes served as a fast food item to consumers.
• Grill Cheese Sub-brand menu offering featuring grilled cheese sandwiches sold to individual consumers at Kroshka-Kartoshka restaurant locations.
• Patata Wraps Sub-brand menu offering of wraps sold to consumers through the Patata concept within the Kroshka-Kartoshka network.
• Sandwiches and Rolls Sandwiches and rolls offered alongside the core baked potato menu for consumer lunch and snack occasions.
• Soups and Hot Dishes Soups and other hot dishes available at Kroshka-Kartoshka locations as part of the broader menu offering.
• Salads Salads offered at Kroshka-Kartoshka restaurants as lighter menu alternatives.
• Desserts and Beverages Desserts and beverages offered at Kroshka-Kartoshka restaurants to complement core food items.
• Kroshka-Kartoshka Mobile App Mobile ordering application that allows consumers to browse the menu, place orders, and arrange delivery or pickup from Kroshka-Kartoshka locations.
• Franchise Program Franchise offering that licenses the Kroshka-Kartoshka brand, sub-brands, menu, and operating model to third-party operators in Russia and CIS countries.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Caucasus.RF (Кавказ.РФ)coreStrategic or Co-development Partner · 4 May 2023Agreement signed at the Caucasus Investment Exhibition for franchise expansion in North Caucasus Federal District. Offers favorable conditions for North Caucasian entrepreneurs to open new locations, including financing from 3% rate, business analytics, adapted business model, step-by-step opening plan, marketing activities, and comprehensive staff training.
• Yandex DeliverycoreChannel Partner/ Reseller/ DistributorDelivery partner for distributing Kroshka-Kartoshka products to customers. App download link provided through Yandex Metrica.
• Delivery ClubcoreChannel Partner/ Reseller/ DistributorThird-party delivery partner mentioned in seasonal menu announcements for delivering food to customers.
• Tinkoff Bank (AO Tinkoff Bank)coreTechnology or IntegrationPayment processing provider for online payments through website and mobile application. Handles all bank card transactions securely via SSL protocol.
• SodexominorChannel Partner/ Reseller/ DistributorPartnership providing Restaurant Pass meal cards that employees can use at Kroshka-Kartoshka locations in Moscow and Saint Petersburg.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• Cinnabon: Single-product-anchored QSR/bakery chain with Russian franchise presence. Comparable as a category-specific baked goods concept with similar mall and transit venue strategy, though smaller scale.

Direct peers

• Teremok: Russia's largest domestic QSR chain specializing in blini (Russian pancakes) with 300+ locations. Directly comparable as a Russian-origin fast-food chain with similar scale, mall/airport venue strategy, and franchise-heavy expansion model.
• Dodo Pizza: Russian-origin pizza QSR chain with 1,000+ locations across Russia and CIS, franchise-based model, and tech-forward digital ordering platform. Comparable as a Russian QSR success story that scaled through franchising and digital ecosystem, though in pizza rather than baked potatoes.

Regional players

• Cofix: Israeli-origin QSR café chain with locations in Russia and CIS offering fixed-price coffee and light meals. Comparable format as a small-footprint, mall-anchored café chain targeting quick-service consumers, though primarily a coffee-led concept.
• Yakitoria: Russian-origin Asian QSR chain with 100+ locations. Comparable as a domestic Russian casual QSR brand competing for similar mall-based consumers, though offering a different cuisine category.

Broad incumbents

• Burger King Russia: Operates several hundred Russian QSR locations under the global Burger King brand. Comparable as a competing international QSR franchise in Russian shopping centers and high-traffic venues, though targeting a different core product (burgers vs. baked potatoes).
• Rosinter Restaurants Holding: Major Russian multi-brand restaurant operator (includes IL Patio, Planeta Sushi, Costa Coffee). Comparable as a large-scale Russian foodservice operator with airport and shopping center presence, though focused on casual dining rather than QSR.
• Vkusno i Tochka (formerly McDonald's Russia): Re-launch of McDonald's operations in Russia after 2022 exit, now 800+ locations. Comparable as a dominant Russian QSR incumbent with mass-market positioning, though its menu and brand identity are significantly broader than Kroshka-Kartoshka's.
• KFC Russia: Major international fried chicken QSR with deep Russian penetration post-rebrand. Comparable venue strategy and franchise model, though differentiated core product offering.
• Subway Russia: Global sandwich QSR with Russian franchise locations in malls and shopping centers. Comparable as a franchise-driven international QSR competitor in the same venue types as Kroshka-Kartoshka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kartoshka.moscow
• LinkedInlinkedin.com/company/kroshka-kartoshka

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroshka-Kartoshka