Knowsley Safari
- Company typePrivate
- Founded1971
- HeadquartersPrescott, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Knowsley Safari firmographics
Firmographics- Name
- Knowsley Safari
- Website
- https://knowsleysafariexperience.co.uk
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Knowsley Safari industry classification
Industry- Product category
- Wildlife Safari Park
- NAICS
- Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)
- akta.pro secondary industries
- Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Safari & Game Drives (Land-Based) (THAAAEAC), Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Wildlife Safaris & Game Drives (THAJAIAB)
Keywords
Where Knowsley Safari is headquartered
LocationHeadquarters
- HQ city
- Prescott
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Knowsley Safari business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Distribution channels1 record
Knowsley Safari product offering
Product offeringCore offering
Knowsley Safari operates a drive-through wildlife safari park in Merseyside, UK, offering visitors safari drives, baboon bus tours, animal adoption programs, on-site food and beverage outlets, amusement experiences, and paid admission tickets. The park is also positioned as a conservation breeding facility, notably maintaining a 10-strong herd of southern white rhinos and contributing to the conservation of the near-threatened species.
Product overview
Knowsley Safari is a wildlife safari park located in Merseyside, UK, offering visitors an immersive safari experience. The park is known for its wildlife conservation efforts, including a herd of southern white rhinos. The source data does not provide specific product or service offerings beyond general safari park operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Safari Drive Drive-through safari experience where visitors observe wildlife from their own vehicles while traversing the park's naturalistic enclosures. Targeted at the general public and family tourists seeking immersive wildlife viewing.
- Baboon Bus Guided bus tour through the baboon enclosure allowing visitors close-up viewing of primates, typically a paid add-on to general safari park admission. Targeted at general public and family tourists.
- Animal Adoption Program Symbolic adoption program allowing individuals to sponsor specific animals at the park as a conservation contribution or gift. Targeted at individual donors and existing visitors seeking engagement with conservation outcomes.
- Park Admission Tickets Paid entry tickets to the safari park granting visitors access to safari drives, baboon bus tours, and on-site amenities. Targeted at general public, families, and tourist groups.
- Food and Beverage Service On-site catering and drink offerings available to visitors during their stay at the park. Targeted at park visitors.
- Amusement Experience On-site amusement and entertainment offerings integrated with the safari park visit. Targeted at families and general public visitors.
Quantifiable outcome
- Four southern white rhino births in four years, contributing to conservation of near-threatened species
Companies that use Knowsley Safari
Customer profileSegments1 record
Ideal customer profiles2 records
Knowsley Safari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Knowsley Safari partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Knowsley Safari competitors and assessment
Company assessmentBroad incumbents
- Chester Zoo: One of the UK's largest zoos with extensive conservation programs and education offerings. Overlaps with Knowsley on family wildlife experiences and conservation breeding but operates at significantly greater scale.
- Whipsnade Zoo: ZSL's large UK zoo with safari-style drive-through and walk-through enclosures. Comparable in offering safari-adjacent experiences but with a broader zoological portfolio.
- Edinburgh Zoo: Major UK zoo with conservation and breeding programs for endangered species. Competes for wildlife-tourism spend in the broader UK market, though focused on traditional zoo rather than safari-drive model.
Direct peers
- West Midland Safari Park: UK safari park offering drive-through safari experiences, animal encounters, and theme-park style attractions. Closely comparable business model and product mix to Knowsley Safari.
- Woburn Safari Park: Bedfordshire-based drive-through safari park with walking foot safari and animal encounters. Direct competitor in the UK regional safari park category.
- Yorkshire Wildlife Park: Large UK walk-through wildlife park with conservation programs and animal reserves. Comparable visitor attraction model with strong conservation positioning.
- Longleat Safari Park: Pioneering UK drive-through safari park with on-site lodging, F&B, and attractions. Highly comparable land-based safari offering with broader ancillary revenue base.
- Port Lympne Reserve: Kent-based safari reserve and short-stay lodges operated by a conservation charity. Closely comparable mix of safari experiences, conservation breeding, and accommodation.
- Blair Drummond Safari Park: Scottish safari and adventure park offering drive-through reserves, animal attractions, and family entertainment. Comparable operating model in a different UK region.
Emerging players
- Flamingo Land: Yorkshire theme park and zoo combining rides with animal attractions. Partially overlaps with Knowsley on family leisure spend and animal experiences but heavier on amusement park elements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Knowsley Safari social profiles
Digital presenceKnowsley Safari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knowsley Safari leadership team
Management profileNumber of profiles
Profiles1 record
Knowsley Safari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knowsley Safari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knowsley Safari
What does Knowsley Safari do?
Knowsley Safari operates a drive-through wildlife safari park in Merseyside, UK, offering visitors safari drives, baboon bus tours, animal adoption programs, on-site food and beverage outlets, amusement experiences, and paid admission tickets. The park is also positioned as a conservation breeding facility, notably maintaining a 10-strong herd of southern white rhinos and contributing to the conservation of the near-threatened species.
Is Knowsley Safari a public or private company?
Knowsley Safari is a private company. It is classified as unknown and is currently operating.
When was Knowsley Safari founded?
Knowsley Safari was founded in 1971. It employs 51 to 100 people.
Where is Knowsley Safari based?
Knowsley Safari is headquartered in Prescott, United Kingdom, in the Europe region.
Who are Knowsley Safari's main competitors?
Broad incumbents on record are Chester Zoo, Whipsnade Zoo and Edinburgh Zoo. Direct peers are West Midland Safari Park, Woburn Safari Park, Yorkshire Wildlife Park, Longleat Safari Park, Port Lympne Reserve and Blair Drummond Safari Park. Flamingo Land is listed as an emerging player.
Does Knowsley Safari have an API?
No public API is recorded for Knowsley Safari.
What industry is Knowsley Safari in?
Knowsley Safari's product category is Wildlife Safari Park. Its primary akta.pro industry code is THAAAFAD, Safari Parks & Drive-Through Wildlife Parks, with a secondary code of THAJABAD, Safari & Overland Wildlife Adventures (4x4/Jeep). Its NAICS code is 712190 and its SIC code is 7900.