Paradise Wildlife Park

What Paradise Wildlife Park does

Hertfordshire Zoo (formerly Paradise Wildlife Park) is a registered UK charity (no.1108609) operating a zoological park in Broxbourne, Hertfordshire, founded in 1986 and recently rebranded from Paradise Wildlife Park. The site houses exotic species including snow leopards, red pandas and white lions, and is organised around animal categories (Big Cats, Large Mammals, Small Mammals, Primates, Reptiles, Birds, Farmyard). Beyond animal exhibits, the venue operates a portfolio of leisure attractions including the World of Dinosaurs (claimed as the UK's first robotic free-roaming dinosaur exhibit), Dinosaur Adventure Golf, Tumble Jungle soft play, Rex Express Train, VR Ride, Boulders Beach, the National Speedway Museum, and scheduled feeds/talks. The Big Cat Sanctuary operates as a sister charity from the same site.

The business is monetised across eight streams: day tickets (with a mandatory 10% donation enabling Gift Aid), annual memberships with reciprocal partner-zoo benefits, paid animal experiences (feeding, behind-the-scenes, zookeeper), 16 species of symbolic animal adoptions (including a 'Dinosaur' SKU), on-site F&B (Grace's Coffee, Restaurant Pangea, Sun Bear Bakery, Tumble Jungle Food), attractions and golf, corporate venue hire, and gift vouchers. Distribution is direct-to-consumer via a cashless self-serve online booking system (bookings.hertfordshirezoo.com) and on-site retail, with a dedicated education/group ticketing channel for schools and organised groups. Marketing relies on a broad social presence (Facebook, Instagram, YouTube, TikTok, Twitter), themed weekend events, email newsletters, and earned media via BBC iPlayer's 'One Zoo Three' series. The organisation is affiliated with WAZA, BIAZA, EAZA, IZEA, and BALPPA, holding a UK zoo licence and operating with 101-250 employees under the Zoological Society of Hertfordshire. No AI/ML capabilities, public APIs, patents, funding rounds, M&A activity, or named management team are disclosed in the source data.

Name

Paradise Wildlife Park

Legal name

Hertfordshire Zoo

Website

https://pwpark.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Hertfordshire Zoo is a registered UK charity operating a 101-250 employee zoological park in Broxbourne with exotic species, theme-park attractions, paid experiences, animal adoptions, and annual memberships for families, schools, and group visitors.

Ownership category

akta.pro rank

Product category

Wildlife Park and Visitor Attraction

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Amusement and Theme Parks (71311)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Wildlife park admissions
• Annual zoo memberships
• Animal experiences
• Animal adoption programs
• Visitor attraction tickets

Headquarters

HQ city

Broxbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Day Tickets: Admission tickets to the zoo with 10% donation included in displayed price. 10% discount offered for online bookings.
2. Annual Memberships: Recurring membership subscriptions offering unlimited entry, discounts on experiences and adoptions, and benefits at partner UK zoos.
3. Animal Experiences: Paid experiences including Behind the Scenes Tours, Big Cat & Tiger Feeding, Meerkat Encounters, Capybara Feeding, Red Panda Meetings, Lemur Feeding, and Sloth Rainforest Experiences.
4. Animal Adoptions: Virtual animal adoptions for various species including Sengi, Asiatic Lion, Tiger, Snow Leopard, Jaguar, Sun Bear, Capybara, Meerkat, Red Panda, Sloth, Lemur, African Penguin, Tapir, Gibbon, Otter, and Dinosaur.
5. Gift Aid Donations: As a registered charity (no.1108609), the zoo claims Gift Aid on donations, receiving an extra 25p for every £1 spent through the government's scheme.
6. Food & Beverage: On-site food outlets including Grace's Coffee, Restaurant Pangea, Sun Bear Bakery, and Tumble Jungle Food.
7. Attractions & Golf: Revenue from attractions including Dinosaur Adventure Golf, Rex Express Train, VR Ride, and play areas.
8. Venue Hire: Corporate venue hire services for events and functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Hertfordshire Zoo (formerly Paradise Wildlife Park) is a registered charity operating a wildlife park with day tickets, annual memberships, paid animal experiences, and animal adoption programs. The park also offers multiple leisure attractions including the World of Dinosaurs, Dinosaur Adventure Golf, Tumble Jungle soft play, VR ride, Rex Express Train, Boulders Beach, and the National Speedway Museum, alongside on-site food and beverage outlets.

Product overview

Hertfordshire Zoo is a charitable zoological park offering a unified visitor experience combining wildlife conservation exhibits with entertainment attractions. The core offerings include day tickets and annual memberships for zoo admission, supplemented by paid animal experiences (feeding sessions, behind-the-scenes tours, zookeeper programs) and animal adoption programs. Major attractions include the World of Dinosaurs featuring UK's first robotic free-roaming dinosaurs, Dinosaur Adventure Golf, Tumble Jungle soft play, Rex Express Train, VR Ride, and National Speedway Museum. The venue also provides food and beverage outlets, educational group programs, and gift vouchers. The zoo is operated by the Zoological Society of Hertfordshire as a registered charity supporting wildlife conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tickets

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Big Cat SanctuarycoreStrategic or Co-development PartnerSister charity of Hertfordshire Zoo. A dedicated big cat sanctuary that works in conjunction with the zoo for conservation efforts.
• WAZA (World Association of Zoos and Aquariums)coreOthersGlobal umbrella organisation for zoos and aquariums. Affiliation demonstrates compliance with global standards.
• BIAZA (British and Irish Association of Zoos and Aquariums)coreOthersUK and Ireland's leading association for zoos and aquariums. Member of the professional community.
• EAZA (European Association of Zoos and Aquaria)coreOthersEuropean professional body for zoos and aquariums. Affiliation indicates adherence to European standards.
• IZEA (International Zoo Educators Association)minorOthersInternational association for zoo education professionals.
• BALPPA (British Association of Leisure Parks, Piers and Attractions)minorOthersTrade association for the leisure parks, piers and attractions industry in Britain.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Twycross Zoo: A Midlands-based charitable zoo known for primate and big-cat conservation, offering memberships, animal experiences, and educational visits — directly comparable in mission, scale, and family audience to Hertfordshire Zoo.
• Longleat Safari Park: A Wiltshire safari and adventure park combining wildlife experiences with theme-park attractions, hotels, and events — comparable in operating both a zoological and entertainment attraction portfolio under one brand.
• Colchester Zoo: An independently operated East Anglian zoo with comparable size, charitable ethos, animal experience programs, and family-focused attractions, serving as a regional benchmark for UK zoos of similar scale.
• Chester Zoo: The UK's largest and most-visited zoo, operating a similar charitable model with day tickets, memberships, animal experiences, and conservation programs. Direct competitor for UK family visitation and educational group trips.
• Flamingo Land Resort: A Yorkshire-based zoo combined with a theme park and holiday resort, offering animal exhibits, rides, adventure attractions, and admissions — a near-direct mirror of Hertfordshire Zoo's combined zoo/theme-park positioning.
• Marwell Zoo: A Hampshire-based zoological park operated by a charitable trust, offering animal exhibits, experiences, and educational visits — directly comparable in scale, ownership structure, and family/school audience.
• West Midland Safari Park: A UK wildlife and safari park with drive-through and walk-through animal experiences plus theme-park-style attractions, comparable in combining conservation/zoo operations with paid family entertainment.
• ZSL London Zoo: Operated by the Zoological Society of London, ZSL London and Whipsnade offer the same zoo/membership/animal experience mix and target families and school groups in the South of England, overlapping directly with Hertfordshire Zoo's catchment.
• Knowsley Safari Park: Merseyside-based safari and wildlife park offering animal encounters, VIP experiences, and family attractions, competing for the same UK family day-trip and membership market.
• Woburn Safari Park: A Bedfordshire safari park with drive-through reserves, walk-through animal areas, and family events; overlaps geographically with Hertfordshire Zoo and targets similar family demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ParadiseWLPark
• YouTubeyoutube.com/@HertfordshireZoo
• Facebookfacebook.com/ParadiseWildlifeParkZSH
• Instagraminstagram.com/hertfordshirezoo
• TikToktiktok.com/@hertfordshirezoo?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise Wildlife Park